The Business Storytelling Show

Technology Podcasts

491: How to come up with a good name for a brand

5/20/2022

Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic. We discuss: Join us and grab a copy of his book here: https://lnkd.in/gTzsRUDk Need branding help? Contact his agency here: https://www.heirloomagency.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:28:14

490: How to tailor business storytelling to Gen Z

5/17/2022

Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z. Join us and grab Hana's book here: https://amzn.to/3L1T9k4 (Affiliate link) Learn more about Hana on her website: http://www.genzplanet.com More about business storytelling: https://www.christophtrappe.com/business-storytelling/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:27:30

489: How to be a good podcast guest

5/17/2022

In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related article here: http://christophtrappe.com/how-to-be-a-good-podcast-guest --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:18:14

488: How to turn your book into a bestseller

5/13/2022

Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy. Join us and check out Ellen's books on the topic here: https://amzn.to/38NnZ2H --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:28:07

487: Are you making the most of content operations?

5/11/2022

On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops. We discuss: Join us. Connect with Cathy on Linkedin: https://lnkd.in/gA5rCPJp or Twitter: https://lnkd.in/g4hmVUib --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:28:23

486: Don't make your editors drink - and here's how to accomplish that

5/9/2022

Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor. Join us and check his book "Why editors drink" here: https://lnkd.in/gDA5-Vd3 --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:27:40

485: How to use Instagram calls to action

5/7/2022

No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to do that is by giving users practical next steps that give them more info, let them sign up, or even ask for a demo of a product. Specifically, today, I discuss Instagram calls to action. Join me and read the related article here: http://christophtrappe.com/instagram-calls-to-action --- Send in a...

Duration:00:14:15

484: How to build diverse content teams

5/5/2022

Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two years of more remote work have changed the landscape to accomplish that goal. Learn more about Michelle here: https://lnkd.in/gsUAZKkw Join us. To read more about this topic on my blog: http://christophtrappe.com/diverse-teams-in-marketing-and-content --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast:...

Duration:00:27:30

483: What is the audio AI revolution?

4/29/2022

Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us. This episode is supported by and produced in partnership with Trinity Audio, which helps you create smart audio experiences from your content in just a few clicks. Check them out here: https://lnkd.in/g9s4ZEBe --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:27:44

482: How to increase revenue with your website

4/28/2022

Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on. To read his book check out https://www.amazon.com/vdp/0a5cc21903a64563b5dfd5da9f2ff041. --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:27:59

482: What is LinkedIn Audio?

4/24/2022

Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works. We discuss: Connect with Judi here: https://lnkd.in/gwM4ee6V --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:28:13

481: What podcast metrics matter?

4/21/2022

Indeed, I care about content performance and creating cultures that work toward content performance. Podcast metrics also play a role here. After all, we want our podcasts to be found and listened to. But what podcast metrics should we look at? There certainly are many theories and opinions on the topic, so why not add mine? I discuss: Read the related article on the topic here: http://christophtrappe.com/podcast-metrics --- Send in a voice message: https://anchor.fm/ctrappe/message...

Duration:00:14:52

480: How to tell historical stories: The Coca-Cola Trail

4/19/2022

Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trail" book. Learn more here: https://lnkd.in/gbbHV3H3 We discuss: --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:27:02

479: How to improve written communication skills

4/16/2022

Let's discuss how to be better at communicating with our customers through the written word. I discuss: Check out Grammarly to help with your tone in written communication here: https://grammarly.go2cloud.org/aff_c?offer_id=182&aff_id=90143 (Affiliate link) For an article on this topic: christophtrappe.com/written-communication-skills --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:23:20

478: Doing live audio monitoring correctly during a podcast or livestream

4/9/2022

Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because if the audio turns out badly, the content will suffer and might become unconsumable. In this episode, I discuss how we can do a better job with live audio monitoring. Read more and links to products mentioned: christophtrappe.com/live-audio-monitoring --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast:...

Duration:00:10:02

477: How to create web stories

4/3/2022

Web stories can now be created and published on websites and they can show up prominently in search results. So, it's probably a good time to discuss what web stories are and how to create them. Let's dive in. You can also read more here: http://christophtrappe.com/how-to-create-web-stories --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:13:15

476: How to handle a new job announcement on LinkedIn

4/2/2022

There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I share how to handle new job announcements on LinkedIn and what to consider before pushing "update." I discuss this strategy in today's episode. Read the related article here: http://christophtrappe.com/new-job-announcement --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:11:16

475: Why marketers need radical product thinking

3/31/2022

Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss the topic. Join us! Order her book here: https://amzn.to/3543SeI --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:27:13

474: How to create a brand strategy that includes audio

3/27/2022

Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding. We discuss: Join us. --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:28:12

473: How to create connections in the digital age

3/25/2022

Sheri Fitts, Creator of digitalEQ™, joins me on this episode to discuss how to create connections when we’re not in front of each other. Join us and connect with her here: https://lnkd.in/gC6pstHq --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Duration:00:26:54