Med Spa CEO

When your top provider resists structure but brings in big revenue, what do you do? In this Coaching Hotline episode, I break down how to protect your practice without losing your leadership edge. I talk about rental salon energy, sticky patients, how to build team confidence around cross-recommending services and how to keep your signature offers fresh all year without constantly reinventing your menu. Get ready to lead with clarity, set the standard, and build a business that doesn't hinge on one person's personality. HIGHLIGHTS How to handle a high-performing provider who resists structure. Why "rental salon energy" inside your clinic is a liability. How annual roadmaps and the CARES process increase patient stickiness. What to do when team members resist cross-recommending services. What to track to uncover misalignment and sales gaps quickly. How to keep your core packages fresh all year without constant new offers. Why repetition and documented results actually make selling easier over time. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Most Med Spa owners think their team needs more motivation when what they really need is clearer leadership. In this Coaching Hotline episode, I answer questions from Med Spa CEOs who want stronger consult performance, better retention, and more predictable revenue. I talk about why most consult breakdowns aren't a talent issue but a clarity issue, how observation and shadowing accelerate improvement faster than endless feedback, and what to track if you want your team actually to sell transformation. Tune in to learn how to build a confident, coachable team that sells with conviction and delivers better results. HIGHLIGHTS How to make shadowing a standard SOP so it feels like support, not a performance review. The mistake most owners make when training consultations. How to build recurring revenue without relying on low-ticket memberships. Why memberships should support your signature plans. The first metrics to track if you want better sales and retention. How to identify whether a team member needs support or isn't the right fit. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Most Med Spas are chasing more leads when the real growth opportunity is already sitting in their treatment rooms. In this episode, I break down the reason so many Med Spas stay busy but are not profitable. Your lifetime customer value is lower than it should be, and it's quietly capping your growth, your cash flow, and your capacity to scale. I share the 10 reasons this happens, from teams that don't know how to hold a long-term plan, to the absence of forecasting, to a culture that treats results like a "one-and-done" fix instead of an ongoing relationship. Tune in to learn how to turn one-off appointments into lifelong patient relationships that compound your results, revenue, and impact. HIGHLIGHTS Why lifetime customer value is the growth lever in your business. How failing to hold an annual roadmap erodes results and revenue. How forecasting creates predictable revenue. Why promos fall flat when they aren't connected to patients on your calendar. How "one-and-done" thinking caps both results and retention. Why your team struggles to recommend the next step. The key metrics you must track to increase patient value. How philosophy shapes patient behavior and buying decisions. Why your team must own lifetime customer value. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are your injectors and estheticians acting like experts, or are they acting like customer service associates at a hardware store? In this episode, I share an "aha moment" from my home renovation that reveals why many MedSpa teams struggle to sell high-ticket plans. I share why your patients don't need order-takers, they need experts who hold the vision for their transformation, why "being nice" by under-recommending is actually unkind, how uncertainty in the consult erodes trust, and what it really takes to lead with conviction. Get ready to stop reacting to patient requests and start leading with the conviction of a premium interior designer. HIGHLIGHTS Why showing up like a "customer service associate" erodes trust and authority. What my interior designer taught me about "holding the line" on a vision. The 3 shifts that increase results and lifetime value. How forecasting and follow-up turn recommendations into real outcomes. Why premium patients want you to challenge them with what it really takes. How to build an annual roadmap instead of one-off recommendations. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

