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Episodes

The Holy Grail of Messaging

6/15/2019
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This episode talks through the big ideas around how messaging can reach it's full potential for organizations. Spoiler alert - we're not there yet.

Duration:00:15:25

How to ask for data in a text message conversation

6/1/2019
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This is a more advanced episode that talks through the best practices for collecting user data in an SMS conversation.

Duration:00:22:25

Why non-profits own the messaging space.

5/25/2019
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I'd suggest that when it comes to messaging, non-profits have launched the most interesting and successful campaigns. In this episode we talk about why that might be the case.

Duration:00:23:48

Why Non-profits Are Rushing to Messaging

5/18/2019
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This episode details why messaging is such an exciting channel for non-profits (and businesses). The ideas behind this podcast are also posted at 101fundraising.org. In June I'm presenting a virtual session focused with the Resource Alliance talking about non-profits using messaging channels for acquisition and fundraising. This podcast is the background on that session. If you're interested in messaging, please register for the free conference and check out my session.

Duration:00:16:18

How can organizations use WhatsApp?

5/11/2019
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WhatsApp provides some new tools for non-profits and business to communicate on using their app. Here is an overview of the basics as to where an organization can start with WhatsApp.

Duration:00:18:08

Derek Johnson, Tatango CEO, talks shared short codes and 10DLC

4/27/2019
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Derek Johnson is prolific, talking about SMS, RCS and the messaging space on the Tatango Youtube Channel and LinkedIn. He chats with me today about changes to how the carriers plan to manage shared short codes and long codes. Derek provides valuable information, echoing what the carriers are saying about shared short codes and providing insight on where he thinks the space is heading.

Duration:00:25:14

Messaging campaigns bring More People

4/4/2019
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The framework that I like to use when an organization is thinking about their messaging strategy is "More People + More Action". When an organization ads messaging as a channel, it brings More People and drives More Action. In this episode we talk through the "More People" benefit and how that works through messaging.

Duration:00:19:59

Opt-in vs. Peer to Peer SMS messaging

3/23/2019
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Kate Myers joins The Chat Bubble to help explain the differences between opt-in and peer to peer SMS messaging. The short answer is that if an organization wants to do automated messaging they're required to have users opt in. An organization can manually send messages to people without getting their opt-in first.

Duration:00:16:16

Best Practices for SMS Keywords

3/15/2019
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Last week's episode was about call to action best practices. This week we are going to focus on a specific piece of the call to action - they keyword. Here are keyword best practices. I like to capitalize the keyword. It highlights what the user should text in, but doesn’t confuse them with quotes. Any text message vendor should be able to handle capital or lowercase letters, just like a URL.Keep the keyword simple. Just use a word. Again, think like an ideal URL and focus on simple and...

Duration:00:12:55

SMS Call to Action Best Practices

3/9/2019
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To review, a keyword call to action (or text call to action) is when a promotion tells the viewer to text in. This takes the form of “Text KEYWORD to SHORTCODE”, where the short code is a 5-6 digit number that is statice and the keyword can be chosen and tracked to the promotion. If I were a marketer with the Cleveland Browns I might have a call to action that reads. “To put your name down for 2019 season tickets, text BROWNS to 216216.” Let’s break down how all of this might work. “To...

Duration:00:15:19

What the heck do I know?

3/2/2019
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It was pointed out to me that I should share some of the campaigns I've been a part of and my experiences in the messaging space. So that's what this episode is about.

Duration:00:32:02

Why bots were D.O.A but messaging is still thriving

2/24/2019
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In early 2016 Facebook released an API for Messenger and introduced the age of bots. Quickly it became obvious to everyone that bots were the next huge trend, startups got funded, Medium posts were written and the space was officially hot. I’d been doing messaging for about 8 years at the time and the it wasn’t clear to me that bots would work. Other people that had experience with messaging didn’t jump on the bot bandwagon either. It’s safe to say, 3 years later, that the bot era hasn’t...

Duration:00:21:20

The Superpower of Messaging = Response

2/17/2019
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The super power of messaging is response. With a messaging campaign it’s possible to ask people to respond, they’ll do it and the response can be valuable. I don’t know a better way to say it.

Duration:00:18:58

What's better short codes or long codes?

2/8/2019
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We talk through the ins and outs of long codes and short codes for SMS campaigns.

Duration:00:21:34

Usage and Ubiquity of Messaging

2/4/2019
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Messaging has the most reach and is the most used communication channel in the world. This episode details how big it actually is.

Duration:00:16:49

The Pitch for Messaging

1/28/2019
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The Chat Bubble is back with a new spin. We're going to publish regular episodes that focus more on education explaining how messaging works as a communication and marketing channel for organizations. This episode focuses on the basic pitch - how to explain messaging and why it's interesting for business & non-profits to investigate the channel. We briefly touch on the big news this week that Facebook, Whatsapp and Instagram messaging will merge.

Duration:00:19:02

The Facebook Apocalypse

4/21/2018
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It's been a bumping road for Facebook and anyone working in their ecosystem. Here are my thoughts on what happened and where all of this will lead. Facebook is back, approving new apps! So it appears that things will be back to normal soon. Notes: Set the stage: Set the stage: - Facebook is not launching/approving new apps. Zuckerberg is testifying before Congress. #delete_facebook is a thing My take: Yes Facebook is agressive. They are going to come out of the sitation in a very...

Duration:00:26:18

Messenger Platform 2.3 Release

3/24/2018
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The last few episodes focused on SMS. This episode we are going to snap back into the FB Messenger world in a big way. Today we'll talk about new features that Facebook released, and we'll get into a big permission update included in the Messenger platform 2.3 release. But before we get into that, as always if you have feedback, questions or comments, the best way to get in touch is to send a Message to the podcast FB Page - Open Facebook Messenger.... Back to Messenger Platform 2.3 First...

Duration:00:18:17

Messaging and non-profit fundraising

3/10/2018
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Today's show is another response to questions that I found this week. This time the questions came from a list serve that I subscribe to, and the focus was about how non-profits can use text messaging for fundraising. I responded on the list serve and was kind of surprised that I hadn't already done a podcast on this. One interesting thing about podcasts is that it's really hard to know who is listening. We get stats on how many people download, but it's not possible to know who you...

Duration:00:20:12