The Customer Edge with Game Changers, Presented by SAP-logo

The Customer Edge with Game Changers, Presented by SAP

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Game-changing technology and business strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.brbr Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on the new era of the empowered customer on The Customer Edge with Game Changers.brbr Learn how to transform your customer engagement strategy to drive revenue, increase customer retention, and build brand loyalty. Hear The Customer Edge with Game Changers, presented by SAP, live on Wednesdays at 12 Noon Pacific Time / 3 PM Eastern Time on the VoiceAmerica Business Channel.

Game-changing technology and business strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.brbr Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on the new era of the empowered customer on The Customer Edge with Game Changers.brbr Learn how to transform your customer engagement strategy to drive revenue, increase customer retention, and build brand loyalty. Hear The Customer Edge with Game Changers, presented by SAP, live on Wednesdays at 12 Noon Pacific Time / 3 PM Eastern Time on the VoiceAmerica Business Channel.
More Information

Location:

United States

Description:

Game-changing technology and business strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.brbr Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on the new era of the empowered customer on The Customer Edge with Game Changers.brbr Learn how to transform your customer engagement strategy to drive revenue, increase customer retention, and build brand loyalty. Hear The Customer Edge with Game Changers, presented by SAP, live on Wednesdays at 12 Noon Pacific Time / 3 PM Eastern Time on the VoiceAmerica Business Channel.

Language:

English


Episodes

Transforming CRM Sales and Service Around Commerce

3/18/2015
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The buzz: Their way.CEOs worldwide have identified customer transformation among their top three initiatives. Why? The customer experience is suffering. Mobile and e-commerce have morphed customer engagement. We as customers now expect to be able to buy products and services with the same ease regardless of where and how we choose to engage with a brand.

Duration:00:57:36

Special Encore Presentation: How to Build a Marketing Technology Strategy

3/4/2015
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The buzz: Marketing Technology.Consumers are leading your business into a brave new world where they expect consistent

Duration:00:57:47

Modern Customer Journey: Having It Their Way – Part 2

2/18/2015
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The buzz: Their WayIf you’re seeing a transformation in your relationship with customers, you are not alone.

Duration:00:57:56

Modern Customer Journey: Forget the Marketing Funnel

2/4/2015
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The buzz: The Journey We are witnessing a great transformation in the relationship between companies and customers.

Duration:00:57:16

Special Encore Presentation: New Era of Marketing: Adaptive Customer Engagement

1/21/2015
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The buzz: Marketing.The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive

Duration:00:58:13

Special Encore Presentation: Sales and Marketing - Perfect Marriage?

1/7/2015
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The buzz: Marriage.It’s no secret that sales and marketing typically work in parallel and rarely together. But at today’s successful companies

Duration:00:59:32

Special Encore Presentation: Back to School: Lessons in Customer Service

12/24/2014
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The buzz: Customer service. Many companies are in the Customer Service Hall of Shame for less-than-stellar practices

Duration:00:57:51

Next Gen Sales – Winning with Insights

12/10/2014
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The buzz: Selling The selling process has changed. Before interacting with your sales team, prospects have completed nearly 60%

Duration:00:57:47

How to Build a Marketing Technology Strategy

11/19/2014
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The buzz: Marketing Technology.Consumers are leading your business into a brave new world where they expect consistent

Duration:00:57:47

Back to School: Lessons in Customer Service

11/5/2014
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The buzz: Customer service. Many companies are in the Customer Service Hall of Shame for less-than-stellar practices, from harassing customers trying to cancel

Duration:00:57:51

Special Encore Presentation: Ultimate Makeover: Field Service Reps into Customer Ambassadors

10/22/2014
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The buzz: Field service.Does your company consider field service a cost center, with an eye on minimizing costs while delivering exceptional customer service?

Duration:00:58:07

Ultimate Makeover: Field Service Reps into Customer Ambassadors

10/8/2014
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The buzz: Field service.Does your company consider field service a cost center, with an eye on minimizing costs while delivering exceptional customer service? News flash! Successful companies are evolving their customer engagement strategies, using field service reps’ front-line interactions as a critical touch point in strengthening customer relationships and driving new revenue opportunities. Ready for a makeover?The experts speak.John Ragsdale, Technology Services Industry Association:...

Duration:00:58:07

New Era of Marketing: Adaptive Customer Engagement

9/24/2014
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The buzz: Marketing.The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. But first, their organizations need clear insights into customers’ needs and desires, plus the ability to proactively adapt and react in real-time. Still stuck in old campaign mode? Learn the key components to hit the ground running.The experts speak.Liz Miller, CMO Council : “If you could kick the person in the pants responsible for...

Duration:00:58:13

Special Encore Presentation: Sales and Marketing - Perfect Marriage?

9/17/2014
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The buzz: Marriage.It’s no secret that sales and marketing typically work in parallel and rarely together. But at today’s successful companies, these teams are forging a strong, collaborative alliance that enables them to know their audience better, grow sales, and boost loyalty in this age of the connected, empowered customer. Can this marriage last?The experts speak.Jeff Tanner, Professor: “Salespeople are being abused in the name of marketing in far too many organizations. Free the...

Duration:00:59:32

Sales and Marketing - Perfect Marriage?

9/10/2014
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The buzz: Marriage.It’s no secret that sales and marketing typically work in parallel and rarely together. But at today’s successful companies, these teams are forging a strong, collaborative alliance that enables them to know their audience better, grow sales, and boost loyalty in this age of the connected, empowered customer. Can this marriage last?The experts speak.

Duration:00:59:32