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A penny for your thoughts

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Market research is a multi-billion dollar industry built around trying to understand what people want and why. In this show, producer and researcher Farrell Styers takes a critical look at the industry and tells the stories of the people involved.

Market research is a multi-billion dollar industry built around trying to understand what people want and why. In this show, producer and researcher Farrell Styers takes a critical look at the industry and tells the stories of the people involved.
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Location:

Belgium

Description:

Market research is a multi-billion dollar industry built around trying to understand what people want and why. In this show, producer and researcher Farrell Styers takes a critical look at the industry and tells the stories of the people involved.

Twitter:

@insites

Language:

English


Episodes

E2 Rumor Has It

9/7/2017
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In this episode of A Penny for Your Thoughts, we introduce a new segment, "Rumor Has it" where we explore rumors, myths, and legends around marketing and market research. In this first edition, we examine a persistent rumor about the use of subliminal messaging in movie theaters.

Duration: 00:15:48


E1 How market research is like a dying horse

6/22/2017
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In the first episode of the show we hear about a looming problem facing the market research industry and how we got here. Along the way you'll hear from current practitioners, some of the great minds of the past, and explore some of the technological leaps research has taken along the way.

Duration: 00:24:49