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Marketing O'Clock: Digital Marketing News

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Marketing O'Clock is the premier digital marketing news podcast that covers the latest trends and advancements in online marketing, email marketing, SEO, PPC, and social media every Friday. On Tuesday's, Marketing O'Clock interviews leaders in digital marketing in the series, "Off The Clock."

Marketing O'Clock is the premier digital marketing news podcast that covers the latest trends and advancements in online marketing, email marketing, SEO, PPC, and social media every Friday. On Tuesday's, Marketing O'Clock interviews leaders in digital marketing in the series, "Off The Clock."
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Location:

United States

Description:

Marketing O'Clock is the premier digital marketing news podcast that covers the latest trends and advancements in online marketing, email marketing, SEO, PPC, and social media every Friday. On Tuesday's, Marketing O'Clock interviews leaders in digital marketing in the series, "Off The Clock."

Language:

English

Contact:

(716) 204-2785


Episodes

Facebook Ad Manager Gets A Facelift - Ep. 66

4/19/2019
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In this week’s digital marketing news, Facebook Ads Manager announces updates including a new interface design, Google delivers on publishing real URLs for AMP, you can become teammates on Linkedin, and cell phones may steal the #1 position for seeking out entertainment in 2019 (sorry television). Read the full show notes at https://marketingoclock.com/new-facebook-ad-look-ep-66/

Duration:00:40:16

A Major Google De-Indexing Bug And More Facebook Ad Controls - Ep. 65

4/12/2019
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In this week's digital marketing news, Google’s search index is back to normal after some technical issues, brands have greater control over what Facebook content their ads are shown with, Google Discover data comes to search console, we check out the most interesting 2019 blogging statistics, and so much more. Read the full show notes at https://marketingoclock.com/google-bug-facebook-controls-ep-65/

Duration:00:43:19

Facebook's Ad Library Now Catalogs More Than Just Political Content - Ep. 64

4/5/2019
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In this week's digital marketing news, Facebook users get a backstage pass to how ads are targeting them, call-to-action buttons are added to Bing ads, Snapchat turns into a Bitmoji gaming system, Greg orders 40,000 cucumbers from our local Walmart, and apparently whispering into a microphone is important for your brand... Read the full show notes at https://marketingoclock.com/facebook-ad-library-ep-64/.

Duration:00:48:50

Off The Clock: Kyle Pucko

4/2/2019
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Kyle Pucko first got a taste for hard work at the age of 14 when he was hired to pick strawberries in his hometown. Those valuable lessons would stay with him all throughout college where his digital marketing career began to take form. From working as a tour guide and college admissions counselor, Kyle soon found himself running the digital marketing department at his school. Since then, Kyle has taken it upon himself to find the best and easiest solution for common everyday digital...

Duration:00:31:46

Goodbye Google AdWords Editor, Hello Google Ads Editor - Ep 63

3/29/2019
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This week the gang covers the deathknell of Google AdWords (thanks to a shiny new & bright Google Ads Editor), some new custom Audiences in Bing, a Google blunder with pagination and so much more digital marketing news. In addition to an awesome resource for finding royalty free photos, Greg and Jess talk about an amazing source for Data Studio reports, rad new dynamic Gmail elements that keep you up-to-date in real time, and humans are becoming more of a luxury than technology - YEEEEE!...

Duration:00:40:50

Deep Dive: Shoppable Ads on Google Images

3/26/2019
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Google images has become the go-to for searching images on the internet. And for years it operated as an ad-free zone. At least, until last year. Google images now hosts sponsored shopping ads at the top of their image search results which means, it's a new way for businesses to reach potential customers. Listen to this episode of Deep Dive where Greg and Jess cover the 5 ½ W’s (who, what, where, when, why, and how) of Shoppable Ads on Google Images. Read the full show notes at...

Duration:00:13:49

Insta Carte Blanche - Ep. 62

3/22/2019
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This week in digital marketing news, Instagram becomes an online shoppers paradise (designer litter boxes and all), Facebook takes action against the negative side of targeting, and Google finally announces their official core update name. Plus, the true spending of political ads on Facebook is revealed and Brian Peters from Buffer shows us the art of caption engagement. Read the full show notes at https://marketingoclock.com.

Duration:00:36:12

Off The Clock: Eric Enge

3/19/2019
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Beginning as an engineer, Eric Enge slowly found his way into the world of SEO. Learning from his family of university professors, Eric developed an edge in the engineering industry which eventually led to his future career in marketing. But Eric's most notable award will always be winning the 1985 foosball world championship (Greg's dream). Eric Enge is a US Search Personality of the Year winner, Landy Awards: Search Marketer of the Year winner, co-author of "The Art of SEO", founder of...

