#SEOisAEO Podcast - Expert Interviews at Major Digital Marketing Conferences-logo

#SEOisAEO Podcast - Expert Interviews at Major Digital Marketing Conferences

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Informative, intelligent and fun… that is exactly what you can expect from Jason’s in-depth conversations with leading experts in the digital marketing field. Guests include Rand Fishkin, Barry Adams, Yoost de Valk (Yoast), Greg Gifford, Bill Slawski, A.J. Ghergich, Aleyda Solis… Every Tuesday, we’ll release one interview… often two… sometimes more! To record this series, Jason Barnard has given up his flat and gone digital nomad (very fitting for a digital marketing podcast at major conferences across the globe). The ambiance of the conference setting plus the face-to-face, one-on-one format should give the podcast an extra bit of ‘soul’.

Informative, intelligent and fun… that is exactly what you can expect from Jason’s in-depth conversations with leading experts in the digital marketing field. Guests include Rand Fishkin, Barry Adams, Yoost de Valk (Yoast), Greg Gifford, Bill Slawski, A.J. Ghergich, Aleyda Solis… Every Tuesday, we’ll release one interview… often two… sometimes more! To record this series, Jason Barnard has given up his flat and gone digital nomad (very fitting for a digital marketing podcast at major conferences across the globe). The ambiance of the conference setting plus the face-to-face, one-on-one format should give the podcast an extra bit of ‘soul’.
More Information

Location:

France

Description:

Informative, intelligent and fun… that is exactly what you can expect from Jason’s in-depth conversations with leading experts in the digital marketing field. Guests include Rand Fishkin, Barry Adams, Yoost de Valk (Yoast), Greg Gifford, Bill Slawski, A.J. Ghergich, Aleyda Solis… Every Tuesday, we’ll release one interview… often two… sometimes more! To record this series, Jason Barnard has given up his flat and gone digital nomad (very fitting for a digital marketing podcast at major conferences across the globe). The ambiance of the conference setting plus the face-to-face, one-on-one format should give the podcast an extra bit of ‘soul’.

Language:

English

Contact:

626147933


Episodes

Evergreen Googlebot #SEOisAEO with Barry Schwartz at #SMXLondon

5/22/2019
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An episode that is fresh news - ironically about evergreen Googlebot :) Its implications for crawling, Javascript rendering. A bit of a chat about what the User Agent is likely to be. Martin Splitt gets a mention for his mythbusting videos. Then onto Google Discover and content / ads on their homepage taking Google away from 'the do-no-evil Google way'. And a bit of a chat about the 'disappearing spam team'. Barry beautifully catches me out with my own comment about being careful not to...

Duration:00:10:57

Context Clouds, Co-occurence, Relatedness and BERT #SEOisAEO with Dawn Anderson at #BrightonSEO

5/21/2019
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She starts with the quote 'You shall know a word by the company it keeps', which is really cool. She uses seashore as an example, which is perfect because we are sitting on the beach in Brighton with the seagulls in the background (but that isn't the reason she chooses the example, surprisingly). Dawn is a super interested in academic papers and their importance to industry, so we end up talking a great deal about that… I assume that academic papers come from university, and Dawn gently...

Duration:00:21:40

Amazon as a (rather good) Marketing Channel #SEOisAEO with Eugene Levin at #semrushlive

5/20/2019
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Really great conversation about how often we underestimate Amazon as a marketing / advertising channel. Amazons business model is diverse and better balanced than Facebook and Google. Amazon are sales focussed which makes it a big opportunity for sales and there is still time to jump on the train. In that he and Dan Saunders appear to agree. Eugene gives me tips on buying razors, then segues neatly into fake reviews on Amazon and Google. SEMrush are now offering Amazon tools alongside their...

Duration:00:20:20

Big Changes in Local Search #SEOisAEO with Greg Gifford at #searchsummitau

5/15/2019
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Greg has a lot of tattoos. And a great beard. nd a cup of tea. And he tells me that the weight of GMB and proximity have increased immensely. We discuss the differences in that proximity weighting for car dealerships and coffee shops. As local search becomes more and more no-click, GMB has become your digital showroom - replacing your website. GMB reviews are the be-all-and-end all in local search. I ask a rather naive question about brand searches. Greg puts me straight (despite not...

