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Ask The Industry Podcast-logo

Ask The Industry Podcast

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This is a podcast where I interview influential bookers, agents and promoters from the world of comedy about their job and how they do it.

This is a podcast where I interview influential bookers, agents and promoters from the world of comedy about their job and how they do it.
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London, United Kingdom


This is a podcast where I interview influential bookers, agents and promoters from the world of comedy about their job and how they do it.




Edinburgh Fringe Leg Up Day - Get your tickets now! :)

Perfect for Christmas… please come! TL;DR Date - 17th Feb 2018 Time - 1-5pm Cost - £20 Ticket link - Facebook Event - And if you’d like to become a patreon - And here’s a link to the facebook group - Thank you for your support… Si

Duration: 00:05:57

EP94 - Mark Talbot - Head of Comedy Development | Hat Trick Productions

Mark Talbot is the Head of Comedy Development at Hat Trick Productions. Hat Trick was one of the original TV development indie’s back in the late 80s and 1990s and has produced amazing shows including The Armstrong and Miller Show, The Kumars at No. 42, Father Ted, Game On, Fonejacker and more. I got him on to talk about… -What are the doing to give chances to new writers / writers from underrepresented backgrounds. -How they keep track of consumer tastes to avoid offence. -What he...

Duration: 01:11:36

EP93 - Edinburgh Fringe Live Q&A Panel with 3 Comedy Agents

This is our 4th live Q&A. It took place at the Edinburgh Fringe 2017 at the Sweets Venue in Grassmarket. Thanks to JD at the venue as well as the whole panel and everyone who came down to attend and ask questions. About the panel - Chris Larden (@christophlander) is an agent at Phil Mcintyre Entertainment. He deals with the new and up-and-coming talent including James Acaster, Masud Milas, David Trent and more. Katya Balfour-Lynn (@katyabalfourlyn) is a live booking agent for United...

Duration: 01:33:27

Happy 3rd birthday to us!

It’s been three years guys! *puts on a party hat and throws streamers* Thank you so much for your on-going support, kind words and downloads. This project would be nothing without you and I want you to know I appreciate any and all acts of kindness you offer. From tweeting a guest to say thanks to sending me a nice message to reviews on iTunes to donating. We’re all in this together. Sincerely, thank you all.

Duration: 00:09:29

EP92 – Mike Leigh – Free digital content and the impact on the careers of artists signed to MLA.

Mike Leigh is the founder of MLA Talent. They’re not just a talent agency they also produce a lot of free digital media and podcasts creating their own podcast network to share audiences. I got him on to talk about… -How does he scout for new talent or online content to develop? -Does it help having a following online to get on TV or radio? -Why he thinks there’s so few great comedy producers now. -Why he thinks acts with big profiles shouldn’t be doing the Free Fringe and who he books...

Duration: 01:13:11

The Audio Time Capsule - Series 1 trailer.

INCOMING…here comes a little bit of cross-promotion. Hello, Ask The Industry listeners…. I’ll keep this brief. I’ve been working on another podcast for 3 years. It’s taken me 2 years to learn how to edit to a skill level that means I can do this show and another year to create the first episode, why? The show is where the guest comes on, leaves 15-20 questions, then a year later comes back on and answers them. I then edit [...]

Duration: 00:10:35

EP91 – Helen Stead – Founder of NCF Comedy – The differences in comedy audiences between places in the midlands.

Helen Stead is the director and founder of NCF Comedy which started back in 2009 at the Nottingham Comedy Festival. Since then NCF has grown and had 8 successful comedy festivals and runs shows in Nottingham, Birmingham, Leicester and throughout the midlands all year long. We talked about how you process with NCF, the difference in audiences from place to place in the midlands and why she does no free comedy nights (even her new material one is £1 entry). This is a far cry from London...

Duration: 01:01:36

EP90 – Jo O’Callaghan - How to bring a show to the Adelaide Fringe Festival.

Jo O’Callaghan is a former performer who is head of artists, venues and events at the Adelaide Fringe . She’s previously worked at Melbourne Fringe, Melbourne International Film Festival, Short + Sweet Melbourne, and Melbourne International Comedy Festival so she knows her stuff and specifically her stuff about Australian festivals. I got her on the podcast to talk about… -How to bring a show to the Adelaide Fringe -Common mistakes performers make that you should avoid -What the...

Duration: 00:57:30

EP89 – Nica Burns – The secrets behind the Edinburgh Fringe Newcomer Award

Nica Burns OBE is a London theatre producer and co-owner with her business partner Max Weitzenhoffer of the Nimax Theatres group Beyond owning a lot of influential theatres Nica is best known as the director and producer of the Foster’s Edinburgh Comedy Awards since it started in 1984. I got her on the podcast to talk about… -How she didn’t actually found the awards, but did take over them. -Why they started and what they’re used for / about now. -Women in comedy and how the award has...

Duration: 01:24:03

EP88 - Milton Jones - How to make a career as a one-liner comedian.

