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touch point podcast

Technology Podcasts

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

Location:

United States

Description:

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

Twitter:

@chrisboyer

Language:

English

Contact:

303-579-4232


Episodes

The TPS5 - Week of Dec 17, 2020

12/18/2020
Welcome to the TPS5 for the week of Dec 17. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: solving the 8-second rule for healthcare brands, how the pandemic has forced improvements to social media misinformation handling, breaking the glass ceiling in healthcare technology, Amazon’s...

Duration:00:08:38

TP202 - The Fauci Effect and Recruiting Physicians Amid the Pandemic

12/16/2020
As the pandemic continues to stress the healthcare industry, the role of the healthcare professional is continually feeling the strain. And while applications for medical schools have seen a surge, the physician market has become more competitive. In this episode, hosts Chris Boyer and Reed Smith discuss the so-called “Fauci effect” and then take a deeper look at the challenges health systems have in retaining and recruiting physicians. They are joined by Tammy Hager of Medical Marketing...

Duration:00:59:21

The TPS5 - Week of Dec 11, 2020

12/11/2020
Welcome to the TPS5 for the week of Dec 11. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: helping to prepare US consumers for the vaccine, how the pandemic has shifted our digital transformation effort, the free-market approach to healthcare isn’t working, and more. The week’s TPS5:...

Duration:00:08:58

TP201 - Reschooling Our Thoughts On Online Medical Education

12/9/2020
The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. In today’s episode, hosts Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by Steven Haimowitz, CEO of HealthCourse and RealCME, who shares how he works with health systems and medical professionals by adopting...

Duration:00:58:34

The TPS5 - Week of Dec 4, 2020

12/4/2020
Welcome to the TPS5 for the week of Dec 4. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: putting doctors at the center of health care tech, Facebook’s latest attempt to fight vaccine misinformation is not enough, how data is needed for value-based care, and elevating experience to fuel...

Duration:00:08:42

TP200 - We Had a Little Fun Along the Way (a Retrospective Look at our First 200 Episodes)

12/2/2020
In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast. They reflect on the types of topics they’ve covered and even share a clip from their first conversation (in the first episode). After reflecting on the variety of guest experts on the show, they share a special montage of their most-featured guest, Ed Bennett, and the variety of expertise he has shared. We want to thank all of our listeners and sponsors for making the...

Duration:00:56:15

TP199 - A Thanksgiving Double Helping

11/25/2020
This Thanksgiving week special episode is designed to share a double helping of great content for the lengthy weekend. First up, hosts Chris Boyer and Reed Smith share a live podcast recording from #HCIC20 - where they welcome Ahava Liebtag from Aha Media and celebrated Reed’s and Ahava’s introduction to the 2020 Healthcare Internet Hall of Fame and all three discuss how they’ve seen change in the industry over the past decade. Then for the second round, they welcome Maren Jensen of Sanford...

Duration:01:00:22

The TPS5 - Week of Nov 20, 2020

11/20/2020
Welcome to the TPS5 for the week of Nov 20. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: communicating about vaccine hesitancy, clinicians unable to access telehealth from EHRs, senior care residences of the future, and why contact-tracing apps haven’t been adopted in the US. The...

Duration:00:08:09

TP198 - Digital Population Health and the New Care Continuum

11/18/2020
As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care.. In this episode, hosts Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts. They are joined by Chris McReynolds, CEO of Well Source, who shares his perspective on how health systems can leverage digital to educate...

Duration:00:55:41

The TPS5 - Week of Nov 13, 2020

11/13/2020
Welcome to the TPS5 for the week of Nov 13. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: when should health systems invest in new tech, paying doctors to use AI algorithms, Amazon Alexa helping aging family members, and how hospitals must embrace digital. The week’s TPS5: When Should...

Duration:00:07:37

TP197 - Using Digital to Support Physician Outreach

11/11/2020
Now that health systems have embraced digital to connect with patients during the pandemic, how are they using digital to align with their physician outreach efforts? In this episode, host Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role...

Duration:00:59:09

The TPS5 - Week of Nov 6, 2020

11/6/2020
Welcome to the TPS5 for the week of Nov 6. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: five forces that will reshape the future of healthcare, young people designing digital health innovations, healthcare intranet design trends, and more. The week’s TPS5: Five Forces That Will Reshape...

Duration:00:09:19

TP196 - The Increasing Role of Technology in Patient Experience

11/4/2020
In today’s episode, hosts Chris Boyer and Reed Smith discuss how the pandemic has not only pushed companies over the technology tipping point, but how the new digital healthcare consumer (Generation N?) is shifting the way health systems should respond with their digital strategies. They are joined by Jacob Jeppson of KLAS Research who shares the latest research his organization has conducted to identify their top technology concerns and opportunities.. Mentions from the Show: How COVID-19...

Duration:01:03:13

The TPS5 - Week of Oct 30, 2020

10/30/2020
Welcome to the TPS5 for the week of Oct 30. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the state of mergers & acquisitions in healthcare (in light of the Intermountain/Sanford proposed merger), ransomware hits dozens of US hospitals, 10 big ideas in healthcare marketing, Apple...

Duration:00:07:22

TP195 - Leveraging Community Outreach During a Pandemic

10/28/2020
Many hospitals and health systems have analyzed their community outreach efforts during this year’s health crisis. In this episode, hosts Reed Smith and Chris Boyer discuss the traditional role that community outreach has played in the past, the role of health IT in the future of community outreach, and even discuss ways to build equity into your outreach efforts. They are joined by Evan Brandoff of LeagueSide who shares how he works with organizations in leveraging youth sports as an...

Duration:00:57:16

The TPS5 - Week of Oct 23, 2020

10/23/2020
Welcome to the TPS5 for the week of Oct 23. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: what digital health entrepreneurs can do to combat disparities, 5 beliefs blocking digital transformation, health digital missteps during COVID and 11 big ideas in healthcare innovation. The week’s...

Duration:00:08:47

TP194 - Normalizing Virtual Health in the New Normal

10/21/2020
With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine is becoming a permanent part of the care journey for hospitals, health systems, FQHC’s and physician practices. In this episode, hosts Reed Smith and Chris Boyer discuss the current state of telehealth, how to establish a telemedicine program based on value, and imagine how hybrid models of the future can include virtual and in-person models. They are joined by...

Duration:00:56:47

The TPS5 - Week of Oct 16, 2020

10/16/2020
Welcome to the TPS5 for the week of Oct 16. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Helping healthcare providers understand AI better, expanding telehealth services under Medicare, Press Gainey expanding their hold on online reputation, Facebook banning anti-vaccination ads and...

Duration:00:09:16

TP193 - Building Strength and Resilience in Your Health System

10/14/2020
Throughout 2020, the healthcare industry has faced incredible challenges. And now with the ongoing strain of dealing with the pandemic, many health systems are facing fatigue maintaining their strategic focus. In this episode, hosts Reed Smith and Chris Boyer discuss the top concerns of healthcare executives, share an article that illustrates how hope is not a strategy, and how digital can help organizations develop a sustainable approach to the future. They are joined by Paul Griffiths,...

Duration:00:59:51

The TPS5 - Week of Oct 9, 2020

10/9/2020
Welcome to the TPS5 for the week of Oct 9. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Tech giants entering the insurance market, the rise in cost of telehealth, effective governance and using Google Docs to educate about COVID. The week’s TPS5: Here's how Google, Amazon, Facebook and...

Duration:00:07:58