I’m sure I’m not alone when I tell you, that other than the basic facts, I really haven’t got a clue about the cryptocurrency phenomenon. While I don’t know about Bitcoin, I do know about content marketing and will happily tell you that any investment in this marketing strategy can also return an incredible return-on-investment.
The holidays mean different things for different businesses. For those of you in the retail or hospitality sectors, you might be gearing up for the busiest time of the year. For others, you might be about to enter an end-of-year lull when nothing much happens beyond the annual office party and visits from Secret Santas.
I always compare content marketing output to a healthy pulse. It should be strong and regular. This means taking the time to create and publish a steady flow of content multiple times per week (or in some cases, multiple times per day). Anything less would appear erratic and certainly wouldn’t help drive consistent marketing results.
For many people, one of the main motivations behind starting their own business is the idea of the freedom it represents. In many ways, this is quite a bizarre concept because most of the small business owners I know are also some of the hardest working people I know. Despite this, I know very few who, once they have made the leap, would go back to the 9 to 5.
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Not all content needs to be painstakingly planned, drafted, edited and strategically published. In fact, you probably produce and discard great content every day without realizing it, wasting a valuable opportunity.