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Sydney, Australia




Hurling Woj Bombs Live From San Francisco (S3E8)

Our latest podcast / FB Live episode, live from San Francisco! We're live with Francis McCarthy from Unikrn. In this episode we discuss: 1. NBA Trades 2. Tech News - Women in tech being harassed (11.30) 3. Product Craft meetup (14.00) 4. The art of sparring - testing your ideas, encouraging healthy debate for your product decisions (16.30) 5. Maslows' new hierarchy of needs - having battery charge for your mobile. Reviewing the Anker mobile charger. (19.25) 6. Visiting the LinkedIn office...


App Store Optimisation with Gabriel Machuret from ASO Agency (S2E12)

We chat to THE App Store Optimisation (ASO) expert, Gabriel Machuret from ASO Agency. Gabriel has written the first book on ASO, has courses on Udemy and has worked on ASO for hundreds of mobile apps. His clients include EA Games, Redbull and Xerox. He also has a podcast on ASO! We discuss the following questions: 1. Why is ASO important for apps? 2. Why is app store search broken? 3. How do you approach ASO? 4. What are Apple Search ads? 5. Is is similar to SEM? From reading your books...


The SEO challenge with Alan Byrne from Cogmotive (S2E11)

In this podcast, we're hailing from TechCity in London! We interview Alan Byrne, co-founder of Cogmotive. Alan is a Sydney transplant now living abroad in London. We're super excited to interview Alan as he is also a moderator of the Sydney Startups Facebook Group. I found out that when we met up that he's running a SaaS business, so we had to interview him for the podcast! Cogmotive's vision is to create tools to make SysAdmins and IT Managers' lives simple - or at least simpler - by...


A podcast about podcasts - This Mobile Life by Inspiredworlds (S2E2)

This episode is a podcast about podcasts! I describe the journey of making a podcast. Also the latest in mobile audio world. There's a discussion about Soundcloud, Spotify and Amazon's foray into podcasts with Channels. I've now got 800 subscribers in 10 months. I wanted to have 1,000 subscribers so 80% of the way there :) At the end of the day, it wasn't about numbers. The purpose was to share the conversations we have everyday in our industry about mobile and to teach people about...


The Agile Toolkit For Product Teams With Alwin Chin - This Mobile Life by Inspiredworlds (S01 E09)

The topic is "The Agile Toolkit For Product Teams" with my good friend Alwin Chin. We discuss: 1. Background of agile software development 2. Agile process - standups, retros, estimating, showcases 3. Agile, scrum, or lean? 4. How to manage a software team 5. Can agile work with mobile apps? 6. Can non-tech people hire developers effectively? 7. Do 10x developers exist? Had a lot of fun interviewing Alwin. If you like the episode please rate it 5 stars on the app store and share it with...


On Demand Services - This Mobile Life by Inspiredworlds (S01 E07)

This podcast is about "On Demand Services" for This Mobile Life (S01E07). My guest was Ilter Dumduz, co-founder of Blys. Blys provides on-demand mobile massage service in Sydney ( I'm very excited to have Ilter as a guest as he's worked in product management at Freelancer, Domain and GlamCorner. It was an awesome interview discussing on-demand services, marketplaces, and product craft. I hope you like it as much as I did chatting with Ilter. If you have any feedback,...


This Mobile Life by Inspiredworlds [Season 1 Episode 6] - Great Products Require Restraint

I recorded this podcast whilst driving my car. I'm cruising through traffic, stopping, overtaking cars whilst chatting about the latest developments in mobile. I discuss this week's news: 1. Parse shutting down 2. Apple iTunes creating its own movies I cover a topic on "Great Products Require Restraint". I highlight one of the key challenges in product management and the role of the product manager. Lastly, how building brands and communities are critical for successful mobile games. I...


This Mobile Life [Episode 4] - API First Approach with Raymond Ho, Food Blogged app

In the fourth episode of "This Mobile Life", we chat to Raymond Ho, Founder at Food Blogged. Food Blogged helps you discover new restaurants and cafes based on Food Blogger recommendations. It is available in Australia for the cities of Sydney & Melbourne. We discuss how the API first approach and product development process for the app. We also discuss testing, test driven development the role of testers for software development. iTunes:...

This Mobile Life [Episode 2] - Part 2 with Jason Allan, Digital Marketing Manager at Cammy

The second episode of "This Mobile Life" with Jason Allan, Digital Marketing Manager at Cammy. We continue our conversation on all things mobile. We discuss the importance of data, analytics, the role of digital marketing manager, software as a service, and internet of everything. Jason also mentions his favorite marketing tools and what it was like being an early employee of Canva. Jason works at Cammy ( It allows you to monitor your home anywhere, anytime. Check out the...