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The podcast of IABC Ottawa.

The podcast of IABC Ottawa.
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The podcast of IABC Ottawa.




The Voice Episode 117: Measuring what Matters

Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation. In this members' only event, a dozen communicators came together in the lunchroom at CIRA. They had a lively conversation which began with goal setting and included tools, analytics and some of the more nuanced aspects of measuring communications impact. Everyone around the table contributed to the wide...


The Voice Episode 115

Sherrilynne Starkie, host of the voice chats with Kelly Rusk, digital director and partner at Banfield, about her recent IABC Gold Quill Award win for a social media campaign for Export Development Canada (EDC). In this episode we learn how Banfield helped EDC integrate social media into its marketing communication with the Ocean Rodeo campaign. Kelly explains how social media allowed EDC speak to their clients on a different level. They wanted to talk about why small business and...


The Voice

Angela Prokopiak, host of The Voice, chats with two seasoned communications professionals to uncover how they earned a seat at the senior management table, a feat often deemed difficult for those in the communications profession. In this two-part episode, we hear from Cate Murray, Executive Director and Chief Operating Officer of the Stem Cell Network, and Leah Jurkovic, Director of Communications and Stakeholder Engagement for Colleges and Institutes Canada. Leah and Cate share their...


The Voice

Sherrilynne Starkie, host of The Voice, chats with Annie Marsolais, BDC’s marcoms vice president following her recent presentation to IABC Ottawa. In this episode, we learn how BDC – Canada’s only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand. Annie walks us through the why, who, what and how of BDC’s complete brand overhaul, which began in October 2015. The nine-month rebrand process was rigorous and intensive, and involved the following...


The Voice Episode 112

Host Sherrilynne Starkie volunteers as Professional Development Director, IABC Canada East Region and invited Priya Bates to attend a recent meeting to discuss member engagement and engagement strategies generally. Priya is an award-winning professional communicator and president of Inner Strength Communication. Her practice focuses strategic internal communication, engagement, branding and transformational change. In her 20+ year career, Priya has led communication for organizations...


The Voice Episode 111: A fireside chat with Novelist Terry Fallis

Host Sherrilynne Starkie sits down with Terry Fallis, Canadian author and founder of Thornley Fallis Communications to talk about how he manages two successful, yet demanding, careers. Terry, a two-time winner of the Stephen Leacock Medal for Humour, is the award-winning author of six national bestsellers, including his most recent, One Brother Shy. Along with Joseph Thornley, he founded Thornley Fallis in 1995. Since 2006, Terry has juggled his life as a writer and as a communications...


The Voice Episode 110: Live from MARCOM Canada 2017

Host Sherrilynne Starkie visited MARCOM 2017 in Ottawa a couple of weeks ago to capture some of the presentations and speak to presenters. MARCOM is Canada’s only marketing and communications conference developed exclusively for the non-profit and public sectors and for several years IABC Ottawa has partnered with MARCOM to bring its professional development opportunities to our members and our community. Sherrilynne attended a full-day workshop: Connecting with the Changing Canadian...


The Voice Episode 109: From Communications Director to Executive Director – What It Takes

Jody Brian, a PR graduate from Mount Saint Vincent University, enjoyed an illustrious and varied communications career spanning 18+ years, during which time she worked in the private, non-profit and government sectors for organizations including Nortel and Canadian Centre on Substance Abuse, and departments such as International Trade and Correctional Service of Canada within the federal government. Jody’s first surprise move (a surprise to many, that is) was to quit government for the...


The Voice Episode 108: Goal setting and collaboration within a team

IABC Ottawa has a strong focus on professional development for our community, our members and our volunteers and our board members are some of our most dedicated volunteers. Catherine Fair, a business coach from Rhapsody Strategies, visited a recent board meeting for a short session on goal setting and collaboration, two key areas for the volunteer boards. The Voice’s host Sherrilynne Starkie was on hand and to capture the session. Join the conversation! Connect with Sherrilynne Starkie...


The Voice Episode 107: Canada's 150: Driving Communications Excellence

IABC Ottawa held an event at which representatives from six Canadian organizations talked about how they were planning to celebrate Canada’s 150th. Each speaker presented a short case study on the national campaign they were responsible for and then went into detail about how they were building creative heritage campaigns, how they came up with innovative ideas and more. If you couldn’t make the event, fear no more. For this podcast, host Angela Prokopiak spoke with the communications...


