Know Where You Stand
Business & Economics Podcasts
Whether you're a flooring retailer, builder, designer, or consumer, you've probably had questions that keep you up at night. Cam Overacker and Tyler Yelland of Primco are pulling up the floorboards to let you in on industry conversations previously only had in-house. We’re talking product trends, installation, technology, responsible sourcing, giving back to the community, and more. When it comes to your home, your business and your profession, you have choices and your choices matter. We know where we stand, so you know where you stand.
Location:
United States
Description:
Whether you're a flooring retailer, builder, designer, or consumer, you've probably had questions that keep you up at night. Cam Overacker and Tyler Yelland of Primco are pulling up the floorboards to let you in on industry conversations previously only had in-house. We’re talking product trends, installation, technology, responsible sourcing, giving back to the community, and more. When it comes to your home, your business and your profession, you have choices and your choices matter. We know where we stand, so you know where you stand.
Language:
English
Website:
https://www.primco.ca/
Episodes
The Holiday Fireside Chat 2022
12/14/2022
Join Cam Overacker and Tyler Yelland as they pay homage to this year and tease new objectives for Primco in 2023. It’s a conversation filled with reflection, expectation, and seasonal cheer––plus a few episode suggestions to boost your flooring product acumen before January.
“It behooves us to remember some of these things we just went through and become smarter because of it.” Cam’s wisdom sets the tone for Primco’s big New Year plans. Beyond their trip to The International Surfaces Event...
Duration:00:33:04
Launches, Mixers, and Live Podcast Sessions: Surfaces 2023
11/30/2022
The New Year can’t come soon enough at Primco! Cam Overacker, Tyler Yelland, and the team are thrilled to announce their return to The International Surface Event 2023 in Las Vegas. Join them from January 30th through February 1st at Mandalay Bay Convention Center for three full days of exclusive launches, product education, and Primco fun.
Primco will showcase product editions across multiple categories: laminate, SPC tile, WPC, carpet, and mosaics. It’s a stylish reintroduction to the...
Duration:00:22:10
Don’t Call It a Comeback: Carpet Is Here to Stay
11/16/2022
Contemplating carpet? Meet Allure and Top Gun, the high-quality carpet programs from Primco! Cam Overacker and Tyler Yelland reintroduce retailers to these innovative lines and remind folks why carpet remains a solid sales leader.
Don’t call it a comeback. Carpet still covers a surprisingly large amount of residential square footage, to say nothing of its popularity in commercial applications. But connecting end-users with the carpet they want when they want it is challenging. “That’s one...
Duration:00:22:05
Product Knowledge, Sales, Social Responsibility, and Legacy: Celebrating One Year of the Flooring Industry’s Premier Podcast
11/2/2022
Break out the kazoos and party hats! Cam Overacker and Tyler Yelland are in a celebratory mood as they mark their first year behind the mic. If you’re wondering what the Primco duo and their guests could possibly talk about for 30+ episodes, settle in for this fun and educational recap.
“I think we've done a good job keeping KWYS well-rounded,” says Cam, reflecting on a year’s worth of engaging conversations. The show has quickly established itself as a destination for innovative product...
Duration:00:46:06
There's No Place Like Home: the Origin of the Estates Collection
10/19/2022
Primco’s Estates® Collection is known industry-wide for its high-performance, design-forward flooring lineup. But how did it get here? Cam Overacker and Tyler Yelland take you back to the origins of this celebrated selection, providing foundational product knowledge and fun memories along the way.
“The first day I sold for the company in Edmonton was when we launched the Estates line. That was 20-25 years ago,” Cam says, marveling at how quickly time has flown and how robust the line has...
Duration:00:19:34
Unlock Customer Relationships: Social Selling with Carson V. Heady
10/5/2022
Great relationships are the soul of every sale. That’s a longstanding principle at Primco, and it holds up whether the connection is fostered online or IRL. But even sales pros could use a few tips. Carson V. Heady, author, speaker, and number one social seller at Microsoft, joins Cam and Tyler to discuss the fundamentals of successful social selling and authentic personal branding––a critical combo for every salesperson at any stage in their career.
