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The IABC EMENA Podcast

Storytelling Podcasts

Setting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with a network of 10,000 members in more than 80 countries, representing many of the Global Fortune 500 companies. A broadly diverse community of communication professionals, IABC connects members to ideas, job opportunities, and people, through professional learning and a generous culture of sharing. We believe that in today’s world, communication can be a force for good in business and society. We connect members and business people together for this purpose. With thousands of members worldwide, representing diverse industries, sectors and disciplines, this is a community alive with knowledge, experience, ideas and support; all of which are freely exchanged.

Location:

United Kingdom

Description:

Setting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with a network of 10,000 members in more than 80 countries, representing many of the Global Fortune 500 companies. A broadly diverse community of communication professionals, IABC connects members to ideas, job opportunities, and people, through professional learning and a generous culture of sharing. We believe that in today’s world, communication can be a force for good in business and society. We connect members and business people together for this purpose. With thousands of members worldwide, representing diverse industries, sectors and disciplines, this is a community alive with knowledge, experience, ideas and support; all of which are freely exchanged.

Twitter:

@iabceme

Language:

English


Episodes

Speechwriting secrets with Simon Lancaster

2/25/2024
In today's episode host Monique Zytnik speaks with Simon Lancaster, who shares his secrets on speechwriting and what it is like to do a TEDx talk. Simon is based in London and became a speechwriter working for Tony Blair’s Cabinet in the 1990s. Since then he has written speeches for CEOs of some of the biggest global companies including Unliever, HSBC and InterContinental Hotels Group. Additionally, in the last years, his books have won awards and he has kept himself busy lecturing at Henley Business School and Cambridge University on creative writing. We hope you enjoy the show. Find out more about IABC EMENA at https://iabcemena.com. Reach out to Simon and Monique on LinkedIn. Thank you to our podcast editor Michael Kümritz. www.linkedin.com/in/simon-lancaster-speechwriter www.linkedin.com/in/moniquezytnik

Duration:00:34:05

Diversity, Equity and Inclusion with Advita Patel and Priya Bates

1/28/2024
Welcome to the International Association of Business Communicators EMENA region podcast hosted by Monique Zytnik. Based in the Manchester area of the UK, Advita Patel is the Director of CommsRebel who helps organisations build a culture that thrives. Advita recently published her book, which she co-authored with Priya Bates. Called: Building a Culture of Inclusivity, it helps Internal Communication professionals, HR and business leaders engage employees in driving culture change to ensure everyone feels valued and like they belong. Today we’re lucky to also be joined by Priya Bates, who is joining us from her office in Ontario, Canada. She is the president of Inner Strength Communication, IABC Fellow and also a huge influencer in the internal communication space.

Duration:00:45:59

A conversation with Katie Macaulay

12/21/2023
Join us for a discussion with IABC International Executive Board member Katie Macaulay. Katie is a leading voice in communications. She is managing director of AB, the world’s first specialist employee communication agency, founded in 1964, and host of The Internal Comms Podcast. Katie sits on the Board of the International Association of Business Communicators and is a guest lecturer at Cranfield Management School. Katie was named ‘Change Maker’ by the Institute of Internal Communication. In all, her career in corporate, employee and change communications spans more than three decades.\ Don't forget to sign up or renew your IABC membership! Thank you to our editor Michael Kümritz, and John Philips. Subscribe to Katie's Friday Update: www.abcomm.co.uk/Friday 12 episodes for 12 IC challenges: www.linkedin.com/pulse/internal-comms-podcast-12-challenges-conversations-katie-macaulay/ Katie's LinkedIn profile: www.linkedin.com/in/katie-macaulay-2b80b88/ Monique's LinkedIn profile: https:/www.linkedin.com/in/moniquezytnik Wishing you a happy festive season!

