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Episode #11 – How To Build An Instagram For an Under-Served Community

Overland Unlimited consists 3 guys – Shane, Neil, and Steve. They saw an under-served community, and wanted to do something about that. There are people who spend time going on multi-day outdoor trips, living out of their vehicles, so they decided to build an Instagram community based on other people’s posts. Their goal is to “feature the extraordinary and cater to the ordinary.” This community has grown to 10,000 followers, and have given people with small followings a voice in this...


Episode #10 – How To Use Instagram To Market Your Small Business

How to Use Instagram To Market Your Small Business Marisa from AllTheSocial is a self-starter. She’s taken on a variety of roles that led to her owning her own small business, offering her social media experience to clients. She started on Instagram at the outset, when things were old school. How old school? She started using Instagram on her iPod Touch. Back in the day, we had to email pictures to ourselves or use Dropbox to get them from the PC to the phone. (Those tricks still work, by...


Episode #9 – How To Turn Your Audience Into a Community – Spencer and Sequoia

Spencer and Sequoia are musicians with an extremely engaged following. I asked them how they got such an engaged following. Here’s what they told me. To start with, everything has to be sincere, authentic and genuine. Here are the steps they took to build a community. First, separate things from your personal account, and tell your friends: if you want to see what we’re doing, we have a new place – and tag your new handle. That ensures your friends will not be inundated with your other...


Episode #8 – How and Why To Use Pinterest – Alisa Meredith

Alisa Meredith is obsessed with Pinterest advertising. She’s the content marketing manager at Tailwind, a Pinterest and Instagram scheduling tool. Pinterest is based on images that you “pin” or save, and it’s built to give people ideas, and then do them. MIND SHIFT: Instagram is about projecting an image of yourself. Pinterest is about planning to become who you want to be. Pinterest viewers don’t care about you, personally. They just care about making their lives better. HUGE TIP: The key...


Episode #7 – How To Use Instagram Stories and Go Live with Ladies Roadmap

JoJami and Lana of Ladies Roadmap have found an under served audience and are making content for them. They’re starting a podcast for women over 50, going around the country in a motor home to meet women and inspire them. Here’s some of the recommendations I gave them. On Instagram: People care about what you’re doing, behind the scenes. Instagram Stories lets you show what’s going on behind the scenes, save that content, and reuse it if resonates with your audience. Showing the process of...


Episode #6 – How To Create Amazing Visuals for Social Media

Tabitha Carro teaches small business owners and people working on their side hustles how to use their phones to create visual appealing graphics for social media. Are you a small business owner who doesn’t have the time to learn all the social media platforms and tools? Tabitha recommends sticking to just one platform, and give yourself time to learn. Be there on that one platform, and just be present and engaged. Tabitha recommends really getting involved with Stories, and experimenting...


Episode #5 – How To Become a Freelancer and Get Clients with James Santos

James Santos is a visual artist and designer. He’s done work for major companies as an employee of a company, but now he’s in the process of becoming a freelancer. He’s proud of the experience he’s gained working for larger clients but now he’s looking to build up his own business. What’s the best way to transition and get new clients? The best way is to approach potential clients and show them what you can do for them by making samples. For instance, pick a business you’d like to work with....


Episode #4 – Grow Your Instagram Following with these Five Advanced Instagram Strategies from Jen Lehner of Jen Lehner Media

Jen Lehner teaches digital marketing and has built an amazing community on Facebook called “The Front Row”. She has some great social media courses and even has a course on how to make your own course. Jen talks about her Instagram strategies for posts, ads, building a community, stories, livestreaming, and more. Subscribe on iTunes! Grow Your Instagram Following with these Five Advanced Instagram Strategies I Learned from Jen Lehner of JenLehnerMedia 1. Build a community and engage with the...


Episode #3 – How To Build a Following Based on your Photography from Keeyahtay Lewis of Deadbolt Photos

Keeyahtay has a fulltime photography job. He’s got also got a photography business on the side. Here’s what I learned from him. Subscribe on iTunes! First – if you’re doing something for the fame, you’re doing it wrong. Second, the beauty of Instagram is being able to see other people’s work – seeing photos from artists you respect and people you’ve never heard of. It keeps you feeling inspired, and it lets people who want to see your work see it. How to Build a Photography Business from...


Episode #2 – Building Your Instagram Quickly Using Facebook Friends and Phonebook Contacts

Building Your Instagram Quickly Using Facebook Friends and Phonebook Contacts I wanted to make a podcast where I interview people who know a lot about Instagram. My plan is to get them to spill their secrets (for free!) so you can listen and learn from the best. But this plan has some downsides, which center around the fact that I want to spill what I know too! I came up with a solution that gives value to everyone listening. Episodes of this podcast will alternate between interviewing...


Episode #1 – Five Beginner Instagram Strategies From Sadie Olsen of Otto’s Cassava Flour

5 Instagram Strategies I Learned From Sadie Olsen of Otto’s Cassava Flour Sadie markets a flour for people who can’t eat gluten or are on the paleo diet. She started her company from scratch 2 years ago and she’s now on shelves in major food retailers. Here are her Instagram secrets. Subscribe on iTunes! 1. Be responsive to comments and questions from your audience. Provide valuable content that saves people the time and effort of experimentation and figuring it out themselves. 2. Recognize...