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        Last Updated Date: April 26, 2022

        Advertising Guidelines

        These advertising guidelines (“Ad Guidelines”) set forth standards that govern TuneIn’s relationship with its advertising partners and the relationship between editorial and advertising content. We believe that establishing and adhering to these Ad Guidelines is important to protect the trust between TuneIn and our customers.

        We also recognize that no set of Ad Guidelines can address every situation or issue that may arise in the course of doing business, especially given the pace of change within the media industry. Accordingly, we anticipate that these Ad Guidelines will be revisited and updated from time to time.

        This document is not intended as legal advice. These Ad Guidelines are a general statement of TuneIn’s advertising standards and are not intended to be comprehensive. Adherence to the guidelines outlined in this document does not guarantee TuneIn’s acceptance of advertising content and is not necessarily sufficient to meet the standards of all applicable laws. Each advertiser should consult with legal counsel before seeking to place any advertising to ensure it adheres to all applicable laws.

        General Ad Guidelines

        • Advertising displayed on TuneIn must be truthful and accurate with the advertising message clearly communicated to ensure that it is not misleading.
        • Advertising content, products, and creative should be in the best interest of the TuneIn brand and the brands of TuneIn’s customers, broadcast partners, and content providers.
        • To ensure a quality experience, mobile advertisements must direct to applications or mobile enabled sites that are formatted for display on a mobile screen.
        • Ads must link to landing pages that render correctly (i.e., flash videos, animations, or larger/heavier content must not prohibit a premium user experience).
        • The redirection of ads must be consistent with the display URL’s top-level domain matching the landing page URL of the promoted website.
        • Ads when clicked must open a new tab or window so that a user’s listening experience with TuneIn is not interrupted.

        Advertising Disclosure Ad Guidelines
        While advertising laws and FTC regulations apply to all advertising, the FTC has published the Disclosures guide for online advertising. TuneIn strives to run advertising that meets these guidelines. As such:

        • Where a claim is “material,” conditions must be disclosed in advertising. Often called “trigger claims” or “trigger offers”, a disclosure example accompanying the offer for “Free small soda with burger purchase!” might be “Offer good at participating stores only. Offer ends 12/31/2020.”
        • Run disclosures on the same screen and near the triggering claim whenever possible.
        • Have text or visual cues to encourage consumers to scroll down when it is necessary to view a disclosure.
        • Creatively incorporate disclosures in banner ads or disclose them clearly and conspicuously on the page the banner links to.
        • Not distract the attention of consumers from the disclosure.
        • Repeat disclosures, as needed, if the website is long or the claim repeated.
        • Display disclosures prior to purchase.
        • Use clear audio disclosures when making audio claims around products.
        • Display visual disclosures long enough so consumers can read them, in particular for rotating banner ads.
        • Use clear language and syntax so that consumers understand the disclosures.
        • Use specific cues, such as “see below for more information on blackout dates and restrictions.”

        Advertising Linking
        As banner ads provide limited space, especially on mobile platforms, many advertisers choose to link to disclosures. When linking to disclosures, the FTC recommends that online ads should:

        • Make the link obvious;
        • Label the hyperlink specifically to alert consumers to the existence of a material disclosure (i.e., Click here to learn more about restrictions and blackout dates);
        • Place the hyperlink near relevant information to make it noticeable; and
        • Take consumers directly to the disclosure on the click-through page.

        Prohibited Advertisements

        TuneIn does not accept advertisements for or about any of the below categories.

        Prohibited Advertising Content

        • Ads containing profanity, vulgar, offensive or discriminatory language.
        • Ads depicting criminal activities.
        • Ads directed at or collecting information from a child under the age of 13.
        • Sexually suggestive text or images including:
          • Nudity (full, partial, or implied)
          • Prostitution (direct solicitation or implied)
        • Content depicting or promoting violence, including harming or killing humans or animals.
        • Hateful speech including the promotion of violence or advocating against an individual, organization or particular group (e.g. groups identified by their age, color, national origin, race, religion, sex, sexual orientation or handicap).
        • Ads that link to a URL that results in an automatic download of any kind.

