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All the Social Ladies

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Location:

United States

Description:

Even though women are more apt to share and engage with brands in social media, female thought leaders don't receive the recognition they deserve. Look at conference speakers and you'll find lots of male leaders. But WHERE are the social ladies? In this podcast, Carrie Kerpen, CEO of Likeable Media, takes a look at female leaders and how they use social media personally and professionally.

Language:

English


Episodes

Show #181 - Lauren Banyar Reich of LBR PR

9/18/2017
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My next social lady is so amazing that she doesn’t even have to be on social media. Meet Lauren Banyar Reich, Head of LBR PR. She’s doing incredible things for women in the workplace and in general. Take a listen - she rocks!

Duration: 00:19:44


Show #180 - Ronnie Tucker of New York Road Runners

7/17/2017
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So when I asked Ronnie Tucker who leads the marketing and communications department at New York Road Runners about her career path, she gave me quite a journey. It was a journey that was kind of like a marathon with lots of different stops and directions along the way and the path led her to exactly where she should be. Take a listen as to how New York Road Runners uses social media and how Ronnie found her perfect position.

Duration: 00:26:10


Show #179 - Jennifer Chico of Deloitte

6/13/2017
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Okay guys, get ready for a great interview. Today I talk to Jennifer Chico who leads the experience delivery service area within Deloitte marketing and communications group. She gives a lot of really interesting stories, both about her career with Deloitte and being pushed out of her comfort zone, those are I think are really relevant to our listeners. And she talks about what Deloitte looks when they're looking at marketing their own services organization on social media. Take a listen!

Duration: 00:20:58


Show #178 - Lia Zneimer of WeWork

6/6/2017
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One of my favorite things on All The Social Ladies is when I hear someone's passion that starts on the side and is able to be turned into full-time career. I love the story from Lia Zneimer who works on the brand team at WeWork. She just started pinning on the side when she was at Scholastic out of pure passion for the brands that she was working on. Next thing she knew, she was working at in social media. Take a listen.

Duration: 00:26:12


Show #177 - Sarena Bahad of Women in Tech

5/31/2017
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Sarena Bahad was living in New York City in her own apartment making a ton of money feeling really, really proud after having set these incredible success metrics for herself. And yet, she felt a greater calling. As a citizen of the world who speaks five languages, Sarena wanted to do more and be a passionate advocate for diversity in the tech industry. She then founded the Women in Tech channel on Snapchat and Instagram. You'll hear all about it and how she is doing incredible work to...

Duration: 00:17:21


Show #176 - Melinda Wittstock of Verifeed

5/22/2017
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Today I’m speaking with Melinda Wittstock who is the CEO and Founder of a very cool platform called Verifeed. It’s able to take big data algorithms to find your believer customers and influencers. It combines social data with big data to tell one compelling story about your authenticity. It’s one very cool story. Take a listen!

Duration: 00:21:37


Show #175 - Melinda Petrow of Fandango

5/15/2017
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This week I'm excited to talk to Melinda Petrow who is the Senior Director of Brand Strategy for the Fandango Movie Network. You're going to learn a ton from her including how to stay at a company for 10 years from the start of your career and navigate through to get to a really great position and keep enjoying your job throughout lots of change. You'll also hear about how a company navigates it's way through social media when it's growing and evolving. Take a listen!

Duration: 00:22:43


Show #174 - Beca Alexander, founder of Socialyte

5/9/2017
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Hi everyone! I can't wait to introduce you to my next guest - her name is Beca Alexander and she is the founder of Socialyte which has a really interesting agency model. They are both a casting agency for influencers, so they find influencers and help get them gigs, and they're also an agency that connects brands with influencers. They connect them together to create magic. Take a listen!

Duration: 00:32:55


Show #173 - Molly Breiner of Aloha

5/1/2017
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I am getting hungry just thinking about this brand! Our next guest, Molly Breiner, is the Head of Marketing at Aloha. Aloha is a health and wellness brand that creates sustainable solutions for eating well with organic plant based nutrition products. Today, Molly’s going to talk to you about how she got to where she is today and how Aloha is using micro-influencers. Take a listen!

Duration: 00:17:55


Show #172 - Deborah Marquardt of the Diamond Producers Association

4/24/2017
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So I feel like I should start this podcast by singing "Diamonds Are A Girl's Best Friend" because today I get to talk to Deborah Marquardt who is the Chief Marketing Officer of The Diamond Producers Association. This is a new association that started in 2016 and their mission is to protect and promote the integrity and reputation of diamonds and the diamond industry. The thing that I was most fascinated with was how Deborah was able to help start a conversation shift around diamonds going...

