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TV of Tomorrow Show with Tracy Swedlow

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Founded in 1998 by Tracy Swedlow, InteractiveTV Today [itvt] is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, networked, broadband interactive television (ITV). Welcome to our Talk Radio show, which will showcase a number of these executives live on air in dialog with [itvt] founder and editor-in-chief, Tracy Swedlow. Contact: swedlow@itvt.com

Founded in 1998 by Tracy Swedlow, InteractiveTV Today [itvt] is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, networked, broadband interactive television (ITV). Welcome to our Talk Radio show, which will showcase a number of these executives live on air in dialog with [itvt] founder and editor-in-chief, Tracy Swedlow. Contact: swedlow@itvt.com
More Information

Location:

San Francisco, CA

Networks:

BlogTalkRadio

Description:

Founded in 1998 by Tracy Swedlow, InteractiveTV Today [itvt] is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, networked, broadband interactive television (ITV). Welcome to our Talk Radio show, which will showcase a number of these executives live on air in dialog with [itvt] founder and editor-in-chief, Tracy Swedlow. Contact: swedlow@itvt.com

Twitter:

@tswedlow

Language:

English

Contact:

415-824-5806


Episodes

Radio ITVT: Zeev Neumeier, Founder of Vizio-Owned ACR Data Specialist, Inscape

6/6/2018
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Zeev Neumeier is the founder of Inscape, a provider of automatic content recognition (ACR) technologies and cross-screen metrics that is now a wholly owned subsidiary of Vizio. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he discusses Inscape's device footprint, its opt-in policy, why it positions itself as a "white-label" offering, its customers and partners, emerging data trends that it is noticing, the areas it believes are ripe for innovation in the future,...

Duration:00:40:30

Radio ITVT:Jenni Matz, Director of the Television Academy's "The Interviews"

5/31/2018
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Earlier this month, the Television Academy Foundation launched a new online portal for "The Interviews: An Oral History of Television," its archive of recorded conversations with TV stars, show creators and behind-the-scenes innovators, spanning the entire history of the medium. The new portal is fully searchable and cross-referenced, and has been expanded to make available to the public over 4,000 hours of interviews. Jenni Matz, the Director of "The Interviews," recently spoke to ITVT...

Duration:00:35:13

Radio ITVT: Ted Malone, VP of Consumer Products and Services, TiVo

5/24/2018
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Ted Malone is VP of Consumer Products and Services at TiVo. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses, among other things, TiVo's move from hardware to software; its decision to integrate its products with Amazon Alexa and Google Assistant; and the areas where it sees the biggest opportunities for innovation and growth in the future.

Duration:00:38:41

Radio ITVT: YouTube Creators (and Shorty Award Winners), Kara and Nate

5/9/2018
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YouTube creators, Kara and Nate Buchanan (https://www.youtube.com/channel/UC4ijq8Cg-8zQKx8OH12dUSw), recently won the Shorty Award for "Best in Travel." The husband-and-wife team document their adventures as they try to meet their goal of traveling to 100 countries before Nate's 30th birthday in 2019. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, the couple--who began their travels in February, 2016 and who have now visited 72 countries--discuss the various ways in...

Duration:00:38:36

Radio ITVT: Marc Hand, Public Media Company and Tim Hanlon, The Vertere Group

4/25/2018
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Public Media Company (PMC), a non-profit strategic consulting firm that assists public broadcasters with business development and technology and service innovation, earlier this month hired Tim Hanlon--CEO of investment-advisory and strategic consulting firm, The Vertere Group, and a well-known figure in advanced-TV circles--as a key advisor to the Public Media Venture Group (PMVG). The latter is a group of 24 public television stations that are jointly exploring new business...

Duration:00:44:42

Radio ITVT: Ron Downey, Co-Founder and CEO of OTT UX Specialist, Massive

4/19/2018
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Ron Downey is co-founder and CEO of London-based Massive, a company which enables broadcasters, telcos and content providers to present OTT user experiences to their audiences in such a way that "relevant content, promotions, offers and advertising are presented to each customer at a targeted time, and on the best device." Its international customer base includes AT&T, the BBC, Sky, Foxtel, Channel 5, DAZN, Deutsche Telekom, Pearl TV and Freeview, among others. In this recorded interview...

Duration:00:51:00

Radio ITVT: Interview - Dylan Collins, CEO of SuperAwesome

4/12/2018
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*Speaking at TVOT SF 2018! Dylan Collins is CEO of SuperAwesome, a provider of technology that is designed to enable "the global under-13 audience" to engage safely with digital media while maintaining their digital privacy. The company--which says that its technology footprint extends to almost half a billion children in North America, Europe and the APAC region, and which achieved profitability in Q4 2017-- recently launched a "content certification standard" for YouTube creators who are...

Duration:00:36:38

Radio ITVT: Interview with YouTube Star, Mike Chen

4/9/2018
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Mike Chen is the creator and host of Strictly Dumpling, Beyond Science and a number of other YouTube channels, which to date have collectively garnered around 4 million subscribers and half a billion views. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Chen describes his portfolio of channels, how they came into being, and how they are produced; explains how the channels are monetized and how they have been impacted by the recent changes in YouTube's advertising...

Duration:00:49:41

Radio ITVT: Sandro Catanzaro, Co-Founder and Chief Innovation Officer, dataxu

4/5/2018
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Sandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which...