        Prohibited Advertising Products

        • Pornography
        • Firearms
        • Tobacco: This prohibition does not include “Stop Smoking” campaigns
        • E-cigarettes
        • Illegal Drugs and drug paraphernalia (This prohibition does not include drug abuse prevention campaigns)
        • Abortion
        • Drugs or products designed to enhance sexual performance
        • Work-At-Home: Offers requiring the consumer to pay for additional information
        • Network or Multi-Level Marketing
        • Get-Rich-Quick Offerings
        • Auto-Subscription: Ads that automatically subscribe users to a service from the banner without disclosing all fee and cancellation provisions prior to enrollment (e.g. entering a cell phone number from a banner with the user immediately charged)
        • Knock-offs: Unlicensed replicas/imitations and counterfeit goods
        • Payday Loans

        Restricted Advertisements

        While TuneIn prohibits certain advertising as noted, there are “Restricted” categories of advertising that may be accepted with advance approval provided that the ads are truthful, accurate, substantiated, and meet the additional requirements defined below.

        Advertisements Promoting Sweepstakes or Contests

        Sweepstakes (games of chance) and contests (games of skill) are strictly regulated by state laws. Therefore, ads promoting a sweepstakes or contest must contain certain disclosures with guidelines as follows:

        • No Purchase Necessary: Advertisers cannot require a purchase or fee for entry into a sweepstakes (game of chance);
        • Skill contests: When skill predominates over chance, a purchase or fee may be required to enter (except in certain states, check with the TuneIn Legal Department ( for an updated list of states);
        • Official Rules: All promotions should operate under a set of Official Rules;
        • Abbreviated Rules: All advertising for Sweepstakes must disclose, at a minimum:
          • That no purchase is required (i.e., “NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE CHANCE OF WINNING”);
          • The start and end date and time (i.e., “starts at 12:00:01 am EST January 1, 2020 and ends at 11:59:59 pm EST January 31, 2020”);
          • Any eligibility limitations (i.e., “must be a legal resident of one of the fifty states of the United States or Washington, D.C., 18 years of age or older”);
          • “Void where prohibited”; and
          • Where participants can get official rules (i.e., “see for official rules,”). Note: Rules should be made available in the same way the sweepstakes is played.
          • “Sponsor: ABC Company, Inc.”

        Weight Control Products
        In general, all weight control advertising should be depicted in terms of a healthy overall program of combined diet and exercise. All weight control advertising should:

        • Display realistic, achievable results
        • Disclose results are not typical, if the featured testimonial is an extraordinary case
        • Avoid overstatement of the benefits or rates of weight loss
        • Not state or imply that weight loss is easy, fast or permanent
        • No weight control ads should be directed towards children

        Medical Products or Nutritional Supplements

        Ads for Over the Counter (OTC) drugs and medical devices are accepted on TuneIn. TuneIn will not accept advertising for a product that does not comply with applicable governmental regulations or which is otherwise contrary to the public interest. The rules and regulations related to OTC drugs and medical devices are complex and this section is designed to provide a brief overview. These types of ads must:

        • Provide factual information about such products;
        • Avoid overstatements of the product’s capabilities;
        • Advise consumers to read and follow label directions;
        • Not be directed to children;
        • Show “use as directed” if an overt reference to the drug’s indications is provided;
        • Not use actors to portray health professionals;
        • Not show OTC drugs being ingested;
        • Portray accurately the time frame required for relief;
        • Portray only occasional use, not chronic use;
        • Include “Ask your doctor” if the ad refers to a prescription drug as well;
        • Disclose that the product provides only temporary relief; and
        • Any significant warnings from the product label should be included in the ad.


        • If the product’s principal active ingredient is referenced, its common name must be disclosed (e.g., caffeine).
        • Product use must be consistent with sound safety practices.
        • The ad should not indicate a product will improve one’s mood or increase physical energy.


        • Referenced tension should be qualified as “minor” or simple nervous tension.
        • Avoid overstatement of the symptoms.

