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Business & Economics Podcasts
The podcast for busy communicators and marketing pros that want to apply behavioural science. Science debunked, practical steps and takeaways to upskill and increase impact. Taking understanding your audience to a whole new level! Presented by Ruth Dale, founder of Behaviour Change Bootcamp training, award winning marketer, author, speaker with over a decade's experience delivering behaviour change marketing to improve people's lives.
Location:
United Kingdom
Description:
The podcast for busy communicators and marketing pros that want to apply behavioural science. Science debunked, practical steps and takeaways to upskill and increase impact. Taking understanding your audience to a whole new level! Presented by Ruth Dale, founder of Behaviour Change Bootcamp training, award winning marketer, author, speaker with over a decade's experience delivering behaviour change marketing to improve people's lives.
Twitter:
@ruth_dale
Language:
English
Contact:
07837892673
Episodes
E21 The busy communicator's guide to COM_B
4/9/2022
Today's episode explains COM_B the behaviour change framework for busy communication and marketing professionals.
Designed for busy pro's to get started in behavioural science and use this tool to define and understand the behaviour they are tackling.
Don't let the idea of using theory or behavioural science in your campaign planning stop you.
Using COM_B will illuminate the stages of your campaign planning and help ensure you don't go down the wrong road. Instead, go down your audience's...
Duration:00:18:02
E20. The Busy Communicator's Guide to Systems Thinking
2/12/2022
ONE: Systems Thinking is a fundamental term coined by Nobel Laureate Daniel Kahneman who through is research established there are dual processes within the brain that function together. He published a ground-breaking book called Thinking Fast & Slow in 2011 which quickly entered the New York Times bestsellers list. He called them System 1 and System 2
TWO: System 1 also known as the homer brain (yes as in Homer Simpson) or the hare (yes the one from the tortoise & hare analogy) it is fast,...
Duration:00:11:20
Prospect Theory explained
1/30/2022
Duration:00:20:01
E16. Tips on how to pursue your career goals - from social marketing to director of public health
1/16/2022
In today’s episode, we welcome Professor Steve Maddern, Director of Public Health, Swindon Borough Council.
The idea for this episode was for Steve to share how he rose to be Director of Public Health to inspire communications and marketing professionals to believe no senior management level is too high.
Our main question was “Imagine you are doing your TED Talk on Leadership – what one message would you share with someone who is a couple of steps behind you.”
His advice is well worth a...
Duration:00:24:08
E13. Behavioural Biases 101 - Loss Aversion
11/1/2021
Today's episode welcomes Claire Holm, Head of Communications and Customer Service at North Devon District Council.
We chat about how loss aversion can be applied to support customer channel shift in local government. In other words, how we can use the science behind loss aversion to nudge people online and free up resources for the most vulnerable.
We talk about the expectations and feelings of ownership residents have and how reactions can magnify during periods of change.
We talk about...
Duration:00:28:24
E12. The Behavioural Science Club - The Bridge Between Academics and Practitioners
10/8/2021
In today’s episode, we welcome Louise Ward,
Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.
We explore how the club brings together practitioners, academics, professionals from a wide range of backgrounds to explore their shared passion and understand why we do what we do.
Books Louise recommends:
· Alchemy: The surprising power if ideas that don’t make sense – Rory Sutherland
o The best ideas don’t make rational...
Duration:00:34:16
E11. #NHSCommunicate Awards Winner: Cheshire & Merseyside
9/28/2021
In today's episode, we chat with the #NHSCommunicate winners.
Edna Boampong, is representing the team from Cheshire & Merseyside Health & Care Partnership Trust whose behaviour change programme increasing vaccine uptake in ethnic and minorities made a significant increase of 5711%.
Edna is now Director of Communications & Engagement, Shropshire, Telford, Wrekin ICS formerly Director of Communications & Engagement, Cheshire & Merseyside Health & Care Partnership Trust.
Insights from this...
Duration:00:22:07
E10. Don't engage too late! How to use social marketing concepts reward & exchange
9/17/2021
Don’t engage too late! How to use social marketing concepts: reward & exchange
With Social Marketer Luke van der Beeke
This episode explores how to use the core social marketing principles: Exchange & Reward. It also touches on the concept of customer orientation and the behavioural bias hyperbolic discounting.
Luke explains what the concepts are and why they are so powerful. He ends with a powerful domestic violence case study.
