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Episode #19 – Selling a Product or Service on Instagram with Mats David Awesome Goldberg of The Instagram Agency

If you want to sell a product or service on Instagram, you can't just start by posting pictures of your product or service. You need to give value, because Instagram does not exist just so you have a platform to sell your product or service on. Mats David Awesome Goldberg is the owner of The


Episode #18 – Tips on Hashtags and Customer Personas with Megan Van Groll

Did you ever think of niching as a marketing tool? Being incredibly specific is the best way, because it lets you weed out the potential clients who are not a good fit, and gets your ideal customer excited. Megan Van Groll gained her experience in social media by volunteering at a local non-profit, joined the


Episode #17 – Finding the Balance Between Aspirational and Relatable with Malvika of Style By Malvika

Malvika is the founder and digital content creator behind the platform "Style by Malvika", focused on creating content in the luxury fashion world. According to Malvika, the key to Instagram is finding the balance between aspirational and relatable. Those can be contradictory, so it's important to meet somewhere in the middle. Small business owners can


Episode #16 – How to Market a Podcast Using Instagram with Aaron Render of the Uncontained Podcast

Aaron Render hosts a podcast called "Uncontained" where he interviews people in the entertainment industry - actors, musicians, comedians - about their roots, what advice they'd give, how they promote themselves, and what's kept them going when others tell them they won't succeed. In this episode, we talk about how Aaron can use Instagram to


Episode #15 – How Brands Should Use Instagram Stories with Josh Klemons

Josh Klemons is a digital storyteller and strategist. He helps brands find, hone, and tell their stories online. Josh works with brands on Instagram Stories, and shares the reasons businesses should be using Stories, which are pieces of content that are only visible for 24 hours. He calls them "ethereal" - which means "characterized by


Episode #14 – What Companies Need to Show on Instagram with Michael Sherman of The Interactive Imprint

Michael Sherman has a digital marketing firm called "The Interactive Imprint," a full service South Florida interactive marketing consulting company focused on social media and influencer marketing. He recommends companies focus their social media efforts on being original and showing what's behind-the-scenes from a human perspective. It's not a sales tool like other platforms are


Episode #13 – Creating an Emotional Connection on Instagram with Lauren Davis Creative

Lauren Davis helps organizations improve their branding, social marketing, and public relations. She's a small business owner of a brick-and-mortar store, and has ingrained herself in the local community in her city. Want Lauren's key strategies to using social media wisely as a small business owner? Lauren teaches her clients the importance of creating an


Episode #12 – Instagram Hacks with Beverley Theresa

Beverley is a Social Media Strategist from Canada. Her title is "Your Favorite Social Media Strategist", which is one of the greatest titles I've ever heard. She gave some great information on this episode, including: 1. Start building a content database of striking images. Take pictures wherever you are and wherever you go. 2. You're


Episode #11 – How To Build An Instagram For an Under-Served Community

Overland Unlimited consists 3 guys - Shane, Neil, and Steve. They saw an under-served community, and wanted to do something about that. There are people who spend time going on multi-day outdoor trips, living out of their vehicles, so they decided to build an Instagram community based on other people's posts. Their goal is to


Episode #10 – How To Use Instagram To Market Your Small Business

How to Use Instagram To Market Your Small Business Marisa from AllTheSocial is a self-starter. She's taken on a variety of roles that led to her owning her own small business, offering her social media experience to clients. She started on Instagram at the outset, when things were old school. How old school? She started


Episode #9 – How To Turn Your Audience Into a Community – Spencer and Sequoia

Spencer and Sequoia are musicians with an extremely engaged following. I asked them how they got such an engaged following. Here's what they told me. To start with, everything has to be sincere, authentic and genuine. Here are the steps they took to build a community. First, separate things from your personal account, and tell


Episode #8 – How and Why To Use Pinterest – Alisa Meredith

Alisa Meredith is obsessed with Pinterest advertising. She's the content marketing manager at Tailwind, a Pinterest and Instagram scheduling tool. Pinterest is based on images that you "pin" or save, and it's built to give people ideas, and then do them. MIND SHIFT: Instagram is about projecting an image of yourself. Pinterest is about planning


Episode #7 – How To Use Instagram Stories and Go Live with Ladies Roadmap

JoJami and Lana of Ladies Roadmap have found an under served audience and are making content for them. They're starting a podcast for women over 50, going around the country in a motor home to meet women and inspire them. Here's some of the recommendations I gave them. On Instagram: People care about what you're


Episode #6 – How To Create Amazing Visuals for Social Media

Tabitha Carro teaches small business owners and people working on their side hustles how to use their phones to create visual appealing graphics for social media. Are you a small business owner who doesn't have the time to learn all the social media platforms and tools? Tabitha recommends sticking to just one platform, and give


Episode #5 – How To Become a Freelancer and Get Clients with James Santos

James Santos is a visual artist and designer. He's done work for major companies as an employee of a company, but now he's in the process of becoming a freelancer. He's proud of the experience he's gained working for larger clients but now he's looking to build up his own business. What's the best way


Episode #4 – Grow Your Instagram Following with these Five Advanced Instagram Strategies from Jen Lehner of Jen Lehner Media

Jen Lehner teaches digital marketing and has built an amazing community on Facebook called "The Front Row". She has some great social media courses and even has a course on how to make your own course. Jen talks about her Instagram strategies for posts, ads, building a community, stories, livestreaming, and more. Subscribe on


Episode #3 – How To Build a Following Based on your Photography from Keeyahtay Lewis of Deadbolt Photos

Keeyahtay has a fulltime photography job. He's got also got a photography business on the side. Here's what I learned from him. Subscribe on iTunes! First - if you're doing something for the fame, you're doing it wrong. Second, the beauty of Instagram is being able to see other people's work - seeing photos from


Episode #2 – Building Your Instagram Quickly Using Facebook Friends and Phonebook Contacts

Building Your Instagram Quickly Using Facebook Friends and Phonebook Contacts I wanted to make a podcast where I interview people who know a lot about Instagram. My plan is to get them to spill their secrets (for free!) so you can listen and learn from the best. But this plan has some downsides, which center


Episode #1 – Five Beginner Instagram Strategies From Sadie Olsen of Otto’s Cassava Flour

5 Instagram Strategies I Learned From Sadie Olsen of Otto's Cassava Flour Sadie markets a flour for people who can't eat gluten or are on the paleo diet. She started her company from scratch 2 years ago and she's now on shelves in major food retailers. Here are her Instagram secrets. Subscribe on iTunes! 1.