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Advertising Week 2017-logo

Advertising Week 2017

TuneIn

Hear the sessions from Advertising Week in New York City, the premier event for marketing, brand, advertising, and technology professionals.

Hear the sessions from Advertising Week in New York City, the premier event for marketing, brand, advertising, and technology professionals.
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Location:

New York, NY

Networks:

TuneIn

Description:

Hear the sessions from Advertising Week in New York City, the premier event for marketing, brand, advertising, and technology professionals.

Language:

English


Episodes

The Creative Carousel

10/26/2017
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A cast of creative directors will each have a turn on the carousel during this all-star panel. Listen as these creative experts share their thoughts on life, the creative universe and all that comes with being a creative mind. They'll discuss their secrets to finding creative success, and what they believe goes into making a good idea a great one. Join in as they share some of their favorite personal inspirations, work ideas, campaigns they most admire, and what they hope is in store for...

Duration: 00:36:55


NYVC Sports

9/28/2017
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How new platforms are growing the sports business and tech industry. FIRESIDE CHAT Rich Greenfield Media Futurist & Managing Director, Media and Technology , BTIG David Portnoy Founder, Barstool Sports NYVC OVERVIEW / TRANSITION Jeffrey Volk SVP, Business Development, MLB Advanced Media CHANGING LANDSCAPE OF SPORTS MEDIA RIGHTS Mandy Antoniacci Entrepreneur, Speaker, Columnist, Activist, ChangeUp Enterprises, LLC Daniel Cohen SVP, Octagon Paul Fichtenbaum Chief Content Officer, The...

Duration: 01:16:31


Days of Future Past: How Can Today's Brands Stay Abreast of the Ever-Changing Music Landscape?

9/28/2017
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What’s old is new again in music as the streaming services continue to grow and battle it out, while CD/digital downloads decline, and yet vinyl continues to climb! In this new era, artists are relying more and more on brands to support their careers, so what opportunities does this afford brands who want to play in the music space? Session took place on September 28, 2017 at 5:15 PM ET

Duration: 00:38:20


Snapchat: Moments that Matter

9/28/2017
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Snap's Global Head of Creative Strategy, Jeff Miller, will share an in-depth look into Snapchat, and how top brands are connecting with the most influential audience on mobile to drive business results and cultural moments. Session took place on September 28, 2017 at 4:30 PM ET

Duration: 00:37:48


The State of Virtual Reality and Augmented Reality

9/28/2017
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Augmented reality and virtual reality may be the hottest buzzwords these days, but how are brands actually using it in their marketing and how much are they investing in the technology? During this panel, VR and AR experts will discuss what’s working, what’s not working and what it will take to make AR and VR mainstream with both advertisers and consumers. Session took place on September 28, 2017 at 3:45 PM ET

Duration: 00:39:56


Fireside Chat with Snap's Nick Bell

9/28/2017
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Nick Bell, Snap's Vice President of Content, Elisabeth Murdoch, Founder and Chair of Vertical Networks, and Andrew Wallenstein, Co-Editor-in-Chief of Variety, will discuss Snapchat's approach to working with world-class media publishers, TV networks and studios to deliver premium content to Snapchatters. Session took place on September 28, 2017 at 3:15 PM ET

Duration: 00:44:38


Crafting Immersive Experiences: A New Language in Storytelling?

9/28/2017
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If you have ever thought “VR is cool, but how do you tell a compelling story?” or “Where would I even put the camera?” you are certainly not alone. While VR as a content delivery mechanism is still in its early days a few visionaries are leading the way and defining a new language of immersive storytelling. Are we experiencing a revolution of visual communication, or an evolution? Hear leaders in the field debate and discuss the evolving world of VR content and its importance for branded...

Duration: 00:38:43


Small Change, Big Dollars: Post-Purchase Journey Drives Bottom Line Success

9/28/2017
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In a recent study commissioned by IBM, Forrester found that only 25% of marketers invest in the post purchase customer journey. Are you one of them? A small change in marketing strategy can dramatically increase revenue, drive loyalty, and improve the end-to-end customer journey. Join this session to learn how to invest in your customers to drive a big difference in your business. Session took place on September 28, 2017 at 2:30 PM ET

Duration: 00:25:19


Streaming Is The New Black

9/28/2017
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Everybody knows that digital video has been all the rage, but as professional creators look to streaming services to distribute their content, should they be concerned about generating revenue through advertising? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike. Session took place on September 28, 2017 at 2:15 PM ET

Duration: 00:37:31


ASO: Why You Need It, How to Do It, & What The Future Holds

9/28/2017
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ASO has become an increasingly heard buzzword in the digital/mobile media space over the last few years. It has helped our clients increase downloads/installs AND improved media spend metrics by up to 35%. Today’s session, hosted in part by Audible, an Amazon Company & StoreMaven, will walk through why ASO is important, key components for success, & some areas that are often overlooked. We’ll wrap up the session discussing the future of ASO and how the implementation of iOS 11 will impact...

