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The Digital Analytics Power Hour

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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.
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United States

Description:

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

Language:

English


Episodes

#127: Is Multi-Touch Marketing Attribution Dead? Should It Be? With Priscilla Cheung

11/5/2019
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Multi-touch attribution is like fat free cheese: it sounds like a great idea, it seems like technology would have made it amazing and delicious by now, and, yet, the reality is incredibly unsatisfying. Since we’ve recently covered how browsers are making the analyst’s lot in life more difficult, and since multi-touch attribution is affected by those changes, we figured it was high time to revisit the topic. It’s something we’ve covered before (twice, actually). But interest in the topic...

Duration:00:52:19

#126: When the Data Contradicts Conventional Wisdom with Emily Oster

10/22/2019
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Did you hear the one about the Harvard-educated economist who embraced her inner wiring as a lateral thinker to explore topics ranging from HIV/AIDS in Africa to the impact of Hepatitis B on male-biased sex ratios in China to the range of advice and dicta doled out by doctors and parents and in-laws and friends about what to do (and not do!) during pregnancy? It’s a data-driven tale if ever there was one! Emily Oster, economics professor at Brown University and bestselling author of ...

Duration:00:55:49

#125: Modern Browsers and the Destruction of the Analyst's Dreams with Cory Underwood

10/8/2019
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Are you down with ITP? What about ETP? Are you pretty sure that the decline in returning visitors to your site that has everyone in a tizzy is largely due to increasingly restrictive cookie handling by browsers? Do you really, really, REALLY want Google, Apple, Mozilla, and even Microsoft to get on the same page when it comes to cookie handling and JavaScript subtleties? So many questions! Lucky for us (and you!), Measure Slack legend (and L.L. Bean Senior Programmer/Analyst) Cory Underwood...

Duration:00:54:30

#124: Image-ine What the Analyst Can Do Using Machine Vision with Ali Vanderveld

9/24/2019
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Have you ever noticed that 68.2% of the people who explain machine learning use a "this picture is a cat" example, and another 24.3% use "this picture is a dog?" Is there really a place for machine learning and the world of computer vision (or machine vision, which we have conclusively determined is a synonym) in the real world of digital analytics? The short answer is the go-to answer of every analyst: it depends. On this episode, we sat down with Ali Vanderveld, Director of Data Science at...

Duration:00:59:12

#123: Ad Fraud with Augustine Fou

9/10/2019
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What percentage of digital ad impressions and clicks do you think is actually the work of non-human bots? Pick a number. Now double it. Double it again. You’re getting close. A recent study by Pixalate found that 19 percent of traffic from programmatic ads in the U.S. is fraudulent. David Raab from the CDP Institute found this number to be "optimistic." Ad fraud historian Dr. Augustine Fou, our guest on this show, has compelling evidence that the actual number could easily be north of 50...

Duration:01:00:52

#122: Dealing with Disparate Stakeholders with Astrid Illum

8/27/2019
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It’s 1:00 AM, and you can’t sleep. The paid search manager needs to know whether brand keywords can be turned off without impacting revenue. The product team needs the latest A/B test results analyzed before they can start on their next sprint. The display media intern urgently needs your help figuring out why the campaign tracking parameters he added for the campaign that launches in two days are breaking the site (you’re pretty sure he’s confusing “&” and “?” again). And the team running...

Duration:00:59:44

#121: Onboarding the Analyst

8/13/2019
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Somewhere between "welcome to the company, now get to work!" and weeks of tedious orientation sessions (that, presumably, include a few hours with the legal department explaining that, should you be on a podcast, you need to include a disclaimer that the views expressed on the podcast are your own and not those of the company for which you now work), is a happy medium when it comes to onboarding an analyst. What is that happy medium, and how does one find it? It turns out the answer is that...

Duration:00:50:04

#120: Causal Inference with Bradley Fay

7/30/2019
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Listen. Really. That's what you can do. You can listen to this episode and find out what you learn. Or you can NOT listen to the show and NOT find out what you learn. You can't do both, which means that, one way or the other, you WILL be creating your very own counterfactual! That, dear listener, is a fundamental concept when it comes to causal inference. Smart analysts and data scientists the world over are excited about the subject, because it provides a means of thinking and application...

Duration:00:48:38

#119: What Grinds Our Gears - MAS 2019

7/16/2019
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Have you ever thought it would be a great idea to have a drink or two, grab a microphone, and then air your grievances in a public forum? Well, we did! This episode of the show was recorded in front of a live audience (No laugh tracks! No canned applause!) at the Marketing Analytics Summit (MAS) in Las Vegas. Moe, Michael, and Tim used a “What Grinds Our Gears?” application to discuss a range of challenges and frustrations that analysts face. They (well, Moe and Tim, of course) disagreed on...

Duration:00:45:01

#118: Ethics in AI with Finn Lattimore

7/2/2019
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Did you hear the one about how the AI eliminated cancer? It just wiped out the human race! As machine learning and artificial intelligence are woven more and more into the fabric of our daily lives, we are increasingly seeing that decisions based purely on code require a lot of care to ensure that the code truly behaves as we would like it to. As one high profile example after another demonstrates, this is a tricky challenge. On this episode, Finn Lattimore from Gradient Institute joined the...

