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United States

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@adstage

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English


Episodes

This Week in Ad Tech (September 10-14, 2018)

9/14/2018
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This week, Facebook opened up more data on ad placements, Dynamic Ads got a pre-holiday touch-up, and NASA looked into alternative monetization options.

Duration:00:15:55

How to Navigate the Change from Google AdWords to Google Ads

9/13/2018
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With more powerful targeting options on Google properties including GDN and YouTube and more sophisticated algorithms for automated bidding, PPC is very different from what it used to be just a few years ago. In this episode of the PPC Show, Anya will chat with Mandy Fitzberger of Atypical Digital about what the 2018 shakeup of Google’s ad lineup means for the future of ad biz.

Duration:00:31:57

This Week in Ad Tech (September 3-7, 2018)

9/7/2018
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This week in ad tech, Instagram is building a new shopping app, Facebook users are changing their social habits, and Amazon is testing a new attribution tool. Tune in to hear the latest news and tips in advertising from AdStage's Anya and Josh.

Duration:00:19:55

This Week in Ad Tech (August 27-31, 2018)

8/31/2018
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This week in ad tech: You can now apply to get verified on Instagram, Snapchat can track people's emotions, and Pandora launches shorter, more personalized ads. Tune in to hear the latest stories in digital advertising from AdStage's Anya Pratskevich and Josh Rodriguez.

Duration:00:19:36

This Week in Ad Tech (August 20-24, 2018)

8/27/2018
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Last week, Facebook removed 5,000 targeting options, Google shared tips on food advertising, Instagram Sponsored Content became the new summer job for Generation Z, and Paul Wicker finally made a comeback on the PPC Show.

Duration:00:11:46

This Week in Ad Tech (August 13-17, 2018)

8/17/2018
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This week in ad tech: Amazon is testing video ads in search, Google Analytics to launch cross-device reporting, and Facebook now requires all Pages with large audiences in the U.S. to go through additional authorization.

Duration:00:11:52

This Week in Ad Tech (August 6-10, 2018)

8/14/2018
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Facebook has asked large banks to share data on card transactions; a new ad format for app marketers; why Snapchat DAUs dropped 2% QoQ. Listen to this week's top headlines in ad tech. Hosted by Anya Pratskevich and Josh Rodriguez.

Duration:00:10:23

This Week in Ad Tech (July 30 - August 3, 2018)

8/3/2018
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Facebook updates video metrics; WhatsApp launches ads; LinkedIn overhauls Campaign Manager, and other top headlines in advertising, by Paul Wicker and Anya Pratskevich.

Duration:00:19:04

Episode #093 - Joe Martinez - How to Create Non-Boring Google Text Ads

7/31/2018
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Welcome to episode #93of The PPC Show. This week we're joined by Joe Martinez, Director of Paid Media and Community at Granular, to discuss how to create non-boring text ads with ad customizers and business data feeds.

Duration:00:29:05

This Week in Ad Tech (July 23-27, 2018)

7/27/2018
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This Week in Ad Tech (July 23-27, 2018) by AdStage

Duration:00:21:09

Episode #092 - James Tabor - How Blockchain Technology is Changing the Future of Advertising

7/24/2018
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Welcome to episode #92 of The PPC Show. This week we're joined by James Tabor, CEO of MEDIA Protocol to talk about about blockchain technology, data, ad fraud, and developing better relationships between consumers, advertisers, and publishers. Tune in to learn: - How to utilize consumer data - through content engagement - to help better inform ad spend - How blockchain is better and more secure than traditional advertising as data will be kept safe through the ledger - How blockchain...