Duration: 00:40:39


When Content, Consumers, and Consumption Collide

9/28/2017
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We all know that online video consumption is on the rise, which makes digital video an increasingly critical part of every marketer's strategy. We also know that publishers want the same thing as advertisers - access to consumers - and that both groups insist on a premium, TV-quality, and brand-safe environment. With these challenges in mind, hear from leading marketers and publishers, about how they are embracing the evolution of video and content to meet millions of highly engaged users...

Duration: 00:38:29


Alexa, What's My Voice Strategy? (And my VR strategy, and my...)

9/28/2017
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This panel will explore how brands are experimenting with emerging forms of media, and the potential for these new technologies to become staples in consumers' evolving media diet. Session took place on September 28, 2017 at 1:30 PM ET

Duration: 00:38:31


Messaging As The New Commerce

9/28/2017
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Brands are changing the retail landscape by going direct to consumer in all new ways. Whether it’s text to buy or news ways to engage with your customer, these companies are on the cutting edge of commerce. How are brands thinking about their mobile strategy? Mark Christou SVP Creative Director, Sundial Brands Vince Lynch CEO, IV.AI Zak Normandin Co Founder & CEO, Dirty Lemon Rachel Tipograph Founder & CEO, MikMak Session took place on September 28, 2017 at 10 AM ET

Duration: 00:43:11


The Bill Simmons Podcast Presented by Midroll Media

9/27/2017
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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available. Simmons will host his podcast LIVE on stage with guest Malcolm Gladwell. Session took place on September 27, 2017 at 5:15 PM ET

Duration: 00:49:28


How to Design AI for Human Emotion

9/27/2017
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In a world where robots are taking over, emotion is all the more important to win consumers’ hearts. Michael Vromans, Creative Director at DPDK, will take us on a journey exploring how Artificial Intelligence can be designed to feel human. To the point you don’t even realize it’s there. Session took place on September 27, 2017 at 4:30 PM ET

Duration: 00:32:19


VB&P an Audi: A Partnership That's Stood The Test Of Time

9/27/2017
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Hear from Paul Birks-Hay and Loren Angelo on how their companies built a successful relationship that’s brought out the best in each other, weathered the bumps along the way, led to award-winning work that’s influenced culture, and strongly contributed to business growth for the brand. Session took place on September 27, 2017 at 1:30 PM ET

Duration: 00:37:52


Native Ad Forum

9/27/2017
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Dive deep into the future of native advertising, the evolution of the modern advertising experience, and the transformation of legacy ad tech with Sharethrough’s 2017 Native Ad Forum. This three-hour forum will walk you through how to future-proof your native ad strategy while preserving the integrity of your digital content through respectful user experiences. Leaders from from Sharethrough, VICE, Disney, Dotdash, Flashtalking, The Trade Desk, Business Insider Intelligence, and many more...

Duration: 02:48:56


Industry Initiative on Data Transparency

9/26/2017
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Do you really know how reliable the data that underlies your decisions is? Advertising and marketing increasingly relies upon combinations of 1st, 2nd and 3rd party data, combined and modeled to generate relevant target groups. However the process is fraught with risk to marketers because it is difficult to know how good the data are that go into the mix. Now a new major industry initiative has been proposed involving industry associations to address this and we want you to be in on the...

Duration: 01:29:02


Beyond the Broadcast, Capture The Full Value of Your Sports Sponsorships

9/26/2017
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This year, global sponsorship spending is projected to be $63 billion. The value of sports signage and sponsorships on social media has surpassed TV and sports marketers need a new way to account for the rise of social media. By leveraging Artificial Intelligence (AI) and computer vision, marketers and rights holders can now capture the value of each sponsor's logo across broadcast, streaming, and social media. Session took place on September 26, 2017 at 3:15 PM ET

Duration: 00:40:47


The Bad Guys & Girls of Publishing: What Leaders of Digital Content Have to Say

9/26/2017
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Join us for an exciting discussion about how publishers are re-evaluating the centuries old business model of publishing and how brands play a role in this new world. Session took place on September 26, 2017 at 1:45 PM ET

Duration: 00:43:55

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