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The MadTech Podcast

Technology Podcasts

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

Location:

United Kingdom

Description:

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

Language:

English


Episodes

92: The ExchangeWire Team

8/7/2020
ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane discuss Microsoft's potential acquisition of TikTok, Google's response to the ACCC's draft revenue code, and the New York Times' Q2 2020 results.

Duration:00:32:37

91: Townsend Feehan, IAB Europe

7/31/2020
IAB Europe's Townsend Feehan joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the end of the EU-US Privacy Shield, eBay's Advanced Audience Technology, and AdGate.

Duration:00:59:29

90: Vince Niou, Essence

7/24/2020
Essence's Vince Niou joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Adevinta's purchase of eBay's Classifieds business, South China Morning Post's first-party data solution, and Thailand's Siam Commercial Bank's new food delivery offering.

Duration:01:02:51

89: Special episode - audio in SEA

7/17/2020
Our second series explores the audio advertising opportunities available in the Southeast Asian (SEA) marketplace. In this episode, ExchangeWire COO Rachel Smith interviews a range of brand representatives, to gather their views on why SEA is a prime landscape for audio, and how brands can tap into its potential.

Duration:00:42:24

88: Jay Richards, Imagen Insights

7/10/2020
Imagen Insight's Jay Richards joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss brands' Facebook advertising boycott, DTC profitability, and the US's threat to ban TikTok.

Duration:01:10:02

87: Luxasia, Avis Easteal

7/3/2020
Luxasia's Avis Easteal joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss ByteDance's latest foray into e-commerce, the first post-COVID consumer surge in China, and the possibility of a DTC marketplace model.

Duration:00:57:17

86: Stuart Austin, Live Nation

6/26/2020
Live Nation Entertainment's Stuart Austin and ExchangeWire CEO Ciaran O'Kane join Rachel Smith to discuss Apple's changes to IDFA, Brian Wieser's forecast for global ad spend, and the decline of gaming ad impressions on linear TV.

Duration:00:57:46

85: Mat Broughton, TheGamingEconomy

6/19/2020
TheGamingEconomy's Mat Broughton joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the EU's antitrust charges against Amazon, AT&T's plan to sell Warner's gaming unit, and Brian Wieser's forecast for the future of ad spend.

Duration:01:02:10

84: Carl Thomas Petterson, Nordic Entertainment Group TV

6/12/2020
Nordic Entertainment Group TV's Carl Thomas Petterson joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Facebook's investment in Gojek, brands' increasing interest in social media influencers, and the recommendation that Apple buy DuckDuckGo.

Duration:01:02:52

83: Matt McIntyre, Essence

6/5/2020
Essence's Matt McIntyre joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Zynga's purchase of Peak Games, Quibi's sponsorship woes, and The Guardian's new registration wall.

Duration:01:05:39

82: Gavin Stirrat

5/29/2020
Industry veteran Gavin Stirrat joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss TikTok's AR advertising product, Axel Springer's bid for eBay's classifieds businesses, and the antitrust reckoning facing US big tech firms.

Duration:01:09:55

81: Amobee, Maria Flores Portillo

5/22/2020
Amobee's Maria Flores Portillo joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the WFA's "CMO Conundrum" survey, M&S's decision to move marketing spend to its digital channels, and the trouble with TV upfront deals.

Duration:00:58:11

80: Special Episode - Connected TV

5/12/2020
In addition to our regular weekly podcast, we've launched the MadTech Podcast Special, which is an opportunity to get into a particular subject area in more detail, over two or three shorter episodes. Our first series focuses on CTV, and the (debated) opportunity for AdTech in this channel. In this episode, Rachel Smith interviews Jonathan Lewis, Head of Digital and Partnership Innovation at Channel 4, Emma Newman, CRO with Pubmatic, and Simon Macson, Senior Product Manager, Europe, Samsung...

Duration:00:37:14

79: Daniel Clayman, Xandr

5/8/2020
Xandr's Daniel Clayman joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss marketing amidst COVID, diversified revenue streams for publishers, and ISBA's recent Programmatic study.

Duration:00:48:24

78: Matt Barash, AdColony

5/1/2020
AdColony's Matt Barash and ExchangeWire's Ciaran O'Kane join Rachel Smith to discuss the IPA Bellwether report, Axel Springer, and CVS.

Duration:00:52:55

77: Brian Wieser, GroupM

4/24/2020
GroupM's Brian Wieser joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss initial earning reports, esports advertising viewership, and Huawei's Q1 performance.

Duration:00:53:53

76: Ciaran O'Kane, Rachel Smith, Lindsay Rowntree, ExchangeWire

4/17/2020
The ExchangeWire team discuss marketing for SMBs and DTCs during coronavirus, the advertising potential in esports, and tech for good.

Duration:00:52:47

75: Paul Hood, News UK

4/10/2020
News UK's (The Sun) Paul Hood joins Rachel Smith and Lindsay Rowntree to discuss virtual gifting in China, the Foursquare/Factual merger, and publishers stepping up in times of crisis.

Duration:01:10:17

74: Lara O'Reilly, Digiday

4/3/2020
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Lara O'Reilly, Senior Correspondent, Digiday, to discuss the latest news in ad tech and martech. In this episode: coronavirus ad spend, live video streaming, and mobile gaming.

Duration:01:11:14

73: Umberto Torrielli, Silverbullet

3/27/2020
On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Umberto Torrielli, chief strategy officer, Silverbullet, to discuss the latest news in ad tech and martech. In this episode: FoxCorp-Tubi, coronavirus ad spend, and Safari.

Duration:01:06:53