Coffee N° 5 with Lara Schmoisman

Discover the dynamic intersection of law, marketing, and society on Coffee N° 5 with your host Lara Schmoisman and legal guru Katie Staba. Dive into the ever-evolving landscape of legal trends while uncovering the vital role of contracts in business relationships. Explore trademark navigation, and gain expert insights into selecting the perfect partnership. Learn how to collaborate with entrepreneurs effectively and build success through open communication. Join these legal and marketing experts for invaluable lessons that could shape your journey. Don't miss this enlightening episode! We'll talk about: The influence of law on marketing, business, and societyTrends in lawContractual law and the importance of forward-thinking when drafting and entering a contractHow to navigate trademarksWhat to look for when choosing a new business relationship (a partnership is a relationship too)How to team up with entrepreneurs and build a successful partnership based on open communicationValuable lessons learned from these two legal and marketing Learn more about Katie Staba here. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Discover the power of identity, community, and humor in the latest episode of Coffee N° 5! Ana Flores, a trailblazing first-generation Latina, shares her insights on navigating two worlds. Explore resources for Latina women, connect marketing strategies with diverse communities, and learn how to use your truth to build connections. Join Lara and Ana Flores as they unpack the intricate threads of identity, culture, and business over a cup of coffee. Don't miss this captivating episode! We'll talk about: The Amigahood app, where Latina women can connect and better themselves personally and professionallyHow to align your marketing strategy with different communitiesHow to use your truth to connect with your audienceThe importance of reconciling identity, business, and cultureFor more information, visit Touchland's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Welcome back to another electrifying episode of Coffee N° 5! Today, we are diving deep into the fascinating world of beauty and entrepreneurship with none other than Nikita Charuza, the happy founder of Squigs Beauty. If you've ever wondered how life's intricate layers can miraculously come together to form a fulfilling mission, then this is the episode for you! From her early days as a beauty and fashion editor to her time at Ulta Beauty MUSE Accelerator, Nikita has taken all that experience and reverse-engineered her brand. But what sets her apart? It's her unwavering commitment to the 'Happy Head Care' mission, a project inspired by the dependable beauty rituals she established with her family, no matter where they moved. If your "why" is deeply personal and unique, it will naturally shine through, captivating hearts and minds alike. We'll talk about: How to keep your focus on your brand, story, and timeline Discovering your why before launching anythingNavigating the demands of entrepreneurship with happinessLeveraging your experiences to find your true worthFor more information, visit Touchland's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Get ready to feel the entrepreneurial spirit on this week’s episode of Coffee N° 5! Join Lara Schmoisman as she chats with Andrea Lisbona, the innovative founder of Touchland, about revolutionizing an outdated product into a personalized beauty experience. Discover the power of merging fashion, beauty, and personal care as Andrea shares her unique journey and fearless approach to entrepreneurship. Explore the intersection of fashion, beauty, and personal care, and learn how to leverage the power of design in creating exceptional products based on the consumer’s experience. Whether you’re an aspiring entrepreneur or a personal care enthusiast, this episode will ignite your creativity and challenge your thinking. We'll talk about: Maximizing Kickstarter campaign benefitsNavigating the demands of entrepreneurship with joyLeveraging the consumer experience to create new productsWhy community trends are effective For more information, visit Touchland's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Tune into Coffee N° 5 for a candid conversation on beauty branding. Lara Schmoisman hosts beauty legend and leader Hind Sebti, Co-Founder and Chief Growth Officer of Waldencast. Join the discussion as they uncover the number one thing that separates brand legacy from a mere collection of products. Discover the true essence of defining a beauty brand in the dynamic realm of beauty and e-commerce. They dive into the meaning of influence and the power of building a brand around the consumer transcending the beyond the product itself over time. This must-listen episode will enlighten your thoughts on the post-e-commerce revolution and reveal the next transformative steps in the ever-evolving world of beauty. Take advantage of this compelling exploration of beauty branding. We'll talk about: What gives a brand a reason for existing?How beauty branding sells the lifestyle, not the productWhen is the right time to position your brand for acquisitionThe #1 mistake from DTC native brandsThe most effective conversion tool in consumer marketingWhat is the difference between a collection of products and a brand? For more information, visit Waldencast's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Get ready to dive deep into the captivating world of branding on this week's episode of Coffee N° 5! Join Lara Schmoisman as she sits down with the "Brand Doctor" Ana Allen for an engaging conversation. From the art of storytelling to forging meaningful connections with audiences, Ana imparts her wealth of wisdom and proven strategies for achieving branding success. Prepare to gain valuable insights and unlock your brand's true potential with the secrets behind building authentic communities, harnessing the power of private labels, and establishing brand equity. Ana keeps it refreshingly real and reminds us that there are no shortcuts in this journey. Whether you're an established entrepreneur or just launching your very first product, the Brand Doctor's prescription provides all the remedies you need. We'll talk about: The power of brand connection and why it converts The upside of using private label formulas while building brand and communityWhen PR has the greatest impact on the growth of your brandCreating product testing communities is cost-effective and insightful For more information, visit Approved by Ana. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show Support the show