Duration:00:51:43

Rethinking how we make decisions with Ben Wickham

11/23/2023
You know when you meet someone and you just have a great vibe? After a short conversation, you’ve already worked out if you would or wouldn’t like working with them. You feel that they get you, or they won’t. Well, this is our topic in today’s episode. Ben Wickham is a fellow communications person, storyteller and specialist in organiszational behaviour and team dynamics from Utrecht in the Netherlands.

Duration:00:33:28

Debating internal communication research with Dr Kevin Ruck and Mike Klein

10/7/2023
Every profession needs to be founded on research. If it is research, understanding and debate on art, mathematics or science, discussion is essential for airing of opinions and challenging ideas. In this episode Mike Klein and Dr Kevin Ruck debate the latest internal communication research. Dr Kevin Ruck is the co-founder of PR Academy which is the largest Chartered Institute of Public Relations accredited teaching centre. Not only is he is the editor and co-author of the leading text book, Exploring Internal Communication but he has also written numerous academic journal articles and chapters, AND is a member of the editorial advisory board of the Journal of Communication Management. Not one to rest on his laurels, Kevin has just completed another book, co-authored with Mike Pounsford and Howard Krais, called ‘Leading the Listening Organisation: Creating organisations that flourish’. This will be released by Routledge in 2024. Kevin is based in London. Mike Klein is an internal and social communication consultant based in Iceland, but as many of our globe trotting members, he has lived and worked in many countries including Belgium, Denmark, Germany, The Netherlands and the US. I’m sure we’ll all agree that Mike’s super power is super-connecting - identifying people whom he thinks are worth introducing to each other, and then introducing them to each other. Mike is the founder of #WeLeadComms, and a prolific writer and speaker. If you are interested in being a part of our IABC EMENA Region community visit iabcemena.com for more information or reach out to us on LinkedIn. Thank you to our podcast editor Michael Kümritz and all of our IABC EMENA region members for your continued support.

Duration:00:50:51

Academia and business communication with Gloria Walker

8/30/2023
Today's guest is Gloria Walker, who is not only a professor of practice at Hult International Business School and Associate Lecturer at London College of Communication, but she is also a Strategic Communications Consultant and owner of her own business. Gloria has that glorious position of one foot in academia and teaching and the other in the practicalities of clients, business and real-world work. Gloria has been our IABC EMENA treasurer for a number of years and not only does she have so much industry context, but she has a great understanding of our association.

Duration:00:35:01

Digital communication with Steph Pilon, Phil Riggins and Monique Zytnik

7/27/2023
Bold new frontiers for communication or digital hype? Our panel discussion brings to the fore what many of us have been thinking. With so much noise and so little time, what do we really need to know right now in our digital realm? Is social media done? Is AI friend or foe? What is the real tech baseline minus the fanfare for comms? Through an engaging expert panel session hosted by IABC EMENA's region, we'll unpack these questions, help you make sense of the present, and give you confidence stepping into the future of our communication profession. Catalina Gardescu: Incoming Director of Marketing, Communication and Admissions, Copenhagen International School Stephanie Pilon: Vice President Digital Marketing & Managing Director, The Adecco Group Phil Riggins: Founder and CEO, The Brand & Reputation Collective Monique Zytnik: Regional Lead DACH, Open Communication Group This event was part of the IABC EMENA Region's successful City Connect Series, following events in Barcelona, London, Amsterdam , Krakow and Lisbon. Learn more about IABC EMENA: https://iabcemena.com

Duration:00:45:00

Artificial intelligence vs PR & marketing with Jasna Suhadolc and Ana Margarida Ximenes