“Social selling is just selling,” Carson...
Duration:00:40:52
Yes, You Can Have Luxury AND Durability With Välinge Woodura, Hardened Wood Floors
9/21/2022
Can you name a flooring product that’s more durable than wood yet looks just as luxurious? If you’re Primco, you can!
Meet Woodura®, the first hardened wood plank from Välinge, the folks behind this industry’s most advanced click-lock technology. Cam Overacker and Tyler Yelland break down the specs that make Välinge’s entry into plank surfaces so special.
“It just opens up a whole new avenue of sales for us,” says Tyler of Woodura’s 8.5” wide by 87” planks. Välinge's revolutionary...
Duration:00:26:34
Combat the Chill With Primco and CosyFloor, In-Floor Heating
9/7/2022
Ready for cooler temperatures? As summer breezes head south, Primco’s partnered Cosy®Floor, the industry-leading in-floor heating system, is ready to deliver the ultimate in comfort underfoot. Cam Overacker and Tyler Yelland introduce folks to this comfy all-in-one kit with exceptional local product support––featuring Daniel Stutterheim, CosyFloor.
Consumers love the luxurious feel of heated flooring. By joining forces, Primco and CosyFloor ensure that retailers and installers can provide...
Duration:00:32:56
ScratchMaster Offers Beauty That’s Truly Hard To Beat
8/17/2022
Looking for long-lasting style that’s in stock and resists wear? Primco’s your place for ScratchMaster®, the ultra-durable flooring perfect for active lifestyles. Cam Overacker and Tyler Yelland introduce folks to this lineup of technology-driven premium economy products from Next Floor®.
There are no misfires in the ScratchMaster program. “Sometimes you get this beautiful display and everybody loves it, but then you’re like, Okay, where’s the sales?” says Tyler. “With this, we've hit sales...
Duration:00:18:41
Mainstreet Display Delivers Stylish Products and Profitability
8/3/2022
The living’s easier on Mainstreet. More durable, fashionable, and affordable, too. Cam Overacker and Tyler Yelland introduce folks to Primco’s Estates® Mainstreet display, a productive, profitable compilation featuring locally stocked flooring and installation products to get customers in, out, and onto the next job.
“It's a nice, tight little display,” Tyler says of the thoughtfully designed unit. “It's really got everything.” He’s not kidding. Mainstreet’s five-foot display has the...
Duration:00:27:37
Cash In With Primco’s Renovated Rewards Program
7/20/2022
If cash is king, then the Primco Rewards Program is a prince among perks. Cam Overacker and Tyler Yelland unveil upgrades to the program and reveal which products will put money in your pocket.
For those unfamiliar with Primco Rewards, it offers salespeople an opportunity to earn dollars––applied directly to a Primco-branded Mastercard––for sales of featured flooring. Cash in on current per-carton rewards with sales of Primco favorites like Raintree and Estates laminate.
“We felt like this...
Duration:00:15:41
Making Moves, Hiring Talent: Behind the Scenes at Primco
7/6/2022
The Primco guys have always known where they stand — surrounded by an organization rich with talent. Cam Overacker and Tyler Yelland take time to deliver well-deserved kudos and update listeners on some of the company’s innovative internal moves.
When it comes to change, two universal truths apply: Improvements in one area of an organization tend to impact other departments, and companies that stick to the same ways of doing business don’t do business for long. “You’d think that being a...
Duration:00:32:35
To SPC or Not To SPC: Entry-Level Flooring Strategy
6/22/2022
Please excuse the Primco family for still buzzing about this year’s PrimCon. After 2+ years of virtual showroom tours and social distancing, the event not only delivered highly anticipated product launches but also real-world usage anecdotes.