Definitions:
· Exchange concept has been around for a long...
Duration:00:28:38
E9. commscamp - leave job titles at the door
9/15/2021
Today’s episode is all about CommsCamp 2021 – Still at home!
We are joined three of the great minds behind the scenes Dan Slee, Lucy Salvage and Bridget Aherne. Not only is CommsCamp free all the organising is on top of the day job.
Key points in this episode
CommsCamp is an Unconference for public sector communicators; the vision is it takes people out of their comfort zone and makes them even more comfortable!
It’s the tea break at a normal conference but stretched out over the whole...
Duration:00:28:23
E8. Segmenting Your Audience Don't overcook then undercook your audience: Social marketing & segmentation
9/10/2021
Segmenting Your Audience: Don’t over-cook then under-cook with social marketer Professor Alan Tapp
The second is the three-part series exploring social marketing
· Professor Alan Tapp began his career in marketing in commercial direct and database marketing and for the past 15 years has taught and delivered social marketing. He currently teaches at Bristol Business School and supports Local Authorities including Dorset County Council, South Gloucestershire Council.
· This episode ends...
Duration:00:21:28
E7. Social Media is not Social Marketing. Three things you need to know
9/3/2021
Social marketing is not social media
Three things you need to know about social marketing
This is the first episode in a 3 part series and to get started we talk about 3 things you need to know about social marketing:
1) Social marketing is not social media! Obvious? Yes. Social marketing uses intervention levers across multiple levers including training, education, public health, legislation. Smoking reduction is considered a successful social marketing approach to behaviour change as it...
Duration:00:14:51
E6. 3 Research tips for inhouse communicators
8/26/2021
3 research tips for inhouse communicators
Anneliese Levy Health Communications Specialist
Today’s episode offers two case studies that illustrate how easy it is to reframe impactful content as well as three useful research tips to help them develop their audience insight – with no budget.
We are joined by Anneliese Levy a health communications specialist that excels in health content research and development. Founder of Thoughtful Content Anneliese is in high demand for her research...
Duration:00:32:06
E5.How to 4x your impact when talking mental health
5/12/2021
Our expert guest is Shayoni Lynn, Founder of Lynn PR. Lynn PR is an award-winning full-service strategic communications and behavioural insights agency.
This episode takes a behind the scenes look at her award winning campaign #FreeYourMInd, delivered on behalf of NHS South East London CCG.
The brief was to help raise awareness of, and engagement with, relevant NHS mental health services. To educate and engage vulnerable and seldom-heard audience groups – and help them get to the services...
Duration:00:34:45
E4. Tips for great Smokefree content
3/3/2021
Our expert guest is Kate Knight, Programme Director, South Central NHS Commissioning Unit. Kate has been delivering public health behaviour change marketing campaigns for over ten years. Our chat today focuses on her time with Smoke Free South West and Public Health Action. Working on behalf of Public Health Directors scorss the South-West she led a specialist social marketing and behaviour change team to develop regional award winning campaigns whose legacy lives on today.
Campaigns...
Duration:00:36:01
E3. Why TikTok is like crack cocaine an interview with PetesBITs
2/15/2021
Episode 3:
Dedicated to TikTok users, parents of teens and marketing and comms pros working with young people - this interview with Pete Judodihardjo aka PeteBITs explains why TikTok is like crack cocaine.
Pete ‘s You Tube channel is highly entertaining and really brings behavioural science to life check it out at PeteBITS
Key takeaways:
1. TikTok is highly rewarding. Our brain has a prediction error mechanism which means we can't predict the level of the reward. This makes variable...
Duration:00:23:05
E2. Interview with Aaron Harverson: Sedentary Living - are you sleep walking through your day?
2/15/2021
Episode 2.
In today’s episode we meet with Aaron Harverson workplace project manager at Active Devon. Aaron and I worked together a couple of years ago to develop insight into sedentary behaviour within the workplace.
We used the now infamous sitting calculator which to reveal to our audience their sitting habits. That was step 1. Once awareness was awakened we could apply COM_B designed focus groups to delve deeper into motivations and opportunities for change.
Aaron shares how he felt...
Duration:00:22:06
E1. Hello Bootcampers! Kudos to all you comms & marketing pros
2/13/2021
Hello Bootcampers!! In this episode we:
Duration:00:13:35