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33 Tangents

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United States

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English


Episodes

33 Tangents - Episode #91 - Be The Wolf

1/24/2020
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One of the phrases we use internally at 33 Sticks is “Be the Wolf”, which is a reference to the character of Winston Wolfe, played by Harvey Keitel, in Pulp Fiction. When this phase is used, it refers to direct, honest, and genuine client relationships. This week, Jason, Hila, and Jim talk in detail about what it actually means to “Be the Wolf”. How did that reference originate? How does a client benefit from that approach? THANK YOU We know your time is limited, so it means a lot to us...

Duration:00:49:49

33 Tangents - Episode #90 - How Wildfires Spread

1/17/2020
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Forest fires are horrible and tragic and Jason has first hand experience dealing with them in Utah about a year and a half ago. During that ordeal, he spent a lot of time learning about how they spread and how they are fought. What he found out was that the common understanding of both are wrong. In today’s episode, Jim and Jason dig into those learnings and the parallels that can be drawn with several aspects of life. THANK YOU We know your time is limited, so it means a lot to us that...

Duration:00:48:20

33 Tangents - Episode #89 - Talking Remote Team Management with Time Doctor Co-Founder Liam Martin

1/10/2020
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On this week’s episode of 33 Tangents, Jason and Jim welcome Liam Martin for a discussion and debate around remote work in general, fostering collaboration with remote teams, and how to manage a remote workers. Liam is a serial entrepreneur who runs Time Doctor and Staff.com - one of the most popular time tracking and productivity software platforms in use by top brands today. He is also a co-organizer of the world’s largest remote work conference - Running Remote. Liam lives in Canada but...

Duration:01:04:44

33 Tangents - Episode #88 - From The Archives: Talking Building A Digital Ecosystem with Carrie Bourke

1/3/2020
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We’re taking a break this week to spend time with our families during the holidays. We’ll be back with new episodes starting next week, January 10, 2020. This episode was originally published on October 11, 2019. This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review. Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been...

Duration:00:51:50

33 Tangents - Episode #87 - From The Archives: Jumping At Every Opportunity with Stephen Marshall

12/27/2019
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We’re taking a break this week to spend time with our families during the holidays. We’ll be back with new episodes starting on January 10, 2020. This episode was originally published on September 26, 2019. As a consultant, you may feel the need to have to jump at every opportunity that comes your way. What could go wrong with more work and keeping busy? This week, Jim and Jason sit down with East Tennessee State University Department Chair Stephen Marshall to discuss why you might not...

Duration:00:56:53

33 Tangents - Episode #86 - Your Data Is Not Perfect

12/20/2019
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Data collection is not perfect and that is ok. That being said, we’re not talking about accepting major flaws or gaps. You can still work with imperfect data and gain insights. How do you prevent the pursuit of perfection from blocking you making progress with the data that you have? Is perfect data even attainable? How can you identify an imperfection that is acceptable as compared with a flaw or gap that needs to be addressed? On this week’s episode of 33 Tangents, Jim and Jason discuss...

Duration:00:51:13

33 Tangents - Episode #85 - Disconnecting and Resetting

12/13/2019
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With holidays right around the corner, it’s important to disconnect from work and be present. Just like summer vacation, the holidays offer us the chance to relax, recharge, clear our minds, and start the new year fresh. Every year, it feels harder and harder to do as technology keeps us tethered to the office. This can be even harder for remote workers since their office is wherever they go. How can you prevent work from taking you out of the moment? How can you make sure to be present...

Duration:00:44:08

33 Tangents - Episode #84 - From The Archives: Talking Publishing Analytics and Personalization with Todd Schauman, the CS Monitor's Head of Promotion and Analytics

12/6/2019
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We’re taking a break this week to spend time with our families during the Thanksgiving holiday. We’ll be back with a new episode next week, December 13, 2019. This episode was originally published on November 16, 2018. During a trip to Boston, Jim had a chance to sit down and talk with Todd Schauman, Head of Digital Promotion and Analytics at the Christian Science Monitor, who has a great deal of experience working in the publishing space. While there are tried and true implementation...

Duration:00:48:22

33 Tangents - Episode #83 - From The Archives: Talking Trust Culture with Dan Roden

11/29/2019
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We’re taking a break this week to spend time with our families during the Thanksgiving holiday. We’ll be back with a new episode on December 13, 2019. This episode was originally published on August 23, 2019. The business world is often thought of as cold and calculating. The only purpose employees serve is to make widgets and check items off a list. When push comes to shove, employees are cut loose when finances are tight. Employees are scared to reach out and ask for help for fear of...