One of the oft-repeated stories was from retailers who’ve found themselves managing consumer dissatisfaction over entry-level SPC flooring. Cam Overacker and Tyler Yelland share their thoughts on the SPC uproar and Primco’s commitment to providing...
Duration:00:23:50
Waterproof or Waterspoof? Warranty Limitations & Product Solutions
6/8/2022
For every homeowner who’s spilled a full pitcher of water on their kitchen floor and marveled at its ability to repel liquid is another whose finished basement warped while submerged under three feet of flood water. Primco’s Cam Overacker and Tyler Yelland take on waterproof flooring and warranty coverage confusion, sorting fact from soggy fiction for perplexed consumers and providing insightful selling solutions for retailers “When I think and say waterproof, what that means to me is, hey,...
Duration:00:29:22
Carefree Flooring for That Perfect Cabin Retreat
5/18/2022
Ah, cabin life. There’s nothing better than hitting the lake, trails, or links once the weather breaks. Hosts Cam Overacker and Tyler Yelland share their top Primco flooring solutions to make your three-season getaway fuss-free.
“When it comes to cabins, they do get treated a little more rougher and, maybe, a little less maintenance than what you would see with your house in the city,” says Cam. There’s no time to obsess over interior maintenance when the great outdoors call. Still, you...
Duration:00:27:58
Welcoming You to the Showroom: New Flooring Products and Lasting Relationships at PRIM-CON
5/4/2022
Vegas-shmegas! The inaugural PRIM-CON event held this past March brought Surfaces-level style to Calgary. Couldn’t participate in Primco’s flagship showroom festivities? No worries!
Hosts Cam Overacker and Tyler Yelland have you (and your floors!) covered with this comprehensive recap. Get your favorite notes app ready. You’ll want to refer to the fantastic line-up of exclusive collections, installation solutions, and partnerships for seasons to come.
“As much as I thought it's not going...
Duration:00:29:59
Speed and Accuracy: Click Flooring Systems with Ben Goodman, Välinge
4/20/2022
Cliques get a bad rap for sure, but the Primco guys aren’t here to debate the merits of high school popularity. Instead, Cam Overacker and Tyler Yelland introduce folks to their favorite click––as in locking floor systems––with Ben Goodman of Välinge, the Swedish firm that revolutionized the way plank flooring comes together and stays put.
The trio discuss the company’s unrivaled research and development of locking technologies for wood and laminate-based floors plus sneak-peak Woodura®,...
Duration:00:44:43
Sound Advice on the Acoustics of Flooring with Andre Rioux, AcoustiTECH
4/6/2022
One of the consequences of spending more time at home is greater sensitivity to the noises around us–whether they’re of our own making or not. Acoustic comfort positively affects the appeal and value of our homes, to say nothing of our mental health.
Andre Rioux, co-owner of AcoustiTECH, joins Cam and Tyler to educate builders, flooring retailers, and homeowners on the science of sound, how to minimize its impact across various applications, and maximize the long-term benefits of an...
Duration:00:46:28
Keeping Families Close: Primco Partners with Ronald McDonald House Charities
3/23/2022
Family means the world to Primco. That’s not hyperbole; it’s the sentiment by which this company has operated for 75 years. Who better, then, for Primco to extend its philanthropic attention to than Ronald McDonald House Charities®?
Cam and Tyler invited Sandi Ferchau, stewardship manager at RMHC Alberta, to discuss the organization’s history, its impact on families, and its exciting co-branding partnership with Primco–an initiative in which retailers can also participate.
Few brands are...
Duration:00:34:06
Leveraging Brand Identity on Social Media with Tara Osipoff
3/9/2022
What does the Primco team know about leveraging brand identity on social media? They know enough to ask an expert for assistance.
Cam Overacker and Tyler Yelland chat with Tara Osipoff, executive vice president of Avana, about creating stronger emotional connections via social media and converting followers into real-life customers.
What ROI is to the bottom line ROE is to social media engagement. Creating content with an eye towards return-on-emotion produces posts that resonate with...
Duration:00:49:53