        Sleeping Aids

        • Products should be categorized as an aid to sleep only, not the reason for sleep.
        • Products should not be used to prepare for the next day’s activities.
        • Referenced tension should be qualified as “minor” or simple nervous tension.

        Arthritis & Rheumatism

        • Ads should avoid depictions of dramatic, marked improvement in mobility.

        ED Medications

        • These ads will be accepted, however, they will be prohibited from running against sports content, content geared towards children, and religious content.

        Prescription Drugs

        Prescription drug advertising is strictly regulated pursuant to the Food and Drug and Cosmetics Acts as well as other regulations and guidance issued by the Food and Drug Administration (“FDA”). The following are general guidelines for prescription drug advertising. The rules and regulations are complex, and this section is designed to provide a brief overview only.

        Ads promoting prescription drugs must adhere to the following general principles:

        • Respect the Doctor-Patient Relationship: Ultimately a doctor and its patient, together with the medical community, promote good health.
        • Avoid Promotion of Self-Medication: No ads should encourage consumers to borrow medicine from others to treat a condition; all potential users of the drug should consult with their physician to obtain the proper prescription.
        • Do No Encourage Abuse: Ads should not glamorize the product or encourage overuse.
        • Do Not Encourage False Hope: Ads should not encourage false hopes or employ scare tactics that prey on people’s fears and insecurities.
        • Avoid an Overly Casual Attitude: Ads should not represent the use of a medication as a “magic bullet” or simple solution to problems.
        • Be Tasteful: The ads should not exaggerate symptoms or portray bodily functions in a distasteful manner.

        The law imposes more specific regulations for prescription drug advertising as well:

        • Only prescription drugs that have been labeled “safe and effective” by the FDA should be advertised. Ads should not use words like “safe”, “harmless” or “without risk” unless these claims are substantiated and approved by the FDA.
        • If that ad includes indications for use, dosage recommendations, or identifies the drug as an effective treatment for a specific disease, the ad must include a brief summary of the drug’s side effects and contraindications.
        • The ad should not feature the drug being administered or ingested.
        • Children under 12 years of age should not be featured in ads for adult-level prescription drugs, except in an incidental, background manner.

        Student Lending

        Advertisements for student loans must adhere to the following requirements:

        • Ads should be clearly identified as advertisements, either through an explicit, prominent use of the word “ADVERTISEMENT” at the top or bottom of the advertisement, segregation from the body of the site content, or the use of formats that are commonly recognized as advertisements.
        • Similarly, advertisements for student loans should be presented as such, and not as a scholarship or grant, or as a fake check.
        • Ads should not appear as though they come from the federal government and should not make any false or misleading comparisons with federal student loans.
        • The lender should be clearly and prominently disclosed on all advertisements.
        • Ads should not include any inducements, such as gift cards or iPhones, to distract from the terms of the loan, or any inducements for students to convince their friends to take out loans with the lender.
        • Ads should not display terms only available to a small fraction of buyers without appropriate disclosure.

        Warranties & Guarantees


        Product warranty language is strictly regulated by federal law. The key regulations are:

        • If warranties are offered on certain products, warranty documents must be provided with the products at the time of sale.
        • Any reference to warranties in advertising copy requires a disclosure that the warranty is available for consumers to see prior to sale, such as “see for limited warranty details.”


        The use of the words “guarantee” or “guaranteed” in advertising copy may refer to written product warranties, as described above, or satisfaction/money back guarantees.

        • If it is a reference to a product warranty, the ad must contain the disclosure described above, i.e., “see store for limited warranty details.”
        • If it is a reference to any other type of guarantee, the ad must clearly and accurately describe what the guarantee covers:
          • If “guarantee” refers to a service guarantee, any guarantee details referenced in the ad must be accurate and not misleading.
          • If the “guarantee” refers to a satisfaction or money back guarantee, all limitations must be reasonable and specifically disclosed (e.g., “shipping not included”).
          • An advertisement may not guarantee something that is not under the direct control of the advertiser.

