Business Storytelling Podcast

Technology Podcasts

355: I think this buyer journey has gone off track

4/9/2021

Join me to discuss the B2B buyer journey and some common pitfalls. Can't make this show, join us here for the next one with more experts: https://lnkd.in/esf7TW3 The next show will include: This episode is sponsored by Web Insights and produced by Trappe Digital. --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:24:19

354: Don't bother listening to this if you aren't customer-centric

4/8/2021

Ryan Barry, of Zappi, and Jennifer Vogel, of Voxpopme, joined Christoph Trappe on this live recording of the Business Storytelling Podcast to share all the details around the Virtual Insight Summit. The livestream's title was: No slide zone: A conference without decks for insights professionals! What? You can check the agenda and register for free here: https://bit.ly/31Q0Jdn About the event: The Virtual Insight Summit is back. We're inviting you to engage with insights professionals,...

Duration:00:31:46

353: Why project management matters in any good content program

4/4/2021

Bernardo Tirado, PMP, industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic of good project management. Find his book on the topic here: https://amzn.to/383wYJJ --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:31:56

352: Developing a solid brand voice - a chat with Tara Hunt

4/2/2021

Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Order Tara's brand personal cards: https://amzn.to/2NNgQFu Order Christoph’s new book on how to livestream your podcast now: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:44:50

351: Study: The Future Of Content Is Emoji Content To Drive Relevance

4/1/2021

Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet was declared dead soon after it started, too. Well, the time has come for regularly written language – like in blog posts, news releases and other such content assets that rely on properly-strung-together sentences. The art and science of written storytelling is now dead. It’s being replaced by emojis – effective this next fiscal year – for those of you that need...

Duration:00:15:35

350: Book launch party: How to write funny - a chat with The Onion's founding editor

3/30/2021

Scott Dikkers joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about writing funny and his latest book - How to write funny characters. Grab the book here: https://amzn.to/3dLHEAe --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:32:02

349: Growing your membership site - Presented by The Membership Mastery

3/23/2021

Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about how to grow membership sites. This episode is sponsored by The Membership Mastery. --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:39:11

348: Should I invite prospects on my podcast? Sponsored by Lead Forensics

3/19/2021

Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your podcast. This episode is sponsored by Lead Forensics which is currently giving away sales books you don’t want miss. Claim your offer here: https://lnkd.in/dK-ntim --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:17:36

347: Social media in government - a chat with Rob Sand

3/19/2021

Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how he engages with the community on Twitter. Follow him here: https://twitter.com/RobSandIA Pre-order Christoph's new "Going Live" book now: https://amzn.to/3agXU9i Find more podcast episodes: authenticstorystelling.net/podcast --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:33:12

346: How to make sales easier with video

3/18/2021

Marcus Sheridan, aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the concept of the visual sale. Find Marcus' book on the topic here: https://amzn.to/3oq7N9H Connect with Christoph on Twitter: http://twitter.com/ctrappe --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:33:36

345: Why you need an office treadmill

3/17/2021

This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video version here: https://www.amazon.com/live/broadcast/697ceb1b-d9f2-422a-9bc0-a78965b546d4?ref=social&tag=theauthstor09-20&linkCode=ilv --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:21:46

344: How to use better PowerPoints - a chat with Fiona Walsh

3/12/2021

Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better PowerPoints in your business storytelling. Connect with her here: https://lnkd.in/eXa2Fwu Pre-order Christoph’s new book now: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:32:30

343: Why not analyze creative BEFORE spending campaign money?

3/9/2021

Vance Reavie, of https://junction.ai/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We talk about how artificial intelligence can make our campaigns better. Check out Christoph's new book on how to livestream your podcast: https://lnkd.in/ecgwAyx --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:31:51

342: What's a digital legacy plan and why do you need one?

3/2/2021

Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic. Grab their book here: https://amzn.to/3750f66 Order Christoph’s new book here: https://amzn.to/3agXU9i Find more podcast episodes: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:35:54

341: WMT Radio replay - How brands can use the power of livestreaming

2/23/2021

Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestreaming. Check Christoph‘s book at authenticstorytelling.net/going-live --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:05:02

340: How to give better media interviews - a chat with Brad Phillips

2/22/2021

Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Buy Brad's book "The Media Training Bible" here: https://amzn.to/36UwzIY Pre-order Christoph’s new book now: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:34:54

339: The state of email marketing in 2021 - a chat with Ernie Smith

2/21/2021

What email trends are worth watching and - more importantly - worth implementing this year? Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Find a related article from Ernie: https://lnkd.in/eg4iuQR Connect with him on LinkedIn: https://lnkd.in/e-SPJJS Order Christoph’s new book now: https://amzn.to/3agXU9i --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:31:43

🇩🇪338: Organischer Content und live Podcasts 🇩🇪

2/19/2021

Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in Deutschland aufgewachsen ist. Sein neues Buch kann man hier bestellen. http://authenticstorytelling.net/going-live --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:11:22

337: Expert discussion: The secret to thriving in the new marketing landscape - presented by Web Insights

2/18/2021

As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business. Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe. From resource allocation to technology adoption; they'll arm you with expert advice to aid you in creating a thriving and efficient marketing environment in an...

Duration:00:54:38

336: Are you thriving in the new marketing landscape? - Presented by Web Insights

2/17/2021

Christoph discusses this topic on today's live recording of the Business Storytelling Podcast. Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt Tomorrow's panelists: Darrell AlfonsoAmy KellyUserTestingOracleChrista Elizabeth NortonCapita --- Send in a voice message: https://anchor.fm/ctrappe/message

Duration:00:27:26