Business Storytelling Podcast

Technology Podcasts

263: Are you using timely and timeless content correctly? A chat with Scott Monty

12/5/2020

Scott Monty joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss the topic. Find Scott's newsletter here: https://www.timelesstimely.com/ Check his website here: https://www.scottmonty.com/ Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package...

Duration:00:31:05

262: How to integrate PPC into your strategy and how much that will cost you

12/4/2020

Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including: Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ On Twitter: https://twitter.com/navahf Hennessey Digital: http://hennessey.com/ Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book:...

Duration:00:34:56

261: How PR and social media complement each other

12/3/2020

Deirdre Breakenridge, https://lnkd.in/ew4f23p, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how the two disciplines work together for maximum success. Get her book "Answers for Modern Communicators:" https://amzn.to/3kFOaJB Follow Deirdre on Twitter: https://lnkd.in/eTyb5rM Christoph's blog: https://lnkd.in/bDTft_d Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now:...

Duration:00:35:26

260: Turning complexity and disruption into innovative futures - a chat with Leslie Wright

12/2/2020

Leslie Wright, founder of https://www.collective-clarity.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Connect with her on LinkedIn here: https://lnkd.in/entA54v Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com --- Send in a voice message:...

Duration:00:35:37

259: Content writing - why quality matters and what is quality content? feat. Shondell Varcianna

12/1/2020

Shondell Varcianna, CEO and Founder of https://varcimedia.com/, joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Podcast. Topics that we are planning on discussing: 1) What is quality content? 2) How do we create it? 3) Where's that line between analysis and creativity? Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com Subscribe to...

Duration:00:31:28

258: How to use LinkedIn for personal branding the right way - with Wendy van Gilst

11/30/2020

Wendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about building personal brands on LinkedIn. Connect with her on LinkedIn: https://lnkd.in/ercN89j On Twitter: https://lnkd.in/egHxzxM Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com Subscribe to future podcast...

Duration:00:33:02

257: The surprising advantage of virtual conferences - unveiled

11/29/2020

Michael Kolowich of http://knovio.com, joins me to discuss how virtual conference attendees can get more out of sessions when conferences are virtual. I spotted this new advantage during the 2020 Content Tech Summit which was using Michael’s platform. Take a listen to see if you love this advantage and feel free to leave a voice message with your thoughts for possible inclusion on a future episode. Christoph's content performance book:...

Duration:00:29:02

256: What's email deliverability and more email marketing chit-chat with Matthew Vernhout

11/28/2020

Matthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for all involved. Other content mentioned on the show: Marketoonist cartoon on too many emails https://marketoonist.com/2020/11/lead-nurturing.html Do all marketing emails need to be designed? https://authenticstorytelling.net/email-design-inspiration/ More: Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance...

Duration:00:33:30

255: Conversion-optimization strategies with Chris Dayley

11/27/2020

Chris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive conversions through better web experiences and more. Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now:...

Duration:00:36:55

254: Social media comments that won't help you build YOUR brand - unveiled!

11/26/2020

In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that message and that can impact your brand. From a marketer’s perspective finding content for people to debate can also help your brand reach more people. Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now:...

Duration:00:15:48

253: Legal issues to consider in podcasting - a chat with The Podcast Laywer

11/25/2020

Gordon Firemark - The Podcast Lawyer - joins Christoph Trappe on this episode to discuss the legal issues to consider, including: Find Gordon's book on the topic here: https://amzn.to/3pXmGlw Download Gordon's guest release form here: https://www.gordonfiremark.com/PodcastRelease Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph...

Duration:00:36:17

252: How to Make Your Stories Repeatable and Retweetable - a chat with Sam Horn

11/24/2020

At the end of your business stories, can people repeat anything they heard - word for word? If not, you're out of sight, out of mind. We don't want to out-of-sight, out-of-mind, we want to stay top-of-mind. Sam Horn shows you how to be meme-able so YOU'RE the one they remember, YOU'RE the one they want to work with. Get Sam's books here: https://amzn.to/3lQNPnY More podcast episodes: authenticstorytelling.net/podcast --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:34:36

251: The curse of knowledge and how to follow better internal communications tactics

11/23/2020

Trent Anderson, of prewrite.com, shares tips on how companies can do better internal communication to keep employees updated and build better culture. Connect with Trent: https://www.linkedin.com/in/growthtrent/ Some of the content mentioned on the show: Why executives should consider private podcasting https://anchor.fm/ctrappe/episodes/225-Why-executives-should-consider-private-podcasting-to-communicate-with-employees-eljm7a How Amazon calculates star ratings for different countries...

Duration:00:35:08

250: How to use social media polls to nurture leads

11/22/2020

Social media polls on Instagram and LinkedIn are another great way to connect with prospects and nurture leads. Let’s find out how to do that. A related article can be found here: authenticstorytelling.net/social-media-polls --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:09:07

249: WMT Radio Replay: How to keep a balance in this digital world when we work at home

11/21/2020

Christoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast from earlier this week. In this crazy COVID year, please stay healthy, sane and balanced. --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:05:23

248: How giving can bring you business success

11/20/2020

Bob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you be more successful in business. It’s a concept that also applies to content marketers and their strategies. Find Bob’s book here: https://amzn.to/3mmaUia Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing or are you looking for your next CMO or CCO, reach out to Christoph today: https://lnkd.in/e4xpVPm or ctrappe@gmail.com --- Send in a...

Duration:00:27:05

247: Amazon star ratings: How Amazon calculates star ratings for different countries

11/19/2020

Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basis. Read the related article here: authenticstorytelling.net/amazon-star-ratings Find more...

Duration:00:09:38

246: The power of improv in business (with Kathy Klotz-Guest)

11/18/2020

Kathy, of https://www.keepingithuman.com, joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business storytelling. Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips:...

Duration:00:36:17

245: Digital marketing fundraising tips with Sarah Willey

11/17/2020

Sarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasingly digital world and how organizations can integration new and traditional strategies. Connect with Sarah: https://sarahwilleyllc.com/ Christoph's blog: http://authenticstorytelling.net Other content referenced: Print magazines as part of your campaign https://authenticstorytelling.net/print-magazine-for-brand-marketing/ Direct mail is...

Duration:00:38:13

244: Ranking in voice search (from Content Marketing World 2020)

11/16/2020

This is audio from my talk at Content Marketing World in 2020 on the topic of ranking in voice search and what you need to consider when it comes to anything voice related. Even more on voice SEO: https://authenticstorytelling.net/voice-seo/ The PowerPoint can be found here: https://www.slideshare.net/ctrappe/how-to-make-sure-your-company-ranks-in-voice-search Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book:...

Duration:00:32:38