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Reel Talk: The Customer Insights Show

Technology Podcasts

This is Reel Talk: The Customer Insights Show with Jenn Vogel. Jenn and her guests share valuable information to help you understand your customers better, discuss customer insights and how to use data to make better customer-centric decisions. We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg Thanks for listening.

This is Reel Talk: The Customer Insights Show with Jenn Vogel. Jenn and her guests share valuable information to help you understand your customers better, discuss customer insights and how to use data to make better customer-centric decisions. We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg Thanks for listening.

Location:

United States

Description:

This is Reel Talk: The Customer Insights Show with Jenn Vogel. Jenn and her guests share valuable information to help you understand your customers better, discuss customer insights and how to use data to make better customer-centric decisions. We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg Thanks for listening.

Twitter:

@voxpopme

Language:

English


Episodes

87: Solving complex business problems with customer insights

8/11/2022
Many of us are trying to solve complex business problems, but how can we get the answers to solutions quicker, and how do we ensure we make the right decisions? To discuss the topic, Jennifer Vogel is joined by Wall Street Journal bestselling author and Vice President of customer and market insights at Salesforce - Karen Mangia. Join us. Learn more about Karen: https://successwithless.net/ --- Send in a voice message: https://anchor.fm/customer-insights-show/message

Duration:00:41:33

86: How to humanize business

8/4/2022
We talk about human insights a lot to help us humanize business. But what does it mean to humanize business, and how do we do that? To discuss the topic, Jenn Vogel is joined by Lonnie Mayne, author of “Red Shoes Living” and executive chairman of Voxpopme. Join us and grab a copy of Lonnie's book here: https://lonniemayne.com/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys....

Duration:00:37:17

85: Why Americans don’t trust the polls and how to fix them

7/28/2022
On this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel is joined by John Geraci, president at Crux Research and author of “POLL-ARIZED: Why Americans Don’t Trust the Polls and How to Fix Them Before It’s Too Late.” Join us for this discussion and grab a copy of John's book here: https://lnkd.in/gygyJmGw Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn...

Duration:00:42:27

84: How Ohio University teaches consumers insights and analytics

7/21/2022
You’ve heard some of our guests before that they just kind of fall into market research roles and others mentioned their educational paths. In this live recording of "Reel Talk: The Customer Insights Show," we focus on the educational road to research and find out how college students get ready to work in insights. To discuss the topic, Jennifer Vogel is joined by Jacob Hiler, director of the Center for Consumer Research & Analytics at Ohio University. Enjoy the episode. --- Send in a...

Duration:00:46:41

83: How to use Jobs to Be Done to make progress

7/14/2022
On this episode of "Reel Talk: The Customer Insights Show," we are talking about Jobs to be Done - a topic that has come up here and there on many episodes. So in this episode, let’s discuss that subject a bit more in-depth. Host Jennifer Vogel is joined by Stephen Wunker - author of “Jobs to Be Done: A Roadmap for Customer-Centered Innovation" to get our questions about Jobs to be Done answered. Join us and check out Stephen's book here: https://lnkd.in/gS_ryv9h --- Send in a voice...

Duration:00:47:59

82: Why is product positioning so hard anyway?

7/7/2022
In this episode of "Reel Talk: The Customer Insights Show," we are talking about positioning. To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.” Join us and check out April's book here: https://lnkd.in/gZpZzqyi Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme,...

Duration:00:45:23

81: Unleashing the power of your brand to influence customer decisions

7/1/2022
Jennifer Vogel talks with the co-author of the new book “Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers” Rebecca Brooks. Rebecca is the Founder and CEO of market research consultancy Alter Agents. She says that “shopper promiscuity is on the rise, but market researchers are struggling to find insights. They are trapped in a framework defined by Brand Narcissism.” Join us for this live conversation. Check out the book here:...

Duration:00:32:01

80: Why you shouldn’t start with YOUR why

6/25/2022
In this live recording of “Reel Talk: The Customer Insights Show,” we talk about why not to start with YOUR why. Certainly, many people are quoting Simon Sinek when it comes to knowing your company’s why for being in business. But there might be another way to think about the why. Author and marketing expert Mark Schaefer says “Please. Let’s not start with your ‘why.’” He’s here to tell us about that. Read his article on the topic here: https://lnkd.in/gDSkQ92K --- Send in a voice...

Duration:00:32:33

79: Will my marketing really fail if I don’t talk to consumers?

6/21/2022
Host Jenn Vogel talks to a content thought leader who tweeted “How to fail at marketing: Decide to know what your audience wants without talking to them.” I couldn’t agree more. Ashley Cummings is a content expert that writes content for eCommerce and marketing and advertising and is joining me on today’s episode. They discuss: Connect with Ashley here: https://www.ashleyrcummings.com/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is...