6/10/2023
With artificial intelligence leaping ahead in content production and all areas of communications, join us as we talk with marketing and public relations agency leaders Jasna Suhadolc and Ana Margarida Ximenes about what is changing right now and the opportunities that lie ahead. Jansna Suhadolc is from Slovenia and is a seasoned digital marketing expert, working with companies from all over the world. Her digital marketing agency is called Actuado and is a HubSpot Platinum Solutions partner. Jasna has a passion for new technologies and shares her knowledge as a guest professor, keynote speaker, and workshop facilitator. She has been an IABC member for over two decades and serves as the IABC Slovenia president, a long-time member of the Management Board of IABC EMENA, and is currently a PAC (Program Advisory Committee) member for the IABC World Conference in Toronto. Ana Magarida Ximenes is based on the other side of Europe, in Portugal and is president of Atreviva in Portugal, who are a global communication consultancy with offices in countries such as Spain, Brussels and the other side of the water in Brazil, Colombia and Chile to name a few. Ana is the IABC EMENA past chair and a member and Country Chapter Lead for Portugal of the European Association of Communication Directors. Ana has a background in journalism and helps clients with crisis communication, reputation and change management. Thank you to our podcast editor Michael Kümerz and all of our IABC EMENA members.

Duration:00:34:31

Digital employee experience with Kurt Kragh Sørensen and Pete Johns

5/2/2023
Want to know the latest on digital employee communication and digital workspaces? Tune in to our latest episode with Kurt Kragh Sørensen from IntraTeam in Denmark and Pete Johns from Swoop in the UK, with special guest DJ Bob, as they discuss the latest in developments and why measurement matters. DEX Benchmark (intranet, collaboration and ESN) https://intrateam.com/dex_benchmark_intranet_digital_workplace_esn Peer-to-Peer Networking groups https://intrateam.com/networking-groups Swoop analytics benchmarking report for Viva Engage (Yammer) https://www.swoopanalytics.com/yammer-bm-2022-23

Duration:00:33:57

Safety communication with Adam Currie

2/27/2023
Today’s guest is Adam Currie who is based in our Middle East region. He is a communicator with an impressive array of roles behind him. From copywriting for investment magazines in Canada to African leadership publications and then moving onto comms, Adam is now focused on safety communications for the world’s largest energy company. Like what you heard? Register for Adam's webinar on 8 March 2023 by going to our website at iabcemena.com. Drop us an email or share your thoughts on social. Thank you to our IABC EMENA board, members and also our podcast editor Michael Kümritz

Duration:00:22:47

Leadership: Stories and strategies to empower women in the workplace

2/17/2023
Co-hosted by Monique Zytnik (IABC EMENA) and Ross Monaghan (IABC APAC), this intimate panel discussion, featuring Tineka Everaardt, Maria Farmer, Natalie Collard and Sally Goldner, will inspire you with stories and strategies of women who have stepped up to show what is possible. We also hear insights from Karen Matthews, Catalina Gardescu, Robert Andersson and Christine Elmer. Designed for communication professionals and entrepreneurs of all levels. This is actually a leadership discussion for people of all genders about what could be holding you back, real battles you may face and tactics to help you step up. Tineka Everaardt is an award-winning journalist, who has worked in the newsrooms of Channel 7 and Channel 9 as a senior producer and reporter. She was the Communications Manager at Priceline and a Senior Media Advisor for the Victorian State Opposition. Now she runs her own communications business, Everlist, offering media training, media releases, copywriting, and voice overs. She works closely with PR agencies who want a journalist’s perspective. Maria Farmer is one of the most experienced and formidable women in Australian public relations. Her company specialises in brand building, crisis management, publicity and public relations, offering bespoke solutions. With a history representing some of the best known creatives, actors, fashion and lifestyle brands, restaurateurs and authors in this country, her clients include Baz Luhrmann. Natalie Collard is the founder and CEO of Quartz Group offering human-centred executive coaching and leadership training. She is also the CEO for Food & Fibre – Great South Coast, on a mission to grow the south-west region of Victoria and its high-potential primary industries. Natalie’s previous roles include CEO of Australian Dairy Farmers and Chair of Women in Renewables. Sally Goldner is a diversity educator, speaker, life coach, MC and consultant. Her previous and current roles include founding member of Transgender Victoria, co-facilitating Transfamily, 3 CR’s “Out of the Pan” and Bisexual Alliance Victoria Treasurer. She received an Order of Australia in 2019, the 2015 LGBTI Victorian of the Year and joined the Victorian Women’s Honour Roll in 2016. Thank you to IABC EMENA, IABC APAC for your support and Michael Kümritz our podcast editor.

