Marketplace Tech-logo

Marketplace Tech

APM: Marketplace

Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that’s constantly changing.


United States


Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that’s constantly changing.




One year of ChatGPT, fast fashion’s plan to go public and more trouble for Elon Musk

On today’s Tech Bytes: apologies, profanity and accusations of blackmail. It’s just another week in the life of Elon Musk. Plus, ultra-fast-fashion retailer Shein confidentially files for an IPO and seems to be trying to bolster its image. But first, one year ago this week, OpenAI released ChatGPT to the public for the first time. Within five days of its launch, ChatGPT already had one million users. From writing holiday menus to college essays to wedding vows, ChatGPT has been there. Marketplace’s Lily Jamali spoke with Natasha Mascarenhas, reporter for The Information, for her take on the week’s tech news.


Big advertisers flee X as Musk spotlights antisemitic content

This time of year, companies tend to open their wallets and choose where they choose to advertise. Those ad dollars are the lifeblood of X, the former Twitter. In the last quarter of 2021, almost 90% of Twitter’s revenue came from ads. That business model was already showing signs of wear after when Elon Musk took over. Now, as the Israel-Hamas war rages on, a new controversial post by Musk has accelerated the flight of advertisers. New York Times journalist Ryan Mac spoke with Marketplace’s Lily Jamali about how the fallout of fleeing advertisers could affect the platform.


The bust after the boom hits the video game business

This week, TikTok parent ByteDance said it’s retreating from mainstream video games altogether. Earlier this year, Epic Games, the maker of Fortnite, a game that has had more than 400 million “unique registered users” since its 2017 launch, announced hundreds of layoffs as well. They’re just some examples of the wave of layoffs hitting game companies around the globe. Marketplace’s Lily Jamali spoke with Los Angeles Times reporter Sarah Parvini, who covers the video game sector. In a piece just last week, she wrote that the industry is deep in downsizing mode.


Being an influencer sounds great, but is it really that glamorous?

From being your own boss to doing work you actually like, the perks of influencer life have drawn in plenty of creators to an industry valued at $250 billion. Take Sid Raskind, whose goofy lifehacks have earned him millions of followers on TikTok and Instagram. Still, Yanely Espinal, host of the podcast “Financially Inclined,” told Marketplace’s Lily Jamali that younger would-be creators should understand what it takes to make it.


Menopause technology could finally be having its moment

Despite half the world’s population being female, there are still few technologies on the market to help manage the symptoms of menopause. Why is there a reluctance to invest in “menotech,” and is that changing? The BBC’s Elizabeth Hotson looked into the menotech products on the market and how the industry is evolving.


What venture capital is thinking after a week of high drama and shakeups in tech

This week, the shakeups and confusion at OpenAI have come to a conclusion. Sam Altman returns to his position as CEO at OpenAI after its board fired him, which upset most of the company’s staff as well as others invested in OpenAI’s work in the generative artificial intelligence sector. Plus, Ryan Vogt resigned as CEO of the driverless tech startup Cruise, following a series of traffic collisions and accidents. On top of all that, Changpeng Zhao, the founder of cryptocurrency exchange Binance, pleaded guilty to money laundering violations. What do venture capitalists think about all these disruptions and where will their money go now? Marketplace’s Lily Jamali is joined by Jewel Burks Solomon, managing partner at Collab Capital, for her take on those stories.


Older video games are in danger of going extinct (rerun)

For the most part, it’s not too hard to get access to movies from the last decade or even the last century. But if you want to experience a video game from before, say, the ancient era of 2010? Good luck. A new report from the Video Game History Foundation and the Software Preservation Network finds that 87% of those older games are “critically endangered.” They’re not commercially available to the public unless fans have dozens of different old systems to play them on or travel to an archive in person and play them there. In other words, the roots of this hugely influential artistic and cultural medium are in danger of being lost. Marketplace’s Meghan McCarty Carino spoke with Phil Salvador, library director for the Video Game History Foundation, about the report.