Duration:00:26:18

78: How insights help us understand customer journey stages

6/14/2022
In this episode of "Reel Talk: The Customer Insights Show," we discuss the role of insights to understand the different stages of the customer journey. That could include a strategy to democratize research across an organization and to share the results differently to drive better results. To discuss that topic, Jennifer Vogel is joined by Jorge Calvachi, a global thought leader, director of insights at La-Z-Boy, and member of the Voxpopme advisory board. Join us for the discussion. Catch...

Duration:00:39:35

77: What's an actionable insight anyway?

6/7/2022
You have heard us talk about actionable insights from time to time on Reel Talk. But what are actionable insights exactly, how do we get them and how do we ensure actions are actually taken from them? To discuss the topic, Jennifer Vogel is joined by Barry Jennings, Director, Cloud and Commercial Business Planning Insights at Microsoft, where he leads a team focused on delivering actionable insights that support Microsoft's commercial business units including Server, Data Platform, AI,...

Duration:00:44:33

76: How important should the Metaverse be to your brand?

5/31/2022
Faith Popcorn, futurist to the Fortune 500, best-selling author, and renowned global speaker, joins host Jennifer Vogel to discuss the Metaverse, including: How to think about it Why brands should care How to get started in the Metaverse And more... Read our article on what consumers are saying about the Metaverse: https://site.voxpopme.com/consumer-study-do-consumers-care-about-brands-being-in-the-metaverse/ Learn more about Faith: https://faithpopcorn.com/ --- Send in a voice...

Duration:00:38:19

75: The importance of agile qual in ad testing

5/24/2022
On this live recording of "Reel Talk: The Customer Insights Show," we discuss the role agile qualitative research plays in ad testing. To discuss the topic, Jennifer Mancusi Vogel is joined by Thomas Ware, senior researcher at Liberty Mutual Insurance. Thomas recently won a Viddy for his ad-testing efforts. Congratulations and welcome to the show, Thomas. Join us for the discussion. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is...

Duration:00:29:58

74: How to build genuine relationships with external suppliers

5/18/2022
A few weeks ago, we talked with Zoe Dowling of Microsoft about building genuine relationships. Today, let's expand on that conversation, even more, to see how we can really make a difference by working with the right partners. Host Jenn Vogel is joined by Brianna Boyer, director of enablement at aytm, to dive into the subject. Connect with Brianna here: https://www.linkedin.com/in/briannalboyer/ More on the topic: http://site.voxpoppme.com/genuine-relationships Catch previous episodes:...

Duration:00:39:01

73: How to always stay curious

5/11/2022
Let’s talk about how we make sure to always stay curious - something that is especially important when it comes to understanding our customers. Host Jenn Vogel is joined by Meghan Lacy, director of enterprise expansion at Suzy, to dive into the topic. They discuss: Connect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghan-lacy-568713ba/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the...

Duration:00:33:16

72: How do you know your customer service is actually good or bad?

5/3/2022
Author and customer service expert Marsha Collier joins Jennifer Vogel on this episode of "Reel Talk: The Customer Insights Show." They discuss: Join us and learn more about Marsha here: https://lnkd.in/gD2fcb6u Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. --- Send in a...

Duration:00:38:25

71: Helping consumers find your brand on the web when it matters

4/18/2022
In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Crystal Carter, head of SEO communications at Wix, talk about how companies can use consumer insights to create a better digital experience. Connect with Crystal here: https://www.linkedin.com/in/crystal-carter-digital/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use...

Duration:00:44:48

70: How to understand your reputation and manage it better

4/11/2022
In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Rachel Heseltine discuss how to manage your company’s reputation and how to know what a brand’s reputation even is. Rachel is vice president of consumer growth at Trader Interactive. We discuss: Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your...

Duration:00:41:02

69: How to bring the consumer voice to trends reporting

4/7/2022
In this episode of "Reel Talk: The Customer Insights Show," we discuss how to bring consumer voices into the company to make your research more memorable. To dive into the subject, Jennifer Vogel is joined by Elena Lyrintzis, Marketing and Culture Insights Lead, Devices and Services at Google. Join us. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can...

Duration:00:43:24

68: The importance of communicating results

3/31/2022
In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Hannah Shamji, a customer research consultant, talk about communicating results. Why that can be hard, but why it's necessary to communicate. As Hannah has said: "Crazy how useless all that customer research is if it's not in the hands of the people making decisions." Let's find out how we can get it into their hands. Join us for this episode. Connect with Hannah here:...

Duration:00:42:54