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App Business Podcast

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The mobile App Business Podcast is for mobile app developers, app entrepreneurs and app publishers as discussions include mobile app marketing and development topics such as creating and selling apps on both iOS and Android, starting a mobile apps business, mobile app analytics and monetization, app reskinning or flipping - all with a focus on the business side of mobile app development. This free-flowing conversation is unscripted and designed to explore a range of topics and uncover interesting insights, with the listener along for the ride. If you are interested in becoming an entrepreneur and creating a mobile apps business, or have already developed or published mobile apps and created an app portfolio, the conversations on the App Business Podcast are sure to interest and inform. David Pfahler & Chris Chidgey dig into mobile app development, application marketing, hiring a good mobile dev and chat with mobile app developers - all on the App Business Podcast.




Want more Downloads from Google Play?

In thisepisodeof the App Business Podcast, Andrew and Chrisreview the potential and the pitfalls of Google Play ads for Google Play search. Google now showing ads for appsin the Play Store search results Just like Google web search, lets you buy a spot at the top of the search results for certain keywords In conjunction with this, Google is also launching a new conversion-tracking solution that will track when users install and then launch an app after clicking on a search ad. Soon, Google...

Duration: 00:18:31

ABP138 - Adblock in iOS 9

In thisepisodeof the App Business Podcast, Andrew and Chris discuss one of iOS 9's new "features",adblocking, and the expected impact to content producers,publishersand mobile apps. The ad blocking Revolution Safari Content Blocking in iOS 9 Ad Blocking in iOS 9 The story is of ads on the web is essentially: websites are being inundated with ad tech (ads + ad tracking like retargeting pixels, scripts and more) Adblock reaches 150m users Apple is a hardware/software ecosystem/ user...

Duration: 00:23:39

ABP137 - Where half of devs make $10k per month

In thisepisodeof the App Business Podcast, Andrew and Chris review the latest report from Vision Mobile, the State of Developer Nation Q3 2015. New Developer Economics Q3 2015 Surveys over 13,000 Devs Aims to build a comprehensive model of the software industry Key Findings: lack of female devs (6% of respondents) windows support of various languages (as opposed to Java/Objective C) is asset Android is essential (for any revenue model not based...

Duration: 00:25:58

ABP136 - How to Promote Your App for Free

In thisepisodeof the App Business Podcast, Andrew and Chrisidentify 8 strategiesfor marketing your mobile app for free. There is the fast and more simple way - buy traffic and downloads. And then there is the arguably harder way of building a fan base and promoting your app - and the primary cost is time. Show Notes How can developers market their apps & acquire new users for free? Can free channels be enough or is paid UA always necessary in 2015 and onwards? ASOandSEOare good starts, but...

Duration: 00:43:09

ABP124 - Time to make an Apple Watch App? With Apple WatchOS 2.0 - Now is t

In thisepisodeof the App Business Podcast, Andrew and Chrisassess the current state of Apple Watch, and the pending release of Apple Watch OS 2.0. With all that is coming in Apple Watch OS 2.0, is now the time to jump into Apple watch apps? We think if you have an app that can benefit from the sensors available in the Apple Watch, now is the time. Show Notes Current Picture: Now more than 8500 Apple Watch Apps (21 July)

Duration: 00:21:30

ABP134 - 500 downloads a day from App SEO for Web Search

In thisepisodeof the App Business Podcast, Andrew and Chris review App SEO, after discovering Google is driving the majority of traffic and installs from web search for one of Chris' apps. App SEO tools, keywords Show Notes Web Search w/ Chris' app Brian DeanofBacklinko- a right-to-the-point resource of information in SEO that works. Backed by step by step examples, case studies, data and insight. LSI Keywords - App SEO keywords can be found using Google's Keyword planner and by...

Duration: 00:23:59

ABP133 - Google Buy Button, App Annie + GA and other news

In thisepisodeof the App Business Podcast, Andrew and Chrisshare some of the biggest and most interesting mobile news items from the current week. If you run a website and have an associated mobile app, the news from App Annie is going to make your life much easier. Curator, retailer, affiliate or better yet - product owner? Ads with a Google buybutton are sure to be of interest. Lastly, we discuss the megatrends affecting developers and where the most money is being made. Show Notes App...

Duration: 00:20:09

ABP132 - Is there Value in App Store Search Optimization

In thisepisodeof the App Business Podcast, Andrew and Chris debate the value of app store search optimization. Mobile app developers, publishers and marketers have been weighing the value of investing resources into app store search optimization for several years now. The algorithms, hacks, best practices and benefits change fairly often - so where are we now? Show Notes 15 ASO Case Studies Chris shares his app storekeywordoptimization strategy Andrew weighs in on how much time he spends...

Duration: 00:28:11

ABP131 - iOS 9 Developer Preview

In thisepisodeof the App Business Podcast, Andrew and Chris provide an iOS 9 Developer preview. What’s New & What Does It Mean For App Developers? We start with a few links to learn more, and move to 4 of the biggest features or enhancements likely to affect mobile app publishers and developers. Show Notes iOS 9 public beta released last week Final version due for release in the fall Key changes & how they affect app developers/publishers What's New in iOSfrom Apple Best iOS 9 Features to...

Duration: 00:21:58

ABP130 - Mobile is Eating the World PPT Review

Reviewing the updated Mobile is Eating the WorldPPT In this episode of the App Business Podcast, Chris and Andrew review the latest update from Ben Evans to his Mobile is Eating the World ppt. Covering topics from global economics, to the bubble in 1999 to today, the slide deck challenges those who claim we are in another tech bubble with data that shows both that we are at the beginning and that is just damn fascinating. Show Notes: Ben Evans Mobile is Eating the World PPT...

Duration: 00:25:04

ABP129 - Fiksu CPI Index

Chris and Andrew discuss Fiksu's May 2015 Cost per Install or CPI Index. The Cost Per Install Index (CPI), which measures the cost per app install directly attributed to advertising, fell to $1.46 on iOS.On Android, however, CPI continued upward to $2.33. We dig in to what these trends mean for you as an app developer & what we think is behind these user acquisition costshifts. This episode is brought to you by the Facebook Audience Network. Both Chris & Andrew use the Audience Network to...

Duration: 00:22:32