There are a lot of technical things you should do on your website if you want it to rank well, but Google reminds us that all of the technical work is for nothing if you don't have good content on top of it.
See full show notes at: https://www.mickmel.com/podcast065
While having good names for your images is important, such as "greenapple.jpg" instead of "DSC1058.jpg", changing the image names once they're already live on your site might be a bad idea.
See full show notes at: https://www.mickmel.com/podcast064
WordPress version 5.1, due to come out in late February, will have a new feature that will help keep you out of trouble when working on your site.
See full show notes at: https://www.mickmel.com/podcast063
When you need to remove a page from your website, you might consider redirecting that page to your home page, rather than making it a proper "404 not found". Google says not to do that.
See full show notes at: https://www.mickmel.com/podcast061
Websites linking to one another is largely the basis for how Google got started, and we've talked about external links quite a few times on here. However, sites also have many internal links that point to other pages on the site. Can you have too many of those? Google says no.
See full show notes at: https://www.mickmel.com/podcast060
Yelp is known for often moving a lot of reviews to their "not recommended" section, but that number has been increasing lately thanks to an update being called "Ghost". Has it affected your business?
See full show notes at: https://www.mickmel.com/podcast059
Getting other sites to link to yours is one of the best things you can do to help your site rank better, and spammers take full advantage of it. For better or worse, Google says they're already aware of those shady links. See full show notes at: https://www.mickmel.com/podcast056
If you're buying Google Ads for your site, the use of negative keywords is very important and can make your campaign much less expensive and more successful. For organic search, though, negative keywords simply do not exist. See full show notes at: https://www.mickmel.com/podcast055
Every year Google releases their list of the most popular searches across a variety of categories. Let's take a look at what we were all searching for in 2018. See full show notes at: https://www.mickmel.com/podcast054
If you have a WordPress site, you likely already have Google Analytics on it. If not, you should. Coming early in 2019, Google will be rolling out a new WordPress plugin to help make your Analytics easier to add and easier to understand. See full show notes at: https://www.mickmel.com/podcast053
As we mentioned last week, WordPress 5.0 was just released and included their shiny new "Gutenberg" page editor. It's a great step forward, but it's just the first of many steps for Gutenberg. https://www.mickmel.com/podcast052
It's generally thought that having an image on each page of your site is a good thing, and Google agrees. In fact, they suggest that you put a unique image on every page. See full show notes at: https://www.mickmel.com/podcast050
WordPress version 5.0, which includes the new Gutenberg editor, launches today. By the time you listen to this episode, it's likely already gone live. There is a good bit of debate about this new version, but I'm here to help answer one question — should you upgrade? See full show notes at: https://www.mickmel.com/podcast049
There are over two billion searches performed on Facebook every day, but relatively little is known about their search algorithm, especially compared to Google. They've now unveiled a bit more about how their searches work, so let's see what they said. See full show notes at: https://www.mickmel.com/podcast048
I've heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it's true, and I have some basic stats to back it up. See full show notes at: https://www.mickmel.com/podcast047
With the holiday season approaching, you're likely going to add a few holiday-specific pages to your site. Come January, what should you do with those pages? Google has some tips. See full show notes at: https://www.mickmel.com/podcast046