Think Big Work Small with Game-Changers, Presented by SAP-logo

Think Big Work Small with Game-Changers, Presented by SAP

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The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.brbr The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales. brbr Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.brbr Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.

The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.brbr The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales. brbr Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.brbr Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
More Information

Location:

United States

Description:

The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.brbr The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales. brbr Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.brbr Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.

Language:

English


Episodes

Avoid The Spam Folder: Email Marketing That Works!

12/6/2018
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The buzz Personalisation it is not about firstlast name. It’s about relevant content Dan Jak. Email is predicted to be used by more than 3B people worldwide by 2020, according to a 2016 study by Radicati Group.

Duration:00:53:35

SMBs: How to Build Your Stand-Out Brand

11/1/2018
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The buzz: “Large enterprises spend millions of dollars to create brand identities…is the greatest real-life Jedi-mind trick of all…. With a focused brand strategy focused on a few key areas even SMB marketers can help their companies gain ground” (tslmarketing.com).

Duration:00:54:40

Need Brand Advocates? Look Within

10/4/2018
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The buzz: “Treating employees as a part of your team of ambassadors is so powerful" (theundercoverrecruiter.com).

Duration:00:52:45

Video Marketing: Tips for the Busy Small Business Owner

8/30/2018
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The buzz: “Humans are incredibly visual and powerful, moving images help us find meaning” (Dan Patterson).

Duration:00:54:18

Playing Nice in the Sandbox: Aligning Sales and Marketing

8/2/2018
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The buzz: “Sales and marketing teams, in general, have always been known to have a beef with each other…Maybe that’s why 90% of the content created for sales by marketing is never used by sales.” (Bethany Fagan)

Duration:00:55:01

Your Marketing Toolbox: Free, Fremium or Paid?

6/28/2018
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The buzz: “Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask” (Chris Sheen).

Duration:00:53:59

Influencer Marketing: Not Just for Big Brands Anymore!

5/24/2018
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The buzz: “An influencer promoting and amplifying your message, your brand, to their audience means credibility…additional reach...an outsized modifier to the conversion process (Rand Fishkin).

Duration:00:54:53

Encore: Marketing SEO 101: Are You Lost or Are You Found?

4/26/2018
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The buzz: “’Build it, and they will come’ only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay” (Seth Godin).

Duration:00:55:59

Cure for Analysis Paralysis? Conquer Your Data!

3/1/2018
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The buzz: “It doesn’t matter in which direction you choose to move when under a mortar attack just so long as you move” (Jeff Boss).

Duration:00:55:22

Encore: Small Business Marketing: Look Ma, I'm On Video!

2/1/2018
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The buzz: “Video is the perfect venue to showcase the “you” of your company” (Brad Jefferson, Mashable.com, 2015).

Duration:00:56:28

Encore: Balancing Act: Your Small Business Marketing Strategy

11/30/2017
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The buzz: “Marketing is too important to be left to the marketing department” (David Packard). Marketing is at the heart of your business success. In fact, most aspects of your business depend on it.

Duration:00:56:07

Empowering Your People: Develop Experts Within.

8/24/2017
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The buzz: “Sometimes, the experts forget they were once beginners. You must be gentle with beginners; they have great potential to be experts” (Lailah G. Akita).

Duration:00:57:04

Managing Your SME Biz: Mid-Year Review

7/13/2017
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The buzz: “I like to start a mid-year business review with gratitude for everything we’ve been able to accomplish” (Serenity Gibbons).

Duration:00:56:01

Permission Marketing Turns 18: Coming to the Party?

6/15/2017
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The buzz: “People do not buy goods and services. They buy relations, stories and magic.” (Seth Godin)

Duration:00:56:33

Small Business, Big Rewards: Alliances with Marketing Partners

5/25/2017
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The buzz: “Strategic alliances are becoming more relevant to business owners of all sizes and all industries – what used to be limited to blue chip companies is now a commonplace consideration for many small business owners” (Maria Martyak).

Duration:00:56:03

Dress for Success: Business Impact of Your Online Personal Brand

4/27/2017
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The buzz: “Your brand is what people say about you when you are not in the room” (Jeff Bezos). Presenting yourself online in a favorable light is today’s digital dress code for business success.

Duration:00:56:56

Give Me Space: Conversations with Customers

4/6/2017
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The buzz: “Finding new ways, more clever ways to interrupt people doesn’t work” (Seth Godin). Your customers and some prospects are talking to you.

Duration:00:56:13

Time for Cloud Analytics: Affordable and Easy for SMEs

1/12/2017
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The buzz: “The cloud does level the playing field” (Howard Dresner). Analytics used to be too complex and expensive for most small- to medium-size enterprises (SMEs).

Duration:00:57:29

Social Media Done Right: Super Brand Impact

10/6/2016
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The buzz: “Managers do things right. Leaders do the right thing” -Drucker- Social media is ubiquitous in the personal and professional spaces, and your company and your employees are expected to take part.

Duration:00:55:48

Your Customers Are Talking: Are You Joining the Conversation?

9/22/2016
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The buzz: “A good conversation always involves a certain amount of complaining. I like to bond over mutual hatreds and petty grievances.” -Lisa Kleypas

Duration:00:55:12