The Voice Episode 106: Differentiating between IABC’s vision and mission in the Lone Star State

Join Sherrilynne Starkie in Dallas, Texas as she attends the IABC 2017 Leadership Institute! Ginger D. Homan, Treasurer of IABC, presents ideas for the organizations’ mission, vision, purpose and values statements. And, Sherrilynne catches up with Sara Taylor, regional chair of IABC Canada East, and Jennifer Wah, IABC Fellow and chair of IABC Canada West, to discuss the roles of regional boards and the volunteers that are the lifeblood of IABC. Join the conversation! Connect with...


The Voice Episode 105: Algonquin College Communications Dynamic Duo

If Algonquin College is a small city, Cheryl Jensen is the Mayor. Past president of IABC Ottawa and host Sherrilynne Starkie sits down with Scott Anderson, Director of Marketing, Communications and External Relations and Cheryl Jensen, CEO of Algonquin College in an “Ask Me Anything” segment. At a recent IABC Ottawa senior communicators event, Sherrilynne led a round table discussion where Cheryl and Scott answered questions about the hot topics of CEOs on Twitter, the online presence of...


The Voice Episode 104: Hacking Health (and Communications)

Hacking Health is a global network nowadays. It all started in Montreal a mere five years ago and grew out of a desire to put patients at the centre of health innovations, using technology as a lever. But like many non-profit organizations, attracting the right knowledge base within the volunteer ranks remains a challenge, and for whatever reason, attracting communications support is particularly difficult. Two Hacking Health members share with host Tina Barton their remarkable progress...


The Voice Episode 103: Internal Communication Management Success with Intact Insurance

ONTRACK LIVE is a unique video presentation created by Intact Insurance to share with its employees its third-quarter financial results and priorities in its five geographic regions. Host, Sherrilynne Starkie and Karin Basaraba and Jim Jackson from Intact Insurance discuss how they turned ONTRACK LIVE into a Gold Quill award-winning internal communication management. Kim Basaraba and Jim Jackson share with Sherrilynne Starkie their filming strategy, comedic breaks to staff inclusion and...


The Voice Episode 102: How to Build an Award-Winning Communications Plan

Former president of IABC Ottawa and host Sherrilynne Starkie caught up with Caroline Kealey, principal of Ingenium Communications, to chat about Caroline’s recent Gold Quill award at the IABC World Conference in New Orleans. Ingenium Communications is a boutique firm here in Ottawa, specializing in strategic communications, change management, and training. Caroline Kealey shares with Sherrilynne Starkie on how to build an award-winning communications plan, from the beginning to the end...


The Voice Episode 101: The Art of Podcasting: Lessons from the CBC

An episode on podcasting - how meta, we know! The popularity of podcasts is on the rise - in Canada and around the world. People love them for their intimate nature, the convenience of listening to a good story - any time, any place. But podcasting isn't for everyone, and nobody knows this better than Neil Morrison, founding producer of CBC Radio's The Current. Over the course of fifteen years in radio, Neil led several high-profile CBC Radio programs including, The House, As It Happens...

The Voice Episode 100: Crisis Communications with Ottawa Police Service

On October 22, 2014 shots rang out downtown Ottawa, killing Corporal Nathan Cirillo as he stood guard at the National War Memorial. This unthinkable act devastated and sparked fear in citizens’ minds, causing a frenzy of conversations and rumours. Where did the assailant flee and where was he headed? Was there also an active shooter at the Rideau Centre? As these very questions and numerous other claims flooded the Internet, Ottawa Police Service (OPS) had already undertaken a number of...


The Voice Episode 99: Why A Communications Career Offers the Knowledge and Skills for the Jobs of the Future

Ursula Gobel, Associate Vice-President, Future Challenges, Social Sciences and Humanities Research Council of Canada (SSHRC) was a seasoned and successful communicator with many achievements under her belt. Then she decided to change her career’s strategic orientation. Along the way she learned many lessons and had numerous insights. As a result of her experiences, she contends that a career in communications offers the knowledge and skills for the jobs of the future. Recently Ottawa IABC...


The Voice Episode 98: Gamification for Social Good with United Way

With more than 85,000 charities competing for people’s hearts and purse strings in Canada, cutting through the noise to seize people’s attention is increasingly tough for charities, especially with the rise of crowdfunding platforms that now allow anyone to make a direct appeal. United Way Ottawa knew they had to try something different, an approach that would meet people where they were - on mobile devices, on the move, or looking for fun – with an experience that delivered value to them...


The Voice Episode 97: Responding to a Crisis with Refugee 613

When the body of three-year-old Alan Kurdi washed up on a beach in September 2015, it sent the world into uproar about the tragic plight of Syrian refugees. Shortly afterwards, Canadians – and their newly elected government – responded by opening up their communities to accept 25,000 Syrian refugees. This presented both an opportunity for Canadians to lend support and a challenge for authorities in settling thousands of large and vulnerable families, many of whom didn’t speak English or...