Kids prep for YouTube careers at content creator camp

Do you remember what your dream job was as a kid? We’re guessing that “YouTuber” was not on the list. Well, turns out vlogger/YouTuber was the top career choice for almost 30% of 8-to-12-year-olds who were surveyed a few years back. And across the country, camps and afterschool programs are cropping up to teach them how. Marketplace’s Lily Jamali spoke with Washington Post columnist Taylor Lorenz, who visited a content creator camp in Texas, where children edit video, write scripts and, generally, get a head start on becoming internet pros.


Why OpenAI’s board fired CEO Sam Altman

It’s been a chaotic few days for the folks at OpenAI, including now-former CEO Sam Altman. To recap, on Friday the company’s board announced it had let Altman go, citing a lack of confidence in his “ability to continue leading OpenAI.” Several staff members then resigned and hundreds of others threatened to do the same if Altman wasn’t reinstated as CEO. That option is pretty much moot now that Microsoft — a major OpenAI investor — has hired Altman to lead a new AI research team along with former President Greg Brockman, who resigned in solidarity. Marketplace’s Lily Jamali spoke with Reed Albergotti, tech editor at Semafor, about what the dramatic ouster was really all about.


How is crypto doing in a post-Sam Bankman-Fried world?

By now you’ve heard that the trial of Sam Bankman-Fried is over. What was the verdict for the founder of the bankrupt cryptocurrency exchange FTX? Guilty on all seven charges, including fraud, money laundering and campaign finance law violations. Bankman-Fried will be sentenced in the spring. So how is the world of bitcoin and the blockchain faring now that it’s most famous ambassador will likely end up behind bars? Marketplace’s Matt Levin spoke with Laura Shin, a journalist who covers crypto and host of the podcast “Unchained,” about how people in the cryptocurrency world have been reacting to the SBF trial and what crypto enthusiasts are choosing to focus on next.


Google and Apple’s complicated relationship, and Meta’s chance to return to China

On today’s Tech Bytes, our review of the week’s biggest headlines, Meta strikes a preliminary deal with Chinese videogame maker Tencent, giving the company a chance to return to China 14 years after Facebook was banned there. We also talk about the ransomware attack on a major Chinese bank, and how the Biden administration thinks American companies should respond to cyber extortion. But first, a look at the recent revelations about Google and Apple’s complicated relationship. Earlier in its federal antitrust trial, Google said it paid Apple $18 billion a year to be the default search engine on iPhone web browsers. The government said that’s $18 billion worth of evidence of anticompetitive behavior. This week, a witness for Google accidentally disclosed the company was sharing 36% of ad revenue it made from Safari browser searches with Apple. Whoops! Marketplace’s Matt Levin is joined by Anita Ramaswamy, columnist at Reuters Breakingviews, for her take on these stories.


When work communication tools distract from the actual work

The soundtrack to the modern workplace sounds a lot like a cacophony of familiar pings and notification sounds from digital communication tools like email, Slack, Zoom and Teams – all of which are supposed to make us more productive. But all too often they can feel overwhelming, interfering with, you know, actual work. On this episode of Marketplace Tech, Matt Levin speaks with “Marketplace” reporter Kristin Schwab about how a small business owner in Nevada who was struggling to keep up with all those pings, dealt with her situation and shares a few tips on how to not get overwhelmed by all those notifications.


The autonomous vehicle industry hits another roadblock

Back in August, the autonomous vehicle industry was riding high. Fast-forward three months, and the California DMV has suspended the robotaxi company Cruise from operating anywhere in the state. Federal regulators have also opened a probe into multiple incidents involving Cruise cars. Andrew Hawkins, transportation editor for The Verge, has reported on the long-awaited autonomous vehicle revolution for years. In an interview with Marketplace’s Matt Levin, he explained the trust issues and other potholes in Cruise’s path, starting with a grisly accident in San Francisco.


