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The Golf Biz

Sports & Recreation Podcasts

Management, Marketing, Myths & Morons

Management, Marketing, Myths & Morons

Location:

United States

Description:

Management, Marketing, Myths & Morons

Language:

English


Episodes

The Golf Biz #11 - The Golf Business’s Most Boneheaded Buzz Words & Dumbest Policies.

1/7/2021
On this episode Joe, Mike D. & Drew discuss the Golf Business’s most overused and misunderstood buzz words along with its dumbest policies. Full disclosure, we are guilty of using some buzz words to sound smarter. However, we feel that the golf business as a whole takes buzz words from other industries and preach the words/strategies but really have no idea on how to implement or even understand. Also, we go on a rant on how historical dumb policies in the golf business are going to hurt...

Duration:00:49:56

The Golf Biz #10 - The Power of Becoming an Operational Influencer…

12/30/2020
First, the term Operational Influencer is a Paradigm “OG”. In this episode Joe, Mikey D and Drew discuss the difference between an Operational Influencer and a “Celebrity” Influencer Along with how an Operational Influencer can get your property the edge it needs to get customers' attention, make smiles, gain market share and crush your competition. Traditional golf course managers and marketers try to separate their course or experience by showcasing the signature hole or that their service...

Duration:00:48:40

The Golf Biz #9 - Golf Course Marketing: Dynamic or Dinosaur??

12/4/2020
Let’s be real, the golf business has always been way behind when it comes to marketing, innovation, and creativity. On this episode, Joe, Mikey D, Drew along with special guest Josh Hill breakdown the good, the bad and the really ugly of golf course marketing. Josh Hill is currently VP of Brandlync, a very successful and innovative Ad Agency that has been a huge help to our company and properties. Earlier in his career, Josh was a marketing executive for Walters Golf for 15 years and will...

Duration:00:57:21

The Golf Biz #8 - Golf Now: To Use or Not To Use???

11/24/2020
On this episode Joe, Mikey D & Drew will discuss the very controversial topic of whether golf course managers and operators should use Golf Now. The unfortunate truth is that there are a lot of misconceptions about the Golf Now platform. We will discuss in detail the why and how we use the platform along with why we feel strongly that industry leaders and golf course managers that have small picture perspectives about Golf Now are having a negative impact on golf courses that subscribe to...

Duration:00:52:14

The Golf Biz #7 - The Difference Between A Professional Golfer and Golf Professional - Part 2

11/19/2020
In Part One we interviewed aspiring PGA Tour Player Brendan Jelley. He shared his journey from winning a national championship at Oklahoma State to now trying to make the PGA Tour. On this episode we speak with Chris Kielp. Chris is the Head Golf Professional at Dobson Ranch Golf Course and part of the Paradigm family. Chris took an unconventional path in becoming a Golf Professional, he had a long and successful career in the business and accounting world. But his passion for the game...

Duration:01:02:52

The Golf Biz #6 - Managing, Motivating & Mentoring the Millennial Mindset

11/12/2020
The Golf Business attracts a lot of team members that are Generation Y (Millennial) and if you are struggling to connect, or if you are looking for a unique perspective, this episode if for you. Joe, Mikey D & Drew will discuss the shift in thinking and what adjustments YOU need to make as a business leader to build a great team and flourish in these ever-changing times. Although there will be plenty of laughs and engaging dialogue, this will not be a clichéd hit peace against younger...

Duration:00:55:37

The Golf Biz #5 - How, When & Why To Buy A Golf Course?

11/10/2020
On this episode Joe, Mikey D, Drew and Paradigm Co-Founder Mike Abee discuss the How, When & Why to buy a golf course. Mike Abee has been considered the golf industries due diligence expert and top golf course transactional consultant for decades and will share the various strategies and secrets on the best practices in purchasing a golf course. In addition to some intriguing and expert knowledge, there will be some great laughs as we share over 30 years of buying and selling golf courses...

Duration:00:51:03

The Golf Biz #4 - The Difference Between A Professional Golfer and Golf Professional.

10/29/2020
Have you met someone who said they are a Professional Golfer, or was it a Golf Professional? Most people don’t realize there is a difference between the two, but that couldn’t be further from the truth. On this weeks episode Joe, Mikey D and Drew interview aspiring Professional Golfer Brendon Jelley and his fiancé Landon Garcia. Brendon, a junior, amateur and collegiate golf prodigy that was part of the 2018 National Champion Oklahoma State with teammates Matt Wolfe and Viktor Hovland...

Duration:00:37:23

The Golf Biz #3 - How to (Un)Successfully Work With Your Significant Other and Family…

10/23/2020
Smashing success or complete disaster? Those are the most common outcomes when spouses, significant others and/or family work together. On this episode, Joe, Mikey D, Drew and some very special guests (our significant others) will share our story of starting, building and managing a Golf Management business for the past twenty years as a family. Enjoy the funny stories, emotional testimonials and mind-blowing insight on how and how not to work together when there are various layers of...

Duration:00:55:55

The Golf Biz #2 - Why Golf Courses Fail.. The Dreaded Slippery Slope!!

10/5/2020
The unfortunate truth is that many golf courses will not make it. The number one reason is what we call the Dreaded Slippery Slope.. The Dreaded Slippery Slope is when fixed costs go up, the market shifts, demand and revenues decrease. To combat, management cuts marketing, staffing and maintenance budgets. Next, the experience and product deteriorate leading to less people playing and revenues decrease (repeat cycle) This is THE DEADLY SLIPPERY SLOPE.. In this episode, Joe Dahlstrom, Mikey...

Duration:00:44:24

The Golf Biz #1 - Lighten Up, We're Not Savings Lives!!

9/17/2020
Let’s be real, if you play golf or have been around golf courses for any period of time, you have thought at one point “why is everyone so serious, lighten up, you’re not saving lives!! Golf courses earned that feedback by not focusing on the customer or making them the priority. The common approach and business model of managing golf courses centers around upholding of the “rich tradition” of the game along with the boring, stiff and outdated rules and policies. In our opinion, this was the...

Duration:00:36:04