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Adlandia

Panoply

ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry. Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- will challenge that "same ol'" thinking, address what's in your feed, and highlight trends that haven't hit the trades, or at least not quite in the same way. Each episode listeners will have a chance to meet some of the industry's most inspiring talent and learn about the business models, ideas and obsessions they're bringing to the booth. Along with their guests, Laura and Alexa will attempt to solve the toughest questions plaguing marketers, publishers and platforms, leaving listeners with new perspectives to bring back to the boardroom. ADLANDIA is a place where critical thinking meets creativity, and the "way its been done" isn't allowed. This podcast is dedicated to the renegades, the rule-breakers and the industry-makers. Welcome to ADLANDIA. Their opinions are their own.

ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry. Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- will challenge that "same ol'" thinking, address what's in your feed, and highlight trends that haven't hit the trades, or at least not quite in the same way. Each episode listeners will have a chance to meet some of the industry's most inspiring talent and learn about the business models, ideas and obsessions they're bringing to the booth. Along with their guests, Laura and Alexa will attempt to solve the toughest questions plaguing marketers, publishers and platforms, leaving listeners with new perspectives to bring back to the boardroom. ADLANDIA is a place where critical thinking meets creativity, and the "way its been done" isn't allowed. This podcast is dedicated to the renegades, the rule-breakers and the industry-makers. Welcome to ADLANDIA. Their opinions are their own.
More Information

Location:

United States

Networks:

Panoply

Description:

ADLANDIA is a bi-weekly podcast focused on the signals in the noise of the advertising/marketing industry. Every other Tuesday, Laura Correnti and Alexa Christon -- two of Madison Ave's most disruptive female voices -- will challenge that "same ol'" thinking, address what's in your feed, and highlight trends that haven't hit the trades, or at least not quite in the same way. Each episode listeners will have a chance to meet some of the industry's most inspiring talent and learn about the business models, ideas and obsessions they're bringing to the booth. Along with their guests, Laura and Alexa will attempt to solve the toughest questions plaguing marketers, publishers and platforms, leaving listeners with new perspectives to bring back to the boardroom. ADLANDIA is a place where critical thinking meets creativity, and the "way its been done" isn't allowed. This podcast is dedicated to the renegades, the rule-breakers and the industry-makers. Welcome to ADLANDIA. Their opinions are their own.

Language:

English


Episodes

Infatuated with Unlikely Pairings

1/9/2018
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Welcome to 2018, ADLANDIA! Alexa and Laura kick off the new year with a conversation about unlikely partnerships and collaboration vs competition. This week's guest is Andrew Steinthal, Co-Founder of food discovery site, The Infatuation, who dishes building a brand and community from the ground up, their approach to partnerships and why trust is their most coveted asset. Plus, his very telling answers for the future of the food industry on #KillBuyDIY. Grab your favorite snack and enjoy...

Duration: 00:30:05


Don't Delegate Your Story with Beth Comstock

12/26/2017
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ADLANDIA is closing out 2017 with a person who’s had a distinguished impact on the world of business and marketing (and Laura + Alexa), GE Vice Chairwoman Beth Comstock, as she gets ready to embark on her next chapter (her book "Imagine It Forward" drops Fall 2018). Beth talks about the common denominator of great leaders, how to quiet the inner voice of fear, asking for and knowing what you want, and how growing up in Smalltown VA taught her to value the power of a network. She shares...

Duration: 00:42:21


Moving at the Speed of Culture

12/12/2017
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Piers Fawkes, Founder of PSFK stops by Adlandia to chat about how he got started as a trend spotter, where PSFK has evolved to and how today’s measurement doesn’t account for the work the industry is doing and where we’re headed. Plus, Laura and Alexa give an extra long rant on what’s inspiring them today and how they apply it to their everyday. Let’s get at this one ADLANDIA!

