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AMP Up Your Social Media

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AMP Up Your Social Media is targeted toward marketing professionals who are using social media as part of their marketing mix. Whether you are just starting or a seasoned pro, AMP Up Your Social Media provides insights and ideas from the leading practitioners of social media marketing. AMP UP Your Social Media is brought to you by GaggleAMP. GaggleAMP empowers your employees, partners and resellers to share your social media messages.








The Agency Approach to Employee Advocacy with Jason White

Jason White is VP of SEO and SMM at DragonSearch. Along his journey, Jason has built a toolbox of experience in Pay Per Click, Email marketing, media buys, corporate events, and has worked both in-house and at an agency (he LOVES agency life) performing Search Engine Optimization and Social Media Marketing. He fell into his career as an SEO and appreciates how his role evolves as the field changes because it allows him to draw Read More »

Bernie Borges on Making it Easy for Employees to Share & Promote Their Stories

Bernie Borges is CEO of Find and Convert, a B2B digital marketing agency. Borges is a consummate content producer. He blogs regularly on Find and Convert’s OptimizeThis blog, speaks at marketing conferences and educates his clients through private workshops and webinars. Borges is also the executive producer of the Social Business Engine, digital media property which showcases brands in action using social media strategically across the business. Bernie recently joined AMP UP Your Social...

Brain Burns – There’s Only One KPI That Counts for Social Selling

With the rise of marketing automation, sales VPs at software/SaaS startups are intent on tracking and monitoring multiple KPIs – outbound calls, trials started, emails sent vs. opened, etc.. But, there’s only one KPI that counts – revenue, according to Brian Burns, a 25-year enterprise software sales veteran, and the author of the widely read book Selling In A New Market Space. Burns recently joined Glenn Gaudet on the Amp Up Your Social Media podcast Read More »

Jason Cormier on Using Social Media Marketing as a Way to Generate Traffic

Jason Cormier is one of the co-founders and managing partners of Room 214, a social media agency that leverages marketing automation, research, social networking, and online advertising. His background is in web development, and his partner’s background is in public relations; They worked together in 2003 to find a new way of marketing. Between SEO, Google AdWords, and other communications strategies, they realized they could combine their backgrounds to form one cohesive company dedicated...

Duration: 00:17:03

Meagen Eisenberg on Using Digital Marketing as a way to Generate Traffic

Meagen Eisenberg is the CFO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen’s first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make Read More »

Duration: 00:14:50

Greg Cooper on How to Use LinkedIn to form B2B Relationships

Greg Cooper is a LinkedIn coach and trainer located in Bristol. He works with small to medium sized business to find new opportunities using LinkedIn as one of the key tools. He runs regular public courses aimed at individuals, business owners, and sales and marketing teams which are designed to increase individual productivity and encourage a more joined-up and effective approach to business development. Greg recently joined AMP UP Your Social Media’s host Glenn Gaudet Read More »

Duration: 00:17:54

Jason Burrows and Using Digital Marketing to Generate Traffic

Jason Burrows is the CEO of an integrated marketing agency with a global reach focusing mostly on B2B. His first experience with social media was with Myspace to Facebook and then Twitter on a personal level which then evolved to use on a professional scale as well. It started with connections and telling stories, and today it’s still very much the same. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss Read More »

Duration: 00:22:59

Janet Fouts and Utilizing Community on Social Media to Propel Your Business

Janet Fouts is CEO of Tatu Digital Media in Silicon Valley and is also a social media strategist, keynote speaker, trainer, and author. She started an online community in the early ‘90s, and she started her first social media startup in 1996. Her firm belief that social media and community go hand-in-hand has helped propel her business. Janet recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social Read More »

Duration: 00:15:27

Ron Ploof and Using Storytelling as a Social Media Connector

Ron Ploof is a content marketer who has been interested in social media since 2005 when he started his podcast called Real Case Radio: The Lost Art of Audio Storytelling. Over the years, he’s started his own agency and even headed up social media for Epson America. While he didn’t start his podcast to get into the social media industry per se, he did see the value in his ability to utilize social media to Read More »

Duration: 00:17:36

Bryan Mattimore on Effective Social Media Campaigns

Bryan Mattimore is cofounder and ‘chief idea guy’ of the Growth Engine Company, an innovation agency based in Norwalk, CT that helps companies come up with ‘the next big thing’. Before co-founding the Growth Engine Co. in 1999, Bryan was founder and president of the Mattimore Group, an 18-year-old creativity consulting and ideation facilitation company. Bryan recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media. Bryan Read...

