B2B Market Research Podcast-logo

B2B Market Research Podcast

28 Favorites

Welcome to the B2B Market Research podcast with Author - Sean Campbell - the CEO of Cascade Insights. During each podcast episode, Sean lays out the tactics and strategies that B2B Market Researchers and Competitive Intelligence professionals use to better understand B2B focused companies and markets. Overall, the B2B Market Research podcast exists to help B2B Marketers, Product Managers, Competitive Intelligence professionals, Market Intelligence professionals and Market Researchers in B2B Companies - Beat the Competition.

Welcome to the B2B Market Research podcast with Author - Sean Campbell - the CEO of Cascade Insights. During each podcast episode, Sean lays out the tactics and strategies that B2B Market Researchers and Competitive Intelligence professionals use to better understand B2B focused companies and markets. Overall, the B2B Market Research podcast exists to help B2B Marketers, Product Managers, Competitive Intelligence professionals, Market Intelligence professionals and Market Researchers in B2B Companies - Beat the Competition.
More Information

Location:

United States

Description:

Welcome to the B2B Market Research podcast with Author - Sean Campbell - the CEO of Cascade Insights. During each podcast episode, Sean lays out the tactics and strategies that B2B Market Researchers and Competitive Intelligence professionals use to better understand B2B focused companies and markets. Overall, the B2B Market Research podcast exists to help B2B Marketers, Product Managers, Competitive Intelligence professionals, Market Intelligence professionals and Market Researchers in B2B Companies - Beat the Competition.

Language:

English


Episodes

Coaching Your Channel: An Interview with Steve Smith

11/15/2017
More
In this episode of B2B Revealed, Cascade Insights CEO Sean Campbell interviews Steve Smith, president of GrowthSource Coaching, on professional service firm survival. They discuss how failures in communication lead to bad sales strategies, and how companies can course-correct. Smith is an expert in business management, leadership, and marketing. Rediscover The Vision Of Your IT Services Company. Listen To Learn: Subscribe to B2B Revealed on iTunes, Soundcloud, Google Play, or Stitcher....

Duration: 00:32:38


The Spy Who Wasn’t – Clarifying Competitive Intelligence

11/1/2017
More
What is competitive intelligence (CI)? A nuanced understanding of the marketplace in which you and your competitors are situated? Yes. Corporate espionage? No. Check out this episode of B2B Revealed for a clarification of CI. Learn what is competitive intelligence and isn't, and how B2B companies benefit from it. In this podcast, Cascade Insights CEO Sean Campbell and CI expert August Jackson delve into the strategy, systemization, and ethics of CI. Jackson was first introduced to the...

Duration: 00:24:55


This Is Your Brain On Notifications: An Interview With Jill Konrath

10/18/2017
More
Thinking about taking a break to check your email? Think again. These few minutes are costlier to your productivity than you think. “70 percent of emails received are attended to within 6 seconds within arriving in our inbox. The recovery time for that interruption is 10 to 20 times the length of the interruption.” – Jill Konrath, Time Savior. Well-known author and a thought leader in the sales field, Jill Konrath, speaks with Cascade Insights CEO Sean Campbell. They discuss key points...

Duration: 00:21:20


Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney

10/3/2017
More
If you’re going to transition from one market segment to the other, you sometimes just have to “rip off the Band-Aid hard,” according to MobiTV CEO Charlie Nooney. During this B2B Revealed podcast interview, the CEO of MobiTV, Charlie Nooney, explains how to lead through a market transition. They also discuss the future of IPTV and the significant role MobiTV has to play in creating that future. Charlie also discuss the future of IPTV and the significant role MobiTV has to play in...

Duration: 00:20:08


Sell Like the Avengers: Learning from Nic Read

9/19/2017
More
The Avengers of Marvel fame have a wide range of abilities and personality styles. To be successful they need to blend their skills in a way that leads to success and not merely open conflict. In much the same way modern B2B sales teams need to find a way to blend all of the team’s skills and abilities into a single sales process. Nic Read read, the founder of SalesLabs, co-founder of RGI and EdX, researcher, author, consultant, and teacher, shows us how in this podcast interview with...

Duration: 00:44:56


Creating The Category - An Interview With Matt Ipri

9/6/2017
More
Mid-market marketing is no easy task. Especially if your product is the first of its kind. However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this. As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing. Become a Master of Mid-Market...

Duration: 00:24:48


Is Cold Email a Legal Evil?

8/22/2017
More
The merit of cold email is one of the most hotly contested topics in B2B. But is it even legal in the first place? Professionals’ inboxes are flooded by emails from senders they have no relationship to. Recipients often gripe about this and quickly relegate the emails to the spam folder. There is a zillion think pieces ranting about how irritating cold email is. And then there is the flood of comments defending cold email as a sales tactic. Regardless, cold email keeps pouring in. Are...

Duration: 00:10:23


Roger Courville: Why You Suck at Virtual Presentations

8/3/2017
More
Online presentations bring people from all over the world to engage around a topic. Today, I’m discussing how to generate more engagement with your audience with Roger Courville. Roger is called the “Michael Jordan of online presentations and virtual classes” and named rising international star by the National Speakers Association. He also leads a company called Event Builders, where for the last 18 years, he has helped companies with webinars, webcasts, and virtual classes. In today’s...