Duration:00:30:32

Episode #091 - Louis Belpaire - Facebook Political Ads: How We Got a Mayor Elected

7/17/2018
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Welcome to episode #91 of The PPC Show. This week we're joined by Louis Belpaire, Director of Paid Media and Analytics at Silverback Strategies, to talk about running Facebook political ads and the success he had with them. Tune in to learn: - The details on running political ads on Facebook post Cambridge Analytica - His three part Facebook ad creative and audience targeting strategy - Results from the campaign

Duration:00:23:50

The Week In Ad Tech Headlines (July 9th - July 13th)

7/16/2018
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Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is July 16th 2018 and these are your top 7 PPC Headlines from this week. Google Marketing Live: Here Come Fully Automated Ads During the keynote at Google Marketing Live in San Jose, California, on Tuesday, Google announced a slew of new features. Ginny Marvin has the scoop. New Cross-Device Capabilities in Google Analytics Google is introducing new cross-device features, which will help marketers piece together user sessions across...

Duration:00:23:20

Episode #090 - Cory Henke - YouTube Ads: Where Branding & Direct Response Collide

7/10/2018
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This week we're joined by Cory Henke, the Founder and CEO of Variable Media, to discuss the benefits of YouTube advertising for branding and direct response marketers. You’ll learn: - How Cory got into video marketing - What's the best way to start with video ads - Focus areas for creating video and what to test - What does day trading audiences mean

Duration:00:32:49

The Week In Ad Tech Headlines (July 2nd - July 6th)

7/6/2018
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Instagram Testing Open-Ended Questions in Stories Instagram is testing open-ended questions within Stories to make the content more interactive. Currently, the app only lets users post polls with multiple-choice answer. European Advertisers Have Limited Ability To Verify YouTube Ads If European-focused advertisers want to know the reach and audience of their campaigns, they have few choices. Google now allows only two American companies to perform third-party reach measurement on YouTube:...

Duration:00:15:45

Episode #089 - Ben Childs - The Latest B2B SaaS Demand Gen Trends in 2018

7/3/2018
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Welcome to episode #89 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Ben Childs, President of Digital Reach agency, to get a better understanding of what it's like running a B2B SaaS demand gen agency. You’ll learn: - What B2B marketing trends do we need to be aware of - What tactics are working really well for generating demand? Any new ones or is the same ones? - Winning over the BBDM - The metrics we should be tracking as a B2B...

Duration:00:30:16

The Week In Ad Tech Headlines (June 25th - 29nd)

6/29/2018
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Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 29nd 2018 and these are your top 6 PPC Headlines from this week. Goodbye, dark posts: How Facebook’s and Twitter’s ad-transparency tools work On June 28, Facebook and Twitter both launched their transparency tools for advertising that will make all ads run on the platforms visible. These tools, which operate independently, mean an end to dark posts, far more access to information for consumers and for advertisers, and hopefully,...

Duration:00:16:54

This Week In Ad Tech Headlines (June 18th - 22nd)

6/22/2018
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Instagram hits 1 billion monthly users, up from 800M in September Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users. - IGTV, the longer-form video hub it’s launching for creators. Facebook is Putting Autoplay Video Ads Inside Messenger Facebook found a new place to sell video ads: Inside...

Duration:00:17:34

Episode #088 - Chadd Powell - Understanding Facebook Analytics: Breaking Down the Core Features

6/19/2018
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Welcome to episode #88 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Chadd Powell, Sr. Social Analyst at Hanapin Marketing, to dive into Facebook Analytics and show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business. You’ll learn: - The ins and outs of Facebook analytics and how to measure performance - The metrics you should be tracking and measuring

Duration:00:35:58

The Week In Ad Tech Headlines (June 11 - 15th)

6/15/2018
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Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is June 15th 2018 and these are your top 7 PPC Headlines from this week. 1) Facebook Adds New Requirements for Custom Audience Targeting 2) Google Announces New Features for Retail Advertisers 3) Twitter Opens Up its In-Stream Video Ads to All Advertisers Globally 4) How Pinterest is Wooing Ad Buyers with a Consumer Insights Message 5)Instagram Lets Brands Sell Products in Stories 6) LinkedIn Adds Carousel Ads for Sponsored Content...

Duration:00:11:36