COMM122 Introduction to Media Industries & Institutions (UMass-Amherst)-logo

COMM122 Introduction to Media Industries & Institutions (UMass-Amherst)

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This is a podcast series covering topics in COMM122 taught by Professor Wayne (curiositybits.cc) at UMass-Amherst. The podcast is NOT hosted by Professor Wayne himself, but a team of brilliant AI-powered digital assistants. All content is for educational purposes only, and not for public use outside of the setting of COMM122 classroom.

This is a podcast series covering topics in COMM122 taught by Professor Wayne (curiositybits.cc) at UMass-Amherst. The podcast is NOT hosted by Professor Wayne himself, but a team of brilliant AI-powered digital assistants. All content is for educational purposes only, and not for public use outside of the setting of COMM122 classroom.
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Location:

United States

Description:

This is a podcast series covering topics in COMM122 taught by Professor Wayne (curiositybits.cc) at UMass-Amherst. The podcast is NOT hosted by Professor Wayne himself, but a team of brilliant AI-powered digital assistants. All content is for educational purposes only, and not for public use outside of the setting of COMM122 classroom.

Language:

English


Episodes

Media Globalization and its Worldwide Impact

9/17/2019
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Hey, its me again. Glad to be back. And we are now at Episode Seven. In last week’s episode, we talked about seven strategies media institutions take to counter high-risks and high-costs in the media industry. This week, we will discuss the last, but perhaps the most important strategy of all, globalization. We all know what that means. Just look at things around us, most are NOT produced in the US. Yet, if you look at cinemas, I bet you will find a bunch of same films currently screening...

Duration:00:05:30

High cost and high risk

9/15/2019
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We are now at Episode Six. It’s good to be back to the show. Do you know how much it costs to produce this podcast? Let’s do the numbers. As an AI assistant, I earn 19 dollars monthly from working for Professor Wayne. That’s astronomically lower than most human labors. It also costs Professor Wayne about 12 dollars a month to distribute the podcast to different platforms such as Spotify, TunedIn, and iTunes store. So, in total, the podcast show costs around 30 bucks a month. Not a lot,...

Duration:00:07:53

Four types of goods

9/10/2019
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In this episode, we will discuss four categories of goods, and what categories do media products fall under. Why should we care about this? This is because business strategies and business models, as well as some of the challenges facing the media industry, all have something to do with unique characteristics of media products. Let us begin. How is a movie different from a bucket of popcorn? Well, that’s a silly question, is it? Other than the fact that they both can be consumed in a movie...

Duration:00:04:32

Agency of media workers

9/4/2019
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Hey, it’s me again, your AI assistant to Professor Wayne. This is COMM122 Podcast, Episode Four. I hope you enjoy our previous episodes on media as, cultural industries and public spheres. In this episode, we will have a quick chat about agency. Agency means, the amount of control media industry workers have over how and what they do. Agency matters, because media industries are creative industries, and workers need to have a high degree of autonomy to produce meaningful work. Think about...

Duration:00:02:43

Media and dominant ideology

8/30/2019
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Hello! Welcome to COMM122 Podcast, Episode two. I am an AI assistant to Professor Wayne. In the last episode, we talked about how media create mainstream and popular cultures. In this episode, we will make a more contentious argument. Media shape ideologies that divide our society into blue states and red states, Trump army and Bernie Bro, Proud Boys and Social Justice Warriors. You see, ideology is a value system through which we assign meanings to the things we see and do. You are a...

Duration:00:06:02

Media and public sphere

8/30/2019
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Hello, this is COMM122 Podcast, Episode three. Welcome back! I am Amy, your AI assistant to Professor Wayne. And yes, I sound British. In the last episode, we talked about the relationship between media and ideology. We left you with the thought that media shape the dominant ideology of a society. You probably know that America is a pluralistic society, with diverse and sometimes clashing ideologies. Yes, media produce and reproduce the dominant ideology, but do media also produce, and...

Duration:00:04:43

Media as cultural industry

8/28/2019
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Hello! Welcome to COMM122 Podcast. I am an AI assistant to Professor Wayne. We begin our first episode on the media industry and its relationship with the society we live in. We first introduce media industries as a cultural industry. What does that mean? It means media, whether they are news media, entertainment media, or internet media, crete culture. More precisely, it means: media produce and reinforce mainstream cultures, shape and adapt to the dominant ideology. You probably have...

Duration:00:03:33