The #1 person you need to sell to may not even be on your radar! Today, I unpack why leaders like you need to sell yourself first in order to see massive results. How you sell yourself transforms everything: your energy, your authority, your confidence, and more. This episode will give you the tools to stop second-guessing yourself, own what you do, and change the way you show up in 2026. If you're still not sold on yourself, here's how to go all-in on your team, your offer, and your vision! HIGHLIGHTS The #1 person you need to sell to in 2026. What happens when you sell yourself first vs. when you don't. How selling from self-belief changes the way you show up. Signs you're not actually sold on yourself (+ how to fix it). 5 areas you need to be sold on + why it matters. How to find where you still need to sell yourself. RESOURCES + LINKS Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Generosity isn't something you earn after success. It's a decision that creates it. In this episode, I dive into one of the most powerful forces shaping your business, your leadership, and your experience of growth: generosity. Many leaders believe abundance will come once they hit a certain revenue milestone, but what I see over and over again is that scarcity shows up long before money ever becomes the real issue. I talk about how your beliefs around investing, paying others, pricing your work, and even receiving support directly impact how your business grows and how it feels to run it. When you decide to experience generosity now, abundance stops being something you chase and starts becoming something you create. HIGHLIGHTS Why generosity is a decision, not a reward. How scarcity quietly shows up in leadership and business growth. The story that revealed a deeper issue around entitlement and value. How early financial hardship shaped my relationship with money. Why generosity benefits the giver more than the receiver. The difference between seeing expenses as costs versus investments. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Growth becomes simple when every part of your business is built to produce outcomes instead of chaos. In Part 3 of this series, I talk about turning ideas into infrastructure and ensuring that your marketing, consults, offers, and helping the right patients achieve outstanding results. I break down how to build signature menus around patient avatars, why named consults and annual plans anchor authority, and how to connect paid ads, organic content, guides, and events into one cohesive system. This framework is how you build an unshakeable foundation for growth in 2026 and beyond. HIGHLIGHTS Why outcomes are the backbone of every profitable business. Tips to design offers that guide patients from point A to point B. How signature plans and named consults build authority. Use annual plans and consults to reinforce expertise. Ways to connect front-end offers to back-end revenue systems. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

If your clients aren't rebooking consistently, it's not a motivation problem… it's a systems problem. In this episode, I'm sharing a replay of a live training I taught in partnership with GlossGenius, where I broke down the 3 pillars of transformational client loyalty. We dive into how to move clients from one off appointments into long-term commitments, restructuring your menu around outcomes, and building an automated retention engine that works behind the scenes. I also share the CARES consultation framework, how to design a multi-million dollar menu built around solutions instead of services, and how automation can become your partner in driving rebooking, renewals, and long-term loyalty. Get ready to stop chasing rebookings and start leading with systems that make loyalty inevitable. HIGHLIGHTS The 3 pillars of transformational client loyalty. Why most consultations fail to create long-term commitment. The CARES framework that turns consults into annual plans. The sales psychology technique that increases plan and package buy-in. Automation is your partner in retention and rebooking. RESOURCES + LINKS Sign up to get a 2-week FREE trial of GlossGenius HERE Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

If your growth still depends on referrals, inconsistent content, or hoping the premium client finds you, it's time to rethink how your marketing ecosystem is actually working. In this episode, I break down the 5 non-negotiable elements every Med Spa CEO needs in their marketing ecosystem to build trust, increase visibility, and create real demand without chasing trends or burning out. I talk about why we're in the middle of a trust recession, what that means for your patients' buying behavior, and how to trust-stack your marketing so you can confidently charge premium prices and stop worrying about fluctuations. HIGHLIGHTS Why 5 non-negotiables are required to build trust, visibility, and demand. The trust recession and how patient buying behavior is changing. Why word of mouth alone no longer supports scalable growth. How paid advertising creates consistent visibility in your market. Why a content hub is essential for authority and long-term growth. On demand conversion triggers that pre-sell your expertise and offers. How internal marketing maximizes the ROI of your lead. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

This episode is a behind-the-scenes look at how my entire business model has evolved and exactly how we are preparing to scale in 2026. After spending 2025 rebuilding my offer suite and marketing ecosystem from the ground up, this next chapter is all about visibility, leverage, and building a business that grows without requiring more of my time. I share my full marketing ecosystem, how each offer works together, how revenue streams have shifted, and what this means for how you can grow your own med spa or aesthetic business with clarity and confidence. HIGHLIGHTS Why 2025 was all about foundation, and why 2026 is about massive visibility. The reason I rebuilt my entire business model and offer suite. Why I chose a small and mighty team over scaling a giant sales organization. The three parts of the marketing ecosystem and how they work together. How tiny offers and lead magnets drive long-term growth and revenue. The biggest revenue shift from 2024 to 2025 and what it taught me. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

You cannot out-strategize your internal architecture. In this episode, inspired by a powerful mastermind experience, I share the Belief Diamond and why your success is always tied to what you believe about yourself, your offers, your market, and your clients. I break down why some practitioners scale faster than others even when their strategy isn't better, how belief silently shapes every decision you make, and the four core areas that determine whether or not your business can actually grow beyond its current ceiling. HIGHLIGHTS Why no amount of strategy can outperform a limiting belief system. The four core belief areas that determine how far your business can actually grow. How the lack of belief silently leaks into your offers, marketing, and team performance. Why some competitors scale faster even without more expertise. How to self-score your Belief Diamond and uncover your real growth ceiling. What to look for in team members if you want confident performers, not resistance. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE DM "SIGNATURE" on @heatherterveen to learn about the live workshop series Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

If you struggle with self-leadership, you may have a lot of decision debt keeping you stuck in place. Today's episode will provide you with 3 CEO frameworks to end decision fatigue for good and crush 2026. I share common signs of decision fatigue in high achievers, what causes overwhelm, and how to override it to take immediate action. I also go over the tools you need to upgrade your mindset for the new year, including how to set goals, tap into your vision, and dream bigger than you thought possible. Consider this your roadmap for a profitable 2026, starting right now! HIGHLIGHTS 3 mental frameworks for a profitable new year. What causes decision fatigue in high achievers, CEOs, and leaders. How to override decision paralysis and take action. What to audit from this year before moving into 2026. Why you need a 3-year vision plan + how to vision plan for the future. The 1 hour CEO method for small business owners. RESOURCES + LINKS Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

This is part two of the Courageous CEO series, and we're getting even more practical. In this episode, I break down five core traits of courageous CEOs and share with you how to actually build these muscles in real time inside your med spa or aesthetic practice. I share how to choose courage over complacency, take action even when your brain wants certainty, and expand the emotional capacity required to handle bigger goals, bigger responsibility, and bigger visibility. Get ready to step into the version of yourself who leads boldly, makes decisive moves, and plays the long game required to build a category-of-one practice. HIGHLIGHTS Why courageous CEOs move first and figure it out later. How fear, embarrassment, and uncertainty keep you from making big moves. The farmer vs. hunter metaphor for sustainable growth. How expanding your emotional capacity unlocks bigger goals and results. How to spot and stop the hidden "complacency buzz" that quietly caps your revenue. RESOURCES + LINKS DM "Advantage" on Instagram to get instant access to The 3 Levers to 3x Your Med Spa in 2026 Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

The bigger your business grows, the more discomfort you'll have to handle. In this episode, I break down what it truly means to be a courageous CEO and why your emotional capacity determines the size of your results. I talk about how to lead through uncertainty without losing momentum. I also share Gary Vee's take on what separates a $700K business from a $10M one and how courage, not confidence, is the bridge between the two. Get ready to expand your capacity for discomfort, master your mindset, and lead with resilience through every season of growth. HIGHLIGHTS What Gary Vee says separates $700K and $10M business owners. How your thinking influences every result you create. How to stay in motion when client complaints, team changes, or ad fatigue hit. Coaching story on how mindset shifts changed outcomes during COVID. Why your emotional capacity determines your income capacity. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Visibility without trust doesn't book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers. HIGHLIGHTS How to design a 3-stage trust ecosystem. The 4 content pillars that build authority. A replicable authority funnel (with opt-in + email sequence) you can spin up now. How to use the CARES consult to systematically stack trust during appointments. Follow up ideas that compound trust over time. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Introducing new systems in your Med Spa? You're almost guaranteed to meet resistance. But that doesn't mean your team is lazy or broken. In this episode, I talk about how to lead your team through the discomfort of doing things differently with clarity, encouragement, and structure. I break down Dan Sullivan's 4Cs framework and how to build a positive accountability system that drives results (without creating resentment). Get ready to turn resistance into momentum and become the kind of leader your business needs for its next level. HIGHLIGHTS Why resistance is a normal (and expected) part of growth. The reason your team avoids change (hint: it's not laziness). Dan Sullivan's 4 C's framework to help you and your team build confidence. What to do when a team member resists selling premium packages. How to tell if someone's coachable or just not the right fit. How to build a growth mindset culture in your practice. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

If your menu is just a list of services, you’re leaving serious money on the table. In this episode, I talk about how to create a transformation-based menu that doesn’t just inform your clients but influences their decisions, increases retention, and raises your average visit value. I share the mindset shift that helped me ditch “à la carte chaos” and build a consult system around outcomes instead of treatments. I also break down how the right visual frameworks, package names, and messaging all tie together to create a profitable patient journey. Tune in to learn how to make your menu your strongest sales tool! HIGHLIGHTS Why your menu should sell outcomes, not just treatments. What the data says about bundling, decision fatigue, and patient spend. A breakdown of problems vs. outcomes for better marketing hooks. The “Patient 365” visual that simplifies the menu and marketing strategy. How to tie your menu into marketing, consults, and team accountability. What high-performing Med Spas are doing differently with packages. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE DM “SIGNATURE” on @heatherterveen to learn about the live workshop series Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Let’s be real, there are weeks in business that will test you. Team tension, client issues, revenue dips, or plain old fatigue can throw you off your game if you’re not anchored into something deeper. In this episode, I share how to lead your business through moments of defeat without spiraling into self-doubt or burnout. I break down the exact mindset shifts I teach inside Med Spa Advantage and how I personally lead myself when things feel hard. Tune in to how to reframe setbacks as leadership data, coach your team without resentment, and why your feelings can’t run the show. HIGHLIGHTS How to lead when emotions are high but results feel low. Why your feelings are valid but can’t drive business decisions. A new way to view tough feedback, team turnover, or slow sales. Why holding the vision matters more than having every answer. How to zoom out, reset expectations, and build real momentum. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Just because your revenue is growing doesn’t always mean your profit is. In this episode, I talk about the exact moment most Med Spa owners get stuck when they shift from a solo referral-based model into a growing team and multi-channel marketing machine, but forget to upgrade their backend systems. I break down the trap of customization on the fly and why high revenue often hides low margins. I also share the Profit Engine Formula that helps you scale with clarity and control. Tune in to learn how to design a menu, consult process, and team accountability structure that actually supports sustainable profitability without the overwhelm. HIGHLIGHTS Why 50% of small businesses fail. The client's story that inspired this episode. Two metrics every Med Spa owner must track. What AMSPA data says about profit drops when scaling. Ways to use habit data to coach your team effectively. How to keep team performance consistent across providers. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE http://heatherterveen.com/trial Apply for The Med Spa Advantage HERE https://heatherterveen.com/apply FOLLOW Heather: @heatherterveen Website: heatherterveen.com

AI is moving fast, but that doesn’t mean you need to lose your values, creativity, or human touch along the way. In this episode, I talk about how entrepreneurs can approach AI ethically, intentionally, and creatively in our businesses. I also share a conversation I had with my 16-year-old daughter Reese, who recently launched a nonprofit and was hesitant to use AI or even social media… until she realized how it could help her nonprofit thrive. Get ready to embrace tools that give you more time, more creativity, and more leadership capacity because smart AI strategy is the new CEO skillset. HIGHLIGHTS Why my 16-year-old daughter resisted using ChatGPT for her nonprofit. Why I’m doubling down on AI agents (and not hiring humans). The ethical question I ask before implementing AI tools. Why “old souls” may resist AI. How to future-proof your business (and your kids) without losing the human element. What GPS, autocorrect, and your car reveal about how we’ve already adopted AI. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE AI Agents Episode with Mike LeMieux HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Art for Art (Reese’s Nonprofit): @artforart_co