Duration: 00:31:03


EXCLUSIVE: Why It's Time for Change with Linda Yaccarino

11/27/2017
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Linda Yaccarino, Chair(wo)man of Ad Sales and Client Partnerships at NBCUniversal comes by ADLANDIA to give listeners an exclusive on the eve of the highly anticipated "State of the Industry Forum" closed event on Nov. 28 with industry leaders. Hear why she decided the time is now to act on the "lighting in the a bottle" moment to initiate change and why growing pains can't be the answer anymore. She talks bucking legacy, why the future of the upfront is always on, and leveling the playing...

Duration: 00:46:28


Mobile Collapsed the Marketing Funnel, now what?

11/14/2017
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Alexa and Laura are joined by another #girlboss who is changing the face of retail and eCommerce, Rachel Tipograph, Founder & CEO of MikMak. Rachel downloads on why she is betting her career on commerce through social video, why click attribution makes no sense, what CMOs should give a f$@! about right now (and fire their creative agencies) and how content should connect to the bottom line. Hear why she's focused on the “other side”, predictions for the 2017 holiday season (d2c brands,...

Duration: 00:34:54


Experience: The New Retail Transaction

10/31/2017
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Adlandia goes bi-coastal talking to Amanda Latifi, CEO & Co-founder of start-up biz Hafta Have, a responsive sms technology that connects the in-store buying experience to the shopper. The ladies talk all things retail, the relationship between transaction and experience and how now is the time for brick and mortars to put the power of buying back into shopper’s hands. Don’t miss Amanda’s #killbuydiy

Duration: 00:26:22


Golden Age of Audio (+ Sugar Monsters)

10/17/2017
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This week ADLANDIA hangs with audio veteran + Panoply's Chief Content Officer (aka our version of the #podfather), Andy Bowers. He chatted with Laura + Alexa about the rise of podcasting, experimenting with subscription models (insert kid's pod network: Pinna) and his thoughts on how tech unlocks the key to audio scale (but didn't think it would take this long!). He also divulges why he wishes the word podcast could be killed and shares a delightful version of his kid-friendly podcast...

Duration: 00:37:44


VICE Gold Rings + Provocative Media Things

10/3/2017
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This week we kick it with VICE's SVP of Sales, Ben Dietz, to talk how VICE owns their authenticity three decades later, their unabashed approach to do content differently, and the effects of creative-led leadership. We dig into why their team's rhetoric stands out in a sea of industry jargon sameness - yes, we believe the hype! Plus, don't miss our thoughts on "sponsorships", a self-serving ad idea via voicemails and Dietz plays #KillBuyDIY. Also! Don't forget to fill out the Panoply...

Duration: 00:42:47


It Ain't Over, Here Comes the Take Over

9/20/2017
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Andrew Essex, CEO of TriBeCa Enterprises, author of The End of Advertising, and recovering ad man drops by ADLANDIA to talk missed opportunities for brands, building cult fandom and his advice for people early in their ad hustle. Plus Alexa and Laura talk IAB podcast upfronts and the future of audio subscriptions.

Duration: 00:37:09


Summer Rewind

9/5/2017
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It's the dog days of summer where everything slows down right before things kick back up. Alexa and Laura go back into the lost files from earlier in the year where they talked to Brad Haugen, Partner at ATTN: an issues-based media company. An important conversation in building organic audience in a time when attention and impact are hard to come by, they talk to Brad about educating audiences on issues, building talent and tackling topics other publishers aren't thinking about. Sit back,...

Duration: 00:37:15


Sleep Does a Body (and Brand) Good

8/22/2017
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The marketing therapy gets real on this episode with Thrive Global Chief Content Officer, Callie Schweitzer. We talk about how well-being should be the next focus for major brands and how the the ad industry can embrace it to get to productivity and enhanced creativity. The ladies talk about how to make micro-changes, micro-hates and how Thrive Global is a conversation, transforming well-being into real action and a vision for the future of work. Plus, an all new #KillBuyDIY. Episode 14...

Duration: 00:29:51


Lose Yourself in the Moment with Linda Boff

8/8/2017
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In this week's CMO Confidential special episode our hosts jam with GE CMO, Dunkin' Brands Board Member, and industry trailblazer, Linda Boff. Linda talks about being the Etsy of marketing, where to zig when others zag, what she looks for in talent and partners, and where brands can drive value. She dishes on embracing failure, why the upfront never made sense to her and what she's obsessing over for the future. Plus what work she's loving and her take on #KillBuyDIY. Bonus: Don't miss what...