Duration:00:38:43

Radio ITVT: Exclusive: IAB Tech Lab Releases "Guidelines for Identifier"

4/3/2018
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Exclusive: IAB Tech Lab Releases "Guidelines for Identifier for Advertising on OTT Platforms" ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and the process that governs their adoption; outlines how they relate to other industry initiatives (such as Ad-ID) and emerging technologies (such...

Duration:00:38:03

Radio ITVT: Abbey Thomas, Chief Marketing Officer, Tremor Video DSP

3/28/2018
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Abbey Thomas is Chief Marketing Officer of Tremor Video DSP, the company created last year when Tremor Video (now Telaria) sold its demand-side programmatic video platform to Israeli mobile advertising company, Taptica, for $50 million. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Thomas provides an overview of the markets in which Tremor Video DSP operates, and outlines the company's strategy and roadmap. (Note: the next TV of Tomorrow Show, TVOT SF 2018, will take...

Duration:00:32:36

Radio ITVT: Making Cross-Platform Measurement Make Sense at TVOT NYC 2017

3/20/2018
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ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "Making Cross-Platform Measurement Make Sense." The session was described in the show brochure as follows: "No area of measurement is of greater importance today than cross-platform. The desire for a consistent metric that can be applied from TV to digital is uniform across the industry, but the approaches and methodologies being advocated to accomplish this are far from universally agreed to. In this special...

Duration:00:48:40

Radio ITVT: Brendan Gahan, Founder of Influencer-Marketing Agency, Epic Signal

3/15/2018
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Brendan Gahan is founder of influencer-marketing agency, Epic Signal. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses how the company finds influencers and builds long-term partnerships with them; how it manages campaigns across multiple platforms; how it determines engagement rates; how it seeks to ensure brand safety; how it is addressing new challenges presented by recent algorithm and advertising-policy changes by YouTube and Facebook; and much more.

Duration:00:45:15

Radio ITVT: ATSC 3.0 Super-Session at TVOT NYC 2017

3/8/2018
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ITVT is pleased to present an audio recording of the TVOT NYC 2017 "ATSC 3.0 Super-Session." The session was described in the show brochure as follows: "ATSC 3.0 looms large in the future of television, with the capability of delivering multichannel broadcast pay-TV and other services to virtually every home-based and mobile device without cables, satellites or wires of any kind. It's a massive undertaking that many of us are struggling to pin down. TVOT NYC 2017 will endeavor to further...

Duration:01:30:10

Radio ITVT: Interview - Shereta Williams, Co-Founder and President, Videa

3/1/2018
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Shereta Williams is co-founder and President of Cox Media Group-owned Videa, a company that offers TV stations a live, supply-side platform for automated advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Williams discusses how and why the company came into being; explains its platform and services, and the ways in which it works with stations and station groups; outlines how it views new technology developments and initiatives, such as ATSC 3.0, TIP and...

Duration:00:34:22

Radio ITVT: Interview: Sean Muller, Founder and CEO of iSpot.tv

2/15/2018
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Sean Muller is Founder and CEO of iSpot.tv, a Seattle-based provider of real-time attention and conversion analytics for TV advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he provides an overview of recent developments at iSpot.tv--which include a 7.5-year deal with Vizio's data business, Inscape, that significantly broadens its rights to use the latter's data. He also casts light on the current state of the advanced-TV advertising and measurement...

Duration:00:41:48

Radio ITVT: Digital Chiefs Roundtable at TVOT NYC 2017

2/13/2018
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[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Digital Chiefs Roundtable." The session was described in the show brochure as follows: "This session will bring together a circle of 'digital chiefs' from established networks, studios and other players to discuss the new platforms and technologies with which they are engaging; the strategies that are driving this engagement; the new entertainment experiences and business models these digital leaders are eyeing,...

Duration:00:52:07

"The New Mainstream Media: Social Video and Its Implications" at TVOT NYC 2017

2/8/2018
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ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "The New Mainstream Media: Social Video and Its Implications." The session was described in the show brochure as follows: "90% of the mainstream media is owned by six companies. Yet the emerging mainstream--social video--is a distributed network of content creators who are going direct-to-audience. This session will a) explore the ways in which social video and the new paradigms (for creators, for content, and for...

Duration:00:49:20

Radio ITVT: Interview: Anthony Smith-Chaigneau of NAGRA

2/6/2018
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In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, NAGRA's Anthony Smith-Chaigneau, who leads product marketing for the company's embedded connectware, UI/UX and set-top box solutions, discusses how it is seeking to provide pay-TV providers with a simple-to-use, end-to-end offering that supports personalization, voice integration, multiplatform viewing, SVOD and more.

Duration:00:55:57

Radio ITVT: Michael Strober, EVP of Client Strategy & Ad Innovation, Turner

2/1/2018
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[itvt] is pleased to present an audio recording of the TVOT NYC 2017 keynote by Michael Strober, EVP of Client Strategy and Ad Innovation at Turner and Co-Head of Turner Ignite. The session was described in the show brochure as follows: "The future of media and advertising will become what we imagine--and it will happen with unprecedented speed. We have the potential to realize exponentially better outcomes for consumers, advertisers and media companies by reimagining the purpose, form and...

Duration:00:15:32