UNAIDED: The Brand Building Podcast

No one in business succeeds unless they have a growth mindset. However, you just can’t anchor growth to profit for profit’s sake. You need to have a bigger impact on your community and the world. This is what Marissa Solis believes is purposeful growth. In this episode, she joins Evan Brandoff to talk about how she has been applying that throughout her career—from her incredible eighteen-plus years at PepsiCo to her current role leading all global brand and marketing initiatives for the NFL. Marissa dives deeper by discussing the community impact of sports on brands as they continue to grow. For Marissa, sports are the ultimate connector. We can see this in the way sports fandoms create energy, loyalty, and community that brands can leverage. Join her in this conversation as you discover the power of sports to brand growth and, most importantly, to the community. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations allowed Chipotle to find broad things their audience can dive into regardless of where they fit in some segmentations. Tressie mentions that they will bring TikTok content creators and influencers into the test kitchen where tasting happens and see their reaction. There’s no way you can go to the Cultivate Centers and not be happy. Tune in to this episode today with Tressie Lieberman. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Even in a constantly evolving business landscape, there are some things that will never change, like the fact that everyone needs a haircut. By identifying and fulfilling basic human needs like this, businesses can build a strong foundation for success. In this episode, we have Fred Punke, the Managing Partner of Capital Group Holdings and owner of 25 hair salons. Fred shares his journey of getting into the hair salon space through franchising. He discusses the world of franchising, including its components and how to get into it successfully. Drawing from his experience and knowledge, Fred offers valuable insights and proven strategies for individuals wanting to get into franchising. Fred also touches on effective marketing models, the marketing funnel, local advertising, and more. Tune in and hear how haircuts have made Fred Punk one of the most successful franchisees and entrepreneurs. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Walmart has entered the virtual experiences chat. As we see technology advancing every single day, businesses are looking for ways to keep up while continuing to drive meaningful content and provide value. In this week’s episode, Justin Breton, the Director of Brand Experiences & Partnerships at Walmart, joins Evan Brandoff on UNAIDED. They discuss how Walmart drives meaningful engagement through virtual experiences, the process and shift of brand perception, how people are engaging with Walmart outside of what the traditional walls may appear to be, and much more. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

How do you move your brand forward? And how do you continue to move your brand forward? In this episode, Lisa Hake the Vice President of Marketing and Communications at Great Clips joins Evan Brandoff to discuss entrepreneurship in marketing leadership. They dive into system-wide opportunities to support brand growth and her own career journey as an entrepreneur. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

It’s a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make itself more profitable, it has the ability to make a long lasting impact. Evan Brandoff explores this with Linda Bethea, the Head of Marketing at Danone North America. She discusses how she’s helped iconic brands serve local communities and promote noble advocacies, all while keeping good revenue. Linda also dives deep into what doing business for good means and how to achieve that. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Sports sponsorships offer more than just a marketing opportunity. They also provide a chance to make a difference in the community. Corporate social responsibility is a key part of any business, and sponsorships are an excellent way to give back. By partnering with a local sports team or event, businesses can show their support for the community and make a positive impact. In this episode, Patrick Sommers, the AVP in Sponsorships and Events at Northwell Health, speaks about the impact of playing sports on your career, the potential of sponsorships, and how to evaluate the right opportunities. He also highlights the power of sports sponsorships in making a difference in the community. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

In this episode, Evan Brandoff speaks with Abe Kamarck, CEO and Founder of True Made Foods, about why you must study your customer before going to market, why it's important to rise with a trend when it comes to educating the consumer, and how True Made Foods is changing the game in the condiment space. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Creativity helps solve problems and advance important causes, including health care. Today, we are joined by John Englehart, the Senior Vice President and Chief Communications & Marketing Officer at Hospital for Special Surgery (HSS), the world’s largest academic medical center focused on musculoskeletal health. John talks about the important role strategic creativity has in their goal of achieving and advancing a standard of excellence in health care. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Thank you for all your support during Season 1. We will be back with Season 2 in the Fall, but make sure to keep an eye out for some special episodes during the Summer. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Restaurant chains are a competitive market. With lots of new and diverse emerging food-sector businesses, competition is always fierce. Joining us today is Jolisa Johnson, the VP of Marketing and Communications at Black Bear Diner, a full-service franchise concept with multiple locations in 14 states, and it is still growing. A seasoned veteran and a master of her craft, Jolisa has more than 25 years of industry experience in different aspects of advertising and marketing. Listen to her success story and be inspired to grow your own brand. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

