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Ep71: Quitting

When her son wants to quit something, Jodi and her husband must decide if they want to encourage him to stick with his commitments or applaud him for knowing what he wants. And this common parenting dilemma brings us to some important decisions you will need to make in business, too. Why is that important for business? There are so many opportunities in business to make similar decisions. But commitment might not always be the skill to flex - quitting can be just as important as...


Ep70: Komen

Eliot recently spent 3 days walking 60 miles for the Susan G. Komen foundation, and as usual, came home with a bunch of ideas for what your business can learn from the experience. In this episode, we’ll talk about company culture, and what you can learn by staring at people’s backs for 60 miles. Why is that important for business? There are many important lessons to be learned from an organization like the Susan G Komen Breast Cancer Foundation. Chief among them is how to create a...


Ep69: In Sickness and In Health

When illness befell the Hume household, Jodi learned an important lesson about empathy, and how bad we can be at empathizing if we haven’t experienced something for ourselves. It turns out, empathy involves more than emotional intelligence. Why is that important for business? So often in business, we jump to conclusions about the motivations, experiences and decisions of others. Sometimes, this lack of empathy is a matter of needing to develop some emotional intelligence. But perhaps more...


Ep68: Platitude Smackdown

Business platitudes: they aren’t wrong, but they also aren’t right. And they annoy Jodi. So let’s talk about them! Why is that important for business? There are many business platitudes around leadership – how many leaders there should be, for instance. Even Mark Twain said, “the perfect committee is made up of three people, two of whom are dead.” (Or at least Eliot insists he said it. Google isn’t as certain.) But if you have the right people around you, you should value their input...


Ep67: The Devil

Ep 66 It’s starts with a movie and this famous dialogue: “What do you think the Devil is going to look like if he's around? …He will be attractive! He'll be nice and helpful. He'll get a job where he influences a great God-fearing nation. He'll never do an evil thing! He'll never deliberately hurt a living thing... he will just bit by little bit lower our standards where they are important. Just a tiny little bit. Just coax along flash over substance. Just a tiny little bit.” And from...


Ep66: Max Leadership

Sometimes, all you need is a public restroom and a therapy dog to teach you some important lessons about leadership. This episode is such a time. Why is that important for business? The episode starts with a story about a dog named Max and his annoyed owner, but it turns into a lesson on leadership. There are leaders who micromanage and push and blame their employees when things don’t work. And then there are leaders who are compelling and make a space for people to be their best....


Ep65: Fresh Start

Ep 65 Ah, September. Not only does it usher in the birthdays of your two favorite podcasters, but for many (or just Jodi) it is also a time for fresh starts. And even if you don’t naturally feel this fresh start energy, there are ways to bring a clean slate feeling into what you do. Why is that important for business? Fresh start energy can feel like a reboot, where you get to start with a (nearly) clean slate and bring some new energy to a project or business or client that had...


Ep64: Secret Burger Joint

Ep 64 You know all those things you have to do in business, but you really dislike? What if it were possible to strip your business down to just the necessary and even – gasp – the enjoyable? In this episode of So Here’s My Story, we discuss the secret burger joint, and the lessons that it might be able to teach you. Why is that important for business? We often assume that there are things we will have to do in business, whether we like them or not. But there are businesses, like the...


Ep63: Not Giving a Dam

Not just any host of a popular podcast would be able to turn a disagreement with their spouse into a lesson for business. But that’s exactly what happens in this episode, as we discuss the layers and nuances of “good enough”. The distinction of how “good enough” you do things comes up often in business and in life, because there are ultimately levels of good enough. Unfortunately, the whole discussion runs with baggage. The first to bring up the “good enough” discussion risks being labeled...


Ep62: Seattle or San Diego?

Sometimes... you need to stop and get out the map. Yessss... we know it's 2018, but WAZE just doesn't WORK for the metaphor we're trying to use in this week's episode. Today, Jodi & Eliot explore getting stuck, spinning your wheels, when you need to know exactly where you're going and when you need to just DRIVE. This episode is all about getting clear on where you are heading, not before you start, but once you are already doing the work of your business. Whether or not you had a clear...


