Digital Marketing Victories

About This Episode We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation. This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work. "Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc You Will Learn Connect With Helene on LinkedInTwitterConsulting Helene (Company)Wandering Helene (Blog) Resources Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About This Episode We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject. "The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull Jo is a freelancing marketing consultant in Barcelona, Spain, and the founder of Turn Digi. She was a runner up for Digital Women's Innovator of the Year in 2021. She is also an organizer of Search London, a 12-year-old organization. She has been working remotely since 2010 and has lived in 9 countries. You Will Learn Connect With Jo Turn Digi@TurnDigiSearch London@SearchLDN@SEOJoBlogsJo on LinkedIn Resources Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About This Episode With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman. "I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to think about success that feels authentic to who they are. When we are our best selves, we will be more successful in the world." - Dana Theus In this episode, you will learn: Dana Theus helps executives activate their most authentic leadership qualities and elevate their natural abilities to grow and lead others. She is a seasoned marketing executive with experience in Fortune 500 companies, tech startups, and nonprofits. This episode of Digital Marketing Victories is about communication & relationship skills. Dana Theus shares with us to manage your work relationships, plan your career development, and develop better leadership habits that improve your ability to be more impactful. Lastly, she gives tips on building relationships and understanding your clients and coworkers better to be more persuasive. If you’re interested in learning how to build relationships more effectively, learn tips for how to deliver bad news successfully, this episode is for you. Connect With Dana InPower CoachingDana on LinkedInTwitter @DanaTheus Resources Facebook Communitycareer coaching resourcesWomen’s Mastermind Membership Other episodes you'll enjoy: How To Be Persuasive In Managing A Digital Transformation Project – Tony KopetchnyHow to Advance Your SEO Career – MorHere's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About This Episode In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. "The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture." Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly. In This Episode, You Will Learn Connect With Tony ParsonsTKOLinkedInTwitter @tonykopetchny Resources Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About This Episode In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years. If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you. In This Episode, You Will Learn Connect With Morgan Statwax websiteLinkedInTwitterResources Mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About This Episode In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at: This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process. Key takeaways Connect With Will Russell Marketing websiteRussell Gives Foundation websiteLinkedInWill on Twitter Resources Mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About This Episode In this episode, we’re joined by Ben Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively. If you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intelligence, then this episode is for you. Key takeaways Connect with Ben Behavior Sales websiteLinkedInFacebookTwitter Resources Mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About this episode In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan. Key takeaways Connect with Chris personal websiteTorque Partnership websiteTwitterLinkedInResources mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About this episode In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy. So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you. Key takeaways Connect with Patrick personal websitedownload a free sample of his book.Patchbay Media websiteTwitterLinkedInPatrick’s newsletterZoom Out: The Video-First PlaybookResources mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About this episode In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans. Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing. Key takeaways Connect with Terry Future Proof AdvisorsLinkedIn pageTwitterLinkedInResources mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About this episode In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility. Key takeaways Connect with Lea Scudamore AimclearTwitterLinkedInLinked resources Available on podcast webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About this episode In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. With a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization. Key Takeaways Connect with Christina del Villar Check out her website Follow her on Twitter Connect with Christina on LinkedIn Links mentioned Available on podcast webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA. Key Takeaways: Tom unpacks: Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going. We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com. Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question: Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek. With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence. Connect with Tom Critchlow Check out his website Follow him on Twitter Learn more about SEO MBA Links mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk. Key Takeaways: Links Mentioned: Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo. Key Takeaways: Connect with Janet Data First Marketing bookMarketingMojoTwitterLinkedInLinks mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element. Key Takeaways: Connect with Javier websiteTwitterLinkedInFacebookResources Mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. Lori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn global thanks to her insightful techniques. . Key Takeaways: Connect with Lori FleetioLinkedInTwitterLinks mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About this episode In this episode, John Morabito shares his insights around how to keep an agency team in sync with each other AND the client to deliver results. He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements: A marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018. Key Takeaways Connect with John Stella RisingTwitterLinkedInLinks mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!

About This Episode In this interview, Dan Shure talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant. Dan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, PBS FRONTLINE and more achieve success with SEO. His popular, entirely self-produced SEO Podcast Experts on the Wire has amassed over 600,000 downloads since launching in 2016. Dan’s SEO quotes, articles & interviews have appeared in publications such as The New York Times, The Next Web, Drift.com, Moz, and Entrepreneurs on Fire. Key Takeaways Connect with Dan websiteTwitterLinkedInpodcastResources mentioned Find on episode webpage. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Support the showGet In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for listening!