According to today’s guest, the key to boosting the growth of your business is by building audience-driven connections. Robyn Mermelstein is the Vice President of Marketing at PM Pediatrics. In this episode, she discusses her journey in marketing, working with different brands from CGP to healthcare. In her chat with host Evan Brandoff, Robyn highlights the importance of connecting with the audience and letting them see themselves in what you’re selling. She also talks about making that perspective switch across industries and how that has helped gain the trust of customers. Tune in as Robyn also shares valuable advice and insight on the importance of culture in navigating unpredictable shifts such as the one brought by the pandemic and what the future of telehealth will look like. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

There's a lot of discussion revolving around sports media and entertainment. In this episode, we have Mike Schreiber talk about his path to becoming a household name in the sports property landscape. He was interested in arts, media, and sports during his youthful years but his initial career still ended up being in the corporate world. Still, it did not last long because he discovered it was not what he wanted and so he used his experiences to help him found Playfly Sports. It is now a leading sports marketing & media company that brings an innovative, digitally enabled approach and solutions to the growing collegiate, high school, and pro sports sectors. He shares how their platform works and how it affects the sports industry. Listen and know more about Playfly Sports! Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Advertising and media is a fast-paced and exciting world, and it's a thriving place for marketing and salespeople. It's a world where anything and everything can happen, so you need to be on your toes. In this episode, Evan Brandoff teams up with Jason Schulweis, EVP, Brand Partnerships & Creative Studio at Morning Brew, to give us a look at what's brewing. Jason gives us a glimpse of his experiences, how Morning Brew came about, and where it's all leading to. Packed with insight and learning, this episode is not to be missed. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

At some point in our lives, we realize that the dream we once had is now overshadowed by what we enjoy doing. Brian Rappaport, Founder of Quan Media Group, shares the journey of how he ended up in the media industry. He originally wanted to work in pro-sports and it never crossed his mind that he would eventually be in the media industry, specifically advertising. Now, he enjoys and loves what he is doing utilizing OOH (Out-Of-Home). He shares marketing strategies and how you can build your brand to reach more customers. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Can billboards change someone’s life? Today Evan Brandoff sits down with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Tim was initially an avid online marketer and couldn’t really understand how OOH worked. However, as he worked with billboards for the first time, he soon discovered their appeal. For one, outdoor companies have contracts that aren't cancellable. Two, it’s effortless to sell targeted display ads to people who buy billboards. Three, if you use powerful images, you’ll hit huge conversions! Listen to this episode to learn more. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

In marketing, especially in healthcare, always use the patient-first mindset. If COVID taught us anything, it's that people want easy access to healthcare. By going in with the patient-first mindset, you'll be able to attract everyone in your community. Join Evan Brandoff as he talks to Mitch Shusteris about building relationships with a patient-first mentality. Mitch is the Director of Physician Enterprise Marketing at Atlantic Health System. He believes that you need to know your community if you want to market to them. Learn about the rise of telehealth services and their effect on the industry. Discover why digital marketing is superior to the traditional ways of marketing. Have a patient-first mindset today! Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

Healthcare marketing requires a different approach to marketing. A big part of that is community engagement. In this episode, Nichole Cassells Stevens chats with host Evan Brandoff to explain why. Nichole is the Director of Marketing & Business Development for Roper St. Francis Healthcare. Their brand is centered around being the necessary support for the community to help them stay healthy. It’s all about bringing people in to be taken care of before they even need it. The two also discuss the effectiveness of multichannel marketing and the values required of a good leader. Tune in to learn more! Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

How can you turn your passion into your career? Evan Brandoff introduces Adam Pfau, the CEO of Pfau Fitness. Adam shares how he has enjoyed making his body feel better since high school. He started posting his progress on Instagram and eventually he gained over a million followers. But it's not so much about the number of followers you have. What matters most is the relationship you have with them. If you want more tips on how to turn your passion into your career, don’t miss this episode. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast

When you’re struggling at the bottom of the pole, that’s when you need to continue persevering. Evan Brandoff sits with Erin Levzow, the Vice President of Marketing Technology for Del Taco Restaurants. She received the Top 25 Future is Female Award by Advertising Week New York. Erin shares her struggles of scraping by to get a job during the recession. It was a time when you were fighting to have a job. There was one available position, and ten people were applying for it. What can you do to stand out? Have the passion, eagerness, and energy to want to learn. Be in the room where high-level conversations take place. Do you want more practical tips on perseverance? Tune in! Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast