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7 Graces of Marketing

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More Information

Location:

Bedford, United Kingdom

Networks:

VoiceAmerica

Description:

"The 7 Graces of Marketing" presents a fascinating, bold and holistic examination not merely of the world of advertising, but also of our entire world view. Tune in to discover the deeper impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world, and how our relationships with our businesses, our economy and the Earth influence every aspect of our lives.

Language:

English


Episodes

Inviting Your Soul into Your Marketing

7/9/2012
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All too many entrepreneurs have a strong dislike for marketing. This can have a negative impact on their businesses. But what if we were able to skip marketing altogether if we know how to attract customers by some other means? Today's guest, Andrea Conway, says she helps entrepreneurs use a process called 'Soul Power Marketing'. On today's show, Andrea will explain the practical steps behind Soul Power Marketing, how it differs from the 'Law of Attraction', and how it can bring us closer...

Duration: 00:53:55


Marketing: The Problem or the Solution?

7/2/2012
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Throughout the 20th Century, marketing played a key role in the rise of consumer culture and big business. Now in the 21st Century, we find ourselves faced with serious economic and environmental challenges that came as a result of our past business models. But if marketing once played a hand in creating the problem, can it also be used to create the solution? Today's guest, Mark Blayney Stuart, Head of Research at The Chartered Institute of Marketing in the UK, believes it can. Mark and...

Duration: 00:56:38


The Next Evolution in Business

6/18/2012
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The word 'business' often conjures up stereotypical images of hardnosed, profit-driven men (and women) poised to annihilate anyone threatening their little piece of the pie. But more and more business owners are starting to wake up to the fact that cut-throat strategies and a business model based upon unlimited growth no longer work for us as human beings. But what is the alternative? Is the old model for business becoming extinct? And if so, what is the next evolutionary phase in our...

Duration: 00:55:53


The Wealth of Connection

6/10/2012
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Forget ka-ching! In today's marketing world, the real profit lies is connection, connection, connection. When businesses operate from a disconnected perspective, they reap disastrous results for people, planet and the economy. On today's show, Christine will share insights from decades of experience and personal research about how connection can not only benefit every aspect of our lives, but also how quality business relationships are worth far more than mere money. Join Christine and...

Duration: 00:57:39


Special Encore Presentation: Ethical Marketing and the New Consumer

5/27/2012
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Consumers today face more ethical buying decisions than ever before. Consumers who feel strongly about the environment often regard 'buying green' to be an ethical and moral imperative. The rise of social media means consumers are now more empowered, informed, and willing to make a political point than ever before in history. Because consumers are now calling the shots when it comes to ethics, brands need to pay attention to what they are saying, and learn how to market to them in a way...

Duration: 00:54:00


Marketing and the Media – A Love-Hate Relationship?

5/20/2012
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Writers, journalists and TV-film producers usually choose their professions with an idealistic vision of impacting the world in a positive way. But when they enter the 'real world' of big media business, they often find the constraints of advertisers can influence and compromise their work. On today's show, UK filmmaker Leon Stuparich and journalist and editor, Cindy Symons, will share their insights and experiences in the film, television and print media world. We'll look at how the...

Duration: 00:56:15


The 3 Pillars of Attraction Marketing

5/13/2012
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The use of scarcity is often one of the cornerstones of modern marketing. But how does this strategy and our scarcity mindset negatively impact not only our customers, but also the business owner? On today's show, Lynn and marketer Shelagh Jones will explore '3 Pillars of Attraction Marketing' that can help save business owners from lost sales and disappointment, and enable them to communicate their business' underlying values, principles and passions to their customers. Shelagh will be...

Duration: 00:56:23


Competitor Schmetitor - How Changing Your View of Competition Will Help You

5/6/2012
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There is a group of people out there that potentially represents one of your biggest sources of success. They rank right up there with your current prospects and your existing customers. But most of us never bother to connect with them. Who are they? Your competitors. On today's show, business communication expert Rich Gallagher will explain why your competitors are one of the most important components of your success. You'll find out why you need your competitors, why they need you, and...

Duration: 00:54:58


Ethical Marketing and the New Consumer

4/29/2012
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Consumers today face more ethical buying decisions than ever before. Consumers who feel strongly about the environment often regard 'buying green' to be an ethical and moral imperative. The rise of social media means consumers are now more empowered, informed, and willing to make a political point than ever before in history. Because consumers are now calling the shots when it comes to ethics, brands need to pay attention to what they are saying, and learn how to market to them in a way...

Duration: 00:54:00