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Digital Marketing Victories

Technology Podcasts

The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully. Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy. We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.

Location:

United States

Description:

The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully. Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy. We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.

Twitter:

@dmvictories

Language:

English


Episodes
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Master Your Emotions and Build a Personal Development Plan

9/18/2024
About This Episode In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped individuals transform their lives professionally and personally through the power of mindset and self-care. Today, we dive deep into practical strategies for emotional management in both personal and professional settings. Tazmin shares her invaluable stories and techniques for handling stress, maintaining a positive mindset, and how to create a personal development plan. Learn how she utilizes soft skills such as patience, resilience, and self-awareness to navigate emotional situations and turn them into opportunities for growth. From emotional intelligence to creating a career plan, Tazmin provides tools that can significantly impact your career trajectory. This episode is for you if you’re curious about the following: Connect With Tazmin her websiteon LinkedInon Twitter @SulemanTazminRevitalise Resources Find on episode webpage. Send us a text Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the show Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:53:24

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Leveraging Uncertainty for Marketing Success

7/17/2024
Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book Uncertain: The Wisdom and Wonder of Being Unsure has been nominated for a National Book Award and is a selection of the Next Big Idea Club curated by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant. Jackson's recent lead New York Times opinion piece on uncertainty and well-being drew a quarter-million views. In this episode, we explore how to navigate uncertainty and what Maggie suggests you do to experience the positive effects of uncertainty in your own life and digital marketing career. This episode is for you if you’re curious about the following: Resources Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:52:33

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How To Deal With Anxiety At Work

6/10/2024
About This Episode In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delivery of all retained programs of work in the digital marketing studio. Kayley specializes in complete journey analysis, from identifying organizational objectives and challenges, down to research with end users and beneficiaries, incorporating website data and analytics to put together a complete picture of how people interact with an organization and how to improve it. She is primarily focused on charity, non-profit, and pro-social organizations. Kayley is also a mental health first-aider with a particular interest in enhancing well-being at work. "There's no easy fix for a workplace to be less sort of poor mental health, whether that's triggering anxiety or stress or whatever, however, we talk about it, the change really needs to come from the top " - Kayley Dempsey This episode is for you if you’re curious about the following: Connect With Kayley Manifesto DigitalTPXimpactLinkedInTwitter Managing Anxiety in You and Your Team Resources Find on Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! PodUp Create a free starter account, or get a paid account for 15% off with code WOSTRATEGIES15. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:44:36

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Emotional Resilience and Personal Growth through Community

4/17/2024
About This Episode In this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder. He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, he leveraged the Community-Led Growth model to help bootstrap the company to 8 figures in annual recurring revenue and secure over $100 million in capital. Lloyed is also the co-founder of Traction, a community empowering more than 100k innovators through connections, content, and capital. In today’s episode, we'll dive into resilience - a crucial skill for navigating challenges and embracing change. Studies show that being resilient not only improves your work and happiness but it can also reduce feelings of depression. So, we’ll discuss why having a supportive community is crucial for building emotional resilience. Lloyed will also share tips on creating a strong community around your brand or personal projects. Tune in for an engaging discussion on resilience with Lloyed Lobo! | Pain is the precondition for growth. Anything great is a long, freaking slog. It's a marathon of the heart and mind. - Lloyed Lobo This episode is for you if you’re curious about the following: Connect With Lloyed LinkedInInstagramTwitterLloyed’s new book Resources Find on Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:54:08

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Boost Confidence and Overcome Imposter Syndrome

3/20/2024
About This Episode In this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share their journey and empower each other. She's been working in the digital space since 2015. As a non-native English speaker from a developing country, she struggled greatly with confidence, imposter syndrome, and self-sabotage at work. Through a mindset program, she became a confident SEO Manager who enjoys her job but, more importantly, her life. This episode is for you if you’re curious about the following: Tune in for an insightful conversation with Adrijana Vujadin! Connect With Adrijana her website@adrijanavujadinLinkedInSEO Happy Hour podcastSEO Therapy Newsletterdeck Resources Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:43:35

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Fostering Growth Through Mentorship

2/21/2024
About This Episode In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards. Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant. | (As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia Martin A professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills. This episode is perfect for you if you’re curious about: Tune in for an insightful conversation with Silvia Martin! Connect With Silvia Martin Trebole MarketingLinkedInTwitter Resources Find on episode webpage: https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/ Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:30:35

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The Power of Automation and Storytelling

1/17/2024
About This Episode In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes. Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, and course creation to help creators, freelancers, and business owners. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement quickly. In this episode, you’ll learn how to automate more of your life (including your podcast) so that you have more time to work on professional development goals, what soft skills to nurture as a podcaster or a digital marketer trying to up your persuasive skills. "You are not the hero. Remember this. You are the guide. So in Joseph Campbell parlance, there's the hero who's the main character of the story. There's the guide who aids in the transformation. When you're telling your stories, you think about how you are the guide for your listener." - Joe Casabona This episode is for you if you’re curious about the following: Tune in for an insightful conversation with Joe Casabona! Connect With Joe personal sitePodcast Liftoffon LinkedInTwitter/X @jcasabonaPodcast WorkflowsHow I Built ItSend us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:01:05:06

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The Soft Skills Involved in SEO Product Management

12/20/2023
About This Episode In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager. Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams. In this episode you’ll learn how to implement SEO recommendations effectively, prioritize your SEO work, and leverage SEO case studies for persuasion, as well as tips for improving your writing skills. "Just a quick tip with prioritization: it isn't just a one-off thing. I think a lot of people, And this is something I learned as a PM. Prioritization is a skill. It's not a one-off thing. It's not like high, medium, or low six months ago, right? And now we're, you know, we're doing it again six months later, high, medium, low. It's like, I call it ruthless prioritization. You are constantly working on it." - Adam Gent This episode is for you if you’re curious about the following: Tune in for an insightful conversation with Adam Gent! Resources Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:01:14:13

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Utilizing Jobs To Be Done Theory in Digital Marketing

11/14/2023
About This Episode Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program. Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines. This episode is perfect for you if you’re curious about the following: Tune in for an insightful conversation with Zac Stucki! Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:57:56

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Can you be more persuasive as an SEO Product Manager?