Milton Jones ( @TheMiltonJones ) is a one-liner powerhouse with a strong work ethic and an interesting approach to how he see’s his on stage self as a cartoon rather than a comedian or a character. We talked about - Is comedy still a stepping stone to “something else”?His frustrations with getting work commissioned on TV (or the lack of it).Did doing something a bit “different” / weird help him in his early career and has he benefitted from having promoters wanting “variety”

Duration: 01:22:03

EP87 - How to sell a DVD online from Chris Evans, the founder of Go Faster Stripe

Chris Evans ( @gofasterchris ) is the founder of Go Faster Stripe. Go Faster are an independent film production and distribution company that specialise in comedy shows but have recently expanded out to books and CDs as well. We talked about… How do they make money from recording comedy shows?Scratching my [...]

Duration: 01:12:49

EP87 - Sam Bain - How to write BATFA winning sitcoms.

Sam Bain (@SamBainTV) is a British comedy writer, best known for the Channel 4 sitcom Peep Show and his writing partnership with Jesse Armstrong. Along with writing for sitcoms including Smack the Pony and That Mitchell and Webb Look he has also written the film Magicians and contributed to the film Four Lions. We talked about… Has social media helped people bypass the agent gatekeepers?How did he get his agent and how he and Jesse picked the right one?What’s it like writing as a...

Duration: 01:07:45

EP85 - Nick Ranceford-Hadley - What’s it like to start your own talent agency?

NRH Management (@nickr_h) is the agency of Nick Ranceford-Hadley. Nick has been an agent for twenty five years, most of which at Noel Gay Artists, where he was Managing Director. He has represented many of the great names in the entertainment business from the creators of The Weakest Link to the late Sir David Frost. We talked about… Who works for who?Is it better to approach an agent or wait for them to come to you?What does / doesn’t he do?How he (and his clients) have benefitted by...

Duration: 00:56:55

EP84 - Richard Herring - How to build an audience through podcasting.

Richard Herring (@Herring1967) is an English stand-up comedian, writer and recognised as a pioneer of comedy podcasting. He daily blogs his life and is known as a massive advocate of free content and building a path for yourself by finding your audience using the internet. We talked about… Moving into the self-funded self-generated content era.How he build a relationship with his audience through podcastingIf he thinks he had a “leg up” on other lesser-known comedia [...]

Duration: 01:07:48

EP83 - Brendon Burns - What’s the difference between joke theft and parallel thinking?

Brendon Burns (@brendonburns) is an Australian stand-up comedian and author who is known for his boisterous stage presence and controversial material. We got talking about how he found his audience through podcasting and has continued to grow it through touring new shows and giving away free content online. We talked about… The value of people’s time / the connection you make when podcastingHow the downloads go up when his family is on.The heckler at the gig we did [...]

Duration: 01:22:39

Edinburgh Fringe info (please listen even if you’re not going!)

I’ll keep this brief… I am doing the Edinburgh Fringe with my 2nd solo hour. You can book a ticket for £5 (or turn up and pay what you want on exit) - If you’re not going to the Edinburgh Fringe, check out my tour dates (I’m adding more in the coming weeks so please check back) - If I’m not coming to your town / city / living room and you’d like me to, just...

Duration: 00:05:44

EP82 – Dan Berg – The future of online comedy streaming from the founder of Next Up

Dan Berg (@mrdanielberg) is a writer and comedian from London who founded Fringe Funder (@fringefunder) as a means to help comedians raise the money to do Edinburgh and more recently launched the on-demand streaming NextUp Comedy (@nextupcomedy). We talked about… How he started a project to help the community and help us out. How they’re making a community around the product and building it into the existing live scene.

Duration: 01:04:58

EP81 - Carl Donnelly - Death, divorce and stand up.

Carl Donnelly (@CarlDonnelly) is an English stand-up comedian, podcaster and writer. He has built an audience for his work and is known for being open and honest about his mental health. We talked about… How long did it take him to go full time in comedy?Do you think you were good enough when you went full time and do you know.How does he cope with a bad gig?Did he feel any responsibility when writing jokes about mental health?AND MORE! [...]

Duration: 01:05:43

EP78 - Ryan Taylor - Head of comedy at the Pleasance - What makes a “Pleasance act”.

Ryan Taylor (@Ryan_Taylor_) is the Head of Comedy at the Pleasance (@ThePleasance) in both London and at the Edinburgh Fringe. He is in charge of gets slots at the venue but more importantly he’s passionate about bringing through new talent and building a circuit for the newer performers as well as the established ones. We talked about… Do program listings still work for paid shows in an age of mobile phones / social media? The psychology of paid vs free fringe shows and how to sell both...

Duration: 01:12:56

EP77 - Aditi Mittal - India’s first professional female comedian.

Aditi Mittal (@awryaditi) an Indian stand-up comedian, actress and writer and one of the first women to do stand-up comedy in India, Aditi has been rated amongst India’s top 10 stand-up comedians by The Times of India. We talked about… The class issues in comedy and how society impacts what they can / can’t say.How the Indian circuit has evolved and what the British circuit can learn from it.What does she make of the Edinburgh Fringe?The challenge of performing comedy in more than one...

Duration: 01:18:59

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