We live in a digital world and businesses are taking advantage of the increasing marketing channels available, such as mobile, but at the same time we are seeing stricter controls with ad blockers and data privacy regulations.
From the cave to the condo, gender communication has been a tenuous art and certainly not a defined science. We know that men and women communicate so differently they may as well be from different planets, says Dr. John Gray.
Globalization is very often thought of as a new phenomenon, but it isn't. It is simply the contact between diverse individuals and it actually began when prehistoric wandering tribes settled and integrated themselves into more stable tribal environments.
Artificial intelligence AI is changing everything. It is merging our personal lives with our business lives as devices learn more about us and location-based intelligence always knows where we are and what we are doing.
Consumer insight is one of the most powerful tools marketers and publishers can hold. Discovering where your audiences are, and their interests and habits can not only allow you to talk to them in the right manner, with the right message, you can engagement them and grow your business.
In ancient times the ability to memorize was a considered a magical skill --sometimes even thought of as mystical and it was essential to the passing down of stories, legends, history, and taboos and laws.
We’re used to thinking of start-ups as primarily high-tech innovation companies and geographically located in Silicon Valley, but that has changed. First, start-ups have gone global with Hubs popping up from Tel Aviv to Toronto and from Berlin to Shanghai.
There is no place in the world where digital marketing is changing and advancing so fast as in the Middle East and African MEA. In preparation for our LOCALCOMM SIINDA event, to be held at Google Headquarters, March 6 and 7 in Dubai, we are talking today with a MEA digital expert.
Traditional marketers and business owners think that the word 'digital' in digital marketing is simplistically taken to mean 'our website' or 'our Facebook page' and this thinking limits the scope and opportunity that digital marketing brings.
Privacy is dead, right? Facebook knows everything about us, LinkedIn has our entire careers documented and consumer behaviour shows, that people just don't care about privacy, no matter how much they complain about it.