Sport Content Strategy, a podcast by MrRichardClarke-logo

Sport Content Strategy, a podcast by MrRichardClarke

Sports Talk & News >

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.
More Information

Location:

United Kingdom

Description:

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.

Language:

English

Contact:

7961464225


Episodes

Nick Callow: How to run a sports news agency

8/11/2019
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Nick Callow is the Managing Director of HaytersTV, one of the most famous sports news agencies in the UK and breeding ground for a host of high-profile journalists. A generation ago, they supplied ‘stringers’ and researchers, going to far-flung grounds on wet Wednesday nights to do whatever the newspapers required. But that was when the FA Cup final was the only game on live television each season, readers poured over the reports of famous writers and the internet had not been invented. Now...

Duration:01:02:22

Mark Bradley: How to create a ‘Fan Experience' strategy

7/15/2019
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The phrases ‘fan engagement’ and ‘fan experience’ were rarely used in sports before the turn of the millennium. Certainly, in the UK, a winning team was considered the key to supporter satisfaction. That has changed in recent years and the Fan Experience Company have been at the vanguard of this movement. Director Mark Bradley has wide experience in challenging environments across England and Europe. His vision is not just Family Stands and face-painting, he argues that a coherent fan...

Duration:01:18:23

Bas Schnater: Starting a CRM ecosystem at a 'smaller' sports club

6/20/2019
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If data is the new oil then Customer Relationship Management is the process of mining and refining the information for business use. Over the last few years, major clubs have spent millions of dollars on getting the right message to the right person at the right time on the right platform. But what if money is tight, you don’t have the scale and those who run the club would rather put their resources elsewhere.? Bas Schnater is an international fan engagement consultant. He has just left...

Duration:00:51:59

Prof Simon Chadwick: How to wield soft power via sport

5/30/2019
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George Orwell once wrote that sport is “war minus the shooting”. But that was in December 1945, just after the end of the second world war. The use of sport as a political tool has evolved considerably since then. Prof Simon Chadwick has studied the way football, F1 etc have been used as part of ’soft’ power plays by nations attempting to grow their ‘brand’ and authority. While countries like China and Qatar, as well as clubs like PSG and Man City, spring to mind, the UK and the US are also...

Duration:00:54:00

Jacqui Oatley: How women in football are raising their voice

5/17/2019
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Match of the Day is a British institution. The BBC’s Saturday night football show started in 1964 and still sets the weekly agenda for the sport that dominates the UK and the League that enthralls the world. So it is incredible to think that it took until 2007 to hear the voice of a female commentator for the first time. In this podcast, Jacqui Oatley talks to me about the attention see received on the back of that appearance. We also discussed the state of play for women sports broadcasters...

Duration:01:08:32

Egor Kretsan: Zenit St Petersburg - bold, brash and speaking 15 languages

4/26/2019
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Russian football is undergoing a makeover. It has just hosted a successful World Cup and its club sides are regulars in the latter stages of European competition. The Russian League revealed a radical rebranding last year and its leading club, Zenit St Petersburg, are thinking beyond the serious stereotype into which the country’s persona sometimes falls. They are creating high polished content, translating it into 15 languages and are not afraid to take on the world’s big teams and major...

Duration:01:07:36

Kei Koyama: The J.League breaks out

4/16/2019
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The emerging football leagues around the world might consider the J.League as a model. Since starting in 1993, it has formed the foundation upon which Japanese club teams have become a force in the AFC Champions League and their national side regulars in the latter stages of major international tournaments. They even co-hosted the World Cup in 2002. Now, the J.League is looking to expand overseas using digital as a driver. Kei Koyama, from their international development department, spoke to...

Duration:00:35:29

Ben Warren: Can digital media save County Championship cricket?

4/4/2019
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Cricket, lovely cricket. England's national sport has been under pressure for many years, with the four-day County Championship widely perceived as the domestic competition in the most precarious position. However, there has been genuine hope in the blossoming audience for a relatively basic video streaming service synced with the traditional radio commentary. It is a League-Wide scheme developed by the England and Wales Cricket Board but Somerset CCC have been at the forefront. Digital...

Duration:00:51:37

Julian Valentin: Rockies, social media and ballpark figures

3/22/2019
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In terms of digital and social media, Major League Baseball is perhaps the most enigmatic sport in the world. We are constantly told that America’s pastime is past its prime. It is an ‘aging sport’ that is struggling to hold on to the coat-tails of the major players, NBA and NFL whilst coming under increasing pressure from up-and-coming sports like soccer. However, MLB Advanced Media and incarnations were at the very forefront of innovation long before other sports started to plough...

Duration:00:55:47

Alex Fynn: The 'Spiritual Godfather of the Premier League'* outlines his European vision

2/26/2019
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The Sunday Times described Alex Fynn as the ‘Spiritual Godfather of the Premier League’. He is uncomfortable with the label but, in many ways, it is an apt description. The marketer and author also had an influence on the inception of the Champions League and he is critical how both conceptions have developed. Now, Fynn is outlining his proposal for a fully-fledged European League. The concept has been talked about a lot in recent months and, if you believe the revelations in Der Speigel...