Ep61: When To Sweat The Small Stuff

In this episode, we talk about how the little things more than just count – they are what make up people’s first impressions of your business. Why is that important for business? People are making judgments about the details – a flicked cigarette in a parking lot, a tidy dining room table – and making decisions about what that means for the rest of your business. Small things can often really matter, but you can’t possibly see or care about everything. You need to navigate which small...


Ep60: Care and Feeding

Ep 60 It turns out, customers are a lot like cats – they are a lot happier when you follow their specific care and feeding instructions. Everyone has different priorities, different things that they care deeply about. In this episode, we discuss the importance of knowing what makes people tick (and where they like to be scratched). Why is that important for business? A “care and feeding manual” clarifies these priorities and helps you address individual needs without worrying about...


Ep59: Staying vs Not Leaving

Ep 59 Have you ever thought about the difference between staying and not leaving? There is very different energy between the two, even though we confuse them. Sometimes the middle lane seems like a lane where you can hang out and coast, and not make a choice, but it can be a dangerous place to stay. In this episode, let’s talk about that place between staying and leaving. Why is that important for business? In companies, often there is an employee that someone is frustrated with, but...


Ep58: Pee my WHAT? The Encore Performance

Pee my WHAT? The encore performance What does peeing your pants have to do with better business? This week, we revisit our very first episode, over a year ago, where Jodi and Eliot talk about the importance of sharing those vulnerable stories that businesses need to tell. Why is that important for business? There’s this weird counterintuitive perception that people don’t want to share those stories. And peeing your pants might not be the story that you are going to lead with the first...


Ep57: Certainty

Ep 57 – Certainty Have you ever noticed a tendency to view things in a binary, all-or-nothing way? Does delegating frustrate you, because you worry someone else would just mess things up, so why not do it yourself? Do you “hate conflict”? In this episode of So Here’s My Story, let’s talk about exactly that, and the secret dial that just might work better than that switch you are currently using. Why is that important for business? When we think about examples like delegation, one of the...


Ep56: The Red Hen

Ep 56 – The Red Hen The notion of choosing politics over business has been in the news lately, and it begs the question: how you know when choosing clients for fit is discriminatory, and when it is beneficial to the culture of your business. That’s the topic of this episode of So Here’s My Story. Why is that important for business? There are pros and cons and limitations to the concept of “fit” in business. Fit can tell you who to hire, what clients are ideal, and how to build a team....


Ep55: Is It Too Late for Me?

Ep 55 – Is It Too Late for Me? Ever heard a 20-something lament about how it’s “too late” for them to do something? In this episode of So Here’s My Story, we talk about the idea of it being too late for our dreams or aspirations – when it’s an excuse, when it’s time to let go, and when it’s time to try to get Whack-a-Mole into the Olympics. Why is that important for business? When we feel like it’s too late to make a move, we can become paralyzed by that determination. We have a false...


Ep54: Pick Your Lane

Ep 54 – Pick a Lane In traffic, it is critical that other drivers be able to anticipate your behavior; you need to be clear about your direction and your intentions if you want everyone to stay safe. But the same can be said about business. And that is what we will talk about in this episode of So Here’s My Story. That, and the time that Jodi almost ruined Pajama Day. Why is that important for business? You have to pick a lane, in driving and in business. People, including your...


Ep53: How the Yanni v.s. Laurel Debate Relates to Business

Did you listen to the now famous “Laurel vs Yanni” audio that has been making its rounds on social media? Despite an ingrained reluctance to participate in such popular phenomena, Jodi noticed an important message inherent in the debate – even here, in this simple form, people hear different things. And some people even think kale is sweet. Why is that important for business? With all of the value judgements and complexity and nuance stripped away, people will still have different...


Ep52: The Business Sommelier

“I fired a client recently”, Eliot says, with a twinkle in his eye and some understated elation in his voice. And so begins today’s story. Sometimes, we have clients that, although they are wonderful and maybe even very profitable, aren’t a great fit for our best work. It’s okay to both realize this and design our work around those clients that are a great fit. And it’s also okay to fire the ones that don’t. Why is that important for business? Having a business and having a business that...