Duration: 00:18:50

How to Build a Following with Dorie Clark

Dorie is a marketing consultant, professional speaker and recognized as a “brand expert”. She is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following. Dorie recently joined AMP Up Your Social Media host Glenn Gaudet to discuss how to build a following. Dorie shares her process on how to build a following for your brand: Building Your Network: Start by creating a group of personal, trusted...

Justin Gray and Marketing Automation Solutions on Social Media

Justin is the founder and CEO of LeadMD, a company that helps marketers build revenue engines. In 2011, Justin realized the potential that lies in creating organic and engaging content, catapulting Justin into the social media mogul he is today! Justin recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media. Justin discusses tips for providing technology and automation into your social media strategy: Educate and train your...

Dino Dogan and Effective Content Marketing on Social Media

Dino Dogan is the CEO of Triberr, a SaaS solution that makes media buying in blogs, podcasts, and videos easy, scalable, and effective. His past exploits as a network engineer led him to working with people and then towards his company Triberr. Triberr distributes content thereby hitting the most important success indicators, like number of shares, traffic, and engagement. Dino recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media. > Dino...

Tony Zayas and Prospecting Using Social Media

For the past 10 years, Tony Zayas has been passionately engaged in the world of social media. He works for printing and promotional products in the franchise organization called Proforma. This is his second time on GaggleAMP’s podcast, and we welcome his expertise once again! Tony recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss power prospecting using social media. > Tony discusses tips for prospecting using social media: You have to grab customers’ attention in a...

Lew Sabbag and Content Marketing in Social Media

Lew Sabbag has 25 years of marketing experience and now works with businesses to improve their content marketing strategies. Currently, he is the VP of Social Media and Community for the American Marketing Association in Boston. Lew recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media. Lew discusses tips for effective content marketing in social media: Have a presence that allows your company to be seen as ‘people’. Show folks that...

How to Create an Effective Content Marketing Campaign for Social Media

Gareth Goh is the Content Marketing Manager at InsightSquared, an analytics generation company for growing businesses. Academically, he hails from Boston University with a degree in Journalism, but as he saw the evolution towards content emphasis, his employment started focusing on content marketing. With a varied background in both journalism and content marketing, he is an experienced veteran of inbound marketing, SEO, and business intelligence. Gareth recently joined AMP UP Your Social...

Effective Brand Marketing in Social Media with Douglas Spencer

Douglas Spencer is a marketing and branding expert and is president at Spencer Brenneman, LLC. As a brand strategy consultant, he has 25 years of experience in branding and marketing. He ensures that brand strategies build businesses by connecting with customers and employees. Douglas recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss brand marketing on social media. Douglas discusses tips for effective brand marketing in social media: Strong brands are built on...

Simone Douglas and Practical Techniques to get the Most out of Your Social

Simone Douglas is a Social Media Specialist trainer, presenter, and coach as well as founding partner of Social Media AOK, a social media agency in Australia. With 17 years of specialty experience in corporate management roles, she is considered an expert in her field of social media, risk management, and marketing strategy. Simone recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss practical training techniques on how to get the most out of your social media...

The Significance of Content Marketing and Strategy

Brad Young is a global content strategy leader for Dun and Bradstreet, leading the creation, curation, and editorial coordination of world-class, modern content and content experiences for customers, sales teams, partners, alliances and influencers. He also has 17 years of content and marketing experience, making him a leader in content strategy marketing! Brad recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the significance of content marketing and strategy. Brad...

Social Media and the Impact of Content

Jerod Morris is the VP of Marketing for Copyblogger Media after having been the content manager last year. He oversees marketing efforts and manages social media and their blog. He started by writing his own blog from home and after a successful and surprising post, saw the effects of social media and content marketing! Jerod recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media and the impact of content on the success of your strategy therein. Jerod...
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