Duration:01:44:01

Finding your voice with Kate Peters

1/16/2023
Meet Kate Peters, a leadership coach who helps people find their voice. Communication is much more than how you deliver a talk. Even though giving an effective presentation is vital to executives, presenting is just one result when they get communication right. Kate will share her experiences working with hundreds of executive leaders in varied industries. We will look at the most common communication challenges leaders face besides scheduling, what they know, what they think they know and what they don’t know they don’t know, and how helping leaders be impactful communicators may save the world. Kate Peters is the author of Can You Hear Me Now? Harnessing the power of your vocal impact in 31 days. With an internationally recognized public-speaking blog, K8sVoice, her clients include executives at Fortune 50 tech companies, manufacturing, real estate, insurance, non-profit organizations, and large foundations. An expert on vocal impact, her radio and internet interviews have included making the KNX newsroom try out “mask resonance” and giving Valentine’s Day advice on creating a sexy voice on the Wayne and Jane show in Canada. She lives in Southern California with her fabulous life partner, Doug Simao. Kate will be our IABC EMENA webinar guest on 25 January 2023. Go to our website to register: https://iabcemena.com/event/connect-with-kate-peters Thank you to our new podcast editor Michael Kümritz.

Duration:00:20:53

Saudi Arabia with Gary Hernandez and Sarah Palmer

11/13/2022
Welcome to the International Association of Business Communicators EMENA region podcast. Join us as we talk all things comms in Saudi Arabia with Gary Hernandez and Sarah Palmer. We cover everything from what it is like to work in Saudi Arabia in a communications role; to what you should look for in a new hire, and what new graduates should focus on to kick-start their career. Gary is a new IABC EMENA board member and has over 20 years of experience in writing and communications in the oil and gas industry and is currently located in Dhahran. Sarah is also an expat in Saudi and currently in Jeddah, a port city on the red sea. She is the Director of Corporate Affairs Saudia Aerospace Engineering Industries and has a multitude of experience in public relations, marketing and freelance writing in Australia, the UK and Middle East. If you like this podcast, please reach out to Gary and Sarah on LinkedIn and let them know.

Duration:00:47:08

Partnerships with Cathryn Barnard and Jennifer Sproul

9/13/2022
Join Cathryn Barnard and Jennifer Sproul as we talk about business partnerships both for external and internal communication. We cover what is needed for a good partnership, the benefits of building a community and personal satisfaction from work in this field. Cathryn Barnard also talks about her work on the freshly released Carbon Almanac with Seth Godin. Cathryn (Cat) is the Co-founder and Director of Working the Future. She helps business leaders design, build and optimise lean and agile organisations. Jennifer Sproul is the Chief Executive at the Institute of Internal Communication and has also worked with the Market Research Society in London. Her background is in marketing publishing and membership organisations. At the end of our podcast we have a challenge for you. We hope you enjoy listening to Cat and Jen.

Duration:00:38:19

Science, energy sustainability, and communication with Tunbosun Afolayan and Dieuwke Swain

8/13/2022
Our guests from the Netherlands, Tunbosun Afolayan and Dieuwke Swain, talk about moving countries, cultural differences, ethical dilemmas and communicating about science. Tunbosun Afolayan has four degrees ranging from a Bachelor of Science in Geology and Mineral Sciences to an MBA in Energy and Sustainability. She has worked in the gas and petroleum, solid minerals, water and finance industries, and was recently named a Rising Woman in Energy by the Mediaville Women in Maritime and Energy award. She is a new IABC EMENA region member, having recently moved from Lagos, Nigeria to Amsterdam in the Netherlands. Tunbosun was a facilitator at our IABC Converge event last year on the rise and impact of short term gig and contract roles in comms careers Roundtable. She is joined by Dieuwke Swain, who is one of our IABC EMENA region board members and also lives in the Netherlands. Dieuwke also has a mixed scientific and communications background. After gaining Bachelors and Masters degrees in Molecular Biology, she made a career switch into supply chain at the turn of the millennium, and then moved into internal communications 10 years’ ago. Since then she has worked both in-house and as a consultant for multinationals and non-profits. She is now a Communications Manager at IDEXX, a global leader in veterinary diagnostics, software, and water testing.