Gone are the days when traditional gatekeepers like Vogue held all the power. In today's fast-paced world, social media has empowered consumers and brands, giving everyone megaphones to amplify their voices. John Cafarelli, the visionary founder of Ernest Supplies and esteemed COO of Beauty Matter, vividly remembers the early days of establishing a beauty brand when formulation was far from accessible, white labeling was an emerging concept, and the health and wellness trend had yet to take center stage. John was at the forefront, leading the charge by introducing one of the first lifestyle-driven beauty pouches to hit the shelves, redefining luxury. As a creative, there's nothing quite like the exhilaration of seeing your product proudly displayed on store shelves or adorning someone's shower at a party. Get ready to squeeze every last drop of wisdom from this episode! We'll talk about: How luxury transforms and transcends consumers’ perspectives The power of persistence: how a “no” simply means “try another way”From followers to gatekeepers: the role of social media influencers in the transformation of the beauty industryThe future of independent beauty brands How to break beauty barriers and thrive in a dynamic industry as an outsiderFor more information, visit Ernest Supplies’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Get ready for an unmissable episode of Coffee N5! Lara Schmoisman hosts the new owner of Atacama Home, Julia Camara Calvo. This business owner is just as unique as the beautifully Latin American pieces in the store and has a secret weekend gig that you’ll never guess! Join us on this exhilarating journey driven by the passion for telling the true story of Latin American home design, piece by piece. We'll talk about: The driving force behind Atacama reveals authentic Latin American home decor. Learn the power of storytelling through connections and passion. The different mindset for running someone’s business to actually owning the business.Learn how to trust your instincts as a business owner, even if mistakes follow. How to triple your marketing efforts by leveraging the power of trade associations and communication organizations.For more information, visit Atacama Home’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Ever wondered how we make decisions without knowing why? Prepare for an exhilarating ride into the world of marketing instinct! Tune in to Coffee N5 as Lara Schmoisman and Riviter's co-founder and CEO, Andi Govindia, unravel the mind-boggling world of visual predictive intelligence. Prepare to be astounded by how this cutting-edge technology transforms into the ultimate ally for brands, guiding them to their perfect market niche. Don't miss this episode as we reveal how trendsetting visual predictions revolutionize research, captivate generations, and spark electrifying conversations. Get set to be utterly amazed! We'll talk about: How to use predictive intelligence while launching your brand.When is the right time to invest in predictive analysis? Reach the consumer beyond your audience with predictive intelligence. For more information, visit Riviter’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Get ready to accessorize your fashion knowledge! Tune in to Coffee N° 5 with Lara Schmoisman and Karen Giberson, President and Editor in Chief of the Accessories Council. Together, they explore the business side of accessories, from the allure of "made in Italy" to the secrets of successful marketing strategies and fashion or function purchases. Karen shares insider tips and tricks for those thinking about launching their own line of fashion accessories and shares the benefits of big-box retail and why DTC just works better. Tune in and learn how hiring a consultant can help you navigate the ever-changing fashion industry and technology landscape. Don't miss out on this exciting conversation! We'll talk about: Learn why Networking is such a powerful tool in fashion.Understand why fashion historically is not marketed on tv.Transparency in your supply chain is a must-have for your brand story.Why margins will help you transition from DTC to retail.Why major retailers look for brand longevity. For more information, visit the Accessories Council’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Join us for a captivating episode of Coffee N5 as we delve into the awe-inspiring story of Lana Kerr, the tenacious CEO of CO2LIFT, and explore the fascinating and unexpected connection between skincare and your sex life. Discover how she built a successful business by attracting the best and brightest minds to her team. Get ready for valuable insights and practical tips on creating a dream team that will take your business to new heights. This is an episode you won't want to miss! Their CO2Lift gel has been clinically proven to lift and rejuvenate the skin. That's right - proven! Lana Kerr shares why rigorous clinical trials ensure her customers get exactly what they were promised. This episode will offer you a fresh and exciting perspective on how to turn a revolutionary idea into a game-changing reality. We'll talk about: How to change your go-to-market strategy when the demand changesLearn the benefits of wearing all the hats in your own business How to adapt your go-to-market strategy when the demand changesHow to keep a good team motivated with buy-inWhy skincare down there is rarely talked aboutFor more information, visit CO2Lift’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