What it takes for Mexican coders to cross the cultural border with Silicon Valley

Every tech company needs a good origin story. The startup garage, the dorm room and the hacker house are firmly embedded in American tech mythology. For hacker-entrepreneurs in Mexico, the border with the U.S. looms large. A subset of them hope to one day cross it and pitch their big idea to venture capitalists in Silicon Valley. One way there is to work the hackathon circuit in Mexico. That’s the subject of MIT anthropologist Héctor Beltrán’s new book “Code Work.” Beltrán details how coders gain currency in the field by participating in hackathons. Mexican politicians get something out of them too. The events are frequently sponsored by the government, with big promises of funding and support. But the prize, all too often, is a handshake and photo-op with a public official, and maybe a thank-you letter, but no real investment.


After years of explosive growth, is China’s livestream shopping industry slowing down?

In just a few short years, shopping by livestream has become all the rage in China. Think QVC online and on steroids. Influencers, brands and retailers have swarmed apps like WeChat and Douyin — the Chinese version of TikTok — to hawk everything from makeup and clothes to cars and beef jerky. Viola Zhou and Caiwei Chen, reporters at Rest of World, have been writing about this $500 billion market and how it’s changing in a stagnant Chinese economy.


WeWork files for bankruptcy, Meta’s plan for election-related AI and ad blockers get blocked

It’s Friday! Which means it’s time for our week-in-review show: Marketplace Tech Bytes. Meta announced this week that starting in 2024, Facebook and Instagram will start labeling political ads that use images generated by AI. But no… it’s hardly an AI crackdown. Plus, YouTube goes to war with ad blockers. A spate of uninstalls ensues! But first, WeWork, the co-working space provider, files for bankruptcy. What happened? And what’s next for the one-time golden child of Silicon Valley? Marketplace’s Lily Jamali is joined by Paresh Dave, senior writer at Wired, for his take on these stories.


Moneyball: the Oakland A’s and the transformation of baseball data

“Stay in Oakland!” was the plea from many a diehard Athletics fan in the stands of the Oakland Coliseum this past baseball season as the team planned its move to Las Vegas. Some potential hurdles to a move remain unresolved, including a vote by Major League Baseball team owners next week on whether to allow it. Even if you don’t follow baseball, you may know the story of how, more than two decades ago, the cash-strapped A’s pioneered the use of high-tech data analysis in the sport. which came to be known as moneyball. Michael Lewis wrote a book about it. Brad Pitt did a movie about it. For more on how the A’s changed the game, Marketplace’s Lily Jamali called up Keith Law, senior baseball writer for The Athletic, who explained that the team found an edge by looking at what some would call nerdy stats, like on-base percentage.


Technology, community, insurance: How California hopes to mitigate future wildfires



Social media and “eSIMs” help Gazans stay connected amid war and blackouts

Tuesday marks one month since the Palestinian militant group Hamas attacked Israel, killing 1,400 people and taking hundreds of hostages. Israel has responded by bombarding the Gaza Strip and killing more than 10,000 people there, according to the Ministry of Health in Gaza. The Israeli government has shut off power and fuel supplies to the more than 2 million people, mostly Palestinians, in Gaza. This weekend, Gazans suffered the third internet and phone blackout since Israel declared war on Hamas. Just over the border in Egypt, journalist Mirna El Helbawi has been working to enable people in Gaza to stay online and connected to the rest of the world. She’s part of a small group collecting donations of so-called eSIMs, which let users activate a cellphone plan on a mobile network without needing an actual SIM card.


Military service members’ personal data is for sale. Is that a threat to national security?

Remember when President Donald Trump tried to ban TikTok? He called attention to the risk that American users’ data could fall into the hands of Chinese authorities who have ties to the app’s owners. A judge blocked the ban, but even if he hadn’t, experts say so much of our personal information is available to buy from run-of-the-mill data brokers. That includes information on Americans serving in the military, which can have big consequences for national security. Marketplace’s Lily Jamali spoke to Justin Sherman, senior fellow at Duke University’s Sanford School of Public Policy, about a new study he led in which his team tried buying just that kind of data.