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Edelman Editions Podcast is the UK’s platform for the latest intelligence and Edelman thinking on issues of the week. It brings together Edelman’s finest minds with a range of expert commentators.

Edelman Editions Podcast is the UK’s platform for the latest intelligence and Edelman thinking on issues of the week. It brings together Edelman’s finest minds with a range of expert commentators.
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United States

Description:

Edelman Editions Podcast is the UK’s platform for the latest intelligence and Edelman thinking on issues of the week. It brings together Edelman’s finest minds with a range of expert commentators.

Language:

English


Episodes

Sideload #22 - What is digital transformation anyway?

6/15/2018
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It’s an often used phrase in the techsphere but what does Digital Transformation mean in real terms and how are brands changing the way operate to stay relevant? Edelman’s Global COO Matt Harrington joins us to share his experience from speaking with top companies around the world. Want to get in touch? Email sideload@edelman.com

Duration:00:18:57

Sideload #21 – Is it worth engaging your employees?

5/30/2018
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Many companies that excel at communicating their own brands externally, sometimes neglect their internal audiences. And with a host of tech tools now available to aid communication and collaboration, should we be doing better? Edelman’s HR and employee engagement specialists Nigel Miller and Nicole Linger discuss the trends. Want to get in touch? Email sideload@edelman.com

Duration:00:17:54

Sideload #20 – Dutch Healthtech: Converging markets and new opportunities

5/14/2018
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Melding healthcare solutions and tech innovations is opening doors for new services all over the world. On this episode of Sideload, we’re joined by Lauren Valbert, Head of Health and Technology from Edelman Amsterdam to talk about the digital health scene in the Netherlands and the interplay with other markets around the world. Want to get in touch? Email sideload@edelman.com

Duration:00:26:22

Sideload #19 - Why AI will change everything for brands and consumers

4/23/2018
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Never mind the sci-fi movies, Artificial Intelligence is here and it's set to shake up the way companies communicate with consumers and the services they offer. We explore the innovations firms are already investigating with Nils Mork-Ulnes from AIG and Myles Cameron from Edelman. Want to get in touch? Email sideload@edelman.com

Duration:00:38:46

Sideload #18 - What can we learn from France's approach to tech?

4/11/2018
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France recently gave a platform to over a hundred tech startups at the consumer show CES. Is France getting it right in terms of how it’s approaching tech growth and should you keep an eye on the country for potential opportunities? We explore with Carine Currit from Edelman’s Paris office.

Duration:00:28:36

Sideload #17 – Why we don’t trust social media like we used to

4/4/2018
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The public don’t trust social media networks and search engines as much as they used to, according to the latest Edelman data. In this episode of Sideload, we have audio from this year’s Edelman Trust Barometer launch event where we delve into the data and find the underlying trends behind the stats. Want to get in touch? Email sideload@edelman.com

Duration:00:27:50

Sideload #14 – Starting 2018 with a look at our Crystal Ball

1/23/2018
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To kick off the year we’ve put together a special episode collating the main tech insights from Edelman’s annual Crystal Ball event. Hear from broadcaster Kirsty Wark, writer and performer Katherine Ryan, BBC Economics editor Kamal Ahmed, Credit Suisse Impact Advisory and Financial CEO Marisa Drew, and Edelman Chief Executive Officer, UK & Vice Chairman, Europe Ed Williams, on all things Alexa, Twitter, robots, and more. Want to get in touch? Email sideload@edelman.com

Duration:00:19:30

Sideload #13 – Where next for trust in technology brands?

12/18/2017
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The technology industry and government should be open to having a more positive working relationship, according to Edelman’s President and CEO Richard Edelman. Richard was speaking to Sideload, the technology podcast from Edelman London, about how the technology industry can gain public trust. In the 2017 Edelman Trust Barometer, the technology industry remained one of the most trusted sectors. Trust in technology globally has stayed close to the 75% mark in recent years. However, many of...