        Free & Bonus Advertising

        Ads that use the terms “free,” “bonus,” or other words or terms which convey the impression to the consuming public that an article of merchandise or service is being offered “without charge” are subject to scrutiny. Generally, all such ads must disclose the conditions of a “free” offer with these ads complying with the following:

        • Display the conditions in immediate connection with the word “free” (next to or directly below, no asterisks);
          • Advised: “FREE XXXXX when you buy XXXXX (a $XXX value)”
          • Not Advised: “Free XXXX*”

        *“when you buy XXXXX (a $XXX value)”

        • The font/lettering for the conditions must be at least half the size of the font/lettering for the word “free”;
        • The prices of other items that must be purchased in order to obtain the “free” item must not be increased in order to accommodate for the “free” item;
        • The value of the “free” item must be disclosed in the ad; and
        • If the “free” item will be sent by mail, the ad must state that.
        • Additional limitations on “free” offers:
          • A particular product or service should not be advertised as “free” with the purchase of another product or service in a trade area for more than 6 months in any 12-month period;
          • At least 30 days should elapse before an identical offer is promoted in the same trade area; and
          • No more than three such offers should be made in connection with a product or service in the same area in any 12-month period.

        “New” In Advertising

        Generally, the term “new” can only be used to describe a product that has first been released into the marketplace, by the manufacturer or anyone else, during the prior six (6) months. An exception is permitted where the product is first tested in markets not exceeding 15 percent of the U.S. population. In such cases, six months in a test market may precede the general six-month period.

        • “Now” is treated the same as the term “new”.
        • “Introducing” is treated the same as the term “new”.


        Online gambling advertisements are permitted to run in the United States in states where gambling is legal and other countries where gambling is legal including, but not limited to, England, Scotland, Wales, Italy, France, or Spain. No gambling advertisements will be allowed to run on religious content or content targeted to children on TuneIn. Sports gambling advertisements may be further restricted from users below a required age in accordance with state law.  Notwithstanding the foregoing, gambling advertisements that comply with all applicable laws, are subject to review and acceptance by TuneIn.

        Professional Services

        Advertising for professional services is regulated by each industry. While the advertiser has the burden of meeting all relevant laws and ethics guidelines, ads for medical procedures, chiropractic procedures, legal services and related services will be reviewed and should incorporate the following guidelines:

        • Ads should be factual and dignified;
        • Ads should not play on viewers’ fears or encourage unrealistic expectations, e.g., “You will look twenty years younger!” or “We will deliver a huge settlement!”;
        • Words like “safe” and “harmless” should not be used unless substantiated; and
        • Advertised legal fees should be for specific legal services only such as bankruptcy or divorce.
        • The same standards apply to chiropractors and doctors.

        Use of Personal Names

        For ads containing individual names, e.g., “Learn how to sing like Beyoncé!”, state law protects a person’s right to prevent or control the unauthorized commercial use of his or her name and likeness. Whenever the name, likeness, voice or statement of a person is used in an ad, an appropriate release must be obtained.

        • Permission is required even if the individual whose name, likeness, voice or statement is an employee of TuneIn, the advertiser, or a corresponding broadcaster.
        • Permission is required to use any name and not just the name of a celebrity.

        Copyrighted Work

        Copyrights protect a literary, musical or artistic work from unauthorized commercial use or copying. Third party material will be reviewed to avoid claims of contributory copyright infringement. Simple examples of what may or may not be copied without obtaining permission include:

        • Permission is required for use of:
          • A movie still;
          • Photograph; or
          • Words or music to a song.
        • Permission is not required to use:
          • A work in the public domain;
          • The general idea embodied in a work; or
          • The underlying facts in a written work.
        • Advertisers can avoid copyright infringement problems by securing written permission before using any work submitted by an independent artist or firm.

        Third Party Trademarks

        Use by an advertiser of a third-party trademark, whether the mark is registered or unregistered, likely requires a release from the trademark owner.

