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This Is Attribution

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Presented by the leader in advertising attribution, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield — C3 Metrics Co-Founder and Chief Attribution Officer - takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights. Find show notes at https://thisisattribution.com

Presented by the leader in advertising attribution, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield — C3 Metrics Co-Founder and Chief Attribution Officer - takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights. Find show notes at https://thisisattribution.com
More Information

Location:

United States

Description:

Presented by the leader in advertising attribution, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield — C3 Metrics Co-Founder and Chief Attribution Officer - takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights. Find show notes at https://thisisattribution.com

Twitter:

@c3metrics

Language:

English

Contact:

603-610-0576


Episodes

Attribution Discovery & Secrets To Scaling Your Digital Marketing with Vanessa Branco

10/15/2019
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Vanessa Branco knows: When you buy digital media at scale, you need to have advertising attribution. She used Attribution to discover the 'halo' of digital advertising which filled the funnel for one public company and increased their ROI over 300%! Tune in for an insightful episode as Vanessa offers important advice on creative performance, what to budget for testing, and how long you should test for (it’s longer than you’d think!). Guest bio: Vanessa Branco has been working with...

Duration:00:40:35

Attribution Adoption’s Organizational Challenge with Kevin Seaman

10/8/2019
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Straight shooter Kevin Seaman shares his story of how he took a TV-centric organization and moved it into the digital space using cross-channel multi-touch attribution. Tune in to find out what it takes to get attribution adopted, the challenges you may face and what you could expect to learn along the way. Guest bio: Kevin Seaman has made a career out of measurable marketing, spending the last 20 years maximizing outcomes for national consumer and B2B marketers including Scotts Miracle...

Duration:00:47:33

Attribution Training with Leslie Laredo

10/1/2019
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Digital marketing trainer Leslie Laredo knows: The biggest challenge to multi-touch attribution is the refusal to challenge assumptions. Knowing how to challenge ROI numbers only comes from training. And after training over a hundred thousand marketing professionals over the last two decades, Leslie knows you have to consistently train to stay ahead and win in today's marketing world. Hear her thoughts on companies increasing revenue by making training a priority. Guest bio: An...

Duration:00:56:41

Accurate Attribution with Rauxa’s VP of Data Science Izzet Agoren

9/24/2019
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Izzet Agoren knows: Accurate attribution models cannot be built by data scientists alone…you need a team who understands how media operates in the real world. An electrical engineer who launched his own ISP in 2002 in Cypress, Izzet's search for the signal in the noise led him to AdTech. As the VP of Data Science for Rauxa, hear how he’s overcome the barriers to better measurement. Guest bio: Izzet is a technically trained engineer who found his way to ad tech and data science. His...

Duration:00:34:19

Attribution’s $400 Million Dollar Marketer

9/17/2019
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When Anthony Pitts — the 400 million dollar marketer — joined DraftKings in 2012, no one expected such a massive growth curve: from 651 paying customers to over 2 million in four years! Follow his story to hear what it takes to build a customized attribution framework and why committing to a process is more important than the outcome. Guest bio: Anthony Pitts was the VP of acquisitions at DraftKings from 2012 to 2015. Under his leadership, the company scaled its customer base at a...

Duration:00:45:53

Attribution Apocalypse with Alice Sylvester

9/10/2019
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When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse – and what’s next. Guest bio: Alice Sylvester has held a variety of research and planning positions at major advertising agencies...

Duration:00:42:14

Attribution’s Missing Math with Jim Spaeth

9/10/2019
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When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change. Guest bio: Jim Spaeth, is co-founder of Sequent Partners, the foremost thought leadership consultancy for brand and media measurement, and ROI. Prior to co-founding Sequent Partners, Jim served for seven...

Duration:00:40:08

Attribution Is A Team Sport with Ted Moon

9/3/2019
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When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Starting with a $100,000 ad budget, Ted built Sprint/Nextel into one of the largest marketing programs in the world. Hear about private concerts with Dave Matthews to fireside chats with Bill Gates and why attribution is a necessity in today’s media environment. Guest bio: Ted Moon has almost two decades of experience in digital marketing and has overseen multimillion...

Duration:00:34:24