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The Product Launch Podcast

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Sean Boyce from NxtStep will share all of his insights and lessons learned from many years of building product businesses so that you can learn all about how to set your very own product business up for success. Listen to our interviews from professionals in Sean’s network that have successfully launched and run countless product businesses successfully. If you’re involved with managing a product or product business we can help you with everything from the idea stage to sunsetting products and everything in between.

Sean Boyce from NxtStep will share all of his insights and lessons learned from many years of building product businesses so that you can learn all about how to set your very own product business up for success. Listen to our interviews from professionals in Sean’s network that have successfully launched and run countless product businesses successfully. If you’re involved with managing a product or product business we can help you with everything from the idea stage to sunsetting products and everything in between.
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Location:

United States

Description:

Sean Boyce from NxtStep will share all of his insights and lessons learned from many years of building product businesses so that you can learn all about how to set your very own product business up for success. Listen to our interviews from professionals in Sean’s network that have successfully launched and run countless product businesses successfully. If you’re involved with managing a product or product business we can help you with everything from the idea stage to sunsetting products and everything in between.

Twitter:

@nxtsteptech

Language:

English


Episodes

Being Data-Driven in Marketing with Jake from Pareto PPC

10/14/2019
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Description In this episode of the Product Launch Podcast powered by NxtStep, we talk with Jake from Pareto PPC about the importance of being data-driven in your marketing approach. Learn more from a marketing expert about what you can do to market your product effectively. Show notes 00:30 - Jake’s background and the Pareto story 02:00 - The importance of being data-driven 04:50 - How to know if you have the right data 08:00 - Finding product/market fit 12:30 - The cyclical nature of...

Duration:00:25:26

The Importance of User Research with Aggelos from Growth Sandwich.

10/7/2019
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Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Aggelos from Growth Sandwich about the importance of user research in building great products. Learn everything from what an evidence-based decision making loop is and why you should use one to avoiding the hands off trap when it comes to product-market fit. Show notes 01:00 - The story behind Growth Sandwich. 03:00 - Product vs Marketing. 04:00 - A story about what can go wrong when user research...

Duration:00:32:56

Neil Gomes - Jefferson Health

9/19/2019
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In this episode of the product podcast powered by NxtStep, we talk with Chief Digital Officer and EVP of Consumer Experience at Jefferson Health - Neil Gomes. Listen in as Neil talks all about what it takes to achieve product success and all the exciting work him and his team is involved with at Jefferson Health. Guest Jefferson HealthShow Notes 00:30 - What Neil does and what his title really means. 04:00 - How Neil got to where he is today and the cool stuff he’s worked on throughout...

Duration:00:38:49

John Waupsh - Kasasa

9/14/2019
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In this episode of the product podcast powered by NxtStep, we talk with Chief Innovation Officer at Kasasa - John Waupsh. Listen in as John talks all about what it takes to achieve product success. Hear more about John's popular book on the latest in FinTech called Bankruption. Guest KasasaShow Notes 1:00 - What is Kasasa? 5:00 - What does Chief Innovation Officer mean? 9:30 - Why market research matters. 11:00 - An example from John about how different what customers say can be from...

Duration:00:39:04

Product Launch Podcast powered by NxtStep

9/3/2019
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Hello and welcome to the Product Launch podcast where we talk all things product strategy. My name is Sean Boyce and I’m the host of the Product Launch podcast and the founder of the product strategy consulting company, NxtStep. On the product launch podcast, I interview guests involved at various stages of different product businesses. So whether you’re looking to launch a product and turn it into a business or you have a product business that has plenty of traction and your challenges are...

Duration:00:00:32

Don Sandusky - Hamboards

9/2/2019
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In this episode of the product podcast powered by NxtStep, we talk with owner and general manager of Hamboards - Don Sandusky. Don walks us through what they did to achieve success at Hamboards, which is a product that creates a surfboard-like experience on land. Hear more about his path into product, working at NASA and other great product insights. Guest HamboardsShow Notes 1:00 - The Hamboard is a product that mimics the experience of surfing on land 3:10 - How Hamboards extended a...

Duration:00:27:26