Duration: 00:38:14


Is It Magic Tuesday Yet?

7/25/2017
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Imagine waking up on a Tuesday and all the world's banner ads are gone. Laura and Alexa go there with Bloomberg Media CRO, Keith Grossman, while digging in on their 24/7 news deal with Twitter, programmatic not meaning cheap and what brands are willing to pay to reach business-decision-makers. Laura and Alexa also debate renting vs. owning audience and why not every deal between brands and publishers needs media attached to it. Plus Keith's favorite marketoonist and his take on...

Duration: 00:34:40


A little meta, a little Mama

7/11/2017
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Episode 11 (our guest's lucky number!) is filled with innovative rabbit holes - from what we need to exploit in agency talent to future of programmatic experiences and back again - we explore some of our favorite "off record" convos with strategic partner, Corbin Brown. You'll also get a behind-the-scenes look into why we built ADLANDIA and the importance audio will play in our future as marketers. Plus a surprise phone call with one of our favorite Italian Grandmas on all things social...

Duration: 00:32:11


Focus on the D(evelopment)

6/27/2017
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Coming off Cannes, Laura and Alexa sit down with Jarrod Dicker, head of innovation and research & development at The Washington Post, who joins ADLANDIA to talk about the value of a Lion and how we democratize The Oscars of our industry. Plus, Dicker's POV on the marriage of creativity and tech, Bezos-isms, new rev models around white-labeled tech products and who he thinks are the best innovation partners (spoiler alert: we don’t hear this one often).

Duration: 00:38:32


Missed Connections

6/13/2017
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Andrea Silenzi, Panoply family and host of dating + relationship podcast, WHY OH WHY, joins Laura and Alexa to chat about the impact of tech and opportunities for brands in the dating space. There's plenty of brainstorming on where brands can add value (Hello, Airbnb) and interesting insights on the world of dating today (if millennials are the most active daters, isn’t that a huge opportunity for brands to add to their experience?). Plus, L+ A jam on missed connections in media including...

Duration: 00:39:13


The (NY) Times, They Are A Changin'

5/30/2017
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Crazy eights! On this episode, L+A jam with Meredith Kopit Levien, CRO of The New York Times, on the fall of advertising and future proofing ad models for consumer experience (bye line items!). Levien dives into T-Brand's role at the top of the funnel, acquisitions and why she loves The Daily! Plus L + A talk what's getting their goat 🐐 on creative ad formats - just say no to pre-roll longer than content. Don't miss an all new #KillBuyDIY.

Duration: 00:35:21


Mammas Don't Lie

5/16/2017
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In a Mother's Day special, Laura and Alexa call their moms to talk about brands they love (@Pandora, Chase, Clinique - consumer research here!) and where they get their news, from global sources to local sites. Plus, L&A answer questions from their Twitter followers on subscription models, what works and where the opportunity exists. The apple doesn't fall far from the tree in this episode, enjoy!

Duration: 00:26:18


The Power of Partnerships with Lena Dunham and Jenni Konner

5/2/2017
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Laura and Alexa sit down with the founders of Lenny Letter to talk their transition from behind the paywall to working with brands, stories that bond us, perspective as innovation, and why they'd build Twitter themselves (@jack are you listening?!). Plus they dig into what’s happening in sports programming and the smart partnership between Bloomberg + Twitter.

Duration: 00:39:18


No Winners in the Long Lines

4/18/2017
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This week Laura and Alexa answer a listener's question from the Twitterverse about the future of influencer marketing and talk about the things they would have done differently in the now infamous Pepsi ad. They also sit down with one of their favorite CEOs in media, the man behind "stay interesting", Carlos Watson of Ozy.com to talk about doing media differently from Silicon Valley, creating communities of “A&Es” (addicts + evangelists) and the future of Ozy as educator and/or matchmaker....

Duration: 00:42:56

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