Duration:01:01:10

Jordan Gardner: Growing US soccer players on a foreign field

2/20/2019
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Increasingly, football clubs come in groups. Wealthy owners have multiple teams in different leagues on different continents. Sometimes there is an obvious vision, sometimes not. US-based soccer investor Jordan Gardner is taking a different approach. He is leading a consortium that hopes to take over a top-flight Danish club and change their business model. A major part of that is developing talented players from the overseas, primarily the fertile development area of the US, then selling...

Duration:00:38:44

Daniel Weston: Founder, European Cricket League

2/3/2019
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Daniel Weston is a Germany international cricket players with a distinctly Aussie accent. But, having had considerable success growing the sport at home, his love for the sport has inspired him to start the Europe Cricket League. The inaugural event will see the best clubs in France, Romania, Russia, Denmark, Italy and Holland do battle at the La Manga resort in Spain this summer. The focus will be to serve fans with a predominately digital and social media product, not only because it is...

Duration:00:58:12

Mario Leo: Sports Social Media Trends for 2019

12/27/2018
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This time last year sports social media analytics expert Mario Leo discussed his reflections on 2017 and his predictions for 2018. We decided to repeat the feat this year with Mario picking out six major trends. Given that his company, Result Sports, provides social media data on some of the world biggest football teams, Mario is in a perfect position to predict the next 12 months.

Duration:00:55:50

Pearse Connolly/Ted Matthews: Meaning > Branding for Norway's national football team

12/18/2018
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The Norwegian FA are trying a potentially revolutionary idea at their national team games. Instead of merely branding matches, they are revealing the true meaning of them to their supporters. Using a sociological approach to service design they have reimagined the experience at their games by concentrating on the symbols, rituals and stories of Norwegian football.

Duration:01:08:16

Richard Glover: Tennis South Africa's return of service

11/12/2018
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These are crucial times for tennis in South Africa. When Richard Glover took over as CEO two years ago, the governing body was in a perilous financial state. Therefore his first job was to develop the organisation’s partnership portfolio. His second was to start schemes to develop the grass-roots of the game. Meanwhile, at the other end of the spectrum and unrelated to Glover’s tenure, South African men’s No 1 Kevin Anderson reached the final of the US Open and Wimbledon. It has all created...

Duration:00:48:05

UFF: The future of football fan channels

10/16/2018
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Football Fan Channels have made a huge leap forward over the last few years. The likes of Arsenal Fan TV and United Stand have started to become essential viewing whether you supporter the club involved or not. Now, the movement is evolving. Or, more specifically, organising, professionalising and monetising. We are seeing better videos by better presenters on a wider variety of platforms. They have even moved to our television screens. Ultimate Football Fan are at the vanguard of this...

Duration:00:52:31

Alan Smith: Penalty Box to Xbox via Press Box

10/8/2018
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Alan Smith has had a long career in English football But, in all probability, his different achievements have different meanings depending on the demographic of the supporter. For the over-40s, he is most famous as an unselfish striker for Leicester City, Arsenal and England. The thirtysomethings will recognise Smith from his co-commentary on Sky Sports. However, millennials will know him best as the voice of the video game Fifa. He has just written a book, Heads Up, charting his career and...

Duration:00:48:34

John Dykes: Taking the Premier League to Asia

9/19/2018
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If you live in Asia and you follow the Premier League then John Dykes will be a familiar face. He hosts coverage of the English top flight for Fox Sport Asia out in Singapore. John is English but has spent the majority of his broadcasting career in South-East Asia. Therefore he is well-positioned to discuss how interest in the Premier League has grown in the past few decades, analyse which leagues are best-placed to compete and also challenge some of the myths about football fans in this...

Duration:00:49:50

Misha Sher : The Art of Branded Sports Entertainment

9/13/2018
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Branded entertainment is one of the most important new components in the content strategy for any sports rights-holder. Every club, governing body or broadcaster needs partners and, in the digital age, their demands have changed rapidly and dramatically I wanted to explore this area so I spoke to Misha Sher, whose LinkedIN profile says he’s Worldwide Vice President, Sport & Entertainment at MediaCom. Misha has vast experience in the field and sits on the Entertainment jury at the Cannes...

Duration:00:57:34

Barry Hearn: Darts, DAZN and Digital

7/29/2018
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Barry Hearn has been promoting sports for well over 40 years. As the head of Matchroom Sport, he has revolutionised snooker twice and made his PDC Darts World Championship the second most viewed event on Sky Sports. He managed a stable of boxers in the 1980s and his son Eddie is now guiding the career of world heavyweight king Anthony Joshua among many others. Now 70, Barry still describes himself as “an accountant from a council estate with a chip on his shoulder”. He still rallies against...

Duration:00:51:29