Duration:00:51:37

#117: What's in a Job Title? Maybe the Data Shows!

6/18/2019
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What's in a job title? That which we call a senior data scientist by any other job title would model as predictively... This, dear listener, is why the hosts of this podcast crunch data rather than dabble in iambic pentameter. With sincere apologies to William Shakespeare, we sat down with Maryam Jahanshahi to discuss job titles, job descriptions, and the research, experiments, and analysis that she has conducted as a research scientist at TapRecruit, specifically relating to data science...

Duration:00:59:26

#116: Analytics Education at Scale with Justin Cutroni from Google

6/4/2019
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Remember that time you ran a lunch-and-learn at your company to show a handful of co-workers some Excel tips? What would have happened if you actually needed to fully train them on Excel, and there were approximately a gazillion users*? Or, have you ever watched a Google Analytics or Google Tag Manager training video? Or perused their documentation? How does Google actually think about educating a massive and diverse set of users on their platform? And, what can we learn from that when it...

Duration:00:54:52

#115: Build vs. Buy with June Dershewitz from Twitch

5/21/2019
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A simple recipe for a delicious analytics platform: combine 3 cups of data schema with a pinch of JavaScript in a large pot of cloud storage. Bake in the deployment oven for a couple of months, and savory insights will emerge. Right? Why does this recipe have both 5-star and 1-star ratings?! On this episode, long-standing digital analytics maven June Dershewitz, Director of Analytics at Twitch, drops by the podcast's analytics kitchen to discuss the relative merits of building versus buying...

Duration:00:54:39

#114: ITP 2.0? 2.1? Whatever it takes!

5/7/2019
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We're not sure what's going on with this episode. For some reason, we have a bunch of first-time listeners, and they're all from Apple devices! Maybe it's because the show only comes out every two weeks, and the first-party cookies we've been using to track our listeners are now expiring after seven days! (This is a hilarious episode description if you're well-versed in the ins and outs and ethical and philosophical aspects of WebKit's Intelligent Tracking Prevention (ITP) 2.1. If you're...

Duration:01:00:54

#113: Getting the Most Out of Conferences

4/23/2019
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Have you ever attended a conference? Did you know that analysts over-index towards introversion?* Have you ever struggled to figure out how to start a conversation over a cold pastry and a cup of tepid coffee at a conference breakfast? IS there actually a point in developing and executing a strategy when it comes to attending a conference? Is it annoying to listen to people who speak pretty regularly at conferences pontificate about speaking at conferences? Some of these questions are...

Duration:00:52:44

#112: Demystifying Data Science with Ian Thomas

4/9/2019
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Are you a data scientist? I mean, are you really a data scientist? What does that even mean...other than a healthy salary increase? On this episode of the show, Ian Thomas, Chief Data Officer for Publicis Spine sat down with the three who regularly host the show to delve into the subject! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Duration:00:53:06

#111: Automation in Analytics with Erik Driessen

3/26/2019
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We thought we deserved a break from the podcast, so we went looking for some AI to take over the episode. Amazon Polly wasn't quite up to the task, unfortunately, so we wound up sitting down as humans with another human -- Erik Driessen from Greenhouse -- to chat about the different ways that automation can be put to use in the service of analytics: from pixel deployment to automated alerts to daily reports, there are both opportunities and pitfalls! For complete show notes, including links...

Duration:00:51:13

#110: Creating Balanced Teams (and Avoiding Groupthink)

3/7/2019
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In recognition of International Women's Day, and because it's a really important topic, this is a very special episode. The two straight, white, cisgender male co-hosts of this podcast sat this episode out, while Moe took over the mic for an in-depth discussion with Alison Vorsatz from Fairygodboss and Aubrey Blanche from Atlassian about diversity (a term they both try to avoid) in the workplace. If this episode doesn't change your perspective and compel you to action, you are almost...

Duration:00:54:05

#109: RAD Podcast Analytics with Stacey Goers from NPR

2/26/2019
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Do you know something that is really simple? Really Simple Syndication (aka, RSS). Did you know that RSS is the backbone of podcast delivery? Well, aren't you clever! What's NOT really simple is effectively measuring podcasts when a key underlying component is a glorified text file that tells an app how to download an audio file. Advertisers, publishers, and content producers the world over have been stuck with "downloads" as their key -- and pretty much only -- metric for years. That's like...

Duration:00:41:49

#108: Smart Speaker Measurement with Steve Mulder from NPR

2/12/2019
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"Hey, Google! How do you measure yourself?" "I'm sorry. I can't answer that question. Would you like to listen to a podcast that can?" National Public Radio has long been on the forefront of the world of audio media. Why, you might even remember episode #046, where Steve Mulder from NPR made his first appearance on the show discussing the cans and cannots of podcast measurement! On this episode, Mulder returns to chat about how much more comfortable we have become when it comes to conversing...

Duration:00:56:37