Duration: 00:28:51


Failure To Launch Syndrome: Do You Have The Symptoms?

7/21/2017
More
After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. In this episode, I cover 8 symptoms that lead to failure. Listen to this episode so you can avoid these red flags. Doing so will allow you to build products that your customers will love to use in the real world. Love this podcast? Give the show a review on iTunes, Stitcher, SoundCloud, or Google Play.

Duration: 00:08:36


An Open Letter to B2B Sales Leaders

7/12/2017
More
Are you losing deals because of your sales team’s actions? After more than a thousand market research interviews in the B2B tech field, we’ve collected some of the most common mistakes that sales reps make. These insights have been gathered from hundreds of interviews with B2B tech decision-makers, product evaluators, customers, and partners. Listen to this episode so you can learn how to recognize and avoid 8 common sales blunders. Love this podcast? Give the show a review on iTunes,...

Duration: 00:07:41


Ageism in Tech: The Silent Career Killer

6/21/2017
More
Oddly, there doesn’t seem to be a lot of hard data out there about ageism in tech. Sure, there’s Dan Lyons’ scathing “Disrupted: My Misadventure in the Start-Up Bubble” and quite a few think pieces. But where are the studies, diversity reports with age data, or popular surveys? For all that’s been written about the subject, I was surprised to learn that many news articles and blog posts rely on the same few data sources. That led me on the search for new data and insights. Listen to...

Duration: 00:11:55


Does it Sell? Content Marketing Tips

6/2/2017
More
Content marketing is in an awkward teenager phase. There is a lot of budding potential, and a lot of leaping before looking. There is evidence for this. A recent MarketingProfs study found that 35 percent of respondents considered their content marketing to be in the adolescent phase. The majority of respondents (71 percent), said their content marketing efforts were either adolescent, young, or simply taking their first steps. Just over 1 in 5 respondents (22 percent) thought their...

Duration: 00:08:18


You Can't Always Have Quant with your Qual

5/17/2017
More
In an ideal world, all B2B research would result in a tidy heap of statistics, graphs, and charts all pointing to a clear course of action. Company leaders would glimpse the dramatic numbers and approve strategy adjustments right away. But, as we know, fantasy is rarely reality. This holds true with B2B research. Many B2B tech companies would love to commission sweeping surveys that yield conclusive insights about the market. Unfortunately, given that B2B tech is a rather niche field,...

Duration: 00:09:59


How Partners Are Adapting to the Cloud

5/3/2017
More
Your partners see the world differently now. The cloud has changed everything. For partners today, it's adapt or die. On-premise software and hardware are giving way to cloud-based solutions. This is forcing a swift evolution in go-to-market strategies for independent software vendors, systems integrators, and more. The average B2B tech company has a huge partner program. Our clients tend to have hundreds or even thousands of partners. That’s a huge and rapidly changing ecosystem. As a...

Duration: 00:06:12


How Good Researchers Give Bad News

4/19/2017
More
Market researchers don’t always get to give good news. Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”. Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”. To avoid a shoot-the-messenger scenario, market researchers need excellent business...

Duration: 00:06:20


1 Million+ LinkedIn Profiles Reflect Tech Gender Gap

4/6/2017
More
LinkedIn ad targeting data is a surprisingly useful tool for studying the gender gap in the tech industry. In fact, LinkedIn's ad Targeting data gave us a huge sample to draw on for our study, a total of 1.8 million profiles across 50 of the largest companies in tech. How did we conduct this research? What did we learn? Listen to this podcast to find out. Love this podcast? Give us a review! On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then...

Duration: 00:12:00


Big Data Ethics: Math Responsibly

3/22/2017
More
Big data can be used to create a powerful supporting argument for nearly anything. Wielded foolishly or maliciously, the potential for harm is great. Given this, it has never been more important to use math responsibly. That’s the core premise of “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy” by Cathy O'Neil. The book demonstrates the importance of looking critically at big data analytics. Especially now that analytics increasingly sway the...

Duration: 00:15:40


The Pre-Flight Checklist for Research Presentations

3/8/2017
More
Don’t underestimate the importance of the market research readout. It’s not just a PowerPoint. It’s the relevance of your study. If you lose stakeholder attention, you waste the findings you worked so hard to uncover. With so much riding on the readout, it’s important to do a safety check before you present your study. The preflight checklist is perhaps the best-known safety check. Ironically, the crash of an iconic aircraft led to its creation. The impressive B-17 Bomber, nicknamed...

Duration: 00:08:10


Market Research Recruiting: How To Get A Superb Sample

2/21/2017
More
The efficacy of a market research study hangs on the knowledge of its survey respondents, subjects, and focus group participants. Clearly, research teams should invest in recruiting study respondents that are qualified to bring insight to the business problems in question. It's only logical. Otherwise, why bother with a research project at all? Yet, time and time again, researchers, settle for a poor sample. Partly this is due to the promises that panel firms make, promises that rarely...

Duration: 00:16:08


Customer Insights: You Need More Than Market Segmentation Data

2/7/2017
More
The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for. Do you know what jobs customers are using your product or service for? One would hope. Surprisingly, many companies don't. The tech industry spends a lot of effort figuring out the types of customers it has. Tech leaders obsess over how many customers are in the...

Duration: 00:12:10

See More