Duration:00:05:23

Sideload #12 – Good data vs bad data

12/12/2017
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How is data used (or misused) by brands and the media and what are the consequences? Edelman research experts Rich Davenport and Maya Golan discuss best practice in a fake news era.

Duration:00:33:41

Sideload #11 – How did Shell launch a world-first at Mobile World Congress?

11/28/2017
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Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations in mobility. Last year saw everything from the connected toothbrush, to philosophical discussions on a future augmented by AI, and the nostalgic return of a classic phone. How can 2018 possibly top that? To find out, we invited Nick Spencer, Director of Conference Research at the GSMA, and Ross Whittam, Global Retail...

Duration:00:23:46

Sideload #10 – How do creativity and tech co-exist?

10/31/2017
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Award-winning creative Dave Birss (davebirss.com) sits down with Paul Dixon from Edelman Deportivo to discuss how brands and communicators should approach creativity, the benefit (and burden) of a world of information, and how to convince people that your idea is the right one – even if it scares them. Want to get in touch? Email sideload@edelman.com

Duration:00:40:13

Sideload #09 – How SEO and link building can breathe new life into the humble press office

10/24/2017
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Special guest Ben Harrow from Vouchercloud joins London Tech’s Christina Petrova to discuss how SEO practices and link-building can not only create better results for brands, but a whole new dynamic for the old-school press office model. No more “did you get my press release?” but, “I know this ranks well for your readers, any chance of a link back?”

Duration:00:32:18

Sideload #08 -Why on earth would anyone decide to do tech comms?

10/5/2017
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We ask two young, fresh-faced team members, Jed Just and Immy Hulbert, what madness made them decide that all this was a good idea, and they remind us about the ability to constantly learn, talk about the latest innovations and how they’re benefiting society. Matt Hurst, Chief Operating Officer of Edelman UK and Ireland also discusses his career and observations on the world of tech, and how the BETA programme is designed to attract the best talent not just from our industry, but many others.

Duration:00:28:25

Episode #07 - Land of a thousand gadgets: IFA insights

9/11/2017
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Fighting drones, seventies revivals and digital convergence were all on show at IFA. But how does a brand cut through the noise at such a busy tech show? Tim Weber and George Leney share their insights from Berlin.

Duration:00:31:40

Sideload #03 – What did we learn from Cannes 2017?

7/21/2017
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We ask a Cannes judge(Michelle Hutton), award winner (Jackie Kough)and first timer(Khyati Modgil)to share their thoughts and insights on this year’s event. Why do ‘analogue’ entries do so well, what are the most popular events, and how should we prepare for 2018? Following some well-deserved rest, of course! Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society.

Duration:00:33:12

Sideload #04 – Were there any surprises at RISE?

7/21/2017
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Justin Westcott, Managing Director of London Technology shares his learnings from RISE 2017 in Hong Kong. He discusses the opportunities and challenges for entering the highly diverse Asian market, and shares insight as to why it’s so ripe for innovation – including an interesting insight as to how China’s ‘one child policy’ has played a role in the success of social media. Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate,...

Duration:00:16:21

Sideload #02 - The New News

7/13/2017
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A podcast from Edelman London that explores how technology is changing the way we communicate, our relationships with brands and each other, and society.

Duration:00:31:25

Sideload #01 - The Delicate Dance Of Hype & Trust

7/13/2017
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A podcast from Edelman London that explores how technology is changing the way we communicate, our relationships with brands and each other, and society.

Duration:00:24:32

Sideload #00 – Welcome to Sideload

7/13/2017
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A podcast from Edelman London that explores how technology is changing the way we communicate, our relationships with brands and each other, and society.

Duration:00:02:55

Edelman 67 - The Generation Game

5/31/2017
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In this episode we're exploring the generation game. We want to find out what makes young people tick. Are they optimistic? Who do they trust?

Duration:00:11:15