Are you ready to get your caffeine fix and dive into the world of PR like never before? On the latest episode of Coffee N° 5, Lara Schmoisman hosts the one and only Anje Collins, the ultimate boss lady behind the online community Women in the PR, Coco Blue Shoes, and Fashion Assembly. Try to stay up with this serial entrepreneur as she takes us on an inspiring ride into the world of PR and explains how to perfect your pitch without using AI (that's right, those good old-fashioned human skills!). Anje and Lara share their expertise and reveal why trial and error is the name of the game in the PR world. We'll talk about: Why budgeting and the ROI on gift-giving are absolutely necessary!The egos behind editors and journalists of today (and why you still need them)Basic steps to building your own network without any clientsHow to leverage social media to launch an unknown brand with no budgetWhy starting in one niche and narrowing the focus is the key to unlocking your PR success For more information, visit Women in PR’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show Support the show

Get ready to be inspired by the incredible journey of NOPALERA, a clean beauty brand that was built around the customer and founder's Mexican heritage from day one! In this captivating episode, Lara Schmoisman sits down with the visionary founder Sandra Velasquez as she shares her story of resilience and determination. From experiencing a life-changing "Aha!" moment to bringing seven amazing products to the market, this beauty entrepreneur has truly defied the odds. You'll be blown away as she reveals how she took on not one, not two, but THREE jobs in a single year just to make her dreams a reality. And that's not all — Sandra even turned down two offers from Shark Tank! Her unwavering commitment to her vision and her customers is truly inspiring, and you won't want to miss a single second of her incredible journey. We'll talk about: Recognizing when to hire team members strategically who will stick with you and help your brand thriveRejecting two Shark Tank offers and fundraising like a proCustomer-based branding and resilient mindset branding can be more powerful than a big budget For more information, visit Nopalera’s website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Join our Facebook Group. Support the show

It's time to dive into the glamorous (yet controversial) world of plastic surgery! In this jaw-dropping episode, I get the inside scoop with none other than Michelle Emmick, best-selling author of Blue-Collar Beauty and Confessions of a Plastic Surgery Coach and co-founder of Ask Us Beauty Magazine. With 20 years of experience in the medical aesthetics field, Michelle spills the beans on how her purpose-driven platform is revolutionizing the industry with a mission to educate, empower, and inspire to make informed decisions that unleash the true beauty within. We'll talk about: How a marketing budget can mislead the plastic surgery consumerDiscover plastic surgery red flags to look out for from a 20-year expertWhy plastic surgery costs vary between doctorsThe importance of scheduling several consultations before plastic surgeryFor more information, visit Ask Us Beauty’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show Like and review the podcast on Apple Podcasts. Support the show