        • Ads for publication on TuneIn must be sure that in no event does the use of the third-party trademark imply a false endorsement, sponsorship, or association with the advertiser.
        • Permission is always required from the trademark owner, unless:
          • The trademark is used in describing products offered for sale by a retail dealer;
          • The trademark is used as part of an acceptable product comparison;
          • The trademark is used to inform consumers that products are compatible with another company’s product; or
          • The trademark is used to inform consumers of a prize or premium in a promotion.
        • The ad should use the other company’s trademark correctly by placing the ™ or ® symbol next to the trademark if the trademark owner does so (™ indicates that it is an unregistered trademark, and ® denotes a federally registered trademark).
        • Or, the ad should identify the trademark owner by name in the ad, if the context of the use could lead consumers to think that the advertiser owns, is affiliated with, or is authorized to use the trademark of the other company.
        • For prizes, the trademark should not be used in a way that makes it look like the manufacturer of the prize is associated with the sweepstakes (i.e., pictures, logo types and prominent use of the trademark should be avoided).

        Comparative Advertising Claims

        Comparative advertisements reference a competitor’s product. For example: “America Prefers Brand Y Cola 2:1 over Brand B Cola!”. These claims can be helpful to consumers if accurate, truthful and supported by appropriate substantiation. In general, comparative ads should meet the following guidelines:

        • The comparison must be truthful and accurate with clear disclosure of all material facts.
        • The advertiser should have written substantiation on hand prior to publication of the ad including evidence of competitive testing.
        • All substantiating data must be obtained from an independent source or verified by independent experts.
        • No “cherry picking,” i.e., advertisers cannot use only the test results or data that support a claim while ignoring test results or data that undermine the claim.
        • The comparison should be apples-to-apples: only products with the same feature(s) should be compared.
        • The comparison should be relevant: the feature(s) being compared should be significant in terms of value or performance.
        • Advertisers should not “overuse” a competitor’s trademark. The law allows for comparative ads to contain only as much of a competitor’s trademarks to be used as necessary.

        Alcohol Advertising

        Advertising of all alcohol beverages like beer, wine and spirits are restricted and must be reviewed prior to acceptance for running on TuneIn.

        • Ads must act in compliance with all applicable laws and industry standards for each country that allows them to be served into.
        • Ads will only be targeted to individuals above the legal drinking age and should not imply drinking alcohol can improve a person’s social, sexual, professional, intellectual or athletic standing.
        • Ads cannot portray excessive drinking in a positive light or feature binge or competitive drinking.
        • Ads cannot display alcohol being consumed in conjunction with the operation of any vehicle, machinery or the performance of any tasks requiring alertness or dexterity.

        Marijuana and CBD

        State law governs the legality of marijuana and CBD. TuneIn may accept these ad campaigns where marijuana and CBD are legal. These advertisements will be prohibited from running on all sports, children’s, and religious content. TuneIn may restrict these ads from users who are below the required age in accordance with applicable state law.

        Social Issues, Elections and Politics

        TuneIn generally allows advertisements about social issues, elections and politics; however, where appropriate, TuneIn may restrict such ads. Such ads will not be permitted to run against children’s content on TuneIn.

        Advertisers and/or their representatives running social issue, electoral and political advertisements must comply with all applicable federal and state laws and governmental regulations, including, but not limited to, the Communications Act, the Bipartisan Campaign Reform Act and the rules and policies of the Federal Communications Commission.


        TuneIn may restrict advertisements for virtual currencies and related content.

        Review Process for Advertisements

        Removing Advertisements from TuneIn

        At times, it may be necessary to take down an advertisement from TuneIn. If an advertisement has inadvertently been posted that does not meet these Ad Guidelines, please contact the TuneIn Legal Department at for review and immediate removal where appropriate.

        Exceptions or Modifications

        Any requests for exceptions or modifications to these Ad Guidelines will be made by the Chief Revenue Officer.

        When an exception is requested, such request must contain: i) a brief description of the advertisement in question; ii) a statement as to which part of the Ad Guidelines the ad violates; and iii) a statement explaining why the exception should be granted.

        When a modification is requested, the portion of the policy to be modified must be specified and a basis for the proposed modification must be given. Exception and modification requests that do not provide a basis for the request will not be considered.

        Creative Approval

        Even if an advertisement complies with these Ad Guidelines, the advertisement is still subject to creative approval by TuneIn.