Duration:00:35:39

Steffen Henke and Andreas Ringsted on the relationship between technology and internal communication

7/17/2022
Take a listen to one of our IABC World Conference Listening Lounge sessions, The Rise Of The Connectors – The Dance Between Technology and Internal Communication | Presented by: Monique Zytnik, Global Employee Communication Subject Matter Expert, Open Communication, Andreas Ringsted, Chief Digital Officer, Open Communication, and Steffen Henke, Global Head of Internal Communication at Deutsche Post DHL Group. You can sign up for a Digital Pass for full access to the keynote speakers and plenary session AND a further 9 Listening Lounge podcasts: https://wc.iabc.com/World-Conference-2022/Digital-Pass. In this episode some of our EMENA region colleagues also share their experience from the live conference in New York City. Hear from Katie Macaulay, Managing Director of AB; Jasna Suhadolc, Founding Director of Actuado, and Howard Krais, Head of Employee Experience Clean Air Johnson Matthey. We hope you enjoy!

Duration:00:26:16

IABC World Conference Digital Pass now available!

6/24/2022
It's finally happening for the first time in 3 years. The world's leading event for business communicators kicks off on 26 June in NYC - #IABC22 World Conference. Expecting 800 comms professionals from across the globe to be there but if you're not able to join us then there's definitely a way you can experience it. Listen to a brief chat with Zora Artis, Chair of the IABC World Conference 2022 about the freshly released Digital Pass. IABC has released the Digital Pass a taster of some of the incredible content. There are 5 general sessions live-streamed and on-demand for 30 days, plus 10 Listening Lounges on-demand for 180 days. It's only US$99 for IABC members and US199 for non-members. So jump on and grab your digital pass at https://bit.ly/3xS8ak7 • Opening keynote Frank X. Shaw CCO Microsoft "Find Your Voice! Diplomacy, Influence, and the Evolution of Communications" Live stream 0900-1015 EST Mon 27 Jun (Q&A with Danielle Bond SCMP) • Plenary Panel Communication Professional 2030 Live stream 1600-1700 EST Mon 27 Jun (moderated by Justin Joffe with Maria Gemskie Myron Marlin @Michael McIntyre) • Plenary session Dan Gregory Kieran Flanagan Why Influence Beats Intelligence In Communication Live stream 0900-1015 EST Tue 28 Jun (Q&A with Zora Artis, GAICD IABC Fellow SCMP) • Plenary Panel Changing the Conversation: Communicating Climate Science (moderated by Peter Finn with Taniya Thomas Trisha Bauman Rachael Moore @Dr. Marco Tedesco) Live stream 1600-1700 EST Tue 28 Jun • Closing keynote Lisa Osborne Ross US CEO Edelman Communicating with Belief-Driven Employees & Consumers in 2022 (& QA with Danielle Bond SCMP) Live stream 1115-1230 EST Wed 29 Jun Plus 10 Listening Lounges: • Go Far Together: How Leaders Can Work Together Digitally to Inspire a Global Audience Roger Christie Craig Mullaney • Four Stories Leaders Use to Create Meaning Nancy Duarte • The Neuroscience of Pronouns Dr. Laura McHale • Sustainability: A Critical Part of Your Communications Strategy Alisa Bonsignore • Communication Can Drive Buy-In for Purpose Transformation phil preston - purpose expert • People over Brand: Leveraging LinkedIn for Exec Thought Leadership that Drives Brand Awarenss Amanda Guisbond • The Rise of the Connectors - The Dance Between Tech and Internal Comms Monique Zytnik Andreas Ringsted • Communication: Breaking Barriers Across the Globe Prerna Sinha • Tricksy Words: Finding and Refining Belle Walker • What 1,000 Hours of Call Have Taught me About Connection Lisa Riemers

