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The Local Marketing Podcast

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A show designed to help local and regional businesses market and promote themselves and their stores. We focus on brick and mortar locations but also touch on e-commerce and various marketing tactics.

A show designed to help local and regional businesses market and promote themselves and their stores. We focus on brick and mortar locations but also touch on e-commerce and various marketing tactics.

Location:

United States

Description:

A show designed to help local and regional businesses market and promote themselves and their stores. We focus on brick and mortar locations but also touch on e-commerce and various marketing tactics.

Language:

English


Episodes

Donald Jirkovsky and Heidi Shook from UHV-CRC Discuss Local Opportunities | TLMP #9

6/10/2022
On this week’s episode of The Local Marketing Podcast, Jason is joined by not one but two very special guests! We’re excited to welcome Donald Jirkovsky and Heidi Shook to the show! Don and Heidi are from the University of Houston – Victoria’s Center for Regional Collaboration. Don, the Director, and Heidi, the Community Development Specialist, are here to discuss and detail this important program for those out there who may be unfamiliar with it. Specifically, UHV Center for Regional...

Duration:00:44:57

Karissa Winters Describes the Importance of Connectivity and Community | TLMP #8

4/11/2022
On the latest episode of The Local Marketing Podcast, Jason welcomes a very special—and local—guest, Karissa Winters. Karissa is part of Innovation Collective, where she works as the community lead for Victoria, Texas. Karissa describes herself as being “born into a multigenerational family of entrepreneurs and creatives,” which she details at the beginning of the chat. Interestingly enough, her great grandparents owned a string of bars and restaurants, including the Reno Club, while other...

Duration:00:46:23

Gary Moore Stresses the Importance of Forward Thinking | TLMP #7

3/25/2022
It’s been a minute . . . Okay, maybe longer than a minute, but (finally!) The Local Marketing Podcast is all new this week! Have you missed us? We’re thrilled to share our latest fun and exciting episode with you. Joining Jason is Gary Moore, President/CEO of both Insight Edge and Local Broadcast Sales. Gary has had quite an impressive career, spanning three-plus decades and a variety of industries. His resume offers well-known companies, including The Houston Post, McClatchy, and San Diego...

Duration:00:49:58

Jed Williams Brings New Conversation to The Local Marketing Podcast | TLMP #6

1/24/2022
Welcome back! This week on The Local Marketing Podcast, Jason is joined by a very interesting guest, someone out of the normal purview listeners have come to expect over the past several weeks: Jed Williams. Jed is the co-founder and chief revenue officer of Check Out DFW, a new company in Dallas, Texas. What makes this conversation different than previous ones largely has to do with this innovating venture Jed and his business partner, David Arkin (co-founder and chief content officer),...

Duration:01:04:48

Welcome Corey Elliott to The Local Marketing Podcast | TLMP #5

1/18/2022
The Local Marketing Podcast is back this week with another exciting guest! This time, Jason is joined by Corey Elliott, Executive Vice President of Local Market Intelligence at Borrell Associates (try fitting that title onto a business card!), or, as Jason jokingly states, the “Chief Data Dude.” Corey brings a friendly, fun, and genuine vibe to the podcast, sharing with Jason how he got his start in the marketing industry, how he came to work with Gordon Borrell, and just what exactly that...

Duration:01:01:52

Mike Blinder Chats with The Local Marketing Podcast | TLMP #4

1/10/2022
New year! New month! New episode of The Local Marketing Podcast! We hope your 2022 is off to a great start. To help make it even better, we’ve got an exciting episode of The Local Marketing Podcast to share with you. This time around, Jason chats with Mike Blinder, a special guest once known for being the “ad guy” in newspaper and media. For those unfamiliar with Mike and his impressive background, he currently owns E&P (Editor and Publisher Magazine), which has been the authoritative voice...

Duration:01:17:34

Gordon Borrell Stops by The Local Marketing Podcast | TLMP #3

12/17/2021
On this week’s episode of The Local Marketing Podcast, the team is shaking things up a bit. Keeping you on your toes is important—not to mention, fun! After all, who enjoys the staleness of routine? This time around, Jason is joined by a very special guest, Mr. Gordon Borrell, CEO of Borrell Associates, and an all-around superhero in the advertising industry. Gordon has been a big name in media for the last few decades. So, if his name is new to you, we want to know where you’ve...

Duration:00:59:52

Supply Chain Issues, Google Analytics, Holiday Marketing, and NFTs—Oh, My! | TLMP #2

12/10/2021
Ready for the second episode of The Local Marketing Podcast? Jason Holmes and company return (with adult beverages in hand) this week to chat about a variety of marketing topics, including supply chain issues and holiday marketing tips. By the way, if you haven’t started your holiday marketing campaign yet, you’re late—like, really late. A successful holiday marketing campaign should start in the summer. Who knew?! Don’t worry, though: Amanda Bowlby and the rest of the team cover options...

Duration:01:32:16

Welcome to The Local Marketing Podcast | TLMP #1

11/23/2021
We are beyond thrilled to welcome you to the very first episode of The Local Marketing Podcast. The Local Marketing Podcast is a weekly roundtable discussion where we talk about a variety of timely marketing topics, regardless of specific market or niche. Educational? Sure! But even more important, we’ve created a space that is similar to enjoying a happy hour conversation with friends. Made up of members from ThriveFuel, a digital marketing company out of South Texas, regular contributors...

Duration:00:55:51