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Ep78: Fault

We often don’t see the way we are influencing and affecting those around us. We don’t make the link from our behavior to what we see pervade our company culture. And then – like so many of our episodes - a trip to the bathroom changes everything. Why is that important for business? Often, we experience an effect in the world, and then rationalize that thing without taking the time to notice if we have a hand in causing it. The truth is, everything you do is modeling things for people in...


Ep77: When Time Does Not Equal Money

Time is a valuable commodity, and we hope all of our listeners properly value their time. We also know that our time does not inherently have the same value to others, including our clients. And that’s why we ask the important question: does time really equal money? Why is that important for business? Just because you invest a precious asset - your time – into work for someone doesn’t necessarily mean they will equate it to value. The idea that time equals dollars is very misleading....


Ep76: Being Sold

You can learn important business lessons from just about any source, including a squeegee kid with a surprisingly nuanced sales approach. Why is that important for business? The biggest challenges you will encounter when doing sales – and if you are in business, make no mistake: you are doing sales – are the silent objections of your potential clients. Often, while being sold to, we are busy stacking up a list of reasons to say no. Good sales is about making it easy to say yes. What,...


Ep75: Hijacked Meetings

Audience Q&As can quickly devolve. Someone wants to share a story instead of a question; someone else wants to demonstrate their own expertise and “teach from the seats”. No one seems to know how to ask a succinct and relevant question and you can feel the frustration from the group. As the leader – whether it be in front of a large audience or just at your staff meetings – you must consider the impact of these contributions on the room, and your goals. This episode is about being clear...


Ep74: Confidence - An Origin Story

Have you ever been in a conversation with someone who ignores the substance of the conversation, and instead present themselves as an authority based on their experience or resume, instead of their response to the issue? This is exactly the kind of incident that instigates todays story/rant, and leads to a discussion about authenticity, confidence, and credibility. Why is that important for business? This kind of appeal to authority can sometimes be mistaken for confidence, but it...


Ep73: I Would Have Hired You But

How hard are you making people work to hire you? Sometimes in business, people make it hard to give them money. Like you are drowning, and they need you to fill out twelve forms in triplicate to order your life preserver. In this episode, we talk about the importance of small victories, triage, and making it easy for clients to hire you. Why is that important for business? When someone is ready to hire you, it is important to find the points of disengagement – the part of the process...


Ep72: Deeper Connections - LIVE FROM NYC

In this episode, we are podcasting live from the National Association of Broadcasters Show New York and talking about fist-bump people, Jewish high holidays, and genuine human connection. Why is that important for business? Some people – even clients! - deplete your energy and those relationships may need a second look. It is rare to regret not taking a client, but you will most likely experience the feeling of regretting taking on a client. This is why it is important to surround...


Ep71: Quitting

When her son wants to quit something, Jodi and her husband must decide if they want to encourage him to stick with his commitments or applaud him for knowing what he wants. And this common parenting dilemma brings us to some important decisions you will need to make in business, too. Why is that important for business? There are so many opportunities in business to make similar decisions. But commitment might not always be the skill to flex - quitting can be just as important as...


Ep70: Komen

Eliot recently spent 3 days walking 60 miles for the Susan G. Komen foundation, and as usual, came home with a bunch of ideas for what your business can learn from the experience. In this episode, we’ll talk about company culture, and what you can learn by staring at people’s backs for 60 miles. Why is that important for business? There are many important lessons to be learned from an organization like the Susan G Komen Breast Cancer Foundation. Chief among them is how to create a...


Ep69: In Sickness and In Health

When illness befell the Hume household, Jodi learned an important lesson about empathy, and how bad we can be at empathizing if we haven’t experienced something for ourselves. It turns out, empathy involves more than emotional intelligence. Why is that important for business? So often in business, we jump to conclusions about the motivations, experiences and decisions of others. Sometimes, this lack of empathy is a matter of needing to develop some emotional intelligence. But perhaps...


