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Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. More and more brands are making eco-conscious efforts and using those efforts as a part of their marketing and advertising strategy. In honor of Earth Day, we examine those brands’ various environmental efforts and how that plays into their overall identity. We explore the Starbucks anti-straw crusade, eco-conscious clothing, how brands can be authentic in their approach to...

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. Marketing and advertising conferences - we all know them in the industry as the pinnacle of professional networking. But are they all really that valuable? On this episode, we discuss the pros and cons of conferences, finding the right fit for what you’re looking to learn, and of course, networking. So, take a seat, put on your headphones, and get ready for your weekly dose of all things...

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. Wednesday, March 13, 2019, better known as the date of the social apocalypse. It feels like a hilarious dream now but on that date, social media strategists and media buyers everywhere were pulling their hair out in response to one of the worst Facebook outages in the site’s history. On this episode, we discuss the cons of focusing on one social platform, establishing die-hard champion...

Welcome back to T:MINUS, a weekly marketing podcast hosted and produced by us here at 321 the Agency. To kick off season 3, we’re exploring femininity and masculinity in advertising. It seems these two are having a moment in advertising, from Gillette tackling toxic masculinity all the way to Nike’s Dream Crazier ad. We explore femininity rooted in masculinity, how brands can address gender in advertising, women's beauty products, and the male gaze. So, take a seat, put on your headphones,...

In light of the upcoming election on November 6, today’s podcast will be all about political ads. No matter where you lie on the political spectrum, chances are you’re getting targeted by some form of political ad coercing you to go out and vote for a candidate.

This week on T:MINUS, we ask the age-old question: why do movie trailers suck? Whether they give too much away or misrepresent the movie entirely, trailers have remained a point of contention in the film community. We also discuss the ingredients that make for a great movie trailer, mystery box marketing, and the Red Wedding from Game of Thrones.

This week, we continue the conversation from our podcast, Advertisers’ Complicated Relationship With Activism. Whether it be political in nature or purely playful, brands of all sizes are expanding their brand identity with purpose and personality. We also discuss activism as a commodity, how Wendy’s serves up the sass on Twitter, and ways small businesses can take stances at a local level. So, take a seat, put on your headphones, and get ready for your weekly dose of all things marketing!

This week on T:MINUS, we tackled the most recent Emmy Award Ceremony. As consumer preferences lean further towards streaming platforms and services, the Emmys and cable television as a whole feel a bit archaic. We discussed the disruptive nature of Netflix, templated media creation, television watch parties, and advertisers’ relationship to live televised sporting events.

This week on T:MINUS, we tackled Nike’s 30 year anniversary campaign for “Just Do It”. Advertising’s relationship with activism has once again sprouted in headlines across the web after Nike’s public endorsement of Colin Kaepernick, the football player most famous for sparking the notorious National Anthem protests at football games. We discussed brand responsibility, activism as a trend, Nike backing their athletes, and if smaller businesses can afford to take stances.

This week on T:MINUS we tackled machine learning and all things automation in marketing. We discussed human’s inclination towards distrusting machines, retargeting audiences, and tailoring our assumptions about users.

This week on T:MINUS we bring on Kristen Wiley and Theresa Joseph from Statusphere to talk influencer marketing. We’re discussing oversaturation in the market, tapping into consumer audiences, what Statusphere is, and even Kylie Jenner. Yes - you read that right. Kylie Jenner.

T:MINUS is a weekly podcast presented by Three21, a digital creative marketing agency in the heart of downtown Orlando, Florida. Our conversations revolve around any topic in the digital marketing realm, meaning the latest tech releases or newest viral ads are fair game for discussion. We want to create an atmosphere of learning and exploration, so you will hear a little from every team on our staff, with our digital team geeking out over new Facebook updates and API’s to our creative team...

Watch The Full Video Episode Here: https://youtu.be/mZvOIFzhyR8 T-Minus is a weekly podcast presented by Three21, a digital creative marketing agency in the heart of downtown Orlando, Florida. Our conversations revolve around any topic in the digital marketing realm, meaning the latest tech releases or newest viral ads are fair game for discussion. We want to create an atmosphere of learning and exploration, so you will hear a little from every team on our staff, with our digital team...

Watch the Video Episode here: https://youtu.be/KdzYVl4ncXw T-Minus is a weekly podcast presented by Three21, a digital creative marketing agency in the heart of downtown Orlando, Florida. Our conversations revolve around any topic in the digital marketing realm, meaning the latest tech releases or newest viral ads are fair game for discussion. We want to create an atmosphere of learning and exploration, so you will hear a little from every team on our staff, with our digital team geeking...

T-Minus is a weekly podcast presented by Three21, a digital creative marketing agency in the heart of downtown Orlando, Florida. Our conversations revolve around any topic in the digital marketing realm, meaning the latest tech releases or newest viral ads are fair game for discussion. We want to create an atmosphere of learning and exploration, so you will hear a little from every team on our staff, with our digital team geeking out over new Facebook updates and API’s to our creative team...

Watch the Youtube Video Here: https://youtu.be/IDP71mDJL9U T-Minus is a weekly podcast presented by Three21, a digital creative marketing agency in the heart of downtown Orlando, Florida. Our conversations revolve around any topic in the digital marketing realm, meaning the latest tech releases or newest viral ads are fair game for discussion. We want to create an atmosphere of learning and exploration, so you will hear a little from every team on our staff, with our digital team geeking...

Watch the Youtube Video Here: https://youtu.be/vZFHGrWCI7I T-Minus is a weekly podcast presented by Three21, a digital creative marketing agency in the heart of downtown Orlando, Florida. Our conversations revolve around any topic in the digital marketing realm, meaning the latest tech releases or newest viral ads are fair game for discussion. We want to create an atmosphere of learning and exploration, so you will hear a little from every team on our staff, with our digital team geeking out...

Watch the Youtube Video Here: https://youtu.be/97dAC8XmGDc T-Minus is a weekly podcast presented by Three21, a digital creative marketing agency in the heart of downtown Orlando, Florida. Our conversations revolve around any topic in the digital marketing realm, meaning the latest tech releases or newest viral ads are fair game for discussion. We want to create an atmosphere of learning and exploration, so you will hear a little from every team on our staff, with our digital team geeking...

Watch the Youtube Video Here: https://youtu.be/5Uke8AJbsrY T-Minus is a weekly podcast presented by Three21, a digital creative marketing agency in the heart of downtown Orlando, Florida. Our conversations revolve around any topic in the digital marketing realm, meaning the latest tech releases or newest viral ads are fair game for discussion. We want to create an atmosphere of learning and exploration, so you will hear a little from every team on our staff, with our digital team geeking...