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This Week in AdTech (Oct 15-19, 2018)

This week in AdTech: YouTube now counts "engagement" as 10 seconds; best practices for LInkedIn Sponsored InMail campaigns; and Pinterest unveils updates to self-server ads manager.


This Week in Ad Tech (October 1-5, 2018)

Facebook adding more choices for video ad buyers; unlocking global revenue through In-Stream video ads; and Google announces custom metrics, Unique Reach, and Brand Lift capabilities.


This Week in Ad Tech (September 24 - 28, 2018)

How to untangle your B2B attribution, Amazon and Snapchat form a powerful partnership, and Facebook stories ads now available to all advertisers. Tune in to this week's top headlines with AdStage's Paul and Josh.


This Week In Ad Tech (September 17 - 21, 2018)

Amazon forecast to be No. 3 digital advertising player in 2018, vertical ads are coming to YouTube, and Spotify can tell if you're sad. Tune in to this week's top headlines with AdStage's Anya and Josh.


This Week in Ad Tech (September 10-14, 2018)

This week, Facebook opened up more data on ad placements, Dynamic Ads got a pre-holiday touch-up, and NASA looked into alternative monetization options.


How to Navigate the Change from Google AdWords to Google Ads

With more powerful targeting options on Google properties including GDN and YouTube and more sophisticated algorithms for automated bidding, PPC is very different from what it used to be just a few years ago. In this episode of the PPC Show, Anya will chat with Mandy Fitzberger of Atypical Digital about what the 2018 shakeup of Google’s ad lineup means for the future of ad biz.


This Week in Ad Tech (September 3-7, 2018)

This week in ad tech, Instagram is building a new shopping app, Facebook users are changing their social habits, and Amazon is testing a new attribution tool. Tune in to hear the latest news and tips in advertising from AdStage's Anya and Josh.


Episode #090 - Cory Henke - YouTube Ads: Where Branding & Direct Response Collide

This week we're joined by Cory Henke, the Founder and CEO of Variable Media, to discuss the benefits of YouTube advertising for branding and direct response marketers. You’ll learn: - How Cory got into video marketing - What's the best way to start with video ads - Focus areas for creating video and what to test - What does day trading audiences mean


The Week In Ad Tech Headlines (July 2nd - July 6th)

Instagram Testing Open-Ended Questions in Stories Instagram is testing open-ended questions within Stories to make the content more interactive. Currently, the app only lets users post polls with multiple-choice answer. European Advertisers Have Limited Ability To Verify YouTube Ads If European-focused advertisers want to know the reach and audience of their campaigns, they have few choices. Google now allows only two American companies to perform third-party reach measurement on YouTube:...


Episode #089 - Ben Childs - The Latest B2B SaaS Demand Gen Trends in 2018

Welcome to episode #89 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Ben Childs, President of Digital Reach agency, to get a better understanding of what it's like running a B2B SaaS demand gen agency. You’ll learn: - What B2B marketing trends do we need to be aware of - What tactics are working really well for generating demand? Any new ones or is the same ones? - Winning over the BBDM - The metrics we should be tracking as a B2B...


The Week In Ad Tech Headlines (June 25th - 29nd)

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 29nd 2018 and these are your top 6 PPC Headlines from this week. Goodbye, dark posts: How Facebook’s and Twitter’s ad-transparency tools work On June 28, Facebook and Twitter both launched their transparency tools for advertising that will make all ads run on the platforms visible. These tools, which operate independently, mean an end to dark posts, far more access to information for consumers and for advertisers, and hopefully,...


This Week In Ad Tech Headlines (June 18th - 22nd)

Instagram hits 1 billion monthly users, up from 800M in September Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users. - IGTV, the longer-form video hub it’s launching for creators. Facebook is Putting Autoplay Video Ads Inside Messenger Facebook found a new place to sell video ads: Inside...


Episode #088 - Chadd Powell - Understanding Facebook Analytics: Breaking Down the Core Features

Welcome to episode #88 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Chadd Powell, Sr. Social Analyst at Hanapin Marketing, to dive into Facebook Analytics and show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business. You’ll learn: - The ins and outs of Facebook analytics and how to measure performance - The metrics you should be tracking and measuring


The Week In Ad Tech Headlines (June 11 - 15th)

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 15th 2018 and these are your top 7 PPC Headlines from this week. 1) Facebook Adds New Requirements for Custom Audience Targeting 2) Google Announces New Features for Retail Advertisers 3) Twitter Opens Up its In-Stream Video Ads to All Advertisers Globally 4) How Pinterest is Wooing Ad Buyers with a Consumer Insights Message 5)Instagram Lets Brands Sell Products in Stories 6) LinkedIn Adds Carousel Ads for Sponsored Content...


Episode #087 - Emma Franks - Why PPC People Need Google Tag Manager

Welcome back to another episode of the PPC Show brought to you by AdStage. I'm your host JD Prater, Director of Growth Marketing at AdStage. This week we're joined by Emma Franks, Account Manager at Hanapin Marketing to discuss Why PPC folks need GTM (or access to clients' GTM accounts). 1) GTM for Basic Conversion Tracking (GA, AdWords, Bing, FB, etc) 2) GTM for Advanced Conversion Tracking a. Click-triggered events (click to call, click to external website, etc) b. Advanced page view stuff...


The Week In Ad Tech Headlines (June 4th - June 8th)

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 8th 2018 and these are your top 7 PPC Headlines from this week. - Facebook Expands Marketplace Ads - Instagram Might Soon Let You Post Videos Up To An Hour Long - Facebook Audience Network Opens Inventory To In-app Header Bidding - Pinterest Video Ads Are Getting Bigger - Bing Advertisers Will Be Able to Target LinkedIn Audiences - AdWords Notes Have Arrived: How To Get Started -Mary Meeker’s “Internet Trends 2018” Report


Episode #086 - Puja Ramani - Quora Ads Celebrates 1 Year Anniversary

This week we're joined by Puja Ramani, Head of Business Marketing at Quora to discuss and celebrate their ads platform one year anniversary. Stay tuned as we walk through - All the products they launched over the last year - Their latest betas - Scaling Quora Ads campaigns - And how you can get started running ads on Quora


Episode #085 - Candace Kim - The Best Tips for Using LinkedIn Sponsored InMail for Lead Gen

Welcome to episode #85 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Candace Kim, Product Marketing Manager at LinkedIn to discuss Sponsored InMail ads for lead gen. Stay tuned as we continue to talk about: - What are LinkedIn InMail ads and where do you see them - How to use them for bottom of the lead generation - Tips for creating InMail Ads that drive ROI - BONUS: exciting features on the roadmap


Episode #084 - Merry Morud - Trusting the Facebook Algorithm To Deliver Results (part 2)

Welcome to episode #84 of The PPC Show. This is second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook changes in light of Cambridge Analytica and the impact advertisers can expect and get ready for. This part two of our conversation. Stay tuned as we continue to talk about: - Trusting the Facebook algorithm - Kim Kardashian opening for Merry at a conference - Updates to Audience Insights and Custom Audiences - Facebook Ad...


The Week In Ad Tech Headlines (May 14th - May 18th)

Q1 2018 Paid Media Benchmark Report: Facebook Suspends Some 200 Apps in Data-Abuse Investigation Following the Cambridge Analytica scandal, Facebook has suspended some 200 apps for suspected misuse of users’ information. Mark Zuckerberg said that Facebook would continue to examine tens of thousands of apps that collected large amounts of user data. Twitter Announces Global Change To Algorithm Twitter will now use behavioral...