In this episode, we sit down with CEO of Formula Botanica and expert beauty scientist Lorraine Dallmeier to unlock the secrets of launching a successful beauty brand. From concept to retail, Lorraine shares valuable insights on how to identify your target audience and why this is crucial for the success of your product. Learn how to get started with formulated classes and how to create a winning beauty brand on a shoestring budget. Tune in as Lorraine shares tips on packaging, marketing, and launching and reveals how her company has helped over 18,000 students formulate their own beauty products. We'll talk about: Why launching a beauty brand doesn't require a big budgetHow to stand out with lower-priced launch packagingThe difference between following a recipe and becoming a formulatorHow to start selling DTC to big retailFor more information, visit Formula Botanica’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show Like and review the podcast on Apple Podcasts. Support the show

How do you stand out in the beauty industry today? In this episode of Coffee N°5, we welcome Emily Yeston, blogger and co-founder of French beauty brand Doré, to talk about storytelling, innovation with intention, and how simple can still be effective. What’s the rush of launching many products when you can have a few high-quality products that the beauty industry needs? Tune in and discover how the modern French beauty brand's approach to beauty is helping people achieve the golden glow effortlessly. We’ll talk about: Why beauty doesn’t need to be complicatedThe power of storytelling to build a brandWhy quality matters in the beauty industry today Expanding your DTC beauty brand intentionallyFor more information, visit Doré’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show Like and review the podcast on Apple Podcasts. Support the show

Welcome to another episode of Coffee N° 5! Today, we are excited to welcome Sonsoles Gonzalez, a fifty-preneur who left her corporate life behind after 25 years of working for hair care brands Procter & Gamble and L'Oréal and spending time in her birthplace of Venezuela. Sonsoles launched Better Not Younger, a brand aimed at women whose hair is changing but who aren't defined by their age. In this episode, Sonsoles shares her insights on defying age stereotypes in the beauty industry, understanding your audience’s needs, the importance of networking and investing in PR, and setting your business up for long-term success. Tune in to learn from a seasoned professional who’s built a successful brand that’s making a difference in the lives of women everywhere. We’ll talk about: The age preference of the beauty industryThe importance of investing in PR and networkingUnderstanding your target audience’s needsFor more information, visit Better Not Younger’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show Like and review the podcast on Apple Podcasts. Support the show

In this episode of Coffee N° 5, I sit down with Richard Kestenbaum, co-founder and partner of Triangle Capital, who has a great deal of experience advising clients in merchandising businesses, particularly in the retail and consumer sector. Richard shares his extensive experience in advising clients and offers valuable insights on how to approach investors when launching your business. We’ll talk about: Raising capital to grow your businessStating what makes your business uniqueThe importance of a solid marketing strategyFor more information, visit Triangle Capital’s website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

On this episode of Coffee N5, we have the pleasure of interviewing Emily Perez, a leading figure in the beauty industry and the founder of Latinas in Beauty. We delve into the experiences of Latinas, people of color, and minority entrepreneurs as they embark on starting their own businesses and emphasize the significance of formulating a strong marketing plan prior to launching your brand. We’ll talk about: Frequent mistakes made when marketing your brandThe evolution of costumersCreating a solid marketing strategyFor more information, follow Latinas in Beauty on Instagram and their website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show

On this episode of Coffee N° 5, join us as we sit down with Aly Walansky, the #1 food journalist of 2022 according to Muck Rack. Aly is a renowned travel and food journalist and winner of several awards. We delve into the impact of the digital age on the PR industry and explore effective strategies for promoting emerging brands to journalists and securing media coverage. We’ll talk about: How to get an editor’s attentionChanges in the PR world in the digital eraTips on pitching for emerging brandsFor more information, follow Aly Walansky on Instagram or subscribe to her newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. Support the show