LEADING BRANDS — Wavebreak Podcast-logo

LEADING BRANDS — Wavebreak Podcast

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Go behind the scenes with Leading Brands. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.

Location:

United States

Description:

Go behind the scenes with Leading Brands. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.

Language:

English


Episodes
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Starface with Kara Brothers, Starface President

3/25/2024
In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops. Links Mentioned StarfaceLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Duration:00:36:45

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[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024

2/26/2024
Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback. We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: Watch The Webinar HereIn this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including: If you’re looking for a partner in 2024 to manage and optimize your email/SMS program, email & SMS is all we do at Wavebreak. We’ve helped brands of all sizes from startup to publicly traded – and everything in-between. You can learn more about Wavebreak by exploring our website and case studies: Wavebreak Website Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Duration:00:38:11

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Building & Exiting Chubbies with Preston Rutherford

2/12/2024
Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies. We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024. Preston Rutherford is a co-founder of Chubbies and Loop Returns. Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brandsChubbiesPreston's LinkedIn

Duration:01:01:15

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15 Minute Exec Guide to Email & SMS in 2024

1/22/2024
Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them. Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Duration:00:10:36

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2023 Learnings and Q4 Results: What's Working Now

12/25/2023
In this solo episode of Leading Brands, the following topics are discussed: And more! Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Duration:00:36:08

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Launching Nationwide in Target with Made By Dentists

12/18/2023
Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target. In this episode we discuss: Dr. Lisa Creaven is the co-founder of Made By Dentists. Links Mentioned Made By DentistsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:53:53

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Simple Modern's Mike Beckham on 2024 BF/CM Results and More

12/11/2023
Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue. In this episode we cover: Mike Beckham is the co-founder and CEO of Simple Modern, a global producer of premium drinkware and lifestyle products. Links Mentioned Simple ModernLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:56:07

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Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera

12/4/2023
In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns. In this episode, the following topics are discussed: Kevin Escalera is the Senior Director of Marketing at RSP Nutrition and AminoLean®. Links Mentioned AminoLean at RSP NutritionLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:40:12

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Cyber Monday Special: Scaling True Classic to $150M+ In Revenue

11/27/2023
Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years. In this episode you’ll learn: And so much more - this episode is a must listen that originally aired in March 2023. Ryan Bartlett is the co-founder & CEO of True Classic. Links Mentioned True ClassicLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:52:37

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Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast

11/20/2023
In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands." In this episode, the following topics are discussed: Hind Sebti is the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Links Mentioned WaldencastLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:41:45

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Cleancult's Clean Sweep: Expanding into Retail

11/13/2023
Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more. In the episode, the following topics are discussed: Ryan Lupberger is the Co-founder & CEO of Cleancult. Links Mentioned CleancultLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:43:56

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The Rise of Pickle Juice™

11/6/2023
Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes. In the episode, the following topics are discussed: Filipe Keuppens is the Executive Vice President of The Pickle Juice™ Company. Links Mentioned Pickle JuiceLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:49:39

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From Purdue Chicken CMO to Nutrient Survival CEO: A CMO's Story of Entrepreneurship

10/30/2023
Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth startup. In the episode, the following topics are discussed: Eric Christianson is the CEO of Nutrient Survival. Links Mentioned Nutrient SurvivalLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:01:01:14

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SCOUT Bags with Co-Founder & Chief Creative Officer Deb Waterman Johns

10/23/2023
Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand. In the episode, the following topics are discussed: Deb Waterman Johns is the Co-Founder & Chief Creative Officer of SCOUT. Links Mentioned SCOUTLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:56:34

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LOVESAC with Founder & CEO Shawn Nelson

10/16/2023
Shawn Nelson, Founder & CEO of LOVESAC, joins the Leading Brands podcast to share his story, lessons learned, and the future of consumer brands. In the episode, the following topics are discussed: Shawn Nelson is the Founder & CEO of LOVESAC. Links Mentioned LOVESACLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:01:03:18

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Scaling Profitably with Ben Cogan, co-founder of Agora

10/9/2023
Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond. Topics covered include: Ben Cogan is the co-founder of Agora Brands, an e-commerce aggregator acquiring wonderful direct-to-consumer businesses. Links Mentioned AgoraLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:54:41

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The Power of Focus: Jordan Harper, Founder & CEO of Barefaced

10/2/2023
In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention. In this episode, we cover: Jordan Harper is the Founder & CEO of Barefaced. Links Mentioned BarefacedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:49:07

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Rising Heat: From Sold Out Inventory to Celebrity Spotlight

9/25/2023
In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world’s best heat therapy products. In this episode, we cover: Lauren Dovey is the founder of Heat Healer. Links Mentioned Heat HealerLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:31:52

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Hyperice CEO on Rapid Growth: From $500K to $200M+ Annual Revenues

9/18/2023
Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more. In the episode, the following topics are discussed: Jim Huether is the CEO of Hyperice. Links Mentioned HypericeLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:54:07

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2023 Brand Launch Playbook with Quiet Mind Founder Mikey Goldman

9/11/2023
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow. Topics covered include: Mikey Goldman is the Founder and CEO of Quiet Mind. Links Mentioned Quiet MindLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Duration:00:46:24