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Becoming THE Expert

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United Kingdom




52: Becoming THE Expert - Episode 52 - Forget Bitcoin, I'm Investing in Content Marketing

I’m sure I’m not alone when I tell you, that other than the basic facts, I really haven’t got a clue about the cryptocurrency phenomenon. While I don’t know about Bitcoin, I do know about content marketing and will happily tell you that any investment in this marketing strategy can also return an incredible return-on-investment.

Duration: 00:04:44

Becoming THE Expert - Episode 51 - How to Build a Successful B2B Holiday Marketing Drip Campaign

The holidays mean different things for different businesses. For those of you in the retail or hospitality sectors, you might be gearing up for the busiest time of the year. For others, you might be about to enter an end-of-year lull when nothing much happens beyond the annual office party and visits from Secret Santas.

Duration: 00:04:06

Becoming THE Expert - Episode 50 - Search for Your Content Marketing Heroes

I always compare content marketing output to a healthy pulse. It should be strong and regular. This means taking the time to create and publish a steady flow of content multiple times per week (or in some cases, multiple times per day). Anything less would appear erratic and certainly wouldn’t help drive consistent marketing results.

Duration: 00:04:42

Becoming THE Expert - Episode 49 - Content Marketing: The Innovators Friend

Innovative marketers flip the sales and marketing process on its head. Instead of “selling” a product or service, they let the customer “buy” it.

Duration: 00:04:38

Becoming THE Expert - Episode 48 - Entrepreneurial Freedom

For many people, one of the main motivations behind starting their own business is the idea of the freedom it represents. In many ways, this is quite a bizarre concept because most of the small business owners I know are also some of the hardest working people I know. Despite this, I know very few who, once they have made the leap, would go back to the 9 to 5.

Duration: 00:05:11

Becoming THE Expert - Episode 47 - The Content Marketing Club

The Content Marketing Club is a members-only group delivering fresh, engaging and informative content direct to your email inbox every week and is designed to help you find the inspiration to create new and compelling content. For more information visit:

Duration: 00:03:54

Becoming THE Expert - Episode 46 - Content Marketing: Document Everything

Not all content needs to be painstakingly planned, drafted, edited and strategically published. In fact, you probably produce and discard great content every day without realizing it, wasting a valuable opportunity.

Duration: 00:03:50