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Digital Marketing Victories

Technology Podcasts

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.

Location:

United States

Description:

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.

Twitter:

@dmvictories

Language:

English


Episodes

Ep 15: Be More Persuasive By Using AI To Hack Behavior - Benjamin Bressington

4/14/2022
About This Episode In this episode, we’re joined by Benjamin Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively. Ben is also an author of five books, including his latest, “People Ignorant: Unlocking Success, Confidence & Influence”. "Most...

Duration:00:52:26

Ep 14: Evaluate Your SEO Skills As A Digital Marketer - Chris Green

2/15/2022
About This Episode In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan. “Very often one of the biggest challenges you as an SEO is that, really, you are friction for other business processes that are already happening.” - Chris Green What...

Duration:00:57:07

Ep 13: How to optimize videos in your marketing strategy - Interview with Patrick Frank

12/15/2021
About this episode In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing...

Duration:00:46:17

Ep 12: How to future-proof your business - Interview with Terry Dry

9/21/2021
About this episode In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans. Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing. Key takeaways Connect with Terry Dry Find out what...

Duration:00:52:46

Ep 11: How to make websites accessible by Americans with disability - Interview with Lea Scudamore

8/9/2021
About this episode In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. She has this really powerful story to share about why she is so passionate about online accessibility, and why she firmly believes SEOs are the most well-positioned to lead the charge. She wants to make sure that websites are accessible to the 20% (one in five) of Americans with a disability. You...

Duration:00:56:29

Ep 10: How to be an in-house catalyst for change - Interview with Christina Del Villar

7/14/2021
Become an in-house change agent. Learn from Christina Del Villar around how to build influence across your organization in this episode of Digital Marketing Victories podcast. About this episode In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how...

Duration:01:03:00

Ep 9: The Soft Skills Necessary for SEO Success - an Interview with Tom Critchlow

4/21/2021
Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA. Key Takeaways: Tom unpacks: Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going. We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com. Finally, he walks us...

Duration:00:56:48

Ep 8: Persuade More Effectively by Becoming a Better Speaker- Interview with Brenden Kumarasamy

3/8/2021

Duration:00:48:00

Ep 8: Persuade More Effectively by Becoming a Better Speaker - Interview with Brenden Kumarasamy

3/8/2021
Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk. Key Takeaways: Links Mentioned: Check out the Networking platform HiRightNow. Public speakers like Brené Brown, Gary Vaynerchuck, and Seth Godin.

Duration:00:48:00

Ep 7: Using Data to Persuade, Train and Pivot your Marketing Team and Strategy - Interview With Janet Driscoll Miller

2/8/2021
Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo. Key Takeaways:

Duration:01:05:21

Ep 6: Everything You Need To Know About Latinx Marketing - Interview With Javier Von Westphalen

12/7/2020
Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element. Key Takeaways: Resources Mentioned Find useful Latinx research resources at Hispanic Pew, Nielsen, and eMarketer.

Duration:01:03:09

Ep 5: How To Grow Your Business With Content Marketing – Interview With Lori Sullivan

10/9/2020
Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. "Our website is our most important asset. If we don’t understand the experience visitors are having, we won’t understand the pathways we should be providing for conversion" ~ Lori Sullivan Lori Sullivan is a professional superstar leading the marketing team of the ever-growing...

Duration:00:47:34

Ep 4: An Insider’s Guide To Award-Winning SEO Leadership – Interview with John Morabito

10/8/2020
I met John on a panel at the Voice Summit a few years back and was impressed by not only his SEO knowledge (he has picked up a few industry awards) but also the soft skills that he has picked up along the way. In this episode, he shares his insights around how to keep an agency team in sync with each other AND the client to deliver results. He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO...

Duration:00:57:23

Ep 3: Music and SEO Changed How I Think About Marketing – Interview with Dan Shure

10/7/2020
Have you ever found that an unexpected combination of skills impacts the way you see things? Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills to sell through his digital marketing recommendations. In this interview, Dan talks about how he’s been able to spend the extra time building and maintaining client...

Duration:00:49:51

Ep 2: Doing Social Media The Right Way – Interview with Joe Federer

10/6/2020
Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with the previous head of brand, Joe Federer. Even more importantly, he pulls back the curtain around how different social networks. "When you really want to build an online community, what you need to do is facilitate shared experiences and shared conversations" ~Joe Federer Internet dork and author, Joe Federer...

Duration:00:45:38

Ep 1: How to Sell Through Your Strategy Internally – Interview with Kathleen Booth

9/23/2020
Leading marketing for a start-up can be challenging and it takes a unique approach to sell through your ideas internally when everyone’s moving quickly. This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategy She especially speaks about how to create a SEO plan for a new...

Duration:00:48:43