Duration:00:59:11

33 Tangents - Episode #82 - Data Hoarders

11/22/2019
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We’ve all encountered those clients that are so focused on instrumentation and the data they want to collect, that they lose sight of actually using it. What is a data hoarder and how do you approach an engagement like this? How do you refocus a client and show them they don’t need to track absolutely everything to get valuable insights? How do you show a client that trying to track everything is not good and even futile? On this week’s episode, Jim, Bryant, and Jason talk about their...

Duration:00:47:30

33 Tangents - Episode #81 - Gratitude

11/15/2019
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With Thanksgiving just a couple of weeks away, Jason and Jim spend some time talking about gratitude. How can you express gratitude genuinely? As an employer, how can you show gratitude without being seen as phony? As an employee, how can you show gratitude without being viewed as a kiss-ass? As a company, how you show gratitude to customers without it being seen as another marketing gimmick? THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your...

Duration:00:51:04

33 Tangents - Episode #80 - How Do You Promote Your Values and Principles Without It Being a Marketing Gimmick?

11/8/2019
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It’s important for a company to share the principles and values that make up its foundation. If you’re not careful though, it can come across as a disingenuous sales pitch. How do you ensure that you do so genuinely and not turn off potential customers? On this week’s episode of 33 Tangents Jason, Hila, and Jim discuss the challenges to promoting the core values of a company authentically and not letting it turn into a marketing gimmick. THANK YOU We know your time is limited, so it means...

Duration:00:47:10

33 Tangents - Episode #79 - What is at the Root of The Recommendations You Receive?

11/1/2019
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When soliciting solutions to business problems your organizations has, you have the potential to receive varying solutions from different sources, both internal and external. When you receive a solution from an external agency, do you know what the core drivers that determined how the agency went about designing it? Do they have your best interests in mind or do they have theirs? This week Jim and Jason cover this topic while talking about current state of analytics and marketing...

Duration:00:41:03

33 Tangents - Episode #78 - How Can You Make Yourself Valuable Without Getting Stuck in Marketing Pixel Hell?

10/25/2019
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When it comes to being a technical implementer, one of the key ways to provide value is through the deployment of analytics and marketing technology data collection logic. Putting a significant amount of focus on this can be a problem because the many times the value is fleeting. There is always something new to deploy and before you know it, you’re stuck in marketing pixel hell. How can you make sure you’re providing value without falling into this trap? Do all tag deployment requests carry...

Duration:00:56:03

33 Tangents - Episode #77 - Presenting to Executive Teams

10/18/2019
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Recently Jim and Bryant presented to a client’s executive team. These kind of situations can be nerve wracking and can make the most seasoned presenter nervous. For those who are detailed oriented, these kinds of presentations can be filled with landmines. Too much information or too little information can cause the presentation to spiral. Wording is critical as one mislabeled item will cause the attendees to fixate on the wrong item or believe there is a problem when there isn’t. What are...

Duration:00:39:28

33 Tangents - Episode #76 - Talking Building Out a Digital Ecosystem with Carrie Bourke

10/11/2019
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This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review. Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and during that time she has taken a methodical approach to building out a new digital marketing ecosystem. Carrie’s plan to build and add new capabilities over time runs counter to what is...

Duration:00:51:50

33 Tangents - Episode #75 - The Dangers of Managing to Metrics

10/4/2019
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Metrics and KPIs are provided so we know the health of the business. What happens when they are overemphasized and become the sole focus of employees? What could possibly go wrong by managing to these? This week Jim, Jason, and Bryant discuss the flaws with managing to metrics but why it’s very alluring to do so. THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate...

Duration:00:47:56

33 Tangents - Episode #74 - The Document is Not the Deliverable

9/27/2019
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With many engagements, the focus is a document. Questions like “What is the status of the document?” and “When will the documentation be delivered?” are often asked. The document is viewed as the deliverable when in actuality, the document is not the deliverable. The solution conveyed in the document and the process to identify and design the solution are the deliverables. This is a key difference, but something so many miss. Why is that the case? Why is the document the focus and not the...

Duration:00:54:04

33 Tangents - Episode #73 - Making Business Personal

9/20/2019
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In a recent episode, Jim and Jason talked with Dan Roden about building a culture of trust. This week Jim, Jason, and Bryant talk about another business taboo, being personal. There is a common belief that business needs to be formal, cold, and boring. Anything going on with a person outside of work should be kept there What does it mean to make business personal? Are there benefits can be seen? Why do people shy away from it? THANK YOU We know your time is limited, so it means a lot...

Duration:00:57:10

33 Tangents - Episode #72 - Really Smart People Make Really Bad Managers

9/13/2019
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We’ve all seen this, heck it may have even been us at times in our career. You have a really smart person who is amazing at their job. They are promoted into a leadership position and they fall flat on their face. They are inept as a manager and the respect they had gained previously is lost. What can be done for these types of people? What do you do if you are one of these types of people. This week Jenn, Jim, and Jason dissect this subject and their experiences with it. THANK YOU We...

Duration:00:56:03