Duration:00:04:31

Revitalising your team with Russel-Olivia-Brooklands (ROB)

6/19/2022
Russel-Olivia-Brooklands is known in the internal comms world as ROB. He is a UK based consultant and trainer for The Communication Game and has worked with companies such as Sony Entertainment and the United Nations. In this IABC EMENA podcast episode ROB talks about why a communication team might not be performing and what they need to do their job. He delves into further challenges faced by internal communications. We hope you enjoy the episode!

Duration:00:31:50

Organisational, leadership and team alignment with Zora Artis

6/6/2022
Meet Zora Artis, GAID IABC Fellow SCMP, CEO of Artis Advisory, Co-founder of The Alignment People, and Chair of the IABC World Conference 2022 as we talk about everything from strategic alignment to encounters on escalators and free ranging employees. Zora is Australia’s leading Alignment Strategist and has worked with leaders, executives, and boards for over 3 decades to ensure their organisation's structure, leadership, people, brand, communication, and most importantly culture, work together to support their strategy and purpose. Combining an award-winning career with vast commercial and board director experience and my alignment methodology Zora now guides clients to optimise simplicity, process, and team contribution. The outcome drives commercial and social impact strategies. You can find some of Zora's research and white papers, plus contact details at www.artisadvisory.com and LinkedIn.

Duration:00:19:27

Disinformation and democracy with Ute Schaeffer

5/8/2022
Disinformation and propaganda is the evil and dark side of what communication can do. Join us as German based international communication expert Ute Schaeffer dissects what disinformation is, when it is used, how it works and what it aims to do. It is a topic that spans wars, elections, pandemics and times of dispute AND deliberately aims to cause social disharmony. This podcast delves into the responsibilities of journalists, what we should be teaching our children and what we can individually do. Ute asks key questions such as 'where do we have the space to confront ourselves with the ideas of other people without going into a free flow of aggression and dispute?' Tune into this big picture discussion with a communications focus, hosted by Monique Zytnik on behalf of the IABC EMENA region. Ute Schaeffer is an international communications professional with a background in journalism and publishing. She is currently Head of Media & Public Relations / Digital Communication for the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH - GIZ is the german federal agency for international cooperation and development. GIZ provides tailor-made, cost-efficient and effective services for sustainable development in cooperation with partner in more than 120 countries worldwide, also in fragile and post conflict countries. Ute is also the author of Fake statt Fakt - fake vs fact and has worked with organisations such as Deutsche Welle, Germany’s international broadcast, setting up the Ukrainian program and also as the Editor in Chief. Her focus topics include digital communication and the role of disinformation; international policy and development; human rights; and the forward and backward steps in democratisation worldwide. Ute also works with organisations on establishing collaborative workflows and teaching them how to be fit for digital challenges. For more information contact Ute via her website: http://uteschaeffer.de or LinkedIn https://de.linkedin.com/in/ute-schaeffer-5a58b0119 The IABC World Conference 2022 is proud to present “Stronger Together: Gift of Communications Idea Exchange” to benefit The Media Assistance Coordination Center, set up by The Media Development Foundation specifically to combat dis- and misinformation and to support journalists in the Ukraine. All are invited to support this effort and donate! Gift of Communications participants at the World Conference in New York will be randomly matched in pairs and encouraged to learn from each other – to be mentored or reverse-mentored, to brainstorm or run an idea by another professional communicator, or to gain insight into a different culture, industry or marcomms tool. Look for links to donate and participate soon!

Duration:00:40:43