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Amplifier Podcast

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Do you market events or venues? Do you want to learn more but don't have time to do it? Introducing The Amplifier Event Marketing Podcast, your chance to listen in on a “no holds barred” conversation about marketing events and venues from the best in the business. Our goal is to educate, inspire and entertain you, while you hear straight talk from our guests about what works and what doesn’t when trying to pump up the volume for your event or venue. And unlike most conferences or webinars, you can choose what you want, when you want it. Make the most of your downtime with The Amplifier Event Marketing Podcast.




Mary Pinak, Community Events Manager for the City of West Palm Beach, Flordia

Listen to the NEW Amplifier Event Marketing Podcast – Feel the warmth as you join Kendra Wright in a conversation with Mary Pinak, Community Events Manager for the City of West Palm Beach, FL – where she organizes 150 successful events per year!!!

Duration: 00:21:19

JerryHammer, Executive VP and GM of Minnesota State Fair

Feel as if you were walking and enjoying the sights, sounds and tastes of the “neighborhoods” of the Minnesota State Fair as you listen to Jerry talk about its impressive history. During its run time each year, the equivalent of approximately 40% of the population of the State of Minnesota attends this fair! Find out how Jerry views his job as the fair’s steward and how he and his team keep it relevant and successful after over 150 years!

Duration: 00:34:38

Scott Ferguson, President & CEO of Trade Centre Limited (TCL)

Join Kendra Wright as she speaks with Scott Ferguson of Halifax, Nova Scotia about achieving success in the event and venue industry. Discover his approach to managing and balancing the event mix at the newly named Scotiabank Centre. For Scott, it all boils down to one basic concept which is the reason for its very existence!

Duration: 00:12:31

JeanMcFaddin, Owner of McFaddin Associates and former Macy’s East Senior Vice President

Join a fascinating discussion with Jean McFaddin, past producer of the Macy's Thanksgiving Day Parade, as she shares the story of how she re-built the parade from a “sad” event to the spectacular and iconic one that nearly 50 million people watch each year. Listen also as she talks about other, complimentary “events within the event.” These are so important and enjoyable as they build on and contribute to the success of a “Main Event.” Sometimes, as Jean can attest, these become iconic on...

Duration: 00:42:06

Amplifier Extra: How to Improve Your Photography

This episode is an Amplifier Extra, an entire episode devoted to one topic we think our audience will find valuable: photography. Listen and prepare to be educated as Kendra Wright shares 6 tips on how to make your photography the best it can be. She even gives a a step-by-step tutorial through one of her favorite apps for making it a “snap!”

Duration: 00:24:24

Ali Putnam - Media and Community Relations Manager for Circuit of the Americas

In this episode, Ali Putnam gives a sneak peek into one of the hottest new venues in the country, Circuit of The Americas, or COTA, in Austin, Texas. COTA is more than a racetrack – it is the only purpose-built facility in the U.S. to host the FORMULA 1 UNITED STATES GRAND PRIX™ through 2021 and V8 SUPERCARS from 2013-2018. It is also home to the Austin360 Ampitheater, hosting world-class concerts and other spectacular shows. Join us as Ali talks about this brand-new venue, how it...

Duration: 00:27:04

Doug Lofstrom, CEO and Michele Richards, Chief Business Development Officer of OC Fair

In this episode, Doug Lofstrom and Michele Richards of the OC Fair & Event Center talk about the success of their fair and venue in spite of much competition for entertainment dollars in their area, including Disneyland! They talk about how they have stayed true to their brand and position their marketing to the “moment in time” aspect of the fair and speak about staying “ahead of the curve” with a continually evolving marketing mix. Discover the very simple philosophy of the fair and how...

Duration: 00:34:42

Amanda Blair, Executive Sales & Marketing Manager of Expo Square and Manager of Tulsa State Fair

In this episode, Amanda Blair, talks about managing and marketing the Tulsa State Fair and how the carefully orchestrated introduction of a new mascot created enormous buzz! Find out about the “Corn Dog Classic” and how it is used to kick of Fair Season with fun and charity. Listen in as Amanda shares her ideas about “scrappy” marketing as well as how to achieve the lofty goal of the Fair - “Disney World in eleven days!”

Duration: 00:21:01

Katie McFadden, Tournament of Roses Association

In this episode, Katie McFadden, Director of Membership Services for the Pasadena Tournament of Roses Association, speaks at length about the unique and crucial roles played by volunteers to put on the Parade year after year. She talks about the “membership” model and how it has worked for the Parade for decades. This episode is a fascinating lesson in how to maximize the talents and enthusiasm of volunteers for the benefit of any organization!

Duration: 00:22:35

Liz Land, Assistant Director for Marketing, Sales and Digital Media for Frank Erwin Center

In this episode, Liz Land talks about what has made the Frank Erwin Center so successful in an area where many venues are competing for an audience. She shares that long-term sponsorships are a must! In this age of social media, it may be surprising to learn that Liz relies on good ol’ print media in trade publications to promote the venue itself. Event promotion, on the other hand, is another story and there are definitely ways Liz uses technology of the 21st Century to attract an...

Tim Fennell, Chief Executive Officer of the Del Mar Fairgrounds/Race Track

In this episode of the Amplifier Event Marketing Podcast, Tim Fennell, Chief Executive Officer of the Del Mar Fairgrounds/Race Track, tells how he never thought he’d be a “lifer” in the event industry. But, that’s exactly what has happened and he wouldn’t have it any other way! Listen as he shares his experiences over a lifetime career and how success comes with constant reinvention and response to change. He discusses the importance of entrepreneurial thinking and adjusting not just your...

Errol McKoy, President of State Fair of Texas

Errol McKoy, President of State Fair of Texas by Amplifier Podcast