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The MadTech Podcast

Technology Podcasts

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

Location:

United Kingdom

Description:

ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.

Language:

English


Episodes

128: Isabelle Baas, Starcom

4/30/2021
ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Isabelle Baas, managing partner at Starcom, to discuss the latest news in ad tech and martech. In this episode: brands are increasingly dropping plans to bring media buying in-house after finding themselves relying on the flexibility of agencies during the pandemic; Woolworths have increased their ecommerce operations with the launch of a new online marketplace, Everyday Market; and a number of US TV networks are urging...

Duration:00:56:35

127: The MadTech Podcast Special - Redefining Audience Addressability

4/23/2021
Our latest Special focusses on audience addressability, and more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, ExchangeWire COO Rachel Smith talks to representatives from Good-Loop, Starcom, and PubMatic about how brands and publishers are starting to adopt new tools and techniques to reach audiences.

Duration:00:38:32

126: Team ExchangeWire

4/16/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton, Lindsay Rowntree, and Anne-Marie Sheedy discuss the latest news in ad tech and martech. In this session, they cover: Grab's record-breaking SPAC; consumers selling their streaming login details; and China's decision to ban domestic apps from collecting "excessive" levels of user data.

Duration:00:44:37

125: Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?

4/8/2021
Our latest Special explores the growth and power of the private garden data model. In this episode, ExchangeWire COO Rachel Smith interviews representatives from Mediarithmics, The Ozone Project, and Three, to gather their views on why private gardens are so important in a post-cookie world.

Duration:00:42:42

124: ExchangeWire Team - Easter Special

4/2/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton; Ciaran O'Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. In this session, they cover: GroupM's advertising forecast; Facebook; and RTÉ audio tools.

Duration:00:54:31

123: Ben Holmes, AdColony

3/26/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ben Holmes, VP of programmatic and performance demand at AdColony, to discuss the latest news in ad tech and martech. In this session, they cover: ByteDance's move into gaming; mobile gaming trends in India; and Google's decision to postpone testing FLoC in Europe.

Duration:00:50:53

122: Harvin Gupta, Xandr

3/19/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Harvin Gupta, senior director of solutions engineering at Xandr, to discuss the latest news in ad tech and martech. In this session, they cover: the growing popularity of advertising-supported video-on-demand (AVOD) services; the impact of Google's ID announcement; and the issues that arise from having too much data.

Duration:00:43:21

121: Rich Ashton, FirstPartyCapital

3/12/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Rich Ashton, managing partner at FirstPartyCapital, to discuss the latest news in ad tech and martech. In this session, they cover: Google's ID bombshell; Brave's plans for a search engine; and the gaming industry's TV ad spend.

Duration:00:51:24

120: Richard Reeves, AOP

3/5/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton and Ciaran O'Kane are joined by Richard Reeves, managing director at Association of Online Publishers (AOP), to discuss the latest news in ad tech and martech. In this session, they cover: Stuff's departure from Facebook; Google's negotiations with US publishers; and Spotify Audience Network.

Duration:00:44:18

119: Chris Stark, Oracle Data Cloud

2/26/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Chris Stark, senior director of product management at Oracle Data Cloud, to discuss the latest news in ad tech and martech. In this session, they cover: UK ecommerce spend; Asos' plans for a programmatic ad business; and YouGov's expansion of their Global Fan Profiles tool to esports.

Duration:00:44:31

118: Kristina Prokop, Eyeota

2/19/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Kristina Prokop, co-founder and CEO of Eyeota, to discuss the latest news in ad tech and martech. In this session, they cover: consumers' perception of data and privacy; Facebook's trial of an iOS pop-up to convince users to opt-in to ad targeting; and the Biden administration's decision to pause legal action against TikTok and WeChat.

Duration:00:44:24

117: Eric Seufert, Mobile Dev Memo

2/12/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Eric Seufert, industry veteran and founder of Mobile Dev Memo, to discuss the latest news in ad tech and martech. In this session, they cover: Google have reportedly been contemplating implementing a similar app tracking framework to Apple's impending ATT; the EU reveals that they may incorporate some elements of the ACCC's News Media Bargaining Code, which will force digital...

Duration:00:52:50

116: The MadTech Podcast Special: Exploring Gaming's Advertising Potential

2/4/2021
Our fourth series explores the growth and potential of gaming. In this episode, ExchangeWire COO Rachel Smith is joined by David Porter, VP global media, Sub-Saharan Africa & APAC at Unilever and Tom Simpson, SVP APAC at AdColony, to discuss gaming's meteoric rise amidst COVID-19, and what it could mean for advertising.

Duration:00:44:20

115: Ed Preedy, Cavai

1/29/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ed Preedy, global CRO at Cavai, to discuss the latest news in ad tech and martech. In this session, they cover: Google announces its plans to replace third-party cookies with FLoC; the success of Sony's Demon Slayer anime series gives streaming services pause for thoughts; and Twitter launches Birdwatch in a bid to tackle misinformation on the platform.

Duration:00:45:08

114: ExchangeWire on WhatsApp, ATT, and the US vs. Australia's Media Code

1/22/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree discuss the latest news in ad tech and martech with ExchangeWire CEO, Ciaran O'Kane. In this session, they cover: WhatsApp decision to extend the deadline for its new privacy policy; the impact that Apple's ATT framework could have on Facebook's ad business; and the US's response to Australia's proposed News Media Bargaining Code.

Duration:00:39:26

113: Fern Potter, FCB/SIX

1/15/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Fern Potter, EVP and global strategy officer at FCB/SIX, to discuss the latest news in ad tech and martech. In this session, they cover: Reach's success as it becomes the UK's 4th highest source of traffic; what could happen to advertising on Instagram if Facebook is forced to give up the platform; and S4 Capital's M&A spree and what it means for data-driven creative.

Duration:00:40:05

112: ExchangeWire In-House

1/8/2021
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by CEO Ciaran O'Kane, to discuss the latest news in ad tech and martech. In this session, they cover: Guinness Atkinson's launch of an ad tech and martech exchange traded fund (ETF); why traditional TV viewing is declining in the US ; and the emergence of rival short-form video platforms in a post-TikTok India.

Duration:00:43:57

111: Christmas Special 2020

12/18/2020
It's the MadTech Podcast Christmas Special! Tune in this week to hear ExchangeWire's Rachel Smith, Lindsay Rowntree, Ciaran O'Kane, and Grace Dillon share their thoughts on some of the biggest stories of 2020. In this session, they discuss: the impact of Google's decision to terminate third-party cookies; Margarethe Vestager's vow to use more injunctions to penalise Big Tech; the FTC's lawsuit against Facebook; and the growth of gaming and ecommerce.

Duration:00:43:30

110: Gai Le Roy, IAB Australia

12/11/2020
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Gai Le Roy, CEO of IAB Australia, to discuss the latest news in ad tech and martech. In this session, they cover: Zenith's Advertising Expenditure Forecasts report; Australia's News Media Bargaining Code being presented to parliament; and WhatsApp's ultimatum over its new terms of service.

Duration:00:48:28

109: Sandy Ghuman, Silverbullet

12/4/2020
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sandy Ghuman, SVP data strategy at Silverbullet, to discuss the latest news in ad tech and martech. In this session, they cover: Kroger's and Walmart's ventures into ecommerce advertising; the UK's new regulatory body for Big Tech; and what publisher consolidation could mean for targeting.

Duration:00:54:22