The Business Storytelling Show

Technology Podcasts

595: Maximizing Your Sales Potential with Branded Podcasts a chat with Ross Romano

6/1/2023

Ross Romano of "Be Podcast Network" joins me to discuss how branded podcast help with sales and networking. Join us and connect with Ross here: https://www.linkedin.com/in/rossromano/ Related content: Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost https://podcasts.apple.com/us/podcast/559-should-your-company-launch-a-branded-podcast/id1591411647?i=1000589552451&itsct=podcast_box&itscg=30200&ls=1

Duration:00:26:13

BONUS: New to podcasting? Who is your podcast coach?

5/29/2023

Podcasting is an excellent way for leaders to build their brands, but given that the medium can be new to many, podcast coaching for leaders with an actual podcast coach is worth considering. Learn more on this episode, and if you want to talk to me about coaching you, book a 30-minute call here: https://calendly.com/ctrappe/business-hello?month=2023-05

Duration:00:05:59

594: How AI tools will impact corporate communications teams - a chat with Chris Keefe of Poppulo

5/26/2023

Chris Keefe, Chief Product Officer at Poppulo, joins me to discuss the topic on this live recording of "The Business Storytelling Show." We touch on: How AI impacts corporate communications How to use AI tools to your advantage What downfalls should we look out for? And more... This episode is supported by Zen Media and produced by Trappe Digital.

Duration:00:26:05

BONUS: What is voice marketing?

5/23/2023

Here's why your brand needs to invest in voice marketing now. Join me and learn more by reading this must-read book on the topic: https://amzn.to/3MqAeU9

Duration:00:06:23

593: Don't Let Burnout Derail Your Content Strategy - Here's How to Avoid It - a chat with Julie Bee

5/20/2023

Julie Bee helps teams avoid burnout and joins me on this episode of "The Business Storytelling Show" to discuss the topic. Join us and connect with her here: https://lnkd.in/gQpWhkYN

Duration:00:25:54

592: What kind of customer research should inform my content strategy? A chat with Lori Highby

5/17/2023

Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic. Connect with her here: https://lnkd.in/gYCyiuW5

Duration:00:25:41

BONUS: Do this now to infuse personality in marketing

5/14/2023

Does every brand need personality in marketing? The short answer is yes, and every brand has some personality in its marketing anyway. It could be stiff or fun or something somewhere in-between. But how do we find the right personality for our brands, and more importantly: How do we implement it? I discuss that in this bonus episode. Read more here: https://www.christophtrappe.com/personality-in-marketing/

Duration:00:08:23

591: Click by click: Using Google ads in your marketing strategy - a chat with Rokas Golcas

5/11/2023

Rokas Golcas, author of the new “Google Ads Blueprint: An easy-to-follow Guide for Getting Results with Google Ads,” joins me on this episode of “The Business Storytelling Show” to discuss his new book. Join us and grab a copy here: https://amzn.to/3zy4PYE

Duration:00:26:04

BONUS: Lights, Camera, Wireless Action: Using a wireless live streaming camera

5/9/2023

I share how wireless livestreaming works and what camera you might consider trying. Read more: http://christophtrappe.com/wireless-action-using-a-wireless-live-streaming-camera Order the new emeet wireless cam here: https://emeet.com/products/emeet-streamcam-one

Duration:00:00:57

590: Master the Art of Having Better Conversations - a chat with Joe Pardavila

5/3/2023

Joe Pardavila, author of "Good Listen," joins me on this live episode of "The Business Storytelling Show" to share how we can have better conversations in life, business, and on podcasts. Join us and grab a copy of his book here: https://amzn.to/3JMqaCk

Duration:00:25:44

589: Unlock Your Content Potential: Don't create content that sucks - a chat with Ron Watt Jr., creator of #WhyMostContentSucks

4/28/2023

Ron Watt Jr. joins me to discuss why so much content out there sucks and how we can ensure our content doesn't. Join us. Connect with Ron here: https://lnkd.in/gxq6qJXE

Duration:00:25:48

BONUS: Should you point out that content is produced by AI?

4/25/2023

Content produced by artificial intelligence is all the rage now, but do you need to add a disclaimer to content letting the audience know that the content was artificially produced? I discuss that in this bonus episode of "The Business Storytelling Show."

Duration:00:00:57

588: The art of active listening - a chat with Heather Younger

4/22/2023

Author Heather Younger returns to the show to discuss her new book on the art of active listening. Join us for this episode of "The Business Storytelling Show" and grab a copy of her book here: https://amzn.to/41tAoip

Duration:00:25:38

587: Ignite your content: Optimize Your Content Marketing Funnel - a chat with Chelsea Alves

4/15/2023

Content marketing expert Chelsea Alves joins me to discuss how to create content for the different stages of the funnel and more. Join us. Connect with Chelsea here: https://www.linkedin.com/in/chelsea-alves/ Connect with Christoph here: http://christophtrappe.com

Duration:00:25:58

586: Buckle up and Discover the Thrill of Flying Private - a chat with Travis Lamance

4/9/2023

Aviation entrepreneur Travis Lamance joins me on this live recording of "The Business Storytelling Show" to propel our knowledge about private air travel forward. We'll discuss: How do you fly private anyway? Why would it even be an option for you? What are the best things about flying private? And more... Join us and try private air travel today: https://lnkd.in/dHfGZi9q ---- This episode is sponsored by Haven Aero, LLC and produced by Trappe Digital LLC.

Duration:00:26:22

BONUS: How often should I blog?

4/5/2023

I answer the question on how often you should blog (new content and updating existing content) here. More content tips at christophtrappe.com.

Duration:00:00:56

585: How do you teach influencer marketing? A chat with Jacob Hiler

4/2/2023

Jacob Hiler, professor of marketing at Ohio University, joins me to share how today's college students learn about influencer marketing. Join us and connect with Jacob here: https://lnkd.in/dfbiVa2i Read my article on influencer marketing best practices here: https://www.christophtrappe.com/influencer-marketing-best-practices/

Duration:00:26:50

BONUS: Is a career in radio worth it?

3/30/2023

In this quick bonus episode, I discus whether or not a radio career is worth it and where all radio skills can be used in content. Join me.

Duration:00:01:32

584: How to show up as a more Confident Marketing Leader - a chat with Stacey Danheiser

3/27/2023

Stacey Danheiser, the Creator of The Confident Marketer Playbook, joins me on this podcast episode to discuss how you can be more confident to drive marketing results. Join us and learn more about the playbook here: https://lnkd.in/g8DrYWuD

Duration:00:26:55

BONUS: Camera On: What Are AI Camera Benefits?

3/25/2023

You can now use artificial intelligence cameras for virtual meetings and live video podcasts, but what are AI camera benefits, how do they work, and do they help us create better content? Join me on this bonus episode and learn more here: https://www.christophtrappe.com/camera-on-what-are-ai-camera-benefits/

Duration:00:01:37