Turning your product into a platform that developers can build on is a great way to tap into new audiences and expand your market share. But that mean you should take the leap blindly, simply because it’s popular at the moment. In this compilation episode, we've collated some of the best industry advice on how to build a platform (and whether you even should).
Like a sports franchise, a sales team should be both collaborative and competitive. But how do you build this dream team? That's the focus of Close.com CEO Steli Efti’s new book, The Startup Sales Playbook. He rejoins the podcast this week to share advice on hiring in sales and building a collaborative culture.
Gerry Scullion (Human Centred Design Network) joins Dee Reddy (Intercom) to look at human centred design. They explore what it means, why designers should care and how design teams can be a force for good.
We're celebrating the launch of our new book Intercom on Sales. It's a deep dive into the many lessons we’ve learned about how selling works at scale, covering everything from hiring tactics to the needs of modern buyers to fundamental processes for forecasting and managing deals. So, we've delved into our podcast vaults to bring together a compilation of some of the best sales insights our guests have shared.
At many companies, content designers and strategists are expected to be like Stretch Armstrong: with one hand on a product, the other hand touching another and fingers and toes splayed wide in an attempt to reach as many different products as possible.
At Intercom, however, we’ve found that content professionals have the most success when they do less — but better.
Author and consultant, Jeff Gothelf, joins Intercom's Dee Reddy for a chat that ranged from strategies for making design part of a company’s DNA to the lessons we can learn from the human cannonball at a circus.
In this week's Inside Intercom, Slack's Lane Collins chats to Kaitlin Petterson about their policy of 'radical convenience' and how Slack manages the customer experience as a product and how that experience should evolve as the business grows.
When you’re starting a company, it’s only natural to crave a roadmap. But although it’s inspiring to look at the paths other companies have successfully traveled, you also run the risk of ending up at the exact same destination.
That’s why Brex’s CFO Michael Tannenbaum believes in breaking a few rules. He chats to Intercom's Tara Larson about knowing when to follow your intuition and driving the future evolution of a fintech disruptor.
In this episode Des Traynor and Paul Adams discuss the principles upon which we've built our product, and indeed our business, here at Intercom. They talk about the value of having a clearly defined set of principles and how they can become the foundation for cohesive decision making.
Michael Redbord, General Manager for HubSpot’s Service Hub, sits down with Intercom's Kaitlin Pettersen to discuss how a billion dollar company like Hubspot apply that human touch in every customer support interaction.
When it comes to platform marketing, Ceci Stallsmith’s experience is unparalleled, having worked at Box as part of their first platform team before later joining Slack in 2015 to found the platform marketing team there. Our Group Product Marketing Manager Jasmine Jaume speaks with Ceci about building a winning platform marketing strategy that delivers value for both developers and end-users alike.
As part of our exploration of product platforms, we’re revisiting an insightful conversation we had awhile back with Jeetu Patel, the seasoned Chief Product Officer and Chief Strategy Officer at Box. Box is a prime example of a company that has successfully transformed their product into a platform and through that process, grow their business exponentially. Jeetu shares what made Box evolve into a platform in the first place and what you need to provide to help developers be successful with...
Apps and integrations are critical for up-and-coming products looking to expand their reach. Predictive analytics tool MadKudu has capitalized on this strategy to grow their business with mid-market and enterprise customers. So we sat down with their Head of Marketing, Liam Boogar-Azoulay, to discuss how they embarked on this strategy and his advice for other teams thinking about building apps for their product.
In the second episode of this new product-focused series, Intercom co-founder Des Traynor and Intercom SVP of Product Paul Adams discuss how to harness the power of feedback to shape your product roadmap.