Duration:00:25:19

The Low down on International SEO #SEOisAEO with Felipe Bazon at #BrightonSEO

5/14/2019
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Felipe came out of the sewers to do SEO. We then get off to a bad start by disagreeing about the role of answers in SEO. But then he convinces me he has a great point of view. For a converting strategy, you will need to create different content for different countries and different cultures. We swap stories about the specifics of Spanish and French countries. Felipe tells me that 'basic is advanced' and I tell him that 'getting to simple is a complex process'. Mention of French SEO Olivier...

Duration:00:20:34

The 14K Trick – Ultra optimising for Mobile First #SEOisAEO with Chris Liversidge at #takeitoffline

5/9/2019
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Chris explains about the size of the first chunk of data on 3G and that leads Chris and I invent and perfect what we call 'the mobile gold standard for speed - 14K trick', and it takes us less than 20 minutes :) Like it was back in the 90s. And that is an advantage for me and Chris over the youngsters who were probably playing on my website back then. Like Bill Slawski is the patent reader, Gennaro Cuofano is the 'financial statements reader', Chris Liversidge is the 'Google documentation...

Duration:00:15:52

On and Offline Marketing Combined #SEOisAEO with Amy Annetts at #copycon19

5/6/2019
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Amy comes from the offline marketing world - having started back in advertising in the 90s, we have a great conversation about how relevant traditional marketing is to SEO/AEO. We get interrupted by the (very tuneful) Federation Bells in Birrarung Marr park, but quickly get back on track (well, Amy does). In the old days it was all very simple. And it still is, when you dig down to the root of what we are trying to do - connect to customers. Many companies looking to market online today are...

Duration:00:21:05

E-A-T – the how, the why and the what to do ! #SEOisAEO with Lily Ray at #BrightonSEO

5/4/2019
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John Bonham, Keith Moon … Lily Ray. Rock drummer icons all :) Lily sets herself apart because a) she is alive and b) she knows boatloads about E-A-T. We discuss August and March updates. I suggest that Google has a slap-and-reward system. Lily politely ignores that, and gives some very encouraging information about E-A-T. Much of it is an easy fix. She then identifies what the constituent parts of building E-A-T really are. I ask for a lot of free advice. And Lily very kindly gives it to me...

Duration:00:21:31

Imposter Syndrome #SEOisAEO with Robert Gerrish at #copycon19

5/4/2019
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At CopyCon, Robert gave an amazing talk based on the book by Dr Valery Young "the secret thoughts of successful women, why capable people suffer from imposter syndrome and how to thrive in spite of it". Over 70% of people struggle from imposter syndrome at some point in their working life. And, of course this happens to men and women in any industry. The five types of people who suffer from imposter syndrome (according to Valery Young): perfectionist, superwoman, natural genius, soloist,...

Duration:00:23:04

SEO on the Edge #SEOisAEO with Nils de Moor at #BrightonSEO

5/2/2019
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Why not use Content Delivery Networks to manage some of our tech SEO? And not just the simple static stuff. CDN nodes allow us to intercept the request and adapt the content on the Edge without even going back to the original host. Several use cases: speed, overcoming restrictions of your host platform, A/B testing. Most importantly, it frees the SEO practitioner from some of the shackles that the tech imposes, which is brill. But not without its dangers… it is easy for an SEO changing...

Duration:00:20:27

The Semantic Web from 2000 to 2019, and Beyond #SEOisAEO with Andrea Volpini at #takeitoffline

4/30/2019
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This conversation packs in a phenomenal amount of fascinating information about linked data, knowledge graphs, AI, machines… Andrea started working on semantic web technologies back in 2000 - so Andrea has been expecting the web to transition from being page based to being entity based for 20 years (see also Bill Slawski and Sergey Brin). All three have waited patiently for a long time and were starting to get impatient :) I then get unreasonably excited at the mention of Tim Berners Lee and...

Duration:00:22:28

Unexpected Tricks for Building Links #SEOisAEO with Milosz Krasinski at #DigitalOlympus

4/27/2019
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Milosz and I debate the merits of different social media platforms, then how that plays into linkbuilding. Find the right people, the right angle, the right introductions... then adapt your personality to the type of person you are interacting with. There are only three types: salesman (Milosz), maeven (Omi Sido), connector (Anton). Navah Hopkins mentioned dividing people into 3 groups: geeks, nerds and a dork. I overstep the reasonable and suggest that three is the magic number ... But then...