10/11/2023
About This Episode Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards such as Digital Media Awards, The Drum Search Awards, and Irish Content Marketing Awards. Currently, Gus is also a judge for the EU Search Awards. This episode is for you if you’re curious about the following: "The idea of putting stars together, it's something that you take with you as a journalist, no matter what you do." - Gus Pelogia Join us as we delve into an enlightening conversation with Gus Pelogia, the SEO Product Manager at Indeed, who brings his journalistic background to bear on his current role. Gus shares his wisdom on how adopting a product manager's mindset can align people effectively with a marketing strategy and how transitioning to product management can be a game-changer in your career. A wealth of tips and insights from Gus await you in this episode. Tune in for a captivating conversation with Gus Pelogia! Connect With Gus LinkedInTwitteron his websiteGrowth MentorBrightonSEO slides Loved this episode? Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:44:32

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Anthropological Insights into SEO

4/12/2023
About This Episode We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation. This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work. "Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc You Will Learn Connect With Helene on LinkedInTwitterConsulting Helene (Company)Wandering Helene (Blog) Resources Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:41:43

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Emotional Intelligence and Its Role in Digital Marketing Success

1/23/2023
About This Episode We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject. "The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull Jo is a freelancing marketing consultant in Barcelona, Spain, and the founder of Turn Digi. She was a runner up for Digital Women's Innovator of the Year in 2021. She is also an organizer of Search London, a 12-year-old organization. She has been working remotely since 2010 and has lived in 9 countries. You Will Learn Connect With Jo Turn Digi@TurnDigiSearch London@SearchLDN@SEOJoBlogsJo on LinkedIn Resources Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:31:03

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How to Communicate Negative News and Become a Better Listener to be a More Effective Marketer

12/12/2022
About This Episode With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman. "I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to think about success that feels authentic to who they are. When we are our best selves, we will be more successful in the world." - Dana Theus In this episode, you will learn: Dana Theus helps executives activate their most authentic leadership qualities and elevate their natural abilities to grow and lead others. She is a seasoned marketing executive with experience in Fortune 500 companies, tech startups, and nonprofits. This episode of Digital Marketing Victories is about communication & relationship skills. Dana Theus shares with us to manage your work relationships, plan your career development, and develop better leadership habits that improve your ability to be more impactful. Lastly, she gives tips on building relationships and understanding your clients and coworkers better to be more persuasive. If you’re interested in learning how to build relationships more effectively, learn tips for how to deliver bad news successfully, this episode is for you. Connect With Dana InPower CoachingDana on LinkedInTwitter @DanaTheus Resources Facebook CommunitySend us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:57:49

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How To Be Persuasive In Managing A Digital Transformation Project

11/8/2022
About This Episode In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. "The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture." Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly. In This Episode, You Will Learn Connect With Tony ParsonsTKOLinkedInTwitter @tonykopetchny Resources Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:50:38

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How to Advance Your SEO Career

8/1/2022
About This Episode In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years. If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you. In This Episode, You Will Learn Connect With Morgan Statwax websiteLinkedInTwitterResources Mentioned Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:50:55

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How Empathy Can Make You More Successful

6/15/2022
About This Episode In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at: This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process. Key takeaways Connect With Will Russell Marketing websiteRussell Gives Foundation websiteLinkedInWill on Twitter Resources Mentioned Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:46:19

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Be More Persuasive By Using AI To Hack Behavior

4/14/2022
About This Episode In this episode, we’re joined by Ben Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively. If you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intelligence, then this episode is for you. Key takeaways Connect with Ben Behavior Sales websiteLinkedInFacebookTwitter Resources Mentioned Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:52:26

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Evaluate Your SEO Skills As A Digital Marketer

2/15/2022
About this episode In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan. Key takeaways Connect with Chris personal websiteTorque Partnership websiteTwitterLinkedInResources mentioned Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:57:07

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How To Optimize Videos in Your Marketing Strategy

12/15/2021
About this episode In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy. So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you. Key takeaways Connect with Patrick personal websitedownload a free sample of his book.Patchbay Media websiteTwitterLinkedInPatrick’s newsletterZoom Out: The Video-First PlaybookResources mentioned Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:46:17

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How To Future-Proof Your Business

9/21/2021
About this episode In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans. Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing. Key takeaways Connect with Terry Future Proof AdvisorsLinkedIn pageTwitterLinkedInResources mentioned Find on episode webpage. Send us a Text Message. Here's how you can support this podcast if you’re enjoying the episodes and finding them useful: You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]! Support the Show. Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback Get In Touch @dmvictories@kwatier If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. Thank you for supporting our podcast!

Duration:00:52:46