Duration: 00:22:14


Show #171 - Lisa Schoder of Ford

4/17/2017
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Today, I get to talk to Lisa Schoder who is currently the lead on Ford’s US Integrated Marketing and Media team. Before that, she was an engineer. How often do you hear that story? After 11 years as an engineer in the engineering department at Ford, she made a shift and worked her way up through the marketing department. It’s a really fascinating story - take a listen!

Duration: 00:24:55


Show #170 - Tressie Lieberman of Snap Kitchen

4/10/2017
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Want to hear what it’s like to go from a huge brand to an innovative, burgeoning start-up? Take a listen to Tressie Lieberman who’s currently the Chief Marketing Officer at Snap Kitchen where she joined in 2016 to take the start-up brand to the next level. She was formerly at Taco Bell and Pizza Hut leading all of their digital efforts and did an amazing job leading these social-first brands. She’s now bringing all of that energy and excitement to what I believe, is the future of healthy...

Duration: 00:23:45


Show #169 - Keira Krausz of Nutrisystem

4/3/2017
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There’s a lot about community in social media. There is so much about the beauty of people connecting and having conversations. And to our next guest, that’s very important but it’s also important to use social media to actually drive business. I loved interviewing Keira Krausz who is the Executive Vice President and Chief Marketing Officer of Nutrisystem. She gave some great insights into how they’re using social media and how they’re cutting through the clutter to drive business and to...

Duration: 00:24:30


Show #168 - Thea Neil of Hallmark Cards

3/27/2017
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I am so excited to bring you this next guest because I have admired her fashion, her fun and her social media savvy for a long time. I’d love to introduce you to Thea Neal. She’s the social media leader at Hallmark Cards where she manages Instagram for Hallmark Gold Crown stores. She does a terrific job and she’s also the host of a video series that they do which, I watch religiously. Take a listen!

Duration: 00:21:02


Rebroadcast - Dorie Clark

3/20/2017
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This week we revisit our conversation with Dorie Clark, which first debuted December 8, 2014. Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. She is recognized as a "branding expert" by the Associated...

Duration: 00:22:28


Rebroadcast - Meryl Weinsaft Cooper

3/16/2017
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Today we revisit our conversation with Meryl Weinsaft Cooper; Principal/Co-Founder, Allen/Cooper Enterprises. Meryl is a communications/social media specialist, published author and blogger, who teamed up with Helen Allen in 2011 to launch Allen/Cooper and Site/109. Previously, she held executive leadership roles at two of the top lifestyle PR/Marketing agencies in the country - DeVries Public Relations' Home & Lifestyle division and at LaForce+Stevens. In these roles she led programs for...

Duration: 00:39:19


Rebroadcast - Katie Bisbee of DonorsChoose.org

3/6/2017
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Let me re-introduce you to Katie Bisbee, the Chief Marketing Director at DonorsChose.Org -- a nonprofit that allows teachers to post their specific classroom needs to the public. Prior to joining DonorsChoose.org, Katie launched a customer acquisition business at Red Ventures, a company ranked on the Inc. 500 list as one of the nation’s top 20 fastest growing companies. She also has experience in market research for commercial, non-profit and political clients. Katie earned her M.B.A. from...

Duration: 00:21:54


Show #167 - Ariel Jordan of Century 21

2/27/2017
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Ariel Jordan has had quite the career, starting as an NBC Page in an incredible program where she was exposed to many amazing television shows and opportunities. From there, she went into the publishing space during a time when it was rapidly changing. She finally landed at one of the largest Fortune 500 brands around, Century 21. Take a listen and hear the story of her career and her approach to social media.

Duration: 00:26:13


Show #166 - Allison Gillespie

2/21/2017
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Today, I get to talk to a fabulous social lady. Allison Gillespie is a brand manager at Whirlpool Corporation working on Gladiator GarageWorks, one of their smaller yet scrappier brands and one of my personal favorites! Allison has spent over 13 years at Whirlpool and has a really incredible story. Take a listen!

Duration: 00:26:21


Show #165 - Anne-Marie Kline of Living Proof

2/13/2017
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My next guest has a career that I would describe as "on the cusp." Anne-Marie Kline is the VP of Global Marketing at Living Proof. She's had a career that has been based on emerging technology since she started. We're talking technology before the palm pilot or the DVR and now we're talking about technology that helps make your hair perfect. She's got a lot of great stuff to say. Take a listen!

Duration: 00:28:12

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