2X eCommerce Podcast - Expert Advice, Interviews, and Training to Grow and Scale Online Retail Busin-logo

2X eCommerce Podcast - Expert Advice, Interviews, and Training to Grow and Scale Online Retail Busin

23 Favorites

More Information

Location:

United Kingdom

Twitter:

@2xeCommerce

Language:

English

Contact:

01865600062


Episodes

SE3 EP02 - Why I was wrong about Shopify...ūüė•

9/24/2017
More
I'm back and today's episode is a solo show. I give updates on what I was up to over the summer break and how I intend spending the next quarter. There are going to be some changes in the format of the show - I shed some more light on these changes. --- Back to Shopify...as may already know, I come from a marketing consulting background and initially thought that only serious businesses use Magento for ecommerce. God was I wrong and I take my words back. I am a converted Shopify user...

Duration: 00:16:11


SE3 EP01: TROUVA, an eCommerce marketplace that achieved 1,509% growth in 18 months

9/18/2017
More
On this episode, I am joined by Mark Patchett, Marketing Director at Trouva (https://www.trouva.com/). Trouva is marketplace platform for boutique retail shops dotted across the UK and Europe. Trouve curates products, accepts payments and fulfils orders on behalf of listed partner stores. They are really in the business of logistics. The platform eliminates the work of maintaining an online store by providing a shop with the software, customer service, and delivery teams needed to keep...

Duration: 00:45:13


EP15: ISSARA LEATHER: How Rosh is Building an Agile Direct-to-Consumer Fashion Brand

7/26/2017
More
Rosh is the founder of ISSARA ‚Äď an ethical minimal leather good brand. ISSARA operates in the affordable luxury space. ISSARA is what I refer to as an agile eCommerce brand. They make every single bag they product to order with a zero waste supply chain. w/ Rosh Govindaraj Founder, ISSARA.

Duration: 00:57:54


SE2 EP25: eCommerce Domain Names Consider a .STORE

7/24/2017
More
Hello! This is KUNLE CAMPBELL OF THE 2X ECOMMERCE PODCAST SHOW …THE Podcast dedicated to STRATEGIC GROWTH FOR ONLINE RETAILERS You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show I talk about:

Duration: 00:17:45


SE2 EP24: Why SEO is Reactive Marketing and what to do about it

7/17/2017
More
On this episode, I focus on driving your SEO visibility through brand name search and not generic keyword search volume. Search volume is finite… Brand name search volume is relatively less finite… Get technical SEO sorted keyword research should align with both your current and potential product offering Beyond tech SEO, focus on brand building…it makes every other

Duration: 00:17:09


SE2 EP23: YOUR WHY is not what your SAY...acting out your WHY is what matters

7/10/2017
More
WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF) What - we do How - we are difference USP / Differentiation APPLE: Inspired leaders and organisations think act communicate from the inside-out we make great computers beautifully designed action Everything we do we BELIEVE in challenging the status co we BELIVE in doing things differently The way we challenge the STATUS co is by our products Beautifully designed, Easy to use, and User...

Duration: 00:20:28


SE2 EP22: SHOPIFY PAY & the Instant Payments Space.

7/3/2017
More
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind. how can I replicate an Apple Pay experience or...

Duration: 00:15:39


SE2 EP21: What is your BIG Idea?

6/26/2017
More
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is focused on single product eCommerce businesses… that want to own a specific category. Let me give some examples of single product direct to...

Duration: 00:18:56


SE2 EP20: Instagram Fashion Ecommerce

6/12/2017
More
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is based on the Bloomberg article 'Instagram Killed the Retail Store'. Kunle talks about why Instagram is the go-to resource for fashion decisions...

Duration: 00:16:10


EP14: TrueFacet a 'Controlled eCommerce Marketplace' that Handles & Vets Physical Products

4/13/2017
More
TrueFacet is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe, and Van Cleef and Arpels. Tirath Kamdar, CEO and Co-Founder of TrueFacet discusses how himself and his team are building a 'controlled' eCommerce marketplace for luxury physical products. Tirath has over a decade of experience in the jewellery industry in retail and manufacturing, as well as comes from a family of...

Duration: 00:47:54


SE2 EP19: QUALITY OF INFORMATION YOU CONSUME

4/10/2017
More
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Steps to solve a problem or get into something new 1. Read at 2-4 books on the subject 2. Build a virtual mastermind or round table of trusted experts (they...

Duration: 00:18:45


How this Marketer 10X'd Product Sales with the Classic 4P's of Marketing Framework [Physical Product Business Podcast: EP13]

4/6/2017
More
PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g --------------------------------------------------------------------------------------------- On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures monthly...

Duration: 00:50:53


How Selling to Retailer Chains Scales the Growth of Your Physical Product Brand [Physical Product Business Podcast: EP12]

3/30/2017
More
PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g --------------------------------------------------------------------------------------------- Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been consulting in retail for close to a decade now since 2008, Retailbound offers retail...

Duration: 00:52:45


SE2 EP18: eCommerce SEO, 14 Link Building Tactics [‚ôĽÔłŹ recycled]

3/27/2017
More
HELLO - Today's show is a Rerun of an episode originally published back in September 2015! I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an eCommerce brand online that double-up as link acquisition activity as a by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your...

Duration: 00:36:56


How this Entrepreneur Built a Thriving Vodka brand with NBA Player Dennis Rodman [Physical Product Business Podcast: EP11]

3/23/2017
More
PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/TrZW1-9DV68 --------------------------------------------------------------------------------------------- I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them than to invite an entrepreneur who not only knows a tonne about celebrity endorsements but runs a business that...

Duration: 00:32:16


SE2 EP17: Categories of Ecommerce Business Models

3/20/2017
More
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- What Kind of eCommerce Business do you run or intend to run? Creating a compelling value proposition requires a grounded understanding of your business model....

Duration: 00:21:40


How this YouTuber Spun off a 7-figure Beauty Product Business (BANISH) from Videos [Physical Product Business Podcast: EP10]

3/16/2017
More
PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/Cc1XQG_itAI ----------------------------------------------------------------------------------------------- Daisy Jing started out as a YouTuber without any intentions of building a physical product business. She set up a YouTube channel to connect to the people that are more like her. She had an acne skin condition that made her go to the dermatologist. This doctor gave...

Duration: 00:29:51


SE2 EP16: Rethinking the eCommerce Growth Triangle - The eCommerce Growth Pyramid

3/13/2017
More
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow...

Duration: 00:18:26


My Baby’s Heartbeat Bear: How to Think outside of the Box with an Emotional Product [Physical Product Podcast EP:09]

3/9/2017
More
PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/pWMQvFNVNqI --------------------------------------------------------------------------------------------- On today’s episode, we are joined by Purusha Rivera, founder of My Baby’s Heartbeat Bear. A very brilliant line of products that lets expecting parents record their baby’s heartbeat and keep a teddy bear that plays the baby’s heartbeat as a keepsake. Subscribe to our...

Duration: 00:41:32


SE2 EP16: Why Video Marketing Gives You An Edge Over Competitors (PART 2)

3/6/2017
More
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY...

Duration: 00:18:29

See More