Ep68: Platitude Smackdown

Business platitudes: they aren’t wrong, but they also aren’t right. And they annoy Jodi. So let’s talk about them! Why is that important for business? There are many business platitudes around leadership – how many leaders there should be, for instance. Even Mark Twain said, “the perfect committee is made up of three people, two of whom are dead.” (Or at least Eliot insists he said it. Google isn’t as certain.) But if you have the right people around you, you should value their input...


Ep67: The Devil

Ep 66 It’s starts with a movie and this famous dialogue: “What do you think the Devil is going to look like if he's around? …He will be attractive! He'll be nice and helpful. He'll get a job where he influences a great God-fearing nation. He'll never do an evil thing! He'll never deliberately hurt a living thing... he will just bit by little bit lower our standards where they are important. Just a tiny little bit. Just coax along flash over substance. Just a tiny little bit.” And from...


Ep66: Max Leadership

Sometimes, all you need is a public restroom and a therapy dog to teach you some important lessons about leadership. This episode is such a time. Why is that important for business? The episode starts with a story about a dog named Max and his annoyed owner, but it turns into a lesson on leadership. There are leaders who micromanage and push and blame their employees when things don’t work. And then there are leaders who are compelling and make a space for people to be their best....


Ep65: Fresh Start

Ep 65 Ah, September. Not only does it usher in the birthdays of your two favorite podcasters, but for many (or just Jodi) it is also a time for fresh starts. And even if you don’t naturally feel this fresh start energy, there are ways to bring a clean slate feeling into what you do. Why is that important for business? Fresh start energy can feel like a reboot, where you get to start with a (nearly) clean slate and bring some new energy to a project or business or client that had...


Ep64: Secret Burger Joint

Ep 64 You know all those things you have to do in business, but you really dislike? What if it were possible to strip your business down to just the necessary and even – gasp – the enjoyable? In this episode of So Here’s My Story, we discuss the secret burger joint, and the lessons that it might be able to teach you. Why is that important for business? We often assume that there are things we will have to do in business, whether we like them or not. But there are businesses, like the...


Ep63: Not Giving a Dam

Not just any host of a popular podcast would be able to turn a disagreement with their spouse into a lesson for business. But that’s exactly what happens in this episode, as we discuss the layers and nuances of “good enough”. The distinction of how “good enough” you do things comes up often in business and in life, because there are ultimately levels of good enough. Unfortunately, the whole discussion runs with baggage. The first to bring up the “good enough” discussion risks being labeled...


Ep62: Seattle or San Diego?

Sometimes... you need to stop and get out the map. Yessss... we know it's 2018, but WAZE just doesn't WORK for the metaphor we're trying to use in this week's episode. Today, Jodi & Eliot explore getting stuck, spinning your wheels, when you need to know exactly where you're going and when you need to just DRIVE. This episode is all about getting clear on where you are heading, not before you start, but once you are already doing the work of your business. Whether or not you had a clear...


Ep61: When To Sweat The Small Stuff

In this episode, we talk about how the little things more than just count – they are what make up people’s first impressions of your business. Why is that important for business? People are making judgments about the details – a flicked cigarette in a parking lot, a tidy dining room table – and making decisions about what that means for the rest of your business. Small things can often really matter, but you can’t possibly see or care about everything. You need to navigate which small...


Ep60: Care and Feeding

Ep 60 It turns out, customers are a lot like cats – they are a lot happier when you follow their specific care and feeding instructions. Everyone has different priorities, different things that they care deeply about. In this episode, we discuss the importance of knowing what makes people tick (and where they like to be scratched). Why is that important for business? A “care and feeding manual” clarifies these priorities and helps you address individual needs without worrying about...


Ep59: Staying vs Not Leaving

Ep 59 Have you ever thought about the difference between staying and not leaving? There is very different energy between the two, even though we confuse them. Sometimes the middle lane seems like a lane where you can hang out and coast, and not make a choice, but it can be a dangerous place to stay. In this episode, let’s talk about that place between staying and leaving. Why is that important for business? In companies, often there is an employee that someone is frustrated with, but...