Duration:00:17:47

Tactics for Growth #SEOisAEO with Lukasz Zelezny at #DigitalOlympus

4/27/2019
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Lukasz is a drum and bass DJ… so we discuss how many SEOs were once musicians / in the arts. I discover that Lukasz loves stories and adores metaphors - through which he shares super tips for pushing your SEO (reasonably) easily. Lukasz finds a lovely balance between digging dep, and doing simple things that bring quick results that keep your clients happy. The Snapshot method. Gap Analysis. Lukasz shares his favourite Wordpress plugins. I share Wordlift with him and he goes off to...

Duration:00:15:22

Link Building and Outreach #SEOisAEO with Joshua Hardwick at #DigitalOlympus

4/25/2019
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Starts by gamely answering a question about Javascript. Then suggests how we can get guest blogging opportunities (starting in Bali, of all places!). Network a lot (in real life, not just online), be honest, be frank, be yourself... then once you get the guestblogging flywheel going, you'll be all set. But, despite networking in person and trying too hard to be way too charming, I completely fail to get a link from Joshua... there is a lesson there somewhere (if only I can find it). Are...

Duration:00:12:48

SEO without traffic: the world of voice search, knowledge graph and brand #SEOisAEO with Hannah Thorpe at #DigitalOlympus

4/23/2019
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Google is a discovery engine that is increasingly pushing out answers. It has 20 years of historical query data to use to be able to predict what we will ask for before we ask. Hannah kindly tells me my horizontal vs vertical theory is a really cool idea. Then expands to a dual algorithm theory and backs it up with lots of solid arguments, including PACRR (a rather boring acronym that is actually REALLY interesting). Stop thinking about algorithms since machine learning means the algorithmic...

Duration:00:15:27

Learning from our mistakes #SEOisAEO with Steven van Vessum at #DigitalOlympus

4/22/2019
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Brno is the Eindhoven of the Netherlands... or perhaps Steven is getting mixed up... the Czech Republic. Steven's personal site doesn't have any pictures of unicorns but Steven still manages to give it a positive spin. Teaching SEO comes down to providing the basic pieces and then sending the pupil off into the world to master SEO by: doing, trying, making mistakes and learning from them. Steven's advice: Be a critical thinker and you'll pick up the pieces of the SEO puzzle along the way,...

Duration:00:17:31

Making it Internationally #SEOisAEO with Gianluca Fiorelli at #DigitalOlympus

4/21/2019
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Gianluca gives me my first sing back. Building an international digital strategy starts with understanding your own business. We are not so much doing digital marketing, more marketing in a digital world. Prioritise your territories, then expand your international step by step (territory by territory). Think multi-country, multi-lingual and multi-cultural. Different cultures will often need different content, not just translations. Think about which tourist destinations are popular in Italy...

Duration:00:22:07

The Google Cookbook – Making Content Easy to Digest #SEOisAEO with Jason Barnard at #DigitalOlympus

4/20/2019
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Google's food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google's food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn't fly for very long). When you rebuild your site, start with thinking about structured data...

Duration:00:15:22

Making Your Twitter Truly Social #SEOisAEO with Viktoria Mamatova at #DigitalOlympus

4/19/2019
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Learn how to make the most of your Twitter presence. Animated GIFs are old hat that has got a new shine (and they are a lot of fun). Viktoria is capable of sustaining entire conversations with just a series of animated GIFs. Tweeting is like throwing rocks into the sea and expecting to build a mountain. If you want some quick-n-easy visibility, get on some Twitter lists. Spend more time than is healthy in Twitter Chats - apparently that time is an investment, and not a waste of time (oops...

Duration:00:15:28

Chasing Quality over QualityScore #SEOisAEO with Navah Hopkins at #DigitalOlympus

4/18/2019
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Google Ads - the mistakes not to make. Most of which I made. Quality Score is a health indicator and not a KPI. Bid-to-budget ratios, The importance of isolating branded campaigns. Be the best in industry. Big brands are rubbish - they send dumb money at the problem - and there is your opportunity. Navah also sets me straight on Dynamic Search Ads (which I now realise I got over-enthusiastic about). And NEVER let a Border Collie take control of your DSA campaigns cos you will lose money...

Duration:00:22:15