Duration:00:39:17

Actionable New Metrics For Facebook Ads - Ep. 61

3/15/2019
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Today, Greg and Jess broke down the granular new metrics that Facebook is releasing, talked about a new Google Core Update - aka the Core March 12th 2019 Update, aka Florida 2, aka The March 2019 Core Update 😕, and talked about Policy Manager, a new tool that helps you keep your slammers in check! We also compared everything to Black Mirror and included some hot Nic Cage chat. In the WTH of the week, we pontificated about how sweet our codec avatars will be, we featured a cool new Chrome...

Duration:00:39:31

Deep Dive: Facebook’s Campaign Budget Optimization Migration

3/12/2019
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We've got major news. Well, technically Facebook has major news. In a few short months, you will no longer be able to set budgets at the ad set level in Facebook Ads. Instead, Facebook's campaign budget optimization will become the default setting for all campaigns. Listen to this week’s Deep Dive as we unpack everything you need to know before this major September 2019 update.

Duration:00:24:20

Picture This: Google Images Adds Ads - Ep 60

3/8/2019
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On today's show we cover Ads in Google Images (!), new Pinterest Catalogs & Shopping functionality and an upgrade to offers in Google My Business. Other news includes a new Influencer ad targeting type in Facebook/IG, new Bing bid types, more social shenanigans, a new Google Ads API, Yelp taking on Angie List and Angie's List and we made up a new Jenner-based acronym game. Our WTH covers "the physical world" and BuzzFeed's efforts towards it and our Cool Tool is from Microsoft - and an...

Duration:00:40:06

Off the Clock: Joe Martinez

3/5/2019
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Joe Martinez’s digital marketing story began with him working his dream job as a professional radio DJ. Today, Joe is the Director of Client Strategy at Clix Marketing, a thought leader in the paid search space and a PPC innovator. Joe also writes and speaks for publications like Search Engine Land, Marketing Land, Word Stream, SMX, PPC Hero, Hero Conference, Quora, SEM Rush, Pubcon, and Unbounce. Listen now to the full story behind the drastic career changes that shaped Joe Martinez’s...

Duration:00:38:10

Video Plays Its Way Into Google Responsive Display Ads - Ep. 59

3/1/2019
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Today, Greg and Jess covered (really) big news about video becoming available on the Google Display Network, as well as the impending death of Google’s Average Position Reporting (RIP). They also cover digital marketing news varying from new call-only ads in Google, bulk ad editing in Quora, and a new Facebook Ads Manager (?!). All this, plus our WTH of the week: episode numbers in podcast titles are getting banned on certain podcast editors (Ep. 59 here, folks!), and our Cool Tool: a tool...

Duration:00:44:07

Deep Dive: Pay for Conversions in Google Ads

2/26/2019
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Listen in as Greg and Jess walk you through pay for conversions in Google Ads. Learn the 6 W's of PFC; who, what, where, when, why, and wow! And more importantly, if PFC is the right choice for your Google Ads campaign.

Duration:00:22:35

Even more Google My Business innovation - Ep. 58

2/22/2019
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In this week's Marketing O'Clock, Greg and Jess talked about even more Google My Business innovation, covered the shocking news that digital is here to stay, and talked about phonebooks and who needs them anymore.

Duration:00:32:09

Off The Clock: Rae Dolan

2/19/2019
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Rae Dolan is the co-founder of PushFire, co-owner of AMI House Buying, co-owner of AMI Investments, and a real estate agent living out her passion. She's spoken at multiple events like Webmaster’s World, SMX, SearchHOU, Affiliate Summit East, LeadsCon, SEOClass Workshop Series, and has regularly written for Search Engine Land and Marketing Land. She's won multiple awards and is seen as a thought leader in the affiliate and SEO community.

Duration:01:07:52

Google Assistant Ad Delivery - Ep. 57

2/15/2019
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Google Assistant plays with the idea of delivering ads in their results, Linkedin looks to the future of video, and Reddit Ads expand on their performance update with an improved conversion pixel.

Duration:00:41:00

Deep Dive: Reddit Ads Updates

2/12/2019
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The first Reddit Ads update of 2019 is here and Greg and Jess have a few thoughts about it. Reddit has expressed their interest in offering more options for marketers but did this update miss the mark? This week, we're diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit Ads campaign strategy moving forward.

Duration:00:12:51

Facebook Ad Targeting - Ep. 56

2/8/2019
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Facebook ads introduces an updated house income targeting option, budget optimization moves to the campaign level, and a new ‘why am I seeing this’ button will be rolling out to all Facebook users to give them a behind the scenes look at how they’re being marketed to.

Duration:00:45:20

Off The Clock: Jon Henshaw

2/5/2019
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When the internet started to take off, Jon Henshaw was presented with an interesting opportunity. And, if he's learned one thing, it's to always take a great opportunity. Today, Jon works as a Senior SEO Analyst at CBS Interactive. Henshaw is also the founder of Coywolf Marketing, a provider of webmaster resources and digital marketing insights, and runs the Coywolf podcast. But every destination has a story. Listen in as we discover the path that